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(playful music)
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[Announcer] Here they are.
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Perfect french fries.
Delicious.
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One of the most popular,
most profitable foods
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00:00:11,428 --> 00:00:13,346
in American restaurants.
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00:00:13,388 --> 00:00:16,725
And who makes these
perfect profit makers?
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Thousands of fry chefs in all
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types of restaurants serving
all types of people.
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Fry chefs just like you.
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And to help you make the best
french fries possible,
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the Frozen Potato Products
Institute has made this film.
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(light whistling music)
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**
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(upbeat music)
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[Malcolm] If you go into a fast
food place and you observe
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kids, very, very young kids.
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The thing that they're clearly
drawn to is the fries.
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(upbeat playful music)
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They have this food which they
can manage and control
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and that they can
douse in ketchup.
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And the whole
thing is just like,
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it's like they're in heaven.
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And on top of that,
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these things are crispy
on the outside and like
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soft and lovely and
warm on the inside.
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And it's just like, you know,
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they're so intensely satisfied
with that experience.
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I just think there are certain
things that are imprinted
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on your soul and fries
are one of those things.
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(woman laughing)
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[All] Fries!
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- Oh, we love.
- I love the fries!
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- I love fries.
(laughs)
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- They're the most delicious
thing I've ever tasted.
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- Who doesn't like fries?
It's not possible, you know?
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- Mmmmm!
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(laughter)
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[Lucas] Oh, it's just like
bliss.
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It's just like pure like
endorphins in your brain.
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- French fries are
a communal food.
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It's a vehicle for love
and friendship and community.
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- Fry it up and crispy
deliciousness.
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[Scott] Is it French?
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Is it South American?
Is a Korean?
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Something like fries that can
be unique to all those places.
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I think it's something
that connects us all.
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[Dave] They're always delicious.
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They're always welcome.
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I wouldn't want to be
in a fry-less world.
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Thank God for potatoes.
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(light upbeat music)
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(techno music)
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[Harold] Oh, hello.
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I didn't see you there.
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Let's talk about some
French fried potatoes.
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A French fry is essentially
a Parallelepiped
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of potato,
that is to say,
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a stick that has been cooked
in such a way that it's creamy
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on the inside and crisp
and crunchy on the outside.
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And the way that happens is by
boiling the water
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on the inside of the French
fry to make it nice and creamy
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and boiling off the water
on the outside of the
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French fry, replacing it with
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oil to make it crisp
and crunchy.
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A French fry is determined
largely by the behavior
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of starch. And starch is
a molecule that's made up
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of lots of little sugar
molecules joined together.
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Sugar molecules are the enemy
of a good French fry because
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they tend to brown
very easily.
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The thing about a French fry
is that you don't want it
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to brown until you've
already created the crust.
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My feeling is that science
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doesn't do a very good job
of explaining
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the deliciousness
of pretty much anything.
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00:04:02,450 --> 00:04:03,952
But I've got my theories.
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It's a combination
of textures and flavors.
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It's got a little
potato flavor.
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It's got a little oil flavor.
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All those things are in there,
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but they're delicate enough
that they don't overwhelm you.
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So that you say, hmm,
that was nice.
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I want another.
And another.
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And another.
And another.
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And another.
And another.
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And another.
And another.
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(oil crackling)
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[Malcolm] Cooking and
immersing
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something in animal fat,
we've probably been doing this
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for as long as
we've been cooking.
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Many, many culinary cultures
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in the world have a version
of the French fry.
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So there is something I think
universal about the crunch.
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The nature of that crunch is,
I think,
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something that all of us
are drawn to in some way.
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What particularly, I mean,
other than the fact that it's
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delicious, is there some
other thing that satisfies?
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I have no idea,
but maybe it's just
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the extraordinary contrast
between those two states,
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between the outside
and the inside.
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For some reason that just
continually draws us in.
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(indistinct chatter)
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(light music)
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**
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(oil crackling)
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(whimsical music)
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[Scott] These Russet Burbanks.
These are a longer potato.
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That makes them perfect
for a longer French fries,
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which people have
come to expect.
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They've got a high starch
content which allows them
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to stay fluffy when
they're cooked at high heat.
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And not get too soggy or kind
of melty on the inside.
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(oil crackling)
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And a Russet Burbank certainly
delivers on expectation.
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But what might a potato look
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like that exceeds
expectations?
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I think that's an
interesting question
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and perhaps not an experiment
for the kitchens of Balthazar,
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00:07:06,009 --> 00:07:07,844
but perhaps
an experiment for us.
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(light upbeat music)
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A couple of years ago, I got
into the ketchup business.
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And now selling millions
of bottles of ketchup a year,
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we have always found ourselves
close to French fries.
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We thought a great
way to honor the fry,
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was to create an exhibit.
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So we asked a hundred
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different restaurants
in New York to loan us one
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00:07:41,544 --> 00:07:44,714
of their fries,
which we encased in a thin
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layer of resin,
put in a glass specimen jar,
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00:07:49,052 --> 00:07:53,390
and for a few days we took
a gallery space on Bowery
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and turned it into
Fries of New York.
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00:07:59,729 --> 00:08:01,940
We actually had
an outpouring of press.
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00:08:01,981 --> 00:08:04,818
We had thousands of people
come to the show.
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It was, I think,
at that moment where we
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00:08:06,486 --> 00:08:09,155
realized, wow,
fries are really powerful.
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00:08:09,197 --> 00:08:13,952
People have passion for fries
that really rested this
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00:08:13,994 --> 00:08:17,455
this dream in our head
of creating a fry that could
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stand up to any
of those hundred fries.
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But we don't really
want to start a restaurant.
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Everything we do goes through
grocery stores.
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00:08:31,511 --> 00:08:32,721
And when you think about
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that frozen aisle
of the supermarket and those
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doors with French fries
behind them,
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it's almost this glowing
promise that you look upon
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them and magically it's
the possibility of being able
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00:08:44,941 --> 00:08:48,737
to make a restaurant
quality fry at home.
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That is, I think,
the Holy Grail.
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Right?
That's the gold standard.
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(oil crackling)
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I think fulfilling
that mission is going to be
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incredibly hard.
Fries are basically
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00:09:00,957 --> 00:09:04,753
the easiest thing to order
and the hardest thing to make.
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So what I'd love
to do is start
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00:09:08,131 --> 00:09:10,258
actually just
by tasting these.
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00:09:10,300 --> 00:09:11,801
And let's talk about what
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00:09:11,843 --> 00:09:15,597
we're tasting and see if we
can kind of get an interesting
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00:09:15,638 --> 00:09:17,640
perspective on the fry
that way.
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00:09:17,682 --> 00:09:19,559
- As I go fry by fry?
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00:09:19,601 --> 00:09:21,269
- Let's go fry by fry.
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(upbeat music)
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- Great full body crisp.
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[Scott] So crispiness.
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- How do you like the
chewiness inside?
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00:09:33,156 --> 00:09:35,659
- Pretty lacking, but I can't
tell if that's maybe stale.
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- So it feels oily,
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it feels it feels maybe
over fired,
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which I think detracts from the
complexity of the savoriness.
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- Yeah.
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**
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[Scott] I love a
good waffle fry.
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So let's go waffle.
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00:09:53,009 --> 00:09:54,803
- What I appreciated
about this fry
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is the fluffiness in the
inside and the texture of it.
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I think it kind of holds
up nicely over time.
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**
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00:10:04,938 --> 00:10:06,815
- So I'm a personal fan
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of the crinkle cut
because you get all that extra
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nooks and crannies.
You look skeptical.
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00:10:11,736 --> 00:10:13,196
- I feel like I have
to overcome
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childhood PTSD from like
the meals at school.
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- But there's something
about it that's just easy.
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[Scott] Yeah.
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And it proclaims, here I
am and I'm an outsider.
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All right. Final one.
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- The last ones?
- Yeah.
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Fascinating.
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00:10:32,882 --> 00:10:34,759
- I think we all tasted
the same thing
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because if I ate these
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at that restaurant, I'd be
like, oh, French fries.
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I mean, now I'm like,
oh, McDonald's.
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- Well, yeah.
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**
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00:10:46,521 --> 00:10:47,981
[Scott] This is, as it is,
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00:10:48,023 --> 00:10:50,400
a gigantic operational
challenge for us.
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00:10:50,442 --> 00:10:53,528
We're trying to do something
that we've never done before.
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I think also it's worth
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00:10:54,821 --> 00:10:57,657
pausing for a moment
to recognize it's hard.
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00:10:57,699 --> 00:10:58,867
French fries are hard.
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It's hard to deliver a
good fry, you know?
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(whspering) Fries!
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00:11:02,746 --> 00:11:03,997
[Dave] You can't
ever really think
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about French fries too much.
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00:11:05,290 --> 00:11:06,875
Any simple thing.
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00:11:06,916 --> 00:11:08,793
The thing that seems
simple, right?
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00:11:08,835 --> 00:11:12,422
Is very hard to get
exactly the way you want it.
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00:11:13,089 --> 00:11:15,467
**
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00:11:16,468 --> 00:11:18,803
I believe that frying is
God's cooking technique.
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00:11:18,845 --> 00:11:21,723
It's amazing how many
different ways there are
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00:11:21,765 --> 00:11:23,767
to tweak it and to get
it just right.
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00:11:23,808 --> 00:11:26,144
Years ago, I started trying
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00:11:26,186 --> 00:11:28,396
to investigate all
of the different variables.
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00:11:28,438 --> 00:11:30,357
So I read every
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00:11:30,398 --> 00:11:32,442
scholarly work that there was
on French fries.
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00:11:32,484 --> 00:11:34,903
Effects of blanching
conditions on the mechanical
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00:11:34,944 --> 00:11:36,488
properties of
French fry strips.
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00:11:36,529 --> 00:11:38,865
Processing conditions,
influencing the physical
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00:11:38,907 --> 00:11:40,492
properties of
French fried potatoes.
217
00:11:40,533 --> 00:11:42,619
Effective moisture
content on standardization
218
00:11:42,661 --> 00:11:45,163
of the distribution of oil,
a structure and texture
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00:11:45,205 --> 00:11:47,582
properties, of changes
of polysaccharide content
220
00:11:47,624 --> 00:11:50,126
and texture of potato during
French fry production.
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00:11:50,168 --> 00:11:52,545
This is all, by the way,
scintillating reading.
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00:11:53,296 --> 00:11:55,507
(upbeat music)
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00:11:56,633 --> 00:11:58,677
It's about the miracle
of moisture management.
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00:11:58,718 --> 00:12:00,136
The outside of it,
225
00:12:00,178 --> 00:12:02,597
when we fry it is going
to have to be really crunchy.
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00:12:02,639 --> 00:12:05,934
The enemy of crunch is, of
course, moisture and steam.
227
00:12:05,975 --> 00:12:09,104
The moisture on the inside
of the potato will instantly
228
00:12:09,145 --> 00:12:11,690
steam out and ruin that crust
and make it soggy.
229
00:12:11,731 --> 00:12:12,941
So it's all a game.
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00:12:12,982 --> 00:12:14,359
And the bigger the
French fry is,
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00:12:14,401 --> 00:12:17,320
the more difficult it is
to maintain a balance between
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00:12:17,362 --> 00:12:20,115
a very nice crust
on the outside and a very nice
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00:12:20,156 --> 00:12:22,450
baked potato kind
of texture on the inside.
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00:12:22,492 --> 00:12:24,452
**
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00:12:25,495 --> 00:12:28,665
So the main difference between
these two batches is just
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00:12:28,707 --> 00:12:31,459
the size, half inch
and three eighths.
237
00:12:31,501 --> 00:12:32,836
(oil crackling)
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00:12:33,461 --> 00:12:36,506
That's frying fast. This
is some hot, hot oil.
239
00:12:39,092 --> 00:12:41,344
Oh, look at that.
Look at that.
240
00:12:41,386 --> 00:12:45,056
Perfect, there's almost no
pull away from the crust.
241
00:12:45,098 --> 00:12:46,808
You've got full
internal potato.
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00:12:46,850 --> 00:12:48,268
Now, these guys are going
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00:12:48,309 --> 00:12:51,855
to stay crunchy from now until
I'm put into the ground.
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00:12:52,480 --> 00:12:54,149
**
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00:12:54,983 --> 00:12:56,943
Both of these were
treated exactly the same.
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00:12:56,985 --> 00:12:58,570
Only difference is this one I
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00:12:58,611 --> 00:13:01,406
put into the freezer and this
one just went into the fridge.
248
00:13:03,575 --> 00:13:04,993
Oh, hot--
249
00:13:05,869 --> 00:13:08,163
Hot! Hmm!
250
00:13:08,204 --> 00:13:11,082
This is actually pretty good.
I have to say.
251
00:13:11,124 --> 00:13:12,959
I must say, it is good.
252
00:13:13,710 --> 00:13:15,462
**
253
00:13:16,338 --> 00:13:19,049
This one is just my
normal blanching.
254
00:13:19,090 --> 00:13:22,177
These ones here, I put them
on a rack in the oven
255
00:13:22,218 --> 00:13:24,971
for a little bit to flash
off more moisture.
256
00:13:25,013 --> 00:13:27,640
These last ones,
I steamed these.
257
00:13:30,894 --> 00:13:32,103
My theory is that the inside
258
00:13:32,145 --> 00:13:34,731
of this French
fry will be nice.
259
00:13:34,773 --> 00:13:37,942
And it is. Huh? Huh?
Theory.
260
00:13:37,984 --> 00:13:39,861
(upbeat music)
261
00:13:40,779 --> 00:13:42,697
I like a certain kind of
French fry, I like a French fry
262
00:13:42,739 --> 00:13:45,241
that's between about three
eighths of an inch and about
263
00:13:45,283 --> 00:13:47,535
half of an inch.
Anything smaller than that,
264
00:13:47,577 --> 00:13:49,204
once you get down to quarter
265
00:13:49,245 --> 00:13:51,414
inch and shoestring, it
becomes all about the crust.
266
00:13:51,456 --> 00:13:53,124
There's very little
inside anyway.
267
00:13:53,166 --> 00:13:55,293
You know, look,
you make what you like.
268
00:13:55,335 --> 00:13:57,379
If you like the steak fry,
go buy a steak fry.
269
00:13:57,420 --> 00:14:00,799
I'm just saying what I think
like I think like between this
270
00:14:00,840 --> 00:14:03,426
and this is where
French Fry Nirvana lives.
271
00:14:04,886 --> 00:14:07,389
(upbeat music)
272
00:14:32,956 --> 00:14:35,458
(oil crackling)
273
00:14:37,335 --> 00:14:39,295
[Malcolm] A bad French fry
is in a front
274
00:14:40,213 --> 00:14:42,298
and should be avoided
at all costs.
275
00:14:42,340 --> 00:14:44,259
A fry that's soggy
is not-- is gross.
276
00:14:44,300 --> 00:14:45,343
It's not actually, it's not
277
00:14:45,385 --> 00:14:48,096
like a lesser version
of a proper fry.
278
00:14:48,138 --> 00:14:49,389
It's actually a different food
279
00:14:49,431 --> 00:14:52,600
that does not check any
of the French fry boxes.
280
00:14:52,642 --> 00:14:56,062
And there are so many
other starches out there.
281
00:14:56,104 --> 00:14:57,605
There's a bunch
of good alternatives.
282
00:14:57,647 --> 00:14:58,940
They're not the only
283
00:14:59,691 --> 00:15:02,569
player out there.
But the good French fry is
284
00:15:02,610 --> 00:15:05,447
sublime, and if we accept bad
French fries,
285
00:15:05,488 --> 00:15:08,325
then I think that we
reduce the incentive of
286
00:15:09,284 --> 00:15:11,453
french fry purveyors
to insist on excellence.
287
00:15:11,745 --> 00:15:13,788
(upbeat music)
(typing sound)
288
00:15:13,830 --> 00:15:14,873
(bell rings)
(cheering)
289
00:15:15,623 --> 00:15:17,542
[Lucas] Hello, my name
is Lucas Peterson
290
00:15:17,584 --> 00:15:20,045
and I'm a food columnist
for the Los Angeles Times.
291
00:15:21,004 --> 00:15:22,797
I first started doing like
292
00:15:22,839 --> 00:15:27,052
Matrix based food rankings
about four or five years ago.
293
00:15:27,093 --> 00:15:29,637
The idea is that,
like as a country,
294
00:15:29,679 --> 00:15:31,848
we're really obsessed
with like putting things
295
00:15:31,890 --> 00:15:34,976
in order and ranking things if
it's like colleges or if it's
296
00:15:35,018 --> 00:15:37,145
our sports teams
or whatever it is.
297
00:15:37,187 --> 00:15:40,857
And so the idea that you could
do that to something as
298
00:15:40,899 --> 00:15:45,487
subjective as food was just
supposed to be kind of funny.
299
00:15:48,657 --> 00:15:53,328
I wanted to rank fries because
they have a place within our
300
00:15:53,370 --> 00:15:57,540
culture that I think
few other foods do.
301
00:15:57,582 --> 00:15:59,668
**
302
00:16:00,543 --> 00:16:05,215
I went to every major fast
food chain I could think of,
303
00:16:05,256 --> 00:16:10,470
and I ate so many fries and
then I wrote what I thought.
304
00:16:11,638 --> 00:16:12,430
Good taste is this way.
305
00:16:12,472 --> 00:16:13,932
A good texture is this way.
306
00:16:13,973 --> 00:16:15,225
Five Guys is up here.
307
00:16:15,266 --> 00:16:17,102
McDonald's is around here.
308
00:16:17,143 --> 00:16:18,853
I think Wendy's was OK.
309
00:16:18,895 --> 00:16:20,730
Chick-Fil-A was OK.
310
00:16:20,772 --> 00:16:22,023
And then down way
311
00:16:22,065 --> 00:16:25,068
at the bottom,
you have like Jollibee,
312
00:16:25,110 --> 00:16:29,447
you have In-N-Out
at the lower corner.
313
00:16:30,949 --> 00:16:33,660
**
314
00:16:34,119 --> 00:16:35,495
People were very mad.
315
00:16:35,537 --> 00:16:38,581
The people who are upset
were primarily upset
316
00:16:38,623 --> 00:16:41,376
because I said In-N-Out's
fries were really bad.
317
00:16:41,418 --> 00:16:43,503
When I looked at some
of the responses,
318
00:16:43,545 --> 00:16:46,631
it was like, you don't
know Jack about fries.
319
00:16:46,673 --> 00:16:49,968
In-N-Out is the shit.
For exclamation points.
320
00:16:50,010 --> 00:16:51,636
Dumbest article to take up
321
00:16:51,678 --> 00:16:55,306
space on my phone. Is this
writer in high school?
322
00:16:55,348 --> 00:16:57,017
This post has been referred
323
00:16:57,058 --> 00:17:00,395
for review by the un-American
Activities Committee.
324
00:17:00,437 --> 00:17:02,647
This is why we need a wall
325
00:17:02,689 --> 00:17:06,109
to keep people who don't like
In-And-Out of the country.
326
00:17:08,236 --> 00:17:10,405
Yes, this is totally absurd.
327
00:17:11,448 --> 00:17:13,616
But people have a really
close relationship to
328
00:17:13,658 --> 00:17:17,078
like the foods that they
first eat in their lives.
329
00:17:17,120 --> 00:17:19,372
Just like things that you
remember when you're
330
00:17:19,414 --> 00:17:21,499
in the back seat of your
parent's car and you go
331
00:17:21,541 --> 00:17:23,251
through the drive thru
and whatever that happened
332
00:17:23,293 --> 00:17:26,921
to be, you develop like a very
strong attachment,
333
00:17:26,963 --> 00:17:28,840
an irrational
attachment to it.
334
00:17:28,882 --> 00:17:31,593
So to attack
335
00:17:32,677 --> 00:17:35,764
the hallowed ground of like
what some people associate
336
00:17:35,805 --> 00:17:39,559
very deeply with,
like safety and like warmth
337
00:17:39,601 --> 00:17:41,728
that really like
fucked some people up.
338
00:17:42,103 --> 00:17:44,314
(dramatic music)
339
00:17:44,898 --> 00:17:46,900
(explosion)
340
00:17:50,195 --> 00:17:52,489
- Oh, that doesn't, no.
341
00:17:52,530 --> 00:17:54,157
- That's good, good question.
342
00:17:54,199 --> 00:17:55,450
- That's good question,
but no.
343
00:17:55,492 --> 00:17:57,452
- I think they are
from Belgium.
344
00:17:57,494 --> 00:18:00,664
Yeah.
So, uh, and I think
345
00:18:00,705 --> 00:18:03,750
the potatoes, they come from I
believe from Turkey.
346
00:18:04,417 --> 00:18:06,795
- Umm, I have no idea,
honestly, but they're good.
347
00:18:06,836 --> 00:18:07,879
That's all I know.
348
00:18:07,921 --> 00:18:09,589
- Somewhere in Europe.
- Yeah.
349
00:18:09,631 --> 00:18:10,715
(laughs)
350
00:18:12,175 --> 00:18:15,553
- You have to look in the
books to see, to shop for it.
351
00:18:17,013 --> 00:18:19,432
**
352
00:18:20,433 --> 00:18:21,976
[Charles] Well, the history
of French fries,
353
00:18:22,018 --> 00:18:26,147
it is complex because much
of the history of French fries
354
00:18:26,189 --> 00:18:28,983
is lost in time and space.
355
00:18:29,025 --> 00:18:30,819
It's not recorded.
356
00:18:30,860 --> 00:18:32,320
It's not a historical event.
357
00:18:32,362 --> 00:18:33,697
Most of the time.
358
00:18:33,738 --> 00:18:37,450
So we have these
occasional references.
359
00:18:37,492 --> 00:18:39,995
But for all we know,
French fries might have been
360
00:18:40,036 --> 00:18:41,997
prepared thousands
of years ago.
361
00:18:42,038 --> 00:18:44,040
(playful music)
362
00:18:44,082 --> 00:18:46,584
The potato began
in the mountains of Peru,
363
00:18:46,626 --> 00:18:49,713
as best we know.
The Spanish conquistadors
364
00:18:49,754 --> 00:18:53,008
brought the potato back
to Europe and a fellow named
365
00:18:53,049 --> 00:18:58,430
Pedro de Leon in in 1533,
discovered that potatoes were
366
00:18:58,471 --> 00:19:02,892
better for preventing scurvy
than limes and began to carry
367
00:19:02,934 --> 00:19:06,312
them regularly back
on his ships to Spain.
368
00:19:07,230 --> 00:19:09,065
And began to be
cultivated there.
369
00:19:09,107 --> 00:19:15,322
And the Spanish conquered
the part of Belgium in 1514
370
00:19:15,363 --> 00:19:17,657
that became known as
the Spanish Netherlands.
371
00:19:18,450 --> 00:19:20,452
Belgium farmers began
372
00:19:20,493 --> 00:19:24,372
to realize that potatoes were
an efficient crop for them.
373
00:19:24,414 --> 00:19:27,250
So the potato
flourished in Belgium.
374
00:19:28,543 --> 00:19:31,629
French fries
began in the Meuse Valley,
375
00:19:31,671 --> 00:19:34,883
as best we know.
Villagers noticed the river
376
00:19:34,924 --> 00:19:38,345
had frozen over
and they couldn't get to their
377
00:19:38,386 --> 00:19:41,681
favorite little sardine
fish that they liked to fry.
378
00:19:41,723 --> 00:19:44,726
And the women took pity
on them and began to cut
379
00:19:44,768 --> 00:19:48,688
potatoes in the shape of small
fish and fry them up for them.
380
00:19:50,231 --> 00:19:51,608
- They're Belgian frites.
381
00:19:51,649 --> 00:19:54,069
And obviously everybody
in the world knows about it.
382
00:19:54,110 --> 00:19:57,572
Belgian frites are the best
because it's part and parcel
383
00:19:57,614 --> 00:19:59,616
of everybody's
life in Belgium.
384
00:20:00,659 --> 00:20:03,244
You can't get away without
them, without fries.
385
00:20:03,286 --> 00:20:04,913
- In Belgium, we're quite sad
386
00:20:04,954 --> 00:20:08,583
when we hear French
fries because it hurts.
387
00:20:08,625 --> 00:20:11,628
It hurts because it's like,
it's like anywhere else.
388
00:20:11,670 --> 00:20:15,590
Belgian wines
or Belgian cheese.
389
00:20:15,632 --> 00:20:17,801
No, you know,
it's not the same.
390
00:20:17,842 --> 00:20:19,260
It's quite our thing.
391
00:20:19,302 --> 00:20:21,846
And I've been to USA,
I've been to New York.
392
00:20:21,888 --> 00:20:25,433
And I try the fries there,
it's awful, disgusting.
393
00:20:25,475 --> 00:20:27,102
They don't know what
they're doing, actually.
394
00:20:27,143 --> 00:20:29,979
And I think that's why they
don't understand, you know?
395
00:20:30,021 --> 00:20:32,482
So most of the time,
when you say you're Belgian,
396
00:20:32,524 --> 00:20:35,360
they understand it's,
"Oh, fries, chocolate, OK."
397
00:20:35,402 --> 00:20:37,612
But, uh, it's their
French fries.
398
00:20:37,654 --> 00:20:40,281
And it's not a big problem
because it's not French.
399
00:20:40,323 --> 00:20:42,367
Come on. It's not French.
400
00:20:43,243 --> 00:20:46,579
(light music)
401
00:20:51,334 --> 00:20:52,919
[Herr] You know,
there's a joke
402
00:20:52,961 --> 00:20:57,340
that goes, which country lies
between Holland and France?
403
00:20:58,174 --> 00:20:59,300
Well, it's just one
big chip shop.
404
00:20:59,342 --> 00:21:00,719
(chuckles)
405
00:21:00,760 --> 00:21:02,679
It's Belgium.
It's all chips.
406
00:21:04,514 --> 00:21:06,683
Well, Belgium has nine
million inhabitants.
407
00:21:06,725 --> 00:21:08,893
Brussels, about one
million inhabitants.
408
00:21:08,935 --> 00:21:13,565
It's the capital, so naturally
it's the capital of chips.
409
00:21:13,606 --> 00:21:15,358
Because the chips, the fries
410
00:21:15,400 --> 00:21:18,695
are a Belgian
product in origin.
411
00:21:22,949 --> 00:21:26,828
The name was given to us by
the Americans, French fries.
412
00:21:26,870 --> 00:21:30,498
Very strange because the
French don't eat potatoes.
413
00:21:30,540 --> 00:21:32,876
The French eat bread with
their meal, you know?
414
00:21:34,210 --> 00:21:36,129
We like our chips
crunchy, I think.
415
00:21:36,171 --> 00:21:38,882
You know, and the Belgian
method is to have them deep
416
00:21:38,923 --> 00:21:40,842
fried twice so they're
really crunchy.
417
00:21:40,884 --> 00:21:43,011
They're the best
chips in the world.
418
00:21:43,053 --> 00:21:45,013
**
419
00:21:47,474 --> 00:21:51,644
It's a food that
unifies our country.
420
00:21:52,812 --> 00:21:55,940
It's like the cement that
holds our people together.
421
00:21:57,359 --> 00:21:59,819
(light music)
422
00:22:16,294 --> 00:22:18,963
(engine rumbling)
423
00:22:20,757 --> 00:22:22,342
Well, I am the ambassador
424
00:22:22,384 --> 00:22:24,469
of the French Fry
here in Belgium.
425
00:22:24,511 --> 00:22:27,681
I want to have the fries,
the genuine way, you know,
426
00:22:27,722 --> 00:22:30,684
in a caravan, in a camper
van alongside the roads.
427
00:22:30,725 --> 00:22:32,727
I don't want these hospital
428
00:22:32,769 --> 00:22:36,356
type of very clean chippies
that we have now in Flanders.
429
00:22:36,398 --> 00:22:37,732
I like the genuine steps.
430
00:22:38,650 --> 00:22:41,152
I suppose we've reached our
431
00:22:41,194 --> 00:22:44,781
fantastic, one of the best
chip shops in the world here.
432
00:22:45,782 --> 00:22:47,909
**
433
00:22:49,995 --> 00:22:50,954
Bon soir.
434
00:22:52,539 --> 00:22:54,874
(speaking in foreign language)
435
00:23:18,273 --> 00:23:20,900
**
436
00:23:26,156 --> 00:23:28,116
(speaking in foreign language)
437
00:24:17,540 --> 00:24:18,875
**
438
00:24:22,128 --> 00:24:23,630
- You know what they
put on French fries
439
00:24:23,672 --> 00:24:25,382
in Holland instead of ketchup?
- What?
440
00:24:25,423 --> 00:24:27,133
- Mayonnaise.
- God damn!
441
00:24:28,343 --> 00:24:29,636
- I seen them do it, man.
442
00:24:29,678 --> 00:24:31,054
They fucking drown
them in that shit.
443
00:24:32,889 --> 00:24:34,766
(speaking in foreign language)
444
00:24:38,603 --> 00:24:40,939
(light music)
445
00:24:42,232 --> 00:24:45,402
- Yeah,what's every
Dutch people are doing,
446
00:24:45,860 --> 00:24:47,862
they're drowning
with mayonnaise.
447
00:24:47,904 --> 00:24:48,863
(chuckles)
448
00:24:48,905 --> 00:24:50,657
- Ketchup.
449
00:24:50,699 --> 00:24:54,077
- Dijon mustard.
(speaking in foreign language)
450
00:24:58,581 --> 00:25:02,585
- Well, I love sauce.
(laughs)
451
00:25:02,627 --> 00:25:04,254
- Fish and chips with
curry sauce.
452
00:25:04,295 --> 00:25:05,547
- I just want whatever.
453
00:25:05,588 --> 00:25:07,757
- Uh, usually ketchup.
- Buffalo, ranch.
454
00:25:07,799 --> 00:25:09,384
- I'm going to say like putting
it in honey mustard.
455
00:25:09,426 --> 00:25:11,594
I prefer that over
ketchup, honestly.
456
00:25:13,596 --> 00:25:15,473
I like them with
fresh butter on it.
457
00:25:15,515 --> 00:25:17,058
That's why they made me fat.
458
00:25:17,100 --> 00:25:18,268
See?
459
00:25:19,310 --> 00:25:21,354
- Salt and vinegar.
Always salt and vinegar.
460
00:25:21,396 --> 00:25:22,272
- Salt and vinegar.
461
00:25:23,356 --> 00:25:24,733
- Mayonnaise is when
he go to Holland.
462
00:25:24,774 --> 00:25:26,151
- Yeah, that's the European's.
They're weird like that.
463
00:25:28,528 --> 00:25:30,447
- This may get me
booted off your film,
464
00:25:30,947 --> 00:25:32,615
but I eat them plain.
465
00:25:32,657 --> 00:25:33,908
I don't even have ketchup.
466
00:25:35,577 --> 00:25:38,079
(light music)
467
00:25:43,001 --> 00:25:45,253
(speaking in foreign language)
468
00:26:22,165 --> 00:26:24,376
**
469
00:27:16,511 --> 00:27:18,471
(sound from electric
fry cutter)
470
00:27:28,064 --> 00:27:29,816
**
471
00:28:18,865 --> 00:28:21,451
(upbeat techno music)
472
00:28:36,466 --> 00:28:38,927
(speaking in foreign language)
473
00:29:14,379 --> 00:29:17,048
(playful music)
474
00:29:18,174 --> 00:29:22,554
(singing in foreign language)
475
00:29:26,349 --> 00:29:28,143
**
476
00:29:30,854 --> 00:29:32,355
[Charles] The people
in France follow
477
00:29:32,397 --> 00:29:35,233
a story that French fries
first appeared being sold
478
00:29:35,275 --> 00:29:39,654
by street vendors on the
Pont Neuf bridge in Paris.
479
00:29:39,696 --> 00:29:42,532
But that wasn't
until the 1840s.
480
00:29:43,658 --> 00:29:47,120
My thinking is that France
gets the French fried
481
00:29:47,162 --> 00:29:49,581
by virtue of the fact
that they were first prepared
482
00:29:49,622 --> 00:29:54,002
in part of Belgium that was
then part of France and became
483
00:29:54,044 --> 00:29:56,463
known as French fries,
probably largely because
484
00:29:56,504 --> 00:30:00,216
of those Doughboy's who came
back from World War One,
485
00:30:00,258 --> 00:30:04,471
talked about the fries they'd
had, but they were told about
486
00:30:04,512 --> 00:30:09,684
that by Europeans who were
French speaking Belgium's.
487
00:30:09,726 --> 00:30:10,935
So go figure.
488
00:30:11,728 --> 00:30:13,563
(singing in foreign language)
489
00:30:16,232 --> 00:30:18,443
**
490
00:30:21,905 --> 00:30:24,240
(speaking in foreign language)
491
00:30:28,745 --> 00:30:31,956
(speaking in foreign language)
492
00:30:57,107 --> 00:31:00,568
(singing in foreign language)
493
00:31:03,279 --> 00:31:05,657
**
494
00:31:10,620 --> 00:31:12,956
**
495
00:31:19,713 --> 00:31:23,466
**
496
00:31:28,722 --> 00:31:32,142
**
497
00:31:34,436 --> 00:31:36,146
[Suzy] Yes, it's like
a meditation.
498
00:31:36,187 --> 00:31:39,107
Yes, and I'm quiet.
Yes.
499
00:31:40,233 --> 00:31:44,112
I have no agenda,
no problem, and I--
500
00:31:45,155 --> 00:31:47,240
But I don't see the time,
you see what I mean?
501
00:31:47,282 --> 00:31:51,202
I am singing, I am
running my kitchen, I am--
502
00:31:51,244 --> 00:31:53,163
I and with me.
(chuckles)
503
00:31:55,832 --> 00:31:57,459
I do this for my friends,
504
00:31:57,500 --> 00:32:00,795
for my family,
for people that I love.
505
00:32:00,837 --> 00:32:04,466
When I was a little girl,
I was about
506
00:32:04,507 --> 00:32:09,012
five or six years old
and I was going with my mother
507
00:32:09,054 --> 00:32:12,182
every Saturday morning
to the market.
508
00:32:12,223 --> 00:32:17,687
She always bring me to a shop
that they sell French fries.
509
00:32:17,729 --> 00:32:22,150
And the French fries was so
wonderful and they was very,
510
00:32:22,192 --> 00:32:25,945
very blonde, but they was
a little bit crispy, anyway.
511
00:32:26,988 --> 00:32:31,993
I like to have these little
pieces of salt and of potatoes.
512
00:32:32,035 --> 00:32:35,497
It was, and I had my mother
hand in my hand.
513
00:32:35,538 --> 00:32:38,041
That was my dream.
514
00:32:39,709 --> 00:32:42,337
I think that this moment
515
00:32:42,379 --> 00:32:45,423
make me love more and more
the French fries.
516
00:32:47,384 --> 00:32:51,805
And so when I had my children,
I want my children to know
517
00:32:51,846 --> 00:32:54,265
French fries, but real good.
518
00:32:54,307 --> 00:32:56,351
The French fries of my heart.
519
00:32:57,602 --> 00:32:59,896
I put them in the oil.
520
00:32:59,938 --> 00:33:01,731
Oh, I like that.
521
00:33:01,773 --> 00:33:03,733
I like this moment.
522
00:33:04,567 --> 00:33:07,153
(oil sizzling)
523
00:33:08,279 --> 00:33:12,534
This moment is the first best,
524
00:33:12,575 --> 00:33:16,287
but when you will take
the second best,
525
00:33:16,329 --> 00:33:20,166
it will be like a song.
526
00:33:20,208 --> 00:33:21,918
You will remove the basket
527
00:33:21,960 --> 00:33:24,170
like this and you
will shake it.
528
00:33:24,212 --> 00:33:27,340
And the French fries
make like a song.
529
00:33:27,382 --> 00:33:30,385
Yes, it's true.
You will hear.
530
00:33:30,969 --> 00:33:33,304
(oil sizzling)
531
00:33:34,139 --> 00:33:35,390
[Malcolm] You know,
if you've ever tried
532
00:33:35,432 --> 00:33:36,891
to make fries yourself,
it is really, really,
533
00:33:36,933 --> 00:33:41,062
really hard to turn
a potato into a crispy fry.
534
00:33:41,104 --> 00:33:43,064
It's like, there's you know,
535
00:33:43,106 --> 00:33:45,316
there is a whole
art behind it.
536
00:33:45,358 --> 00:33:48,153
And, you know, unless you have
the right kind of potato,
537
00:33:48,194 --> 00:33:50,530
unless you cure the potato
for the correct amount
538
00:33:50,572 --> 00:33:52,449
of time. You know, what
temperature you
539
00:33:52,490 --> 00:33:57,329
put it in the fryer
for how long?
540
00:33:57,370 --> 00:34:00,749
What kind of fat are
you using to fry it?
541
00:34:00,790 --> 00:34:04,085
All of those elements need
to be standardized
542
00:34:04,127 --> 00:34:06,379
and perfected to get
a fry that works.
543
00:34:06,421 --> 00:34:08,757
And if you're off in any one
of those dimensions,
544
00:34:08,798 --> 00:34:10,133
the fry, you know,
545
00:34:10,175 --> 00:34:11,509
there's nothing worse
than a failed fry.
546
00:34:12,552 --> 00:34:14,596
(upbeat music)
547
00:34:27,192 --> 00:34:28,526
[Scott] Making a
French fry to cook
548
00:34:28,568 --> 00:34:30,945
at home is a very hard task.
549
00:34:31,946 --> 00:34:34,741
I think it's hard to make
a French fry, period.
550
00:34:34,783 --> 00:34:37,577
Now we're talking about how do
you do all that
551
00:34:37,619 --> 00:34:40,580
and then freeze the thing
and then help someone revive
552
00:34:40,622 --> 00:34:43,333
it, resuscitate it, bring it
back to life and enjoy it?
553
00:34:44,042 --> 00:34:45,335
I mean, that's really hard.
554
00:34:49,673 --> 00:34:52,801
So we're working
with a company called Mattson
555
00:34:52,842 --> 00:34:56,805
to test and develop the fry
and understand what might be
556
00:34:56,846 --> 00:35:00,016
possible that is actually
rooted in food science itself.
557
00:35:00,058 --> 00:35:01,434
- Here's where we are today.
558
00:35:01,476 --> 00:35:04,813
We have spent five weeks or so
procuring ingredients,
559
00:35:04,854 --> 00:35:07,232
reviewing the research,
understanding the category,
560
00:35:07,273 --> 00:35:09,317
looking at the competitive
set and so forth.
561
00:35:09,359 --> 00:35:10,568
And we will present to you
562
00:35:10,610 --> 00:35:13,655
a number of prototypes
for your review today.
563
00:35:13,697 --> 00:35:17,617
The plan is for you to absorb
what you've experienced,
564
00:35:17,659 --> 00:35:20,412
provide feedback
over the next week,
565
00:35:20,453 --> 00:35:24,666
narrow the range
to four or five ideas.
566
00:35:24,708 --> 00:35:28,670
- And I think if there's one big
to do, it is let's figure out
567
00:35:28,712 --> 00:35:30,880
how to make sure that these
things can get crispy.
568
00:35:30,922 --> 00:35:32,841
- So, ready to go.
569
00:35:35,218 --> 00:35:39,723
(upbeat music)
570
00:36:18,094 --> 00:36:21,765
(upbeat music)
571
00:36:28,063 --> 00:36:30,565
- Overall, there wasn't much
potato coming through for me.
572
00:36:30,607 --> 00:36:34,361
- The appearance kind of,
you know, set me off there.
573
00:36:34,402 --> 00:36:36,446
- Overall, it wasn't crispy
enough.
574
00:36:36,488 --> 00:36:38,073
- They felt processed?
575
00:36:38,114 --> 00:36:39,491
- I like the bubbles on top.
576
00:36:39,532 --> 00:36:41,993
- I actually liked it.
I gave it an eight.
577
00:36:42,035 --> 00:36:43,912
- Aroma was buttery and rich.
578
00:36:43,953 --> 00:36:45,288
- Flowery, creamy, chewy.
579
00:36:45,330 --> 00:36:46,790
- It was potatoey.
580
00:36:47,957 --> 00:36:51,461
(upbeat music)
581
00:36:56,675 --> 00:36:57,842
- I can't believe we just ate
582
00:36:57,884 --> 00:36:59,469
seven hours worth
of French fries.
583
00:36:59,511 --> 00:37:00,762
(all laugh)
- You got it!
584
00:37:01,304 --> 00:37:03,556
Gotta burn those fries off.
585
00:37:04,724 --> 00:37:06,518
(upbeat music)
586
00:37:10,980 --> 00:37:14,484
* One, two, what's that sound?
Come on! *
587
00:37:16,903 --> 00:37:19,614
**
588
00:37:20,657 --> 00:37:22,826
* One, two, what's that sound?
Come on! *
589
00:37:28,623 --> 00:37:29,958
[Announcer] This year,
Britain celebrates
590
00:37:30,000 --> 00:37:32,585
the 100th anniversary
of fish and chips.
591
00:37:35,213 --> 00:37:38,133
So Winston Churchill called
them the good companions.
592
00:37:38,174 --> 00:37:39,467
Certainly no other
food has won
593
00:37:39,509 --> 00:37:41,678
such a special place
in the British way of life.
594
00:37:42,721 --> 00:37:44,806
Although fried fish was
on sale in the 1950s,
595
00:37:44,848 --> 00:37:47,809
it took 10 years for some
unknown genius to initiate
596
00:37:47,851 --> 00:37:50,395
the historic association
with the chip.
597
00:37:50,437 --> 00:37:52,731
The oldest fried fish shop
in the country is Malin's
598
00:37:52,772 --> 00:37:55,692
within earshot of Bow Bells
in London's East End.
599
00:37:55,734 --> 00:37:57,944
It opened in 1960
and from this
600
00:37:57,986 --> 00:37:59,946
small beginning
grew a nationwide trade
601
00:37:59,988 --> 00:38:02,615
that sells 50 million
pounds worth a year.
602
00:38:04,242 --> 00:38:05,702
- Chips are, without a doubt,
603
00:38:05,744 --> 00:38:08,788
right at the core
of British culture.
604
00:38:08,830 --> 00:38:10,832
Everybody, if you go elsewhere
around the world,
605
00:38:10,874 --> 00:38:13,877
everybody talks about
English and British and their
606
00:38:13,918 --> 00:38:14,878
fish and chips.
607
00:38:14,919 --> 00:38:17,130
- I do eat fish and
chips, yeah.
608
00:38:17,589 --> 00:38:19,799
I do like French fries.
609
00:38:19,841 --> 00:38:21,176
They're a lot more
salty here in
610
00:38:21,217 --> 00:38:22,469
England though
than normal chips.
611
00:38:22,510 --> 00:38:25,055
And I do prefer just to
have bigger chips.
612
00:38:25,096 --> 00:38:26,848
- And Americans can't
get the words right.
613
00:38:26,890 --> 00:38:30,560
Chips are our crisps.
And fries are our chips.
614
00:38:30,602 --> 00:38:31,686
[Announcer] Fish and chips
is one of the most
615
00:38:31,728 --> 00:38:33,521
balanced meals you can eat.
616
00:38:33,563 --> 00:38:35,607
The method of cooking seals
in the goodness,
617
00:38:35,648 --> 00:38:37,442
while chipped potatoes
are four times
618
00:38:37,484 --> 00:38:38,777
as nourishing as plain boiled.
619
00:38:38,818 --> 00:38:40,195
- Well, even though my body's
620
00:38:40,236 --> 00:38:42,530
a temple, I'm just looking
for someone to worship it.
621
00:38:42,572 --> 00:38:45,033
I've actually been
eating chips for years.
622
00:38:45,075 --> 00:38:47,661
Yeah, I know it's all hard
to believe, isn't it?
623
00:38:47,702 --> 00:38:49,204
-- be amazed at how
good we look.
624
00:38:49,245 --> 00:38:50,747
- Yeah, that's right, yeah.
625
00:38:50,789 --> 00:38:52,374
[Announcer] This restaurant
caters for the carriage trade
626
00:38:52,415 --> 00:38:54,459
in Notting Hill Gate.
But you can still go
627
00:38:54,501 --> 00:38:57,212
in and ask for a piece
of fish and eight of chips.
628
00:38:57,253 --> 00:38:58,546
The only difference is you
629
00:38:58,588 --> 00:39:00,590
will have a waiter to serve
you and a wine list.
630
00:39:01,508 --> 00:39:04,678
(romantic music)
631
00:39:06,680 --> 00:39:09,391
- My childhood memories
of fries, hmm...
632
00:39:09,432 --> 00:39:10,809
- When I was younger,
my Nan used to take me to
633
00:39:10,850 --> 00:39:12,811
Weston-super-Mare,
which is on the coast.
634
00:39:12,852 --> 00:39:14,437
And we used to eat fish
and chips there a lot.
635
00:39:14,479 --> 00:39:16,690
- Yeah, when I was little.
Kids...
636
00:39:17,023 --> 00:39:18,942
A day trip out to there.
637
00:39:20,110 --> 00:39:21,945
Get on a bus, a load of us.
638
00:39:22,320 --> 00:39:25,240
Come out and have our chips.
639
00:39:25,281 --> 00:39:26,574
[Announcer] And of course,
640
00:39:26,616 --> 00:39:28,785
one of its chief attractions
is its portability.
641
00:39:28,827 --> 00:39:30,245
It seems to taste even better
642
00:39:30,286 --> 00:39:33,039
eaten out of paper, strolling
home from the cinema.
643
00:39:33,081 --> 00:39:35,458
- Many, many years ago,
chips bought from the chip
644
00:39:35,500 --> 00:39:37,961
shop will be served
in newspaper.
645
00:39:38,003 --> 00:39:39,379
So you could remember
opening up
646
00:39:39,421 --> 00:39:41,756
and you still have all
the pictures in the print all
647
00:39:41,798 --> 00:39:42,882
over your hands when it gets
648
00:39:42,924 --> 00:39:45,093
mixed in with the vinegar
and the salt.
649
00:39:45,135 --> 00:39:46,428
[Announcer] What really matters,
650
00:39:46,469 --> 00:39:47,595
is that we can look
forward to at least another
651
00:39:47,637 --> 00:39:49,973
century of nourishing
enjoyment.
652
00:39:50,015 --> 00:39:53,101
Another hundred years
of the good companions.
653
00:39:54,769 --> 00:39:57,147
**
654
00:40:01,109 --> 00:40:03,153
(light music)
655
00:40:09,034 --> 00:40:10,410
[Martin] Hi.
- Hi.
656
00:40:10,452 --> 00:40:11,953
- I'm going to have...
657
00:40:12,996 --> 00:40:16,791
I'll have standard cod,
chips and mushy peas.
658
00:40:16,833 --> 00:40:17,959
Do you have mushy peas?
- Yeah.
659
00:40:18,001 --> 00:40:19,044
Gotta have mushy peas,
you know.
660
00:40:20,337 --> 00:40:22,797
**
661
00:40:25,425 --> 00:40:26,760
OK, here we go.
662
00:40:26,801 --> 00:40:28,636
The nation's favorite,
fine fish and chips.
663
00:40:28,678 --> 00:40:30,638
There you go.
Looking good.
664
00:40:31,681 --> 00:40:33,683
My name's Martin Parr.
I'm a photographer.
665
00:40:35,977 --> 00:40:37,479
Now, I've been
photographing food
666
00:40:37,520 --> 00:40:40,482
for many years
now, in fact,
667
00:40:40,523 --> 00:40:42,650
when I started, no one
was photographing food.
668
00:40:42,692 --> 00:40:43,860
Now everybody does.
669
00:40:43,902 --> 00:40:46,821
If you go to,
you know, a posh restaurant,
670
00:40:46,863 --> 00:40:49,324
everyone basically
photographs every course.
671
00:40:49,366 --> 00:40:51,159
But I would do that anyway.
672
00:40:51,201 --> 00:40:54,120
And I've been doing this
for maybe 20, 25 years.
673
00:40:54,162 --> 00:40:55,372
And, of course,
674
00:40:55,413 --> 00:40:57,832
chips and fries are
an integral part of that.
675
00:40:57,874 --> 00:40:58,875
And over the years,
676
00:40:58,917 --> 00:41:01,127
I photographed chips
countless times.
677
00:41:02,212 --> 00:41:05,882
(whimsical music)
678
00:41:12,305 --> 00:41:13,598
You know,
we're constantly used
679
00:41:13,640 --> 00:41:15,850
to seeing pictures
in magazines where everything
680
00:41:15,892 --> 00:41:18,603
looks beautiful, but in
reality it's quite different.
681
00:41:18,645 --> 00:41:21,690
So my job is really
to punch, sort of the
682
00:41:21,731 --> 00:41:24,234
propaganda surrounding food
and to show the real food.
683
00:41:25,068 --> 00:41:27,028
**
684
00:41:28,989 --> 00:41:32,659
Well, I like very often
people eating. I mean
685
00:41:32,701 --> 00:41:35,537
if you go to a party or
something and food's served,
686
00:41:35,578 --> 00:41:37,664
people go completely
haywire and bonkers.
687
00:41:37,706 --> 00:41:39,040
You know, and that's
always a good moment.
688
00:41:39,082 --> 00:41:40,458
So I'm often behind
689
00:41:40,500 --> 00:41:42,919
the counter waiting for people
to pick up their food,
690
00:41:42,961 --> 00:41:45,588
queue for the food,
scramble for the food.
691
00:41:46,423 --> 00:41:48,216
You know, food is ubiquitous.
692
00:41:48,258 --> 00:41:49,634
We all have to eat it.
693
00:41:49,676 --> 00:41:51,636
And it's also very colorful
and pretty interesting.
694
00:41:53,013 --> 00:41:54,597
Well, generally,
fish and chip shops
695
00:41:54,639 --> 00:41:58,601
use real potatoes.
That helps a lot.
696
00:41:59,728 --> 00:42:01,646
I think most fries around
the world are just frozen.
697
00:42:03,898 --> 00:42:05,900
Yours are fresh, aren't they?
- They are fresh.
698
00:42:05,942 --> 00:42:08,611
- There you go.
- They are fresh everyday.
699
00:42:22,083 --> 00:42:24,044
(birds squawking)
700
00:42:27,797 --> 00:42:30,717
(waves crashing)
701
00:42:35,263 --> 00:42:38,683
(birds squawking)
702
00:42:42,479 --> 00:42:44,814
(waves)
703
00:42:54,449 --> 00:42:57,369
(upbeat music)
704
00:43:14,344 --> 00:43:17,013
**
705
00:43:33,446 --> 00:43:36,449
**
706
00:43:45,375 --> 00:43:48,044
(upbeat music)
707
00:43:59,055 --> 00:44:01,891
**
708
00:44:21,619 --> 00:44:23,121
[Arjen] Well, if you talk
about fries,
709
00:44:23,163 --> 00:44:26,416
then you talk about taste
then talk about smell.
710
00:44:29,544 --> 00:44:32,047
Memories start to come out.
711
00:44:32,088 --> 00:44:35,425
Maybe childhood memories
start to come out.
712
00:44:38,428 --> 00:44:43,141
I still know very well at this
moment with my family
713
00:44:43,183 --> 00:44:47,896
and when you went to the beach
and you get your fries.
714
00:44:49,981 --> 00:44:51,399
Almost contrasting
715
00:44:51,441 --> 00:44:54,819
with the smell of the sea,
but also adding something.
716
00:44:59,824 --> 00:45:02,077
And this memory is so strong
717
00:45:02,118 --> 00:45:04,454
that if they are our customers
and they taste these fries
718
00:45:04,496 --> 00:45:06,915
on this place, maybe
that's the new memory.
719
00:45:17,425 --> 00:45:21,971
So I started up this project
making a fry stand.
720
00:45:24,265 --> 00:45:27,435
And traveling
to strange places with it.
721
00:45:36,861 --> 00:45:38,822
I started off in the fields
722
00:45:38,863 --> 00:45:41,825
with farmers harvesting
their potatoes.
723
00:45:49,374 --> 00:45:50,959
Second landscape was
724
00:45:51,001 --> 00:45:53,628
on a special island
in the north of Holland.
725
00:45:53,670 --> 00:45:55,463
It's called Tiscali.
726
00:45:55,505 --> 00:45:58,925
I put it on the place where
you'll have to walk one
727
00:45:58,967 --> 00:46:01,845
and a half hour before
you will find me.
728
00:46:03,805 --> 00:46:06,307
(soft music)
729
00:46:09,144 --> 00:46:11,896
And people don't recognize it
immediately as art,
730
00:46:11,938 --> 00:46:14,566
but they feel, OK,
something's going on here.
731
00:46:16,192 --> 00:46:19,320
Why is he standing
on this spot?
732
00:46:19,362 --> 00:46:23,074
Something is happening
that's beyond imagination.
733
00:46:26,411 --> 00:46:29,164
Next landscape will
be Antarctica.
734
00:46:31,207 --> 00:46:34,919
Pretty complicated to go to
Antarctica with a fry stand.
735
00:46:37,422 --> 00:46:40,884
I built some skis to put
under the wheels.
736
00:46:43,928 --> 00:46:47,390
Of course, my fries will
be the best in Antarctica.
737
00:46:50,185 --> 00:46:53,104
And they will be the only
Fries in Antarctica.
738
00:46:57,275 --> 00:46:59,444
(soft music)
739
00:47:09,913 --> 00:47:12,123
Here on the beach,
you have to breathe.
740
00:47:14,292 --> 00:47:15,669
And I think
741
00:47:15,710 --> 00:47:19,214
breathing the air from the sea
is some kind of gift.
742
00:47:22,008 --> 00:47:26,054
And the quality of being
alone was maybe a great one.
743
00:47:28,306 --> 00:47:30,725
I like to be alone, I wonder.
744
00:47:30,767 --> 00:47:31,685
Yeah.
745
00:47:40,610 --> 00:47:45,073
* Potato, potato, potato,
potato, potato, potato *
746
00:47:45,115 --> 00:47:48,451
* potato, potato, potato,
potato, potato, potato *
747
00:47:48,493 --> 00:47:52,330
* the red or white, the brown,
they get that way underground *
748
00:47:52,372 --> 00:47:54,332
* there can't be much to do *
749
00:47:54,374 --> 00:47:56,001
* so now they have
blue ones too *
750
00:47:56,042 --> 00:47:58,628
* we don't care what they look
like, we'll eat them any way *
751
00:47:58,670 --> 00:48:02,465
* they can fit on our plate.
Every way we can possibly eat *
752
00:48:02,507 --> 00:48:04,092
*them and I think they're
just great *
753
00:48:04,134 --> 00:48:09,139
* potato, potato, potato,
potato, potato, potato *
754
00:48:09,180 --> 00:48:14,310
* potato, potato, potato,
potato, potato, potato *
755
00:48:22,527 --> 00:48:24,988
(upbeat music)
756
00:48:28,491 --> 00:48:33,621
(foreign language)
757
00:48:33,663 --> 00:48:35,081
- So we are here in BreƱa,
758
00:48:35,123 --> 00:48:37,709
the Francisco's truck.
759
00:48:37,751 --> 00:48:39,711
He is going to try
Salchipapas.
760
00:48:41,504 --> 00:48:45,175
Salchipapas is French fries,
frankfurter sliced then fried
761
00:48:45,216 --> 00:48:48,887
again, mixed with
as much sauce as you want.
762
00:48:48,928 --> 00:48:50,388
And that's it.
763
00:48:52,849 --> 00:48:56,311
[Diego] Salchipapa it's a funny
name as well, you know?
764
00:48:56,353 --> 00:48:59,647
It's a word that is a mixture
of sausage and potato.
765
00:49:02,025 --> 00:49:03,443
We're lucky in Peru
that we have these
766
00:49:03,485 --> 00:49:07,155
yellow flesh potato
is using Kanchan here for me
767
00:49:07,197 --> 00:49:12,035
is a great potato for fries.
Fries is a product that we
768
00:49:12,077 --> 00:49:14,954
for introducing potatoes
into the world diet.
769
00:49:14,996 --> 00:49:16,247
I mean, potatoes has been
770
00:49:16,289 --> 00:49:19,376
in the Peruvian culture
for over 10,000 years.
771
00:49:23,588 --> 00:49:25,799
(intense music)
772
00:49:31,054 --> 00:49:33,848
You know, the Inca empire,
773
00:49:33,890 --> 00:49:35,100
the thing with the most value
774
00:49:35,141 --> 00:49:39,771
was not oil or gold
or silver, it was food.
775
00:49:39,813 --> 00:49:43,441
Well, they actually bailed out
how to transport the potatoes.
776
00:49:43,483 --> 00:49:46,486
How to make it grow
in such a high altitude.
777
00:49:50,031 --> 00:49:54,077
(speaking in foriegn language)
778
00:51:26,044 --> 00:51:27,462
[Diego] You know, the potato
cartel
779
00:51:27,504 --> 00:51:30,048
that comes from the Andes?
We're blessed to have them
780
00:51:30,090 --> 00:51:32,050
now. Without Peru,
781
00:51:32,092 --> 00:51:34,511
the world wouldn't
get any French fries.
782
00:51:35,553 --> 00:51:37,389
So we should call them
actually, Peruvian fries.
783
00:51:40,016 --> 00:51:42,352
(upbeat music)
784
00:51:46,272 --> 00:51:49,734
[Announcer] Americans enjoy the
wonders of the French fried
potato,
785
00:51:49,776 --> 00:51:53,071
but did you ever stop to
wonder where they came from?
786
00:51:53,113 --> 00:51:54,447
In 1802,
787
00:51:54,489 --> 00:51:57,367
Thomas Jefferson brought
back a recipe from France
788
00:51:57,409 --> 00:52:00,829
and recorded it in his own
handwriting at Monticello.
789
00:52:00,870 --> 00:52:02,414
Jefferson later served French
790
00:52:02,455 --> 00:52:05,917
fries as president and loved
surprise his guests with silver
791
00:52:05,959 --> 00:52:08,503
bowls full of this
exotic dish.
792
00:52:08,545 --> 00:52:13,341
[Ashbel] The mythology is that
Thomas Jefferson was responsible
793
00:52:13,383 --> 00:52:15,218
for bringing the recipes and
foods
794
00:52:15,260 --> 00:52:17,846
back to America when
in fact, he wasn't.
795
00:52:17,887 --> 00:52:21,808
And this is half pork fat and
half duck fat.
796
00:52:21,850 --> 00:52:26,104
So we're going to make
French fried potatoes, using
797
00:52:26,146 --> 00:52:29,399
what was most likely the
available fat
798
00:52:29,441 --> 00:52:30,942
in the 18th century.
799
00:52:32,110 --> 00:52:36,364
James Hemings was the first
American trained as a classic
800
00:52:36,406 --> 00:52:39,576
French chef,
and he was enslaved to
801
00:52:39,617 --> 00:52:43,747
Thomas Jefferson. Trained
in France at the best possible
802
00:52:43,788 --> 00:52:47,625
location, Chateau de Chantilly,
which was considered
803
00:52:47,667 --> 00:52:51,546
in the 18th century, the best
food in France.
804
00:52:52,380 --> 00:52:55,425
And the dishes that he brought
back from France,
805
00:52:55,467 --> 00:53:01,514
macaroni and cheese, creme
brulee, meringues, French fries.
806
00:53:03,475 --> 00:53:07,395
There was actually no trace
of fried potatoes in American
807
00:53:07,437 --> 00:53:11,733
food culture before James
Hemings got back from Paris.
808
00:53:11,775 --> 00:53:16,988
It literally is a simple dish
that went from Slave Kitchen
809
00:53:17,030 --> 00:53:19,741
in Monticello
around the world.
810
00:53:19,783 --> 00:53:21,534
McDonald's, eat
your heart out.
811
00:53:21,576 --> 00:53:25,580
That is a beautiful
thing right there.
812
00:53:26,498 --> 00:53:30,460
We have no record of his
recipe collection
813
00:53:31,127 --> 00:53:33,004
because all of that was,
814
00:53:33,046 --> 00:53:37,425
in my opinion,
either destroyed by Jefferson
815
00:53:37,467 --> 00:53:41,763
or given to Randolph,
his relative who printed
816
00:53:41,805 --> 00:53:44,933
the Virginia Housewife
cookbook, which in my view is
817
00:53:44,974 --> 00:53:49,562
probably the biggest
culinary theft in history.
818
00:53:51,481 --> 00:53:53,441
So this whole
819
00:53:53,483 --> 00:53:56,986
notion that Jefferson
cooked anything
820
00:53:57,821 --> 00:54:01,616
is wrong. It's ignorant and
it's pretty racist.
821
00:54:03,076 --> 00:54:06,329
We owe that dish to James
Hemings.
822
00:54:06,371 --> 00:54:10,333
He brought French fries
to America, definitely.
823
00:54:13,294 --> 00:54:16,006
(carnival music)
824
00:54:21,428 --> 00:54:24,347
(carnival music)
825
00:54:31,187 --> 00:54:33,648
- I think French fries were like
one of the most American
826
00:54:33,690 --> 00:54:36,526
foods, and they just embody
the American thing,
827
00:54:36,568 --> 00:54:38,653
just like fried foods
and they're easy, cheap,
828
00:54:38,695 --> 00:54:41,031
and you can get them
pretty much anywhere.
829
00:54:45,160 --> 00:54:47,704
(carnival music)
830
00:54:50,582 --> 00:54:52,250
- Fries are my go to comfort
831
00:54:52,292 --> 00:54:53,877
food,
I think for a lot
832
00:54:53,918 --> 00:54:56,004
of Americans,
it's very satisfying.
833
00:54:56,046 --> 00:54:58,590
It's you know, it's got
that mealy texture.
834
00:54:58,631 --> 00:55:01,009
So you feel like you've eaten
something substantial,
835
00:55:01,051 --> 00:55:03,928
although you'll probably
crash half hour after.
836
00:55:03,970 --> 00:55:07,140
If you say, what do you think
of when I say French fries?
837
00:55:07,182 --> 00:55:08,516
I immediately think
838
00:55:08,558 --> 00:55:12,437
Nathan's Coney Island summer
walking the boardwalk,
839
00:55:12,479 --> 00:55:14,689
the smell of the boardwalk,
hearing the seagulls.
840
00:55:14,731 --> 00:55:16,524
It's so part of my childhood,
841
00:55:16,566 --> 00:55:19,110
having grown up right
across the street.
842
00:55:19,152 --> 00:55:20,487
Whenever you had a, you know,
843
00:55:20,528 --> 00:55:23,448
a few extra nickels in your
pocket, to your parent's
844
00:55:23,490 --> 00:55:26,201
chagrin and despair,
ruin your appetite for dinner
845
00:55:26,242 --> 00:55:27,827
because you were
eating French fries.
846
00:55:27,869 --> 00:55:30,455
But it is you know,
it's a passion.
847
00:55:32,165 --> 00:55:35,085
[Charles] I think Americans
think of French fries,
848
00:55:35,126 --> 00:55:38,004
people around the world tend
to think of French fries as
849
00:55:38,046 --> 00:55:42,008
an American dish because it's
so associated with American
850
00:55:42,050 --> 00:55:45,470
quick service restaurants or
fast food restaurants
851
00:55:45,512 --> 00:55:49,057
and McDonald's probably
at the lead of that.
852
00:55:49,432 --> 00:55:51,726
(upbeat music)
853
00:55:52,268 --> 00:55:53,812
[Lisa] Dick and Mac McDonald
came
854
00:55:53,853 --> 00:55:56,731
here from New Hampshire
to Los Angeles around
855
00:55:56,773 --> 00:56:00,694
the Great Depression.
Back then, Los Angeles wasn't
856
00:56:00,735 --> 00:56:03,697
yet car crazy, but it was just
starting to get that way.
857
00:56:03,738 --> 00:56:05,365
And they saw they identified
858
00:56:05,407 --> 00:56:07,617
that the roads as they got
developed
859
00:56:07,659 --> 00:56:10,537
in the United States,
were going to need places
860
00:56:10,578 --> 00:56:13,498
to accommodate tourists,
travelers.
861
00:56:13,540 --> 00:56:16,167
The whole world was going
faster and they just sort
862
00:56:16,209 --> 00:56:20,755
of seized that idea that we
need to accelerate how fast we
863
00:56:20,797 --> 00:56:23,258
can both create and prepare
the food, but how fast we can
864
00:56:23,299 --> 00:56:25,719
get it out to you,
the customer.
865
00:56:27,929 --> 00:56:31,307
[Charles] Ray Kroc is the
entrepreneur who founded
866
00:56:31,349 --> 00:56:33,351
McDonald's Corporation as we
know it.
867
00:56:33,393 --> 00:56:34,853
He bought McDonald's
868
00:56:34,894 --> 00:56:37,939
from Dick and Mac McDonald
in San Bernardino, California,
869
00:56:37,981 --> 00:56:39,858
when they had
a single restaurant.
870
00:56:41,609 --> 00:56:43,278
[Lisa] Ray was really
taken with how
871
00:56:43,319 --> 00:56:46,156
delicious the brother's fries
were, and he was very
872
00:56:46,197 --> 00:56:50,160
frustrated that he couldn't
replicate the formula.
873
00:56:50,201 --> 00:56:54,080
[Malcolm] Ray Kroc wanted to
bring the perfect fry to the
874
00:56:54,122 --> 00:56:58,668
world, to deliver us from
the travesty of soggy fries.
875
00:56:58,710 --> 00:57:00,211
[Charles] And he spent millions
876
00:57:00,253 --> 00:57:03,089
of dollars in the early years
of McDonald's when he could
877
00:57:03,131 --> 00:57:07,510
hardly afford that, to perfect
the French fry at McDonald's.
878
00:57:10,180 --> 00:57:12,974
[Lisa] Everything that they did
needed to be systematized
879
00:57:13,016 --> 00:57:15,977
in a way so that the same
taste you got out here
880
00:57:16,019 --> 00:57:19,689
in California was one you
would get in other places.
881
00:57:20,565 --> 00:57:22,067
[Charles] They developed a
technology
882
00:57:22,108 --> 00:57:25,445
which enabled you to ship
perfect fries throughout
883
00:57:25,487 --> 00:57:27,572
the year, everywhere
they need to go.
884
00:57:27,614 --> 00:57:28,782
And that's what makes
885
00:57:28,823 --> 00:57:32,118
the ubiquitous French
fry today possible.
886
00:57:32,702 --> 00:57:34,704
(upbeat music)
887
00:57:35,872 --> 00:57:38,500
[Malcolm] McDonald's was a
franchise
888
00:57:38,541 --> 00:57:40,168
constructed around
the French fry.
889
00:57:40,210 --> 00:57:42,462
It wasn't burgers that made
McDonald's McDonald's.
890
00:57:42,504 --> 00:57:44,214
It was fries.
891
00:57:45,340 --> 00:57:49,844
McDonald's rides this
French fry recipe to glory.
892
00:57:49,886 --> 00:57:52,681
They become the world's
greatest fast food place.
893
00:57:56,810 --> 00:57:59,813
You know, it's rare in history
that one man can be said to be
894
00:57:59,854 --> 00:58:02,357
responsible for some epochal
event,
895
00:58:02,399 --> 00:58:06,111
but the demise of the McDonald's
French fry really can be laid
896
00:58:06,152 --> 00:58:08,571
at the feet of a guy
named Phil Sokoloff.
897
00:58:10,365 --> 00:58:12,283
(dramatic music)
898
00:58:13,576 --> 00:58:16,121
He's in many ways
an exemplary figure.
899
00:58:16,162 --> 00:58:18,873
You know,
he's a kind of passionate,
900
00:58:18,915 --> 00:58:22,085
brilliant,
irascible in the way that
901
00:58:22,127 --> 00:58:25,588
we like irascible
self-made man in America.
902
00:58:28,717 --> 00:58:30,385
He has had a near-death
903
00:58:30,427 --> 00:58:31,886
experience,
he has a heart problem,
904
00:58:31,928 --> 00:58:35,056
he becomes convinced
that managing his cholesterol
905
00:58:35,098 --> 00:58:38,268
is the only way
for him to survive.
906
00:58:39,602 --> 00:58:41,146
But being a sort of
907
00:58:41,187 --> 00:58:43,398
entrepreneur of kind of grand
ambitions,
908
00:58:43,440 --> 00:58:46,443
he is content not just to fix
his own cholesterol,
909
00:58:46,484 --> 00:58:49,237
but he would like to fix the
cholesterol of all Americans.
910
00:58:49,279 --> 00:58:50,905
And so he begins this public
911
00:58:50,947 --> 00:58:54,784
campaign of shaming
corporations.
912
00:58:57,620 --> 00:59:00,874
He takes out ads
in The Washington Post
913
00:59:00,915 --> 00:59:03,043
and The New York Times
and Wall Street Journal
914
00:59:03,084 --> 00:59:07,213
and goes on morning talk shows
accusing major corporations
915
00:59:07,255 --> 00:59:11,343
who use animal fats in their
products of killing Americans.
916
00:59:11,384 --> 00:59:14,220
- I want people to lower their
cholesterol and live longer.
917
00:59:14,262 --> 00:59:15,555
That is my cause.
918
00:59:15,597 --> 00:59:17,724
That is why I'm
spending my money.
919
00:59:17,766 --> 00:59:20,226
- I mean, no one
had done this.
920
00:59:20,268 --> 00:59:23,605
I mean, Ralph Nader done this
about General Motors and cars,
921
00:59:23,646 --> 00:59:25,899
but like, no one had done
this with food before.
922
00:59:25,940 --> 00:59:28,693
And he's going after
the people who are making
923
00:59:28,735 --> 00:59:32,989
food to the core of kind
of American food identity.
924
00:59:34,157 --> 00:59:36,701
(intense music)
925
00:59:37,661 --> 00:59:39,954
Remember McDonald's
in the early 80s.
926
00:59:39,996 --> 00:59:42,624
They really are the paragon
of American enterprise.
927
00:59:42,666 --> 00:59:44,000
I mean, we venerate them
928
00:59:44,042 --> 00:59:46,294
in the same way we venerate
tech companies today.
929
00:59:47,545 --> 00:59:49,964
And the idea that
930
00:59:50,006 --> 00:59:54,219
a lone guy from Omaha,
Nebraska, who no one's ever
931
00:59:54,260 --> 00:59:58,098
heard of, can come and make
them change the formula
932
00:59:58,139 --> 00:59:59,849
that lies at the heart
of their business.
933
00:59:59,891 --> 01:00:02,102
I mean, it's just
it's unheard of.
934
01:00:03,937 --> 01:00:06,231
McDonald's had been using
935
01:00:06,272 --> 01:00:09,317
beef tallow mixture,
and so they switched
936
01:00:09,359 --> 01:00:13,071
to another formula, which is
heavily vegetable oils.
937
01:00:13,113 --> 01:00:16,825
So the fry we have today is
a kind of palate imitation
938
01:00:16,866 --> 01:00:22,205
of the original fry
paradigm of the 1960s.
939
01:00:23,832 --> 01:00:25,375
And we've been living
940
01:00:25,417 --> 01:00:28,712
with the consequences of that
terrible decision ever since.
941
01:00:28,753 --> 01:00:29,921
[Reporter] We know that
French fries are
942
01:00:29,963 --> 01:00:31,840
an unhealthy treat,
but could eating them
943
01:00:31,881 --> 01:00:34,342
on the regular send
you to an early grave?
944
01:00:34,384 --> 01:00:35,844
- Nutrition experts suggest
945
01:00:35,885 --> 01:00:39,764
that six French fries really
does equal the serving size
946
01:00:39,806 --> 01:00:43,226
we're supposed to have
and people lost their minds.
947
01:00:46,563 --> 01:00:49,482
[Rachel] From my professional
opinion, loving French fries has
948
01:00:49,524 --> 01:00:53,820
a major sort of quality to it
that's very appealing to us.
949
01:00:53,862 --> 01:00:55,071
First of all, carbohydrates,
950
01:00:55,113 --> 01:00:55,947
carbohydrates are
what sugars are.
951
01:00:55,989 --> 01:00:59,200
I mean, complex carbohydrates
952
01:00:59,242 --> 01:01:01,745
like potatoes break
down into sugars.
953
01:01:01,786 --> 01:01:05,123
And that's why we love sugars,
because it's easy,
954
01:01:05,165 --> 01:01:08,626
accessible energy and we
need that biologically.
955
01:01:08,668 --> 01:01:09,878
So we're evolutionarily
956
01:01:09,919 --> 01:01:12,839
programed to love
carbohydrates.
957
01:01:12,881 --> 01:01:15,008
Then we have saltiness,
958
01:01:15,050 --> 01:01:17,719
which is also something
that we're attracted to.
959
01:01:17,761 --> 01:01:19,262
The saltiness is also often
960
01:01:19,304 --> 01:01:21,222
associated with things
that are proteins,
961
01:01:21,264 --> 01:01:24,934
that we're also hardwired to
be attracted to salty taste.
962
01:01:24,976 --> 01:01:28,938
And then, of course, there's
fat and fat is fabulous.
963
01:01:28,980 --> 01:01:32,108
It feels really good in our
mouth and it actually triggers
964
01:01:32,150 --> 01:01:35,028
endorphin releases
and dopamine release.
965
01:01:35,070 --> 01:01:37,072
Both those things
together
966
01:01:37,113 --> 01:01:39,282
really do make you feel good,
at least momentarily.
967
01:01:39,324 --> 01:01:40,700
So French fries are
968
01:01:40,742 --> 01:01:43,286
the perfect marriage of salt,
fat and carbohydrate.
969
01:01:47,290 --> 01:01:51,252
- Part of the thrill of a French
fry is the notion that it is
970
01:01:51,294 --> 01:01:54,005
decadent, that it's you know,
you can't have a lot of it.
971
01:01:54,047 --> 01:01:55,423
Why?
Because it's bad for you.
972
01:01:55,465 --> 01:01:56,800
So what do you do?
973
01:01:56,841 --> 01:01:59,010
Well you reserve your
consumption to those moments
974
01:01:59,052 --> 01:02:02,222
in the day or in your week
when it's appropriate.
975
01:02:02,263 --> 01:02:05,934
And it is the tension between
how good the thing tastes
976
01:02:05,975 --> 01:02:08,937
and the discipline it takes
to limit your intake.
977
01:02:08,978 --> 01:02:10,939
That creates the beauty
of the experience, right?
978
01:02:10,980 --> 01:02:12,607
That's the whole point.
979
01:02:12,649 --> 01:02:15,443
But if you turn
these things into.
980
01:02:15,485 --> 01:02:16,945
If you just make it
981
01:02:16,986 --> 01:02:19,698
commonplace, if I say, you
know what, I fixed the fry.
982
01:02:19,739 --> 01:02:23,076
Now if you want, you can have,
you know,
983
01:02:23,118 --> 01:02:25,453
fries with every meal,
what would be the point then?
984
01:02:25,495 --> 01:02:27,622
Like you just what you've done
is you have drained
985
01:02:27,664 --> 01:02:30,291
the pleasure out
of that experience.
986
01:02:32,002 --> 01:02:34,421
(upbeat music)
987
01:02:37,507 --> 01:02:40,593
- There is something to be said
about the happiness that goes
988
01:02:40,635 --> 01:02:43,680
into having a meal that's
indulgent, and I think those
989
01:02:43,722 --> 01:02:46,725
indulgences only come from
when they're sporadic, right?
990
01:02:46,766 --> 01:02:49,477
They only come from
when it's a treat.
991
01:02:49,519 --> 01:02:50,437
I feel like fries have been
992
01:02:50,478 --> 01:02:51,980
a part of my life
for so, so long.
993
01:02:52,022 --> 01:02:54,649
I mean, I've truly
grown up on them.
994
01:02:54,691 --> 01:02:56,151
It was like after school snack.
995
01:02:56,192 --> 01:02:58,153
In high school,
you were just sitting
996
01:02:58,194 --> 01:03:01,364
on the hood of your car, just
munching on French fries.
997
01:03:01,406 --> 01:03:02,699
It was so much a part
998
01:03:02,741 --> 01:03:06,328
of my life that it almost
wasn't a huge part just
999
01:03:06,369 --> 01:03:09,164
because it was such a natural,
normal thing.
1000
01:03:09,205 --> 01:03:11,916
It was a every day,
it was a lifestyle.
1001
01:03:11,958 --> 01:03:14,627
Yeah, it really was.
- A French Fries lifestyle.
1002
01:03:16,296 --> 01:03:19,007
(upbeat music)
1003
01:03:20,967 --> 01:03:22,802
- Oh, my gosh.
1004
01:03:22,844 --> 01:03:24,346
That's what these are for.
1005
01:03:24,387 --> 01:03:25,513
- Yes, it's cool.
1006
01:03:25,555 --> 01:03:27,599
- Oh, my God.
1007
01:03:27,640 --> 01:03:29,142
- OK, you go first.
- I will.
1008
01:03:29,184 --> 01:03:30,810
I don't know.
It just, I'm going
1009
01:03:30,852 --> 01:03:32,187
cheddar.
1010
01:03:35,440 --> 01:03:37,275
- It's incredible because you
have the illusion
1011
01:03:37,317 --> 01:03:39,778
of lightness, right,
crispiness,
1012
01:03:39,819 --> 01:03:43,531
and then you go into something
soft and you think it's light.
1013
01:03:43,573 --> 01:03:45,909
And then in 20 minutes, we're
going to regret it.
1014
01:03:45,950 --> 01:03:47,243
- I still don't believe
1015
01:03:47,285 --> 01:03:48,953
that they're unhealthy,
though, in any way.
1016
01:03:48,995 --> 01:03:50,163
I mean, in comparison
1017
01:03:50,205 --> 01:03:51,956
to the things that most people
love to eat,
1018
01:03:51,998 --> 01:03:54,626
if I could indulge in one
thing, it would be fries.
1019
01:03:54,668 --> 01:03:56,044
You know,
1020
01:03:56,086 --> 01:03:57,837
I'm not a cake person,
not cupcake, not ice cream.
1021
01:03:57,879 --> 01:04:00,215
We had a video of taking Luna
1022
01:04:00,256 --> 01:04:02,967
through her first McDonald's
drive through and--
1023
01:04:03,009 --> 01:04:04,135
- Oh, my God,
1024
01:04:04,177 --> 01:04:06,554
that must have been
an experience.
1025
01:04:06,596 --> 01:04:10,058
- So many people were like,
my child is never going
1026
01:04:10,100 --> 01:04:11,601
to know what McDonald's
tastes like.
1027
01:04:11,643 --> 01:04:13,228
You know, when you have access
1028
01:04:13,269 --> 01:04:15,438
to so many different types
of food, why would you bring
1029
01:04:15,480 --> 01:04:17,107
them through a McDonald's
drive through?
1030
01:04:17,148 --> 01:04:19,192
And for me, it's
like nostalgia.
1031
01:04:19,234 --> 01:04:21,736
There's something exciting
about that to me still.
1032
01:04:21,778 --> 01:04:23,822
And seeing her eat the exact
1033
01:04:23,863 --> 01:04:25,281
same thing I ate
when I was little.
1034
01:04:25,323 --> 01:04:27,075
- It's nothing wrong about it.
1035
01:04:27,117 --> 01:04:29,160
If you if you don't eat
1036
01:04:29,202 --> 01:04:34,165
like pounds of fries, if you
have moderation about it,
1037
01:04:34,207 --> 01:04:35,625
which we're not
going to have today.
1038
01:04:35,667 --> 01:04:37,127
But if you have some.
- I used
1039
01:04:37,168 --> 01:04:39,170
to grow up comparing French
fries, you know, I was like,
1040
01:04:39,212 --> 01:04:41,756
Dairy Queen is good because
they feel like they're sugared
1041
01:04:41,798 --> 01:04:43,800
and they follow a Burger King
feels that same way too.
1042
01:04:43,842 --> 01:04:45,218
They have a crispy coating.
1043
01:04:45,260 --> 01:04:47,762
McDonald's is lighter.
- Oh, so you know your fires.
1044
01:04:47,804 --> 01:04:50,765
Like really look
like an expert, right?
1045
01:04:50,807 --> 01:04:52,100
Wow.
1046
01:04:53,810 --> 01:04:56,146
(intense music)
1047
01:05:01,776 --> 01:05:03,278
- All right,
1048
01:05:03,319 --> 01:05:05,363
so we've been asking everyone
to name, some cuts of fries.
1049
01:05:05,405 --> 01:05:07,282
Just give me your thoughts.
1050
01:05:08,783 --> 01:05:11,286
- Crinkle cut fries.
1051
01:05:11,745 --> 01:05:12,912
For some reason,
1052
01:05:12,954 --> 01:05:14,789
people often under fry
the crinkle cut fry.
1053
01:05:14,831 --> 01:05:16,041
They come out to blond.
1054
01:05:16,082 --> 01:05:17,709
They don't have a lot
of texture to them.
1055
01:05:17,751 --> 01:05:21,129
I also think they they
kind of look childish.
1056
01:05:23,131 --> 01:05:26,009
Shoestring fries are same.
1057
01:05:27,719 --> 01:05:29,971
They're not so satisfying
on the plate like they're
1058
01:05:30,013 --> 01:05:32,223
in that weird zone, like,
is this a fork thing?
1059
01:05:32,265 --> 01:05:33,683
Is this a hand thing?
1060
01:05:33,725 --> 01:05:35,185
You know what I mean?
1061
01:05:36,519 --> 01:05:38,313
I do not like
McDonald's French fries.
1062
01:05:38,355 --> 01:05:40,440
I do not like them,
anyone that thinks
1063
01:05:40,482 --> 01:05:43,568
the McDonald's French fry is
good cold, just please don't
1064
01:05:43,610 --> 01:05:46,154
talk to me about it because
they will affect everything
1065
01:05:46,196 --> 01:05:48,573
I think about everything
else you think.
1066
01:05:50,033 --> 01:05:51,242
Most curly fries,
1067
01:05:51,284 --> 01:05:53,995
if you are honest
with yourself, are not good.
1068
01:05:54,037 --> 01:05:56,247
If they have a coating
on them, they can be OK.
1069
01:05:56,289 --> 01:05:58,124
But that's about the coating.
Adding a coating
1070
01:05:58,166 --> 01:06:00,210
to the outside of the fry
is just cheating.
1071
01:06:01,878 --> 01:06:03,963
You ever had a
good wedge fry?
1072
01:06:04,005 --> 01:06:05,674
No, you haven't.
1073
01:06:07,467 --> 01:06:09,928
Let me say this,
tater tots are delicious.
1074
01:06:09,969 --> 01:06:11,137
Anyone that doesn't think
1075
01:06:11,179 --> 01:06:13,181
a tater tots is
delicious is incorrect.
1076
01:06:13,223 --> 01:06:15,392
Are they in the same
family of French fries?
1077
01:06:15,433 --> 01:06:17,352
Well, they are a fried
potato product.
1078
01:06:17,394 --> 01:06:18,561
They are closer to a French
1079
01:06:18,603 --> 01:06:20,188
fry than they are
to a mashed potato.
1080
01:06:20,230 --> 01:06:21,314
They are closer to a hash
1081
01:06:21,356 --> 01:06:22,899
brown than they are
to a French fry.
1082
01:06:22,941 --> 01:06:25,235
And ain't nobody thinking that
a hash brown is a French fry.
1083
01:06:25,276 --> 01:06:28,113
Here's the metric.
If you said
1084
01:06:28,154 --> 01:06:30,323
give me some fries and I
handed you tater tots,
1085
01:06:30,365 --> 01:06:32,617
you'd be like, I didn't
say I want tater tots.
1086
01:06:32,659 --> 01:06:34,077
I said, I wanted fries.
1087
01:06:45,255 --> 01:06:47,173
- Napoleon, give us some
your tots.
1088
01:06:47,215 --> 01:06:48,258
- No, go find your own.
1089
01:06:48,299 --> 01:06:49,634
- Come on, give some
your tots.
1090
01:06:49,676 --> 01:06:53,221
- No, I didn't get to eat
anything today.
1091
01:06:55,432 --> 01:06:56,933
Gross.
1092
01:06:56,975 --> 01:06:59,394
- People get mad if you say
the tater tots are a French fry.
1093
01:06:59,436 --> 01:07:00,729
My name is Kelsey McKinney.
1094
01:07:00,770 --> 01:07:02,063
I'm a freelance writer.
1095
01:07:02,105 --> 01:07:03,523
I'm going to talk about how
1096
01:07:03,565 --> 01:07:07,444
tater tots play into the
history of the French fry.
1097
01:07:11,698 --> 01:07:16,411
It's two brothers, the Grigg
brothers, Nephi and Golden.
1098
01:07:17,370 --> 01:07:18,913
Golden is just kind
of like the younger
1099
01:07:18,955 --> 01:07:19,998
hang on.
1100
01:07:20,040 --> 01:07:21,624
He doesn't really
matter in the story.
1101
01:07:22,292 --> 01:07:24,085
So the late 40s,
1102
01:07:24,127 --> 01:07:26,254
the Grigg brothers
are only making corn.
1103
01:07:26,296 --> 01:07:28,965
They're not really working
toward making potatoes.
1104
01:07:29,007 --> 01:07:31,259
But American culture really
changes the way that we eat
1105
01:07:31,301 --> 01:07:32,302
dinner changes after
1106
01:07:32,344 --> 01:07:35,263
World War Two.
In between 1945
1107
01:07:35,305 --> 01:07:38,099
and 1946,
Americans consumed more than
1108
01:07:38,141 --> 01:07:41,311
eight hundred million
pounds of frozen food.
1109
01:07:42,312 --> 01:07:44,147
It was all we ate, basically.
1110
01:07:44,189 --> 01:07:45,648
So Nephi and his brother are
1111
01:07:45,690 --> 01:07:49,235
looking at each other thinking,
this is a huge market.
1112
01:07:49,277 --> 01:07:50,528
This is something that we can
1113
01:07:50,570 --> 01:07:53,406
jump into that we can
become super rich off of.
1114
01:07:53,448 --> 01:07:57,869
And so they mortgaged their
farm and buy a bigger farm
1115
01:07:57,911 --> 01:08:01,081
on the Oregon Idaho border,
they name it Ore-Ida.
1116
01:08:01,456 --> 01:08:03,875
And they start
making French fries.
1117
01:08:06,211 --> 01:08:08,755
(upbeat music)
1118
01:08:15,136 --> 01:08:16,971
What the machinery does is it
1119
01:08:17,013 --> 01:08:19,891
chops the potatoes very
roughly on the sides and then
1120
01:08:19,933 --> 01:08:23,144
it slices it in kind of like
a tic tac toe pattern.
1121
01:08:23,186 --> 01:08:26,231
So what you're losing is
a ton of potato, right?
1122
01:08:26,272 --> 01:08:28,358
You're losing
the whole outside.
1123
01:08:28,400 --> 01:08:31,903
Anything that's not a perfect
cube can't be a fry.
1124
01:08:33,363 --> 01:08:35,115
So now he has a lot of extra
1125
01:08:35,156 --> 01:08:37,242
potato product
that he can't use.
1126
01:08:37,283 --> 01:08:38,743
This is very upsetting
1127
01:08:38,785 --> 01:08:41,538
to Nephi because he's a child
of the Great Depression.
1128
01:08:41,579 --> 01:08:43,415
He grew up having not enough
1129
01:08:43,456 --> 01:08:46,584
food and he's looking at all
of these potato scraps.
1130
01:08:48,253 --> 01:08:50,213
This is a ton of money
that he's throwing away.
1131
01:08:50,255 --> 01:08:51,923
And so he's frustrated
and he's looking at it
1132
01:08:51,965 --> 01:08:55,844
thinking like these are
potatoes, potatoes are food.
1133
01:08:55,885 --> 01:08:57,303
If only we could find a way
1134
01:08:57,345 --> 01:09:00,348
to turn this into a product
that could make me money.
1135
01:09:00,390 --> 01:09:02,517
He calls for this guy
whose name is lost to history,
1136
01:09:02,559 --> 01:09:06,229
because Nephi did not think
it was important, apparently.
1137
01:09:06,646 --> 01:09:08,940
And that guy helps him come up
1138
01:09:08,982 --> 01:09:13,820
with a way to create basically
like tubes of this
1139
01:09:13,862 --> 01:09:16,364
potato product that would then
be shoved through a funnel
1140
01:09:16,406 --> 01:09:19,617
and then chopped off so
that you can fry them.
1141
01:09:22,203 --> 01:09:23,955
(upbeat music)
1142
01:09:29,461 --> 01:09:32,130
So Nephi has these small
potato pods,
1143
01:09:32,172 --> 01:09:34,924
he knows he's going to this
convention with a ton of other
1144
01:09:34,966 --> 01:09:37,385
potato guys,
the National Potato Convention
1145
01:09:37,427 --> 01:09:40,555
is held in 1954
at the Fountain Blue in Miami.
1146
01:09:40,597 --> 01:09:44,059
It's a brand new hotel,
shiny, beautiful.
1147
01:09:44,100 --> 01:09:46,936
It's the kind of place
that like movie stars going.
1148
01:09:46,978 --> 01:09:48,313
And you also have three
1149
01:09:48,355 --> 01:09:51,274
hundred members of the
National Potato Convention.
1150
01:09:52,275 --> 01:09:54,611
Nephi sneaks down
into the kitchen and talks
1151
01:09:54,652 --> 01:09:57,947
to the chef. He bribes him
into letting him put a little
1152
01:09:57,989 --> 01:10:01,660
platter of his potato product
on each of the tables.
1153
01:10:01,701 --> 01:10:04,079
And he's like, can I please
just can I please do this?
1154
01:10:04,120 --> 01:10:05,413
And the chef says, Sure, fine,
1155
01:10:05,455 --> 01:10:07,374
I don't care, because
why would you care?
1156
01:10:07,415 --> 01:10:09,793
It's a potato convention.
It does not matter.
1157
01:10:11,711 --> 01:10:14,005
And of course,
they're a massive hit.
1158
01:10:16,424 --> 01:10:18,176
It takes off immediately.
1159
01:10:18,218 --> 01:10:20,512
I mean, this is a food than
if you're a 50s housewife.
1160
01:10:20,553 --> 01:10:22,097
That's a dream come true.
1161
01:10:22,138 --> 01:10:24,265
It's just great, crunchy fun.
1162
01:10:24,307 --> 01:10:25,517
Easy to serve
your kids, right?
1163
01:10:25,558 --> 01:10:26,851
You shove it in the oven
1164
01:10:26,893 --> 01:10:28,812
and spend the rest of your
day drinking martinis.
1165
01:10:30,313 --> 01:10:32,982
(upbeat music)
1166
01:10:36,820 --> 01:10:39,823
(upbeat music)
1167
01:10:50,667 --> 01:10:53,920
- So we've got a really exciting
set of distinguished guests
1168
01:10:53,962 --> 01:10:56,631
this evening that we're
looking forward to tasting
1169
01:10:56,673 --> 01:10:59,551
and actually critiquing these
fries and giving feedback.
1170
01:10:59,592 --> 01:11:00,844
We have Kate Krater,
1171
01:11:00,885 --> 01:11:04,264
super experienced kind
of New York restaurant
1172
01:11:04,305 --> 01:11:06,641
reviewer,
food writer Hannah Chang,
1173
01:11:06,683 --> 01:11:10,353
who's half of the founders
of Mimi Cheng's Dumplings
1174
01:11:10,395 --> 01:11:13,356
and Zen,
who has cooked for the last
1175
01:11:13,398 --> 01:11:15,650
two of our Big Sur
Kensington's tasting parties.
1176
01:11:15,692 --> 01:11:17,736
- Yeah, when we invite people,
we want to invite people also
1177
01:11:17,777 --> 01:11:20,030
who aren't scared
to say the truth.
1178
01:11:20,071 --> 01:11:22,991
We want those people that are
not scared to.
1179
01:11:23,033 --> 01:11:23,575
- At this party?
1180
01:11:23,616 --> 01:11:25,035
Yeah, absolutely.
1181
01:11:25,076 --> 01:11:27,287
Our freezer is loaded.
1182
01:11:27,329 --> 01:11:29,914
This is the classic
potato fry.
1183
01:11:29,956 --> 01:11:31,541
This is a harissa fry.
1184
01:11:31,583 --> 01:11:33,501
This is a medley of both sweet
1185
01:11:33,543 --> 01:11:35,754
potatoes and a Japanese
sweet potato.
1186
01:11:35,795 --> 01:11:38,340
This is a 30 percent parsnip
1187
01:11:38,381 --> 01:11:41,718
tater tots and 70
percent potato.
1188
01:11:43,803 --> 01:11:45,805
- It's a really beautiful
sweetness to it.
1189
01:11:45,847 --> 01:11:47,474
I think that's a first
really nice texture.
1190
01:11:47,515 --> 01:11:50,101
- Yeah, this is
the sweet potato.
1191
01:11:50,143 --> 01:11:52,228
- We're working on these for
1192
01:11:52,270 --> 01:11:55,190
a product for sale
in grocery stores.
1193
01:11:55,231 --> 01:11:56,566
These fries here and these
1194
01:11:56,608 --> 01:11:58,693
tater tots are basically
the exact thing that someone
1195
01:11:58,735 --> 01:12:01,613
would experience
in their own home.
1196
01:12:01,655 --> 01:12:03,531
- Minus the lovely tray
of Uni.
1197
01:12:03,573 --> 01:12:04,741
- Minus the lovely tray
of Uni.
1198
01:12:04,783 --> 01:12:08,578
I mean, that is...
Uni not included.
1199
01:12:13,291 --> 01:12:15,251
- Hello, how's it going?
Good to see you.
1200
01:12:15,293 --> 01:12:16,795
Yeah.
Thank you so much for coming.
1201
01:12:16,836 --> 01:12:18,588
Yeah.
1202
01:12:18,630 --> 01:12:20,382
- It doesn't really take much to
twist my arm for a French fry
party.
1203
01:12:21,424 --> 01:12:24,511
- This is our take on like
a classic straight ahead fry,
1204
01:12:24,552 --> 01:12:26,930
but reinvented with
a specialty potato.
1205
01:12:26,971 --> 01:12:28,390
- It's really good,
it's got almost
1206
01:12:28,431 --> 01:12:31,059
a built-In tang like salt
and vinegar potato chips
1207
01:12:31,101 --> 01:12:32,227
but as a French fry.
1208
01:12:32,268 --> 01:12:33,520
- What do you think of this one?
1209
01:12:33,561 --> 01:12:35,605
- A palate opening French fry.
1210
01:12:36,523 --> 01:12:38,775
It's got a lot of flavor.
- It's nice
1211
01:12:38,817 --> 01:12:40,151
that it gets crispy
on the bottom,
1212
01:12:40,193 --> 01:12:42,445
which isn't what happens
with any of the other fries.
1213
01:12:42,487 --> 01:12:44,572
- Not those though. Those
look disgusting.
1214
01:12:44,614 --> 01:12:47,826
I mean, I kind of love wedges.
- Do you really?
1215
01:12:47,867 --> 01:12:49,160
(crosstalk)
1216
01:12:50,370 --> 01:12:52,747
(upbeat music)
1217
01:12:56,001 --> 01:12:57,669
- Does anybody like
this one the best?
1218
01:12:57,711 --> 01:12:58,837
This is the regular one.
1219
01:12:58,878 --> 01:13:01,381
- No, sorry, that's
just a no for me.
1220
01:13:01,423 --> 01:13:03,258
- Yeah, it's fine.
1221
01:13:03,299 --> 01:13:04,968
- The classic is
the hardest to win.
1222
01:13:05,010 --> 01:13:06,428
- It is, yeah.
1223
01:13:06,469 --> 01:13:08,555
Everybody has their own
personal favorite and they're
1224
01:13:08,596 --> 01:13:10,390
like, no, nothing's
going to overthrow that.
1225
01:13:10,432 --> 01:13:12,308
- Like what could
be improved here?
1226
01:13:12,350 --> 01:13:13,351
- Just make it
like McDonald's.
1227
01:13:13,393 --> 01:13:15,145
- Exactly.
1228
01:13:16,396 --> 01:13:20,233
- We totally understand that the
frozen French fry is broken.
1229
01:13:20,275 --> 01:13:21,359
Right.
It doesn't like to live up
1230
01:13:21,401 --> 01:13:22,694
at all out to like
the restaurant.
1231
01:13:22,736 --> 01:13:24,487
So we're trying to solve that.
1232
01:13:24,529 --> 01:13:26,031
And I don't think we've
hit it.
1233
01:13:27,240 --> 01:13:29,075
- Well, thank you.
That that's super helpful.
1234
01:13:29,117 --> 01:13:30,744
- Yeah, yeah.
1235
01:13:38,835 --> 01:13:43,173
[Scott] So after a lot of hard
work and really over about a
1236
01:13:43,214 --> 01:13:46,593
year of development,
we didn't love where we're
1237
01:13:46,634 --> 01:13:49,637
at with the fries
and ultimately if we don't
1238
01:13:49,679 --> 01:13:52,057
love it, we don't launch it,
we would rather stick to our
1239
01:13:52,098 --> 01:13:54,809
knitting until we're really
confident to go
1240
01:13:54,851 --> 01:13:57,771
into the hallowed space
of the French fry.
1241
01:13:58,980 --> 01:14:00,523
You know,
1242
01:14:00,565 --> 01:14:03,526
it's a quest that will remain
in our mind and in our heart.
1243
01:14:03,568 --> 01:14:05,487
But until we're compelled
1244
01:14:05,528 --> 01:14:08,740
by a new breakthrough,
I don't think we're going
1245
01:14:08,782 --> 01:14:10,700
to come out with a French
fry anytime soon.
1246
01:14:15,330 --> 01:14:16,998
- Someone comes
home with a bag
1247
01:14:17,040 --> 01:14:20,335
of frozen fries, first of all,
this is a fine thing to do.
1248
01:14:20,377 --> 01:14:21,753
Same thing is in that bag
1249
01:14:21,795 --> 01:14:23,588
that ninety nine percent
of the restaurants are using.
1250
01:14:23,630 --> 01:14:25,590
Right.
Don't feel bad about that.
1251
01:14:25,632 --> 01:14:28,343
Don't make the mistake
of putting them in the oven.
1252
01:14:28,385 --> 01:14:32,555
Fry them, fry them,
please fry them.
1253
01:14:33,098 --> 01:14:35,850
Just suck it up
and deep fry it.
1254
01:14:41,147 --> 01:14:42,357
(door bell buzzes)
1255
01:14:42,399 --> 01:14:45,944
Yes, hello,
(foreign language).
1256
01:15:24,691 --> 01:15:27,027
- You hear the French fries.
1257
01:15:27,068 --> 01:15:28,945
They are singing,
1258
01:15:28,987 --> 01:15:30,155
you see?
1259
01:17:21,891 --> 01:17:24,310
(foreign language singing)
1260
01:17:56,426 --> 01:17:58,845
(foreign language singing)
1261
01:18:13,568 --> 01:18:17,447
* La la la la *
1262
01:18:39,427 --> 01:18:43,223
[Malcolm] Food is something
that, given its extraordinary
1263
01:18:43,264 --> 01:18:46,476
place in our lives, we don't
talk about it nearly enough.
1264
01:18:46,810 --> 01:18:48,728
Come on, we--
1265
01:18:48,770 --> 01:18:50,271
This is a subject that bears
1266
01:18:50,313 --> 01:18:53,441
so much more conversation
and thought.
1267
01:18:54,693 --> 01:18:57,946
I think if you think about
fries, about why you're drawn
1268
01:18:57,988 --> 01:19:00,615
to them, I think you
become someone who is much
1269
01:19:00,657 --> 01:19:02,826
more responsible
in the way you eat them.
1270
01:19:02,867 --> 01:19:04,202
Let's make the fry decadent
1271
01:19:04,244 --> 01:19:06,788
again and let's
make it a treat.
1272
01:19:06,830 --> 01:19:10,083
That, to me, is the direction
we should be going with fries.
1273
01:19:15,839 --> 01:19:18,133
(foreign language singing)
1274
01:19:42,657 --> 01:19:44,617
(applause)
1275
01:19:46,953 --> 01:19:50,623
(whimsical music)
93898
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