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Font-weight affects the perceived
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Hierarchy of information
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The readability of text and sometimes the affordance
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In most cases simply changing from a regular way
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Fonts
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2A
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A bold way
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Can be just enough to Signal different meaning within that usage
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Do remember from our Instagram example.
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The
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Body copy
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Was exact same size
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The exact same color
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But the profile names were made bold and that was just enough to signal change that you
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You can tap on it to go to someone
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So when you're designing interfaces the type
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As we have mentioned before it's going to be the most critical part of
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So making subtle changes here and there can be the
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Sometimes we the best way to emphasize her
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While also D emphasizing
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Other part
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Let's take a look at example from an
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App that I designed this app was called zipper
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So there's
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A handful of designs right here but what I really want to focus on
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Is the section over here when you're
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Trying to invite a team member
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So we want you to enter a team or username or email is this
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Input field
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And you have this
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Send icon are not icon
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That is
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Going to be active but it's not active yet so this is Addie activestate
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And you have your active cancel button over here
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And then as soon as you start typing or you so like someone
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And for this example we haven't quite selective. But for this example we've chosen this person Hillary Fox and then
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All of a sudden now we have
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Really bold
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Send button is now active and you can see that
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The wait here on cancel is regular
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Whereas the wait
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Here
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Is
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Quite heavy
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And I just kind of indicates that that is the primary action
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That if you want to invite this team member
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Sending it is going to be
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Your primary action was canceled will be York
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Terry won't that primary action to be a little bit heavier
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Just a little bit more weight
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To give it.
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Primary action
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If you do not you can kind of see the difference
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Right here between
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The inactive sand and the active
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Now that's a really simple example
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Let's take another look at weight change on this streamline icons website
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So you can see on here we have
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Kind of a heavy hello and then welcome to streamline
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It's just kind of
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In this particular case is just enough to add a little bit of visual interest
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But down here and the navigation zoom in a little bit little bit better so we're changing color
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On Hover then we're changing the weight
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Once you tap it
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And so changing the way
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The color and the way it sometimes
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Canby
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Just enough to give it.
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Extra bit of emphasis.
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Designing something like a navigation or some kind of like
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New Switch or something like that
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There's also more to wait in general than just changing the font style from normal
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Too bold or black or something like that there's also visual Waze
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That is created with negative space and color
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That can often times provide a lot more total weight than with just changing the font
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Style alone
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And we'll take a look at some of those example
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And just a min
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So typically on the web
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You have
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Font-weight that range from anywhere from 100 to 900
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According to
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Mcss properties
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You got your hairline waited like
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100
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You've got regular way which is set at normal or 400
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When you got bold at
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Either bold or 600 or you have
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That is
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Going to be your 900 way
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Now this is definitely
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Specific the CSS and not all font weights are going to be created
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The same way because
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A typographer
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And whoever's designing the taipei's has full Liberty and Critter Control to name those weights whatever they want
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Who's going to be slightly different from typeface to typeface
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But this is just
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A good enough to give you a kind of a general idea
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Of how the wait
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Its work within the time
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At the font that you're using
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Is going to define the weights that
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Using doesn't include a variety of weights
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Baked in
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And you try to
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Forsyth bold or you try to
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Forsett italics or something.
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The computer is often going to kind of
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Generate its own version
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A slanted or a slightly
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Sticker
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Font-weight
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And that's just oven times really
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Because
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When you create a bold font weight from
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Describe there's a lot of little nuansa goes into all the details of the letter forms
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So
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When you're trying to go bold with a font don't just rely on a computer to
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Bolly4u
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Make sure that you're choosing a font that has
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An actual bolded
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Wait Style
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So that's going to be much better
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Going to look
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More proper and I won't look so
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So don't do that as far as light and hairline
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They should mostly be avoided and user interface
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It's just really hard to read and most contacts it actually it it starts looking like really thin and crispy and hard
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And
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Unless you're going to go really big like the weather app with it's big
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The temperature
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It's
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You know and those cases when you're using like
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6080 Hunter Point size white light and hairline can be a cool option because the actual letter forms are
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Are thick enough
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To be visible but if you're trying to use 16 or 18 point body copy with light or thin or hairline
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It's just not going to work very well so I was just
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Definitely avoid
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So in most cases regular
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Book
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And medium are going to be used for body copy
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Whereas like semi bold bold heavy black those are going to be more reserved for
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Headlines
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However if you're going for like a big thick
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Chunky Style
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That might change up the way that you use those typefaces
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Sometimes you can use like a semi bald or bold for a body copy
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If that's kind of the style you're going for and if you check out Pinterest for example
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Pinterest is a really good example of kind of using that
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Bold font ways you can see like up here and
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The navigation
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They're using like a boulder font-weight so if I go into the inspector
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If I choose this
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Navigation thing
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You can see that the font way is set to 7
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So 7:00 is pretty bald and turns of CSS normally a normal van
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Style a normal before
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So if I change out the 400 here
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You can see that this has
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It's now turned into like a regular weight and it
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It definitely feels thinner and crisper
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But it doesn't quite go with their brand they kind of have this
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Chunky bold brand
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So if I go back in
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And select that guy again
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Change it back to 700
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And you can see that's a little bit thicker and you can even experiment with this if the font
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Weight is available you can even see what 800 looks like
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You can see what 900 looks like
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Also affecting these right here
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900 you can see the Super Bowl
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But it's
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Looks like a little bit too much
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Go back to 700 here
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Maybe 800 again
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Honestly I kind of like the 800
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For for this
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Another example is the chef knives
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Beta page which you probably already seen
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I'm using this one called TT Firs
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Orrefors new if you're not pronouncing it in the snobby typographic
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Dialect
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I'm using I'm I'm pretty sure I'm using semi Bowl for the entire thing
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Oakmont wait 600 I'm pretty sure that I only have one semi bold font called for the entire thing
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And I'm using semi bowl for every single every single instance of the typography here so I just wanted it
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To have a thicker kind of chunky or Style Just
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Look a little bit unique
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So if there are specific examples like that is totally fine to use
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A bolder font style but
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It's not usually going to be
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When you're creating an app
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Up and you want this big system
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Most of the time you won't use him I bowled in that way or Bolden that way but it
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You know from time to time if the if the
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The situation calls for it
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You no go for any
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So back to creating visual weight
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With techniques other than just
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Stephon style like negative space
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And color
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You can use negative space to your advantage to surround any particular amount of tax
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To give it some implied
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So if you look at this example on my own personal website
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I'm using
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You know, quite large pipe size here and a very heavy weight
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For these titles but it's also accentuated
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By the sea
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Very large
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Block of negative
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So if I go into one of these
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You know same thing here I'm using a pretty large and beefy
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Headline which is set to
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Black
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The boldest wait at this time FaZe hazz
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But I'm also using
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Quite a bit of
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Negative space here so it really kind of
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Adalot to a10e
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You could even go in and kind of experiment here you could change
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The typeface
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Down to say to what you be about 32 pixels
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And then give it some more padding on the top
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And bottom
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And you can see that would be another particular style where
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The type size is much smaller but it still has a pretty big impact because there's so much negative
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Now there's there's some issues
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I just kind of hacks
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Together but you can count
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More negative space around a title
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Is going to give it more impact even if it's
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Smaller
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Another example of visual way can be found on the floket website
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So if you scroll down
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And you go to this
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Purchase section
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You know I wanted the purchase section to be more visually heavy
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I wanted it to kind of Stand Out amongst everything else so I gave her this dark blue background
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And I have the
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You know bright orange
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Call to action and bright blue call to action
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So it might get
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You know
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It kind of matches the background of these other modules
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You know if I just had like a light gray module here
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It wouldn't be quite as I'm packed
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So I have these
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Udo heavy
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Visually
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Colored and
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Weighty modules
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Which give this typeface
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You know team and solo here look much heavier than they would
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If they're on a white background with black
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So they are using a bold font but they're even heavier because I'm using a darker color for the back
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You can compare it to
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Some of these titles like that is like
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This looks heavy
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But it's not quite as
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Visually impact
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As these large blocks of
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The color
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Where the River style tax on
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Okay for this last example for creating
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Psalm
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Interest and visual impact with
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Font-weight
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I want to show you an example inside of figma
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So I've got this block of text that I have copied and pasted from
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One of my favorite bug
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It's called as a man thinketh
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So I went to Google fonts
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And I searched
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4
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Seraphine
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And I wanted to make sure that it had lots
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Weights
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Associated with it
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And just kind of scrolling through I wanted to find something that was kind of nice and ended up on Crimson Pro here
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It's got a lot of weights and she's kind of a neat looking typeface so I decided to give it a go
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So inside of figma
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I've got this
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Body copy and his title pasted in
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It's kind of all run together I've got
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There's a title here
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And there's a paragraph here and second paragraph
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Now inside of figma you can actually use all of the Google fonts
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Without having to install them locally on your machine
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Cuz it's all web-based so that's another cool feature of figma
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So what I'm going to do here is change this
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S2 Crimson Pro
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Actually crimson
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Is what I'm going to use
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I'm already at 100% so I'm just going to bump this out to maybe 21 just so we can see it a little bit better
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I'm making sure that I don't have this to why that I have it at a nice
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Kind of wet here
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You can see that even if I you know everything's kind of run together right now and even if I just
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Simply give it a line break
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On these two lines
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That enough that alone is giving it negative space
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Between the title and the paragraph
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And the paragraph
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Another paragraph
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That alone is giving it that alone is getting more way to each individual
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So if I go in here and I
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Add a bold weight
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To the title
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That is
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Pretty nice
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I mean there's not a lot you have to do
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Beyond that I mean I know that we're this is kind of designed an abstract
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Inform we're not really
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Looking at anything in particular but
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If you're looking at this
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That's a pretty nice
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It's a pretty nice body attacks
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And another thing about body copy and font-weight font style doesn't have to be
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So over-the-top it can just be really nicely set
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And it doesn't need to
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Scream for attention I can just be nice
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And
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Properly set earlier
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They can be superbly ordinary.
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A lot of what tax
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It doesn't pull a lot of attention at
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Just enough
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It's that just enough and it's
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It's the right size the right spacing that
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You can read it
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And
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There is emphasis where it needs to be and there's not where it's not so it's
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It's kind of a fine delicate balance
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But you can see all I did was add a couple of line breaks
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And change
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This heading
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And that looks pretty nice
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Now you could also play with the line spacing
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If I give it 135%
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Maybe tighten it up a bit
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Maybe if I went to like 150 that could also work
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125 could probably wear it just
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Kinda depends on you know the content and the length of everything
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Think I kind of like do 135
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And if I wanted to go even heavier with the title
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I could go here
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These texts auctions
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And then changed the letter case to
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All caps right here
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So that
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Being the same size
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And making it Bowl but also making it
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Uppercase
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Or all caps that gives it
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Even more weight
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Now if this was like
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The main title of the page
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That might make more sense
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You know you have to think about what
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This particular
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Headline is doing in contacts
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Entire
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Novel or whatever you're working on so in this
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In this circumstance I think either one of them work
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And if you wanted to give it even more weight you can give another line break
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You know and then
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That alone
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Creating
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A lot of weight
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Just because we've given it to line breaks
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A bold font
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Style
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And uppercase I gots a lot of weight
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Compared to
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If I go back
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You know that
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That's definitely
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Weightier than the body but it's not quite as much way it's a really just depends on what you're trying to accomplish
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Would that headline both of these tiles are good
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Accomplish and the context of what you're
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So for your homework on this lesson I want you to
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Go back to your coffee cup design
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From the previous lesson
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And if you haven't done that
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Go back and watch that and do that homework first
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But now instead of using three or four
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Type sizes for your interface like I asked you doing the last lesson
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Now I want you to revise your existing design to just use one types
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Save save it as a new file before you get started don't want you to delete your original I want you to use one type size
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And you can use any weight of
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The typeface that you want
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You know if you want to go into Google fonts and pick something really nice it has a lot of weight
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They have a lot of different options that's totally fine
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But I want to use one size
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And
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Really experiment with old black
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Hairline things like that you might
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You know be careful with a hairline especially since you're using one
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Pipe size
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And I want you to
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Create that additional weight using the negative space and some color
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For some of the different areas
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Post your word into the group get some feedback
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And again if you're feeling up for it posted the trouble
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Write down the parameters
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And description of what your kind of going for a
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And tag me in it be happy to give you some feedback so
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On the spot
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