All language subtitles for eng1_02

Gear, besides many are afraid

of hospitals. So let's make our

animation a little more welcoming and

playful. For example, we'll toss

the pills into the air and

then turn them into parts of

the logo. In the end,

as an additional emphasis, we can

animate this bow here.

I use the limb created with

character tool for it.

As you can see, we almost

did not alter the original logo

designs. This must be your aim.

If you want to animate everything

using initially intended, meaning follow

the steps below, gather as much

data about the company and its

logo as possible. Ask the client

what the logo symbolizes, why it

looks like this, what metaphors are

embedded in it next. Think about

how you can convey the maximum

of information with a minimum of

assets. Similar to a notch

on a pill, try to work

with the graphics. The logo already

has adjust in it only when

it's really necessary.

This is all good, but what

if a logo doesn't look interesting?

What if it is just an

icon or a company name written

in a fancy way?

In this case, a logo can

be animated with simple tools that

do not add specific meaning to

the animation. We call this type

of animation neutral interpretation.

It might seem boring to you.

Come on. Where are the characters,

framing, and editing. But

in fact, 90% of cases require

nothing more from a motion designer

than to reveal the final shot

of a video simply and elegantly,

or it may be a relaxed

animation cycle for a site.

It is important to do everything

smoothly, elegantly and pixel perfectly.

These qualities are highly valued in

this type of projects

for this type of animation. It

is rather important that you know

how to use a wide range

of techniques to reveal and

morph objects. Since you will

mostly work with simple shapes and

lines, the originality of your work

will depend on how creatively you

handle the simplest tools for animation.

Here are some examples of what

you can achieve using only standard

transformations and line animation.

Such animations don't have a plot

as a rule, but have a

certain mood. You can achieve it

via the overall dynamics of a

scene and emphasis on details

like this funny washcloth on the

character or with smooth

and graceful movements on the lines

like here in case you need

to create an animation in a

similar style, the algorithm of actions

gets notably easier for you. In

other words, animated in a way

that seems most logical. If you're

a logo consists of line parts,

think about how to display them

with trim path like here.

If your logo consists of many

separate details, you can always simply

animate its reveal on scale with

oscillations. Here is another

example of how you can use

standard transformations to display the logo

and slightly animate the character

text logos. At first glance,

it may seem that a text

logo is a pain in the

ass and the most boring case.

Not really. Let's take a look

at several cases of varying degrees

of sophistication.

Brush lettering. Animation is quite

appropriate in all handwritten or

italic type logos. There can

be dozens of brushes generated and

each will have its own character.

The same goes for letters. You

can create additional emotions for them

like these.

It will make the animation lively

straight away. If your lettering is

more geometric, you can reveal it

in the same way, but without

a brush to maintain the original

minimalistic design for

simple and minimalistic letterings,

you can use standard transformations

like scale, position rotation,

et cetera. What can the text

do? Well, it can be typed

for instance, or emerge letter by

letter like this, or do it

in a more dynamic way or

slide out from behind the mask

like this, or be animated in

a couple of frames like this.

There are dozens of ways to

reveal letters. Pick the one that

will look more appropriate. Here's an

example of a boring logo for

a glasses store. But if

we add letter spacing, tracking, animation

scale and blur here, we'll

get a brief, but quite an

appropriate example. In general,

you can make a lot of

things with fonts, just be observant

and try to experiment as much

as possible. And one more thing,

if you a logo has small

letterings like here or here,

there's no sense in investing too

much time and effort in them.

You can always display them from

behind the mask and no one

will judge. You better pay attention

to medium and large details.

Talking about logo animation clients.

Sometimes imagine the scene where there's

a bunch of things animated and

the graphics is presented. Literally here

are some examples of such works.

Here's how it usually happens in

real life. A client comes to

you. For example, let it be

a cinema. The task is to

animate the reveal of a logo,

which will consist of several movies.

One can see in the cinema

and amateur will start thinking the

following way. The main thing in

a movie is its characters and

recognizable situations that help identify it.

Let's start with character design. And

if you are not a professional

illustrator, you might get something like

this. A professional

will try to elicit something unique

and compact from each movie,

something he or she can easily

portray and not screw up a

thing like this comes as a

result. The literal

display of a product is the

most tempting yet dangerous way,

because it Is obvious, but

everything looks fine. As long as

it's in your head, you see

a product, portray it and turn

it into a logo. In reality,

you will have to address such

questions, how to make the graphics

stylistically appropriate to the logo, which

people to portray and what is

the best way to do this,

how to turn graphics into a

logo in an elegant way. And

then five more of the kind.

If this is a commercial project

and you haven't been provided with

specific requirements and a scenario, think

it over several times, otherwise it

may result in this to

avoid such situations. Remember that the

original design is sacred. You can

have only two reasons to add

something to a logo when animating

it, the task

requires it. And you are a

professional graphic designer or illustrator

confident in your sense of beauty.

This is your personal project and

you are the only person responsible

for it. In other cases,

stick to simple morphs movement

lines, and distortions of

original forms. I hope I

didn't scare you too much, but

if you are confident in your

skills or you have a professional

illustrator by your side, you can

do things like this or like

this in general. It's a cool

thing, but don't try it without

preparation. If you are not

pressured by any responsibility, there is

nothing to even think about.

The greatest type of plot is

free comic interpretation. Here

you can and should do what

you like. The first thing to

reckon with is your

personal goals. I

usually keep an animation. Wishlist was

some techniques I want to use

in a project. Here is a

part of it.

All in all a plan usually

looks like this. You study the

logo, the subject and the task.

Then you think about how you

could make it cute and funny

in the meantime, figure out which

of the techniques from your list

is ideal for this plot

in short, having such a list

is a cool thing. Make sure

you implement your animation wishes. As

often as possible. I rarely do

something for myself. Most often I

have to study or try something

new already in real projects,

but good boys. Don't do that

home assignment. As you can see,

there's no secrets in plots for

logo animation, but there are a

lot of limitations and conditions you

should take into account before starting

in your homework. I suggest you

try to compose two plots. The

first is serious as if for

a real company, no extra

graphics. Nice and neat.

And the second one, try to

make fun of the company, create

something funny about it. Here's an

example of two options for animating

the NASA logo. If you are

capable of implementing this idea, now

do it. If it is still

difficult, describe it or try to

sketch out a storyboard. You can

compile it into an animation to

make it more visual.

Another task is to make your

list of tricks or techniques you

would like to master and practice.

You'll find it useful later. You

can send it to us via

the forum in the lesson description.

We'll read everything and take it

into account when planning additions to

the course. Good luck.