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In this video you're going to learn how to set up goals in google analytics on why this is probably
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the most important step for you to complete when you are setting up a Google Analytics account so goals
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measure how often users complete specific actions on your Web site or app and a goal represents a completed
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activity called a conversion that contributes to the success of your business.
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So for example making a purchase for an e-commerce site that could be a specific activity that will
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really contribute to the success of that e-commerce business.
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Completing a game level is a specific activity that will contribute to the success of that mobile gaming
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app because it shows that people are engaged and potentially then you can get them to upgrade to the
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paid version or just continue to advertise to the users in the mobile gaming app and submitting a contact
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information form is a specific activity that contributes to the success of a marketing or lead generation
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site because you can then contact those people by email or phone and market to them or just send that
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blog post to them and can keep them continued continued in the site and grow your audience.
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So hopefully now you understand the importance of setting up goals in Google Analytics and I think it's
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important to know that if you don't set up goals all you can measure is how many users are coming to
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your site and obviously could be focused on growing not.
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But if those users are not completing these specific activities that are growing your business and you're
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not going to see any growth so that's what is so important to set them up.
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And also as you can see now the goals that you set up are really dependent on the type of business that
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you have.
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And that's why goals are not set up by defaults and Google Analytics.
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That's why you need to go and set them up and tell Google Analytics specific activities that you want
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to track setting up goals in Google Analytics is very simple.
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What you want to do is come down into the admin section then come up across two goals and then go ahead
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and click on Add a new goal.
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Now you've two options here when setting and free goals you can select from template here or you can
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create a custom goal which basically just leaves everything blank and you set it up from scratch but
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I would recommend that you have a look down through this template list here because they've pre fields
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the name of the goal and also the type of goal which I'll show you in a second.
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So this just helps speed up the process so you can see there's lots of different types of goals here
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that you can select from as just make a payment register on line schedule visit visit donate create
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an account etc..
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So what I would say about making a payment is that if you have an e-commerce site instead of setting
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up this specific goal it's better for you to enable e-commerce tracking and I've got a separate video
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on that.
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However if say you are a business salesman in one or two products or you sell one to one coaching or
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maybe of course it will be very easy for you to measure how many people complete that action by setting
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up a revenue goal here.
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So for this video I'm going to take the example of setting up a newsletter sign up and even though the
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name is different actually the process to setting this up is very similar to the other types of goals
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listed out here.
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So just select your goal and then click continue.
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So we can see the name of the goal is pre filled and also the type of goal is preselected as well which
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is a destination goal.
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And as I said the type of goal is actually going to be very similar whether it's an account creation
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or payment completed or a donation made or newsletter sign up because what you are really tracking is
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the destination that people arrive at after completing that goal.
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So for example a thankyou page.
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So if they sign up to my email list they'll hit a thankyou page and I want to track how many people
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reach that page because that will allow me to measure how many people completed that specific activity
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that's important to my business.
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Now the next step is to input our destination and this as it says here is the app screen name or web
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page you were all that people arrive at after completing these specific activity that we want them to
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such as making an online payment donation or signing up period Millis and the vast majority cases this
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is just going to be a thankyou page like it suggests here.
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And if you haven't got a thankyou page set up in your site just go into the back and set that up and
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then paste that in there.
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So by setting up this goal what we will know that is every people whose arrive at that Thankyou page
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we know they can only of arrive there if for example they sign up to my email list and then I can really
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track how many people are doing that.
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And there off some off optional options here to add a value or add a funnel.
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I'd say for the moment you can just skip that on what you want to do is just re verify the goal and
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verify the goal to make sure that it's working should see a small percentage like this.
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If you've had data over the last seven days and then you can just go ahead and click save.
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So now I can see that the goal is set up and also that it is active.
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And also I can see that I've 18 goals left.
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So you have 20 goals per for each.
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Google Analytics property that you set up.
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So although we've set up a goal to track newsletter sign ups the process is almost going to be identical
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for people who register for an account or make a payments or online donation because you're always looking
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at how many people reached a specific Thankyou page or check out page.
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So to recap in this video you have learned how to set up goals in Google Analytics and also why it is
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probably the most important step for you to complete when you set up a Google Analytics account.
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