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In this video you're going to learn one of the most effective marketing strategies out there.
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You can use it right away.
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Even if you've no audience I've used it personally here to get on a podcast that gets over two million
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unique downloads a month.
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I've used it to be featured on other blogs that has thousands of email subscribers and the exact target
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audience that I want to get in front of.
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And it is called the poster boy formula.
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Now I originally found out a it is through this site video fruit Brian Harris is the author there.
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So I'm going to link this article because he explains it really well.
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But I do want to add my own twist and show you specifically how I've used it.
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So there are four steps to this strategy.
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Firstly pick a target.
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So choose a company with a target audience.
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So for me I knew that this podcast had my target audience people who want to start a business people
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who want to market.
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I also know that this company has a really MCO CEO companies web designers digital marketing agencies.
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These are their audience not the exact audience that I wanted to get in front of.
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Now we have to document everything.
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This is the key part of the strategy for you to become a poster boy for them essentially a case study
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for them.
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You need to record a one big win with their product or service.
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And the more details the better.
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So to get on this podcast what I actually did was I recorded a YouTube video showing how I use one of
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their products.
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This was a journal that helps you to complete a big goal of yours.
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And I really made this quick video.
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It was less than one minute long just explaining how I'd use their products and how would it helped
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me to create a big course in 100 days.
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That was a huge achievement for me at the time.
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And this journal really helped me to do it.
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So I just created this video.
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I shared it with them through their email and then boom they got in touch with me and wanted me on the
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podcast.
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Now the second option here.
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How what big win did I record.
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Well these guys they have a white label SVOD tool.
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If I show you it here this is what it looks like.
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You can put it on your site and through this tool I was able to collect 12000 leads or email addresses.
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So again what I did is I just got in touch with them and said hey you know I've had amazing results
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with you were with your tool.
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Let me share my stories to your your potential customers and your customers can really understand how
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to use it.
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And that's the key thing.
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And that's really why you're being a poster boy because you're showing how you how you got this big
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win.
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And of course they're going to want to have you on the podcast.
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Of course there.
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I don't want to write a blog post about it because you were an example to show their potential customers
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on their existing customers about the potential of their product and service and what it can do if it's
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implemented in the right way.
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So the key thing about this strategy is really creating a success story.
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And of course you're going to want to share that because everybody wants to share success stories to
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really convince their audience that what they have created actually gets results.
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If you put it to work now step three in the process is let them know.
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So as I said I just sent this video to them thought that would definitely catch attention.
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Send it by email and also then I just got in touch here with the option for guest posting a lot of sites
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will have the email available and you can easily contact people through LinkedIn etc..
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Now prepare for traffic.
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So have a high volume downloadable downloadable on your site in order to capture the traffic.
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So this is what I did.
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I actually didn't do a particular downloadable but I offered a coupon to my course which is essentially
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what I was what was the call to action at the end of the podcast.
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People get a coupon discount to enroll similarly for this article as well I gave them the option to
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click three straight through.
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Now the great thing about this is as well as getting traffic as well as building relationships with
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these top influencers.
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I also got a back link to my site and that is extremely valuable to get from a very high authority site
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like this.
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So this is poster boy formula not only gets you traffic not only gets in front of your target audience
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not only helps you build relationships with these big influencers but you also get that SEO advantage
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by getting this back link to your site from a huge site.
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So it is an extremely powerful strategy is only four steps to it.
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And the key thing is then to just really pick a but it's going to be different for every type of business.
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You know it's going to be this blog podcast.
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Maybe not this blog but every company will want to share a success story whether that's at a conference
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maybe all flying whether it's just via Twitter when they retreat to whether it's on Facebook whether
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it's they bring you on to Facebook Live video whether it's they bring you on to whatever it can be the
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application where it actually appears can be slightly different depending on your industry.
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But think about what are the products that you've used that have a similar audience to you and maybe
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suppliers maybe people are not direct competitors but they're kind of friendly.
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And so really think about what are the things that you could get a big win out of and share the success
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story with and you don't have to be using the product in these cases I actually was.
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But you can really search out people who have their audience just look at what products they have or
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what wins you could share and be quite strategic about it.
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You don't all automatically necessarily need to be using their product or service.
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You can actually go and use it with the intention of creating a win story and then using the poster
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boy formula.
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So I linked this article does a few more details there but I've had amazing results out of it and I
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highly recommend use the poster boy formula as well.
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