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We don’t sell bikes.
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We are a store that only focus on cycling jersey.
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Hello everyone, my name is Andy from Cycling FABRO
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After over a month, we finally renovated our store!
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But I suddenly found a problem,
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It seems that I’ve never made a store tour video,
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nor have I formally introduced myself to you.
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In this video
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I just wanted to take this opportunity to introduce you to our store.
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It took us over 4 years.
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We went through lots of obstacles.
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This is the store that we have worked hard to create for you…
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Welcome to Cycling FABRO, the premium cycling clothing store.
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In fact, our initial idea was very simple,
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aside from selling cycling jerseys,
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we wanted to make our store a good place for every cyclist to rest.
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You can bring your family and friends on holiday
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to enjoy the cycling lifestyle in our store.
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As soon as you walk into the store,
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we don't rush to sell you products.
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We will serve you with free drinks and ice cream.
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Want some hot coffee, coke, or lemon tea?
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You can even have yummy Movenpick ice cream. (It’s free!)
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We just want to make you feel as comfortable as you are at home.
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If you've just finished your ride, you can sit at the bar with friends
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and watch TV and grab a bite to eat.
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You can let your kid eat ice cream at the table
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and then you focus on trying on the jerseys you like.
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If you like dogs, welcome to play with our Deputy Store Manager, A-Yong!
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(A-Yong, come here!)
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If you don’t like dogs,
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I will help you to lock it in the cage.
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(What’s going on here?)
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The biggest change this time is the large counter at the entrance.
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Although it looks great before.
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But it comes with a big problem,
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it takes up too much space in our store.
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Plus, there will be more and more products in our store,
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we need more display space.
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Therefore, for this change,
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we simply removed the original large counter
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and changed it to a kitchen-island-style design.
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Then I didn't expect this style to be surprisingly good!
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In addition to having a super spacious corridor,
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which lets every costumer to enjoy their shopping,
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it also makes our store a more immersive
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and more spacious place for cyclist.
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Every place in our store is a fashion brand of cycling jerseys
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from all over the world,
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and you can find surprises in every corner.
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I found that many customers who came to our store for the first time
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were pleasantly surprised by our dazzling array of products.
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In fact, because we sell a lot of brands,
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in total there are 16 brands from different countries.
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Therefore, our main display logic is to display by brand.
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Basically, all jerseys and bibs on the shelf will comes with men’s and women’s size.
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16cm.
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Also, because our store has become larger this time,
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we have also rearranged the way the products are displayed.
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We try to widen the distance between jerseys and bibs,
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at least 15 cm between each piece.
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We have specially order U-shaped hangers.
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Make the whole store less unnecessary columns
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and traditional display racks.
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Make the store more spacious and comfortable.
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So that every corner and detail of jerseys can be seen at a glance.
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Nice!
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Now, we are going to take a look at the pegboard
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and our custom display cabinets.
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How does it feel?
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It looks normal right?
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Give me a second (click!)
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All of a sudden, it become really fancy.
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This is very dope.
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No matter the accessories of any style,
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as long as they are placed on this luminous cabinet,
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every angle and every detail can be displayed clearly and fancy.
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Pegboard is another awesome thing.
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We could get a lot creative here and arrange different themes,
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like the wall of hats, and then an accessory wall with kettles gloves and socks.
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Here is the wall of Velobici.
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In addition to effectively using the space of the wall,
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it can also make the display of jerseys more interesting.
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In fact, as I just mentioned, the main purpose of this store renovation
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is to solve the problem of not having enough space to display products.
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Whenever there is a holiday,
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or when there is an event in the store,
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the two dressing rooms are not enough.
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We moved the counter to the middle to create a wider aisle.
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We also demolished the staff lounge and expanded it into a new showroom.
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And we build two more new dressing room.
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In the future, when there are more crowds during the holidays,
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it can shorten your queue time.
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(Employees: You demolished the staff lounge, how do we take a rest?)
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Never mind.
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We will work hard
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and give you better product and service
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Now that the lounge has been demolished,
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we have decided not to take a break and will continue to serve you.
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Please come and crowd our shop,
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and let our business flourish.
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OK
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This is the story of our store redecoration.
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If you fell our new store is awesome
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after watching this video.
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Please!
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Please!
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Recommend our store to your friends.
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What if you find out our store have too many jerseys to choose?
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It’s ok.
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Basically, you can imagine our store as a cycling jersey select shop.
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Just walk in and tell me what kind of jerseys, bibs, jackets, gilets do you want.
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Plain, fancy, racing or casual.
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As long as you walk into our store, I can help you find the perfect cycling outfit.
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Our philosophy is that we don't want you to spend a fortune
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and end up wearing the same clothes as everyone else.
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Therefore, the products you see in Cycling FABRO are all carefully selected by us.
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Basically, the quantity of each jersey will not exceed 15
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to ensure the uniqueness of the item.
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In order to share the joy of this store renovation with my you.
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We had a ride event and a reopening tea party this Sunday. (It’s finished)
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Let’s have fun with us.
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And we will have some dessert together after the ride.
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So...
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This Sunday I have to wake up early.
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See you at Sunday!
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