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The behavior section of our Google Analytics kans can tell us a lot of information about how our Web
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site visitors are interacting with our site.
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And in this video we're going to look at three of the key reports the landing page report the all pages
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report and the exit pages report so that we can find some opportunities to optimize that Web site experience.
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So let's get started with the landing page report.
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Now a landing page is a page through which visitors enter your site and you really want to make sure
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that the top landing page here is optimized to get people to come further into your site and that could
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be to read a blog post that could be to look at a product and out of the card but really want to make
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sure that those landing pages that could be receiving up to 50 percent of how people are coming into
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your site that they're actually guiding people to take an action and continue on to your site.
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One of the best metrics that you can use to assess the performance of your landing pages is the balance
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raise.
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And if we look at this site comparison tool here and compare these landing pages on Banse raised we
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can really have a look and see any of these non-name pages that have a bounce rate that is much higher
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than the site average.
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Now this is something of a red flag and something that we would want to improve.
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We get a significant amount of sessions to this page and so we would really want to investigate this
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and see what might be wrong if we click this open here.
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We might be able to actually see the page this may be the case that this page is actually broken.
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And so that's something that we might want to fix.
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It would require a little bit more investigation.
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But that is something that we could easily fix so that the experience of people coming to our side for
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the first time is better and that we are really getting them to interact with our side further.
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Now let's move on to the old pages report.
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Now this shows us not only are landing pages but all of the pages on our Web site and a great way to
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assess the performance of these pages is to look once again at the site comparison tool.
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But this time to look at the average time on page.
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And this would really tell us where our Web site visitors are spending most of their time.
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Now we will differ if it's an e-commerce site or a content site like a blog.
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But really here we can see that they're spending more time in this Baskett page and it's 72 percent
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higher than the average for other pages on the Web site.
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So what we might like to do in this case is have a look at that page and see how we could speed up the
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process.
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So they moved to that order completed page.
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If this were a blog post we might say well they're spending a lot more time on this page.
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That means they're spending more time reading it and perhaps we could create more content like that
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in order to keep them on the site longer or to continue reading.
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Now let's move on to our final report which is the exit pages report and this will really show us where
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our Web site visitors are leaving our site and we really want to get visitors to stay on the site longer
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and maybe complete that order.
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So we want to plug these gaps so that the they have a better experience.
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And once again we can use the same side comparison too and this time we can look at the percentage of
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exits so we can see which pages are responsible for more exits.
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And once again we're looking for those pages that are higher than the site average.
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So we could look at these sites or these pages and really look to improve these.
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Now order completed.
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It's probably very natural that they would leave the site after completing an order but maybe for this
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page that could be improved.
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And the way that we can really optimize these pages is especially look at these pages that are performing
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well that have a much lower percentage of the exits and see what's happening on these pages had they're
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laid out and use some of the best practices there apply them to these pages that account for the largest
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amount of exits.
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And then we can reduce people exiting our side and once again guide them towards those girls that we
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want them to complete.
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So as you can see the behavior reports in Google Analytics can give you a ton of information about how
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users are interacting with your site and it gives you plenty of insights into things you can do to optimize
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that experience and guide them towards completing the goals that you want them to complete.
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