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In this video you're going to learn how to use real time reports to monitor activity as it happens on
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your Web site or up to access your real time reports.
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Just log into your Google Analytics account and open up the sidebar so that you can click through to
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the real time reports.
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Then there are six reports here.
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Overview locations traffic sources content events and conversions.
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And if we start by looking at the overview realtime report we can really get a summary of most of these
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reports.
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So let's have a look at some of this data and then we can discuss some of the use cases of it.
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So this is pretty cool.
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We can see right now how many people are active on the site and you can see those numbers go up and
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down on even the devices that they're logging onto the site from we can see where they're spending their
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time.
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The top active pages we can see the breakdown of active users.
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This is really interesting to see in real time where people are on our site.
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We can also see some of the top web sites that they've come from on any social traffic if they've come
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from those traffic sources like Facebook or LinkedIn or Twitter Instagram etc. Some kinds can see the
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top keywords that they've accessed our site on.
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So they may have typed in something to the Google search engine and come through that way.
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Often there isn't a lot of information coming through here but it can be useful if it is provided.
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Perhaps one of the most interesting real time reports to look at is the locations where people are coming
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from and it's just really interesting to see where people are logging in from.
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And it can really bring the whole experience of Google Analytics to life and make it real and see all
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the changes and people moving around on the site.
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Up here we can see the page views per minute and this is really just showing us the number of page views
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per minute.
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Over the last 30 minutes you can see that's 30 minutes and really up to now.
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So what are some of the use cases of this data.
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Well first of all if you're seeing data here you know that you're tracking code is working on your Web
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site or up because information is coming through onto your Google Analytics.
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It's also useful use these real time reports to monitor whether newer change content on your site is
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being viewed.
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So it can just be good if you've sent out a blog post to see how many people are actually coming through
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to have a look at that could be an e-mail or blog post that you promoted by e-mail or maybe on social
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media and you can really check if people are coming through from those social channels.
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It can also be pretty cool if you've got a one day promotion or a sale on and really see our people
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coming through from that.
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When are they on the active pages that you want them to be on.
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Now another thing that you can use these real time reports for is if you've made any changes to the
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conversion process or the check out process to really just make sure that people are actively going
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through those pages and there's not something broken off teeth made any changes there.
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So these real time reports are pretty cool.
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They're even just interesting to come in and have a look at especially see where people are logging
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in from and they can be very helpful just to check that everything is working and to keep your finger
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on the poles of any campaigns that are active right now.
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And for the most part we will be analyzing historical data to guide our long term Web site strategy.
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But there are some clear use cases for these real time reports coming into your demo accounts or your
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own Google Analytics account and check out these real time reports for yourself.
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