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In this video you're going to learn how to grow your Facebook page.
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Would Facebook insights so to access Facebook sites you want to click on the insides tab at the top
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of your Facebook page.
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Once you're launched in the first report you're going to see here is the overview report.
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And this will give you an overview of some of the key metrics from your Facebook page over the last
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seven days by default.
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Now if you do want to change the time frame you can select today yesterday the last seven days or the
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last 28 days.
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I know you can see then all of those metrics really on the last 28 day basis if you want to go beyond
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28 days you also have the option there to export the data and you can export up to 180 days at a time.
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So you can see like maybe this quarter or this month set the dates and then export the data.
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If you do want to get that longer term view now while this overview report is great to get a snapshot
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of your performance your Facebook page to get the insights for how to grow.
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We really want to come into the individual reports in the sidebar here.
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So let's come into some of these individual reports to see how we can grow our Facebook page.
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Well first thing we want to know is OK how are how has our growth rate and how are we doing here we
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can see a graph over the top in terms of our page follower's up and down over the last.
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We can change this to month quarter or week.
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And one thing to note here is or whether we might be wondering is what's the difference between followers
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and likes and why is there two different charts for this.
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Well this is a little bit confusing when you see it for the first time.
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But if I come to a Facebook page here I can show you this example if I like a Facebook page you can
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see that I automatically follow the Facebook page as well which means that I will see their content
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in my news feed.
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And I get notifications of events and suggested live videos etc. However I can on follow up page and
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still like a page which means I won't be seeing their content in my news feed.
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So why would Facebook even set this up it seems a bit confusing.
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I think the key idea is that you could follow a page but not necessarily like the page.
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So it kind of gives that that allows you to have that privacy if you want so people don't know what
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pages that you like.
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And it's a little bit confusing but I think it's for privacy reasons except for I think in terms of
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a business you shouldn't really be too worried about this.
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The number you should want to be focusing on is actually the followers because the followers have opted
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in to see your content in their news feed.
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And if we look at the numbers here I actually have more followers 23000 than Page Likes so more people
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have opted to see my content in their news feed than actually wanting to publicly shared things like
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the page.
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It's only about a 3 percent difference for me here so it's not huge and nothing to worry about.
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But it is a little bit confusing when you see it for the first time and that's why I just want to explain
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it to you.
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Bottom line focus on the followers and really just worry about that.
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Now when the followers report here you can see net followers because you probably will have some on
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follows and they are shown these red graphs here.
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So I can see sometimes by three five on Fallen per day.
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And if we actually look at this benchmarking tool here I can see that on average per day getting about
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three on follows and that's the same as the last period.
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If we look at organic follower's this period I'm getting there 51 a day last period about 79.
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So a little bit then paid follower's none because I've been in promotions in the last couple of periods
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and then non-followers in general we can see 47 per day.
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And then 75 per day in the last period so last period is definitely a bigger one for me always putting
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out more content.
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And that's why I was getting better results there.
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So that's that's a handy little tool just to check how you're doing compared to the last period.
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And then here we have where your page fall has happened.
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And you can see on the page it's going to be the vast majority of them here or you may be seeing the
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option of it hasn't been categorized and they're not sure where that's coming from.
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So this report can sometimes be helpful but not always so helpful.
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Okay.
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And then moving on to the reach report this is really where it starts to get interesting and we can
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see how many people are actually seeing our posts on a daily basis so this will depend.
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When you post you can see it really spikes when I've posted it here.
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And then the day is over.
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I don't post obviously there's not a lot of people going to see my content content.
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So that's why it's important to regularly put a content if you want to get people to see your posts.
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They're coming down we can see reactions Commines shares.
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And once again we can see those average on a daily basis and they'll probably pretty closely coincide
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with the posts up there.
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Reactions.
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OK.
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Someone likes Baree.
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The key thing to note is there's your trough is going to spike when see purée posts.
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Now let's come down to the actual actions on page.
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It is pretty interesting because actions on page are going to be when people click on this button here
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or say if you got a phone number is a local business that they click through there or even click through
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to your web site link.
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So you can see Web site CLECs phone number clicks action button clicks get directions clicks user the
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total actions on Page and depend on your type of business what you really want.
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So I can see who click the action button which is the key thing that I want them to do on my page.
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And obviously there's no directions because it's an online business.
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No phone numbers.
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So it is good to come in here and see how effective that button underneath your cover image is and how
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many people are actually clicking on it and you'll see that in the actions on page report coming down
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to the posts reports is probably one of the most interesting places to spend a bit of time and keeping
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to look at is when are your fans online and you can see here that in this graph there's definitely a
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peak on Friday Thursday Friday biggest days Sunday Monday Tuesday less so and although it is pretty
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consistent at four o'clock on Thursdays and Fridays would be a very good time for me to maybe start
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a competition or something like that.
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And the maximum amount of people is and then for the other days of the week really around 4:00 o'clock
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is when most of my audience are online.
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So that's really a good indicator of when I should be setting my posting schedule coming down in terms
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of the post types.
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We can have a look at them here.
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This really shows us all reach for each posting engagements on each post.
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And a quick summary of what the post looked like.
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So we've been scanning day in here I can see that if I click into this that could I create more posts
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like this that got a larger reach and engagements.
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So what you should really be doing is having a look at these posts that had a much bigger than normal
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reach and engagement.
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So I can see the reach the bigger the graph is in the bar here is bigger here you can you really want
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to be making more posts like this.
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Here I actually shared a resource list of fake news that was helpful to people and I just said you know
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thumbs up if you like and even feel free to tag friends which I think some people do.
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Did they share.
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So this was a good post because it was a helpful resource and people wanted to share it with their friends
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then so it's always good to remind people to actually like a post or tag their friends and that will
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help you get increased engagements.
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So looking down on that more
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again just have a look at those top posts that you've made.
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Again I said feel free to tag friends and thumbs up if you like.
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You can see there's been six shares and so that's how you get more people to really see your posts by
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giving instructions like that and sharing helpful things with them.
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So the key thing to do on this post's pagers that come in have a look at the time that you should really
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be posting on the days and then have a look at those posts that have been most successful for you and
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even copy that format for future posts in the future.
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They're coming down let us have a look at.
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There are some other reports here like events.
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Now I haven't set any up and but if you're a local business that's something and important you want
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to be looking at closely.
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Also if you're putting a lot of videos on your Facebook page there's a separate report showing the number
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of minutes watched.
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I don't have a lot on this page but you can see that they showed the mini views over the last time frame
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the 28 days or whatever it is the timeframe that you set last seven days.
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And down here is where it gets really interesting as well the people's report.
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So this will show you really the demographics of your audience.
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And this is the interesting thing you can see the demographics.
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And by your fans and your followers.
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Explain the difference between that.
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But you can see that it's almost identical that really there's this strong skewed towards males of 25
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to 34 in both the fans and followers by 25 percent.
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If we come to people reached again 25 percent men in that age bracket and even the people who are engaged
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are actually even more so 26 percent male males of that age range.
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So this is an interesting distinction between not only here fans our followers are but really who are
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the people who engage with your posts.
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So what you want to be true doing is really keeping this demographic in mind what are going to be the
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pain points the problems that a person a man of 25 to 34 for your for say digital marketing What are
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you going to be the type of problems that they have.
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And then to create more content around that speak to them directly in your examples that you're using
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try and create an example for a guy of that age and really tailor your content towards them so they
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can see themselves in your example and the problems that you are pointing at.
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And that's just going to make them even more engaged.
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And down here as well you can even see the country and the city and the language.
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So again you want to be serving your content and creating content that really relates to your most engaged
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people.
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So the U.S. or maybe even in city in India in English of that age great age range and it's just very
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helpful to come in here and use this information to build an avatar or a buyer persona for your fans
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and for your ideal customers.
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So the peoples are extremely helpful definitely come in here and check that out.
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And below that we have messages.
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If you've enabled messages on your Facebook page you're going to see the total conversations here.
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I've disabled them.
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And again if you set up like a Facebook store you're going to see the number of orders here as well.
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But the key report's I think everybody is going to want to look at it especially the people report.
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So you understand the demographics of your most engaged people your post types.
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So you can really understand when your funds are online.
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The days of the week to post and the type of content to post and also then just keep in mind you know
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how you're doing in terms of your followers because the more followers you have the more people are
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going to see your content which means you're going to be increasing and reaching more people on Facebook
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and making them aware of your business and getting them to come back to your Web site.
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So come in to your Facebook insights now that you know how to analyze these reports and get some insights
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out of them and check out these reports for yourself.
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