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These are the user uploaded subtitles that are being translated: 1 00:00:00,768 --> 00:00:02,816 Font-weight affects the perceived 2 00:00:03,072 --> 00:00:04,608 Hierarchy of information 3 00:00:04,864 --> 00:00:07,680 The readability of text and sometimes the affordance 4 00:00:08,960 --> 00:00:12,032 In most cases simply changing from a regular way 5 00:00:12,288 --> 00:00:12,800 Fonts 6 00:00:13,312 --> 00:00:13,824 2A 7 00:00:14,080 --> 00:00:14,848 A bold way 8 00:00:15,616 --> 00:00:18,944 Can be just enough to Signal different meaning within that usage 9 00:00:19,456 --> 00:00:21,760 Do remember from our Instagram example. 10 00:00:22,272 --> 00:00:22,784 The 11 00:00:23,296 --> 00:00:24,320 Body copy 12 00:00:24,576 --> 00:00:25,856 Was exact same size 13 00:00:26,112 --> 00:00:27,392 The exact same color 14 00:00:27,648 --> 00:00:32,256 But the profile names were made bold and that was just enough to signal change that you 15 00:00:32,512 --> 00:00:33,536 You can tap on it to go to someone 16 00:00:35,072 --> 00:00:37,376 So when you're designing interfaces the type 17 00:00:37,888 --> 00:00:40,960 As we have mentioned before it's going to be the most critical part of 18 00:00:42,240 --> 00:00:45,568 So making subtle changes here and there can be the 19 00:00:45,824 --> 00:00:47,360 Sometimes we the best way to emphasize her 20 00:00:48,384 --> 00:00:50,432 While also D emphasizing 21 00:00:50,944 --> 00:00:51,456 Other part 22 00:00:51,712 --> 00:00:53,760 Let's take a look at example from an 23 00:00:54,016 --> 00:00:57,088 App that I designed this app was called zipper 24 00:00:57,600 --> 00:00:58,368 So there's 25 00:00:58,880 --> 00:01:02,208 A handful of designs right here but what I really want to focus on 26 00:01:03,488 --> 00:01:06,560 Is the section over here when you're 27 00:01:07,072 --> 00:01:08,608 Trying to invite a team member 28 00:01:08,864 --> 00:01:12,960 So we want you to enter a team or username or email is this 29 00:01:13,472 --> 00:01:14,496 Input field 30 00:01:14,752 --> 00:01:16,288 And you have this 31 00:01:16,800 --> 00:01:19,872 Send icon are not icon 32 00:01:20,640 --> 00:01:21,664 That is 33 00:01:21,920 --> 00:01:26,272 Going to be active but it's not active yet so this is Addie activestate 34 00:01:26,784 --> 00:01:29,600 And you have your active cancel button over here 35 00:01:30,112 --> 00:01:32,672 And then as soon as you start typing or you so like someone 36 00:01:33,440 --> 00:01:39,584 And for this example we haven't quite selective. But for this example we've chosen this person Hillary Fox and then 37 00:01:39,840 --> 00:01:41,120 All of a sudden now we have 38 00:01:42,144 --> 00:01:43,168 Really bold 39 00:01:43,936 --> 00:01:46,240 Send button is now active and you can see that 40 00:01:46,496 --> 00:01:49,312 The wait here on cancel is regular 41 00:01:50,080 --> 00:01:51,104 Whereas the wait 42 00:01:51,360 --> 00:01:51,872 Here 43 00:01:52,128 --> 00:01:52,640 Is 44 00:01:52,896 --> 00:01:53,408 Quite heavy 45 00:01:53,664 --> 00:01:57,248 And I just kind of indicates that that is the primary action 46 00:01:57,504 --> 00:01:59,552 That if you want to invite this team member 47 00:01:59,808 --> 00:02:01,344 Sending it is going to be 48 00:02:01,856 --> 00:02:04,928 Your primary action was canceled will be York 49 00:02:05,952 --> 00:02:08,768 Terry won't that primary action to be a little bit heavier 50 00:02:09,024 --> 00:02:10,304 Just a little bit more weight 51 00:02:10,560 --> 00:02:11,072 To give it. 52 00:02:11,328 --> 00:02:11,840 Primary action 53 00:02:12,352 --> 00:02:13,888 If you do not you can kind of see the difference 54 00:02:14,400 --> 00:02:15,424 Right here between 55 00:02:15,680 --> 00:02:17,728 The inactive sand and the active 56 00:02:17,984 --> 00:02:19,776 Now that's a really simple example 57 00:02:20,032 --> 00:02:23,616 Let's take another look at weight change on this streamline icons website 58 00:02:24,128 --> 00:02:26,432 So you can see on here we have 59 00:02:27,968 --> 00:02:31,296 Kind of a heavy hello and then welcome to streamline 60 00:02:31,808 --> 00:02:32,576 It's just kind of 61 00:02:32,832 --> 00:02:36,416 In this particular case is just enough to add a little bit of visual interest 62 00:02:36,928 --> 00:02:43,072 But down here and the navigation zoom in a little bit little bit better so we're changing color 63 00:02:43,328 --> 00:02:45,376 On Hover then we're changing the weight 64 00:02:45,888 --> 00:02:46,656 Once you tap it 65 00:02:48,704 --> 00:02:50,240 And so changing the way 66 00:02:50,496 --> 00:02:53,056 The color and the way it sometimes 67 00:02:53,312 --> 00:02:54,080 Canby 68 00:02:54,336 --> 00:02:55,616 Just enough to give it. 69 00:02:56,128 --> 00:02:57,664 Extra bit of emphasis. 70 00:02:58,944 --> 00:03:02,016 Designing something like a navigation or some kind of like 71 00:03:02,784 --> 00:03:04,064 New Switch or something like that 72 00:03:04,576 --> 00:03:09,696 There's also more to wait in general than just changing the font style from normal 73 00:03:10,208 --> 00:03:13,792 Too bold or black or something like that there's also visual Waze 74 00:03:14,560 --> 00:03:17,632 That is created with negative space and color 75 00:03:17,888 --> 00:03:22,240 That can often times provide a lot more total weight than with just changing the font 76 00:03:22,496 --> 00:03:23,008 Style alone 77 00:03:23,264 --> 00:03:24,800 And we'll take a look at some of those example 78 00:03:25,056 --> 00:03:25,568 And just a min 79 00:03:26,080 --> 00:03:28,128 So typically on the web 80 00:03:28,384 --> 00:03:29,152 You have 81 00:03:29,664 --> 00:03:33,504 Font-weight that range from anywhere from 100 to 900 82 00:03:33,760 --> 00:03:34,272 According to 83 00:03:34,528 --> 00:03:35,296 Mcss properties 84 00:03:35,808 --> 00:03:37,600 You got your hairline waited like 85 00:03:37,856 --> 00:03:38,368 100 86 00:03:38,624 --> 00:03:42,208 You've got regular way which is set at normal or 400 87 00:03:42,464 --> 00:03:43,744 When you got bold at 88 00:03:44,000 --> 00:03:46,304 Either bold or 600 or you have 89 00:03:47,072 --> 00:03:47,840 That is 90 00:03:48,352 --> 00:03:49,888 Going to be your 900 way 91 00:03:50,656 --> 00:03:52,448 Now this is definitely 92 00:03:52,704 --> 00:03:56,288 Specific the CSS and not all font weights are going to be created 93 00:03:56,544 --> 00:03:57,312 The same way because 94 00:03:57,824 --> 00:03:58,592 A typographer 95 00:03:59,104 --> 00:04:05,248 And whoever's designing the taipei's has full Liberty and Critter Control to name those weights whatever they want 96 00:04:05,504 --> 00:04:08,320 Who's going to be slightly different from typeface to typeface 97 00:04:08,576 --> 00:04:09,088 But this is just 98 00:04:09,600 --> 00:04:11,392 A good enough to give you a kind of a general idea 99 00:04:11,904 --> 00:04:12,672 Of how the wait 100 00:04:12,928 --> 00:04:13,696 Its work within the time 101 00:04:14,976 --> 00:04:18,047 At the font that you're using 102 00:04:18,559 --> 00:04:20,095 Is going to define the weights that 103 00:04:21,375 --> 00:04:24,447 Using doesn't include a variety of weights 104 00:04:24,703 --> 00:04:25,215 Baked in 105 00:04:25,727 --> 00:04:26,239 And you try to 106 00:04:26,495 --> 00:04:28,287 Forsyth bold or you try to 107 00:04:28,543 --> 00:04:30,079 Forsett italics or something. 108 00:04:30,591 --> 00:04:32,639 The computer is often going to kind of 109 00:04:32,895 --> 00:04:34,175 Generate its own version 110 00:04:35,199 --> 00:04:37,247 A slanted or a slightly 111 00:04:37,503 --> 00:04:38,271 Sticker 112 00:04:38,783 --> 00:04:39,295 Font-weight 113 00:04:39,551 --> 00:04:40,831 And that's just oven times really 114 00:04:41,087 --> 00:04:42,623 Because 115 00:04:42,879 --> 00:04:44,671 When you create a bold font weight from 116 00:04:44,927 --> 00:04:49,023 Describe there's a lot of little nuansa goes into all the details of the letter forms 117 00:04:49,535 --> 00:04:50,047 So 118 00:04:50,303 --> 00:04:53,631 When you're trying to go bold with a font don't just rely on a computer to 119 00:04:53,887 --> 00:04:54,655 Bolly4u 120 00:04:55,167 --> 00:04:57,471 Make sure that you're choosing a font that has 121 00:04:57,727 --> 00:04:59,007 An actual bolded 122 00:04:59,263 --> 00:05:00,031 Wait Style 123 00:05:01,311 --> 00:05:02,847 So that's going to be much better 124 00:05:03,103 --> 00:05:03,615 Going to look 125 00:05:03,871 --> 00:05:05,663 More proper and I won't look so 126 00:05:08,479 --> 00:05:11,807 So don't do that as far as light and hairline 127 00:05:12,063 --> 00:05:15,135 They should mostly be avoided and user interface 128 00:05:16,159 --> 00:05:22,303 It's just really hard to read and most contacts it actually it it starts looking like really thin and crispy and hard 129 00:05:23,583 --> 00:05:24,095 And 130 00:05:24,607 --> 00:05:28,703 Unless you're going to go really big like the weather app with it's big 131 00:05:30,239 --> 00:05:31,007 The temperature 132 00:05:31,519 --> 00:05:32,031 It's 133 00:05:32,287 --> 00:05:34,079 You know and those cases when you're using like 134 00:05:34,335 --> 00:05:40,479 6080 Hunter Point size white light and hairline can be a cool option because the actual letter forms are 135 00:05:40,735 --> 00:05:41,247 Are thick enough 136 00:05:42,015 --> 00:05:47,391 To be visible but if you're trying to use 16 or 18 point body copy with light or thin or hairline 137 00:05:48,159 --> 00:05:49,951 It's just not going to work very well so I was just 138 00:05:50,463 --> 00:05:51,743 Definitely avoid 139 00:05:53,279 --> 00:05:55,327 So in most cases regular 140 00:05:55,583 --> 00:05:56,095 Book 141 00:05:56,351 --> 00:05:59,167 And medium are going to be used for body copy 142 00:05:59,423 --> 00:06:04,799 Whereas like semi bold bold heavy black those are going to be more reserved for 143 00:06:05,055 --> 00:06:05,567 Headlines 144 00:06:05,823 --> 00:06:07,871 However if you're going for like a big thick 145 00:06:08,127 --> 00:06:08,895 Chunky Style 146 00:06:09,407 --> 00:06:11,967 That might change up the way that you use those typefaces 147 00:06:12,223 --> 00:06:15,295 Sometimes you can use like a semi bald or bold for a body copy 148 00:06:15,807 --> 00:06:19,647 If that's kind of the style you're going for and if you check out Pinterest for example 149 00:06:19,903 --> 00:06:22,719 Pinterest is a really good example of kind of using that 150 00:06:23,231 --> 00:06:26,303 Bold font ways you can see like up here and 151 00:06:26,559 --> 00:06:27,583 The navigation 152 00:06:27,839 --> 00:06:31,423 They're using like a boulder font-weight so if I go into the inspector 153 00:06:31,679 --> 00:06:32,447 If I choose this 154 00:06:32,703 --> 00:06:33,727 Navigation thing 155 00:06:33,983 --> 00:06:36,799 You can see that the font way is set to 7 156 00:06:37,567 --> 00:06:41,919 So 7:00 is pretty bald and turns of CSS normally a normal van 157 00:06:42,943 --> 00:06:45,247 Style a normal before 158 00:06:45,759 --> 00:06:47,551 So if I change out the 400 here 159 00:06:48,063 --> 00:06:49,343 You can see that this has 160 00:06:50,111 --> 00:06:52,159 It's now turned into like a regular weight and it 161 00:06:52,671 --> 00:06:55,231 It definitely feels thinner and crisper 162 00:06:55,743 --> 00:06:58,815 But it doesn't quite go with their brand they kind of have this 163 00:06:59,583 --> 00:07:01,375 Chunky bold brand 164 00:07:01,887 --> 00:07:03,679 So if I go back in 165 00:07:03,935 --> 00:07:06,239 And select that guy again 166 00:07:06,751 --> 00:07:08,287 Change it back to 700 167 00:07:08,799 --> 00:07:12,639 And you can see that's a little bit thicker and you can even experiment with this if the font 168 00:07:12,895 --> 00:07:15,967 Weight is available you can even see what 800 looks like 169 00:07:16,735 --> 00:07:18,271 You can see what 900 looks like 170 00:07:18,527 --> 00:07:20,319 Also affecting these right here 171 00:07:20,575 --> 00:07:22,623 900 you can see the Super Bowl 172 00:07:23,135 --> 00:07:23,647 But it's 173 00:07:23,903 --> 00:07:25,183 Looks like a little bit too much 174 00:07:26,207 --> 00:07:27,999 Go back to 700 here 175 00:07:28,511 --> 00:07:29,535 Maybe 800 again 176 00:07:30,047 --> 00:07:31,583 Honestly I kind of like the 800 177 00:07:32,095 --> 00:07:32,863 For for this 178 00:07:33,375 --> 00:07:35,423 Another example is the chef knives 179 00:07:35,679 --> 00:07:38,239 Beta page which you probably already seen 180 00:07:38,751 --> 00:07:42,847 I'm using this one called TT Firs 181 00:07:43,103 --> 00:07:47,967 Orrefors new if you're not pronouncing it in the snobby typographic 182 00:07:48,223 --> 00:07:48,735 Dialect 183 00:07:49,503 --> 00:07:53,599 I'm using I'm I'm pretty sure I'm using semi Bowl for the entire thing 184 00:07:53,855 --> 00:07:59,999 Oakmont wait 600 I'm pretty sure that I only have one semi bold font called for the entire thing 185 00:08:00,767 --> 00:08:06,911 And I'm using semi bowl for every single every single instance of the typography here so I just wanted it 186 00:08:07,167 --> 00:08:09,727 To have a thicker kind of chunky or Style Just 187 00:08:09,983 --> 00:08:11,007 Look a little bit unique 188 00:08:11,519 --> 00:08:14,847 So if there are specific examples like that is totally fine to use 189 00:08:15,103 --> 00:08:16,383 A bolder font style but 190 00:08:17,407 --> 00:08:18,943 It's not usually going to be 191 00:08:19,199 --> 00:08:20,479 When you're creating an app 192 00:08:20,735 --> 00:08:22,527 Up and you want this big system 193 00:08:23,039 --> 00:08:27,135 Most of the time you won't use him I bowled in that way or Bolden that way but it 194 00:08:27,391 --> 00:08:29,183 You know from time to time if the if the 195 00:08:29,439 --> 00:08:30,463 The situation calls for it 196 00:08:30,719 --> 00:08:31,743 You no go for any 197 00:08:32,767 --> 00:08:34,559 So back to creating visual weight 198 00:08:34,815 --> 00:08:36,863 With techniques other than just 199 00:08:37,119 --> 00:08:38,655 Stephon style like negative space 200 00:08:39,423 --> 00:08:39,935 And color 201 00:08:40,191 --> 00:08:45,311 You can use negative space to your advantage to surround any particular amount of tax 202 00:08:45,567 --> 00:08:47,103 To give it some implied 203 00:08:48,895 --> 00:08:52,479 So if you look at this example on my own personal website 204 00:08:52,735 --> 00:08:53,503 I'm using 205 00:08:53,759 --> 00:08:57,855 You know, quite large pipe size here and a very heavy weight 206 00:08:58,623 --> 00:09:01,183 For these titles but it's also accentuated 207 00:09:01,695 --> 00:09:02,463 By the sea 208 00:09:02,719 --> 00:09:03,743 Very large 209 00:09:03,999 --> 00:09:05,023 Block of negative 210 00:09:05,791 --> 00:09:07,583 So if I go into one of these 211 00:09:07,839 --> 00:09:10,911 You know same thing here I'm using a pretty large and beefy 212 00:09:11,167 --> 00:09:12,703 Headline which is set to 213 00:09:12,959 --> 00:09:13,727 Black 214 00:09:13,983 --> 00:09:16,287 The boldest wait at this time FaZe hazz 215 00:09:16,799 --> 00:09:18,079 But I'm also using 216 00:09:18,335 --> 00:09:19,103 Quite a bit of 217 00:09:19,359 --> 00:09:21,663 Negative space here so it really kind of 218 00:09:22,175 --> 00:09:23,455 Adalot to a10e 219 00:09:23,711 --> 00:09:27,039 You could even go in and kind of experiment here you could change 220 00:09:27,295 --> 00:09:28,063 The typeface 221 00:09:28,319 --> 00:09:31,647 Down to say to what you be about 32 pixels 222 00:09:32,415 --> 00:09:34,975 And then give it some more padding on the top 223 00:09:35,231 --> 00:09:36,255 And bottom 224 00:09:39,071 --> 00:09:41,887 And you can see that would be another particular style where 225 00:09:42,399 --> 00:09:48,543 The type size is much smaller but it still has a pretty big impact because there's so much negative 226 00:09:50,335 --> 00:09:51,615 Now there's there's some issues 227 00:09:52,127 --> 00:09:53,151 I just kind of hacks 228 00:09:53,407 --> 00:09:55,199 Together but you can count 229 00:09:55,711 --> 00:09:58,271 More negative space around a title 230 00:09:58,527 --> 00:10:00,319 Is going to give it more impact even if it's 231 00:10:00,575 --> 00:10:01,343 Smaller 232 00:10:02,367 --> 00:10:06,207 Another example of visual way can be found on the floket website 233 00:10:07,231 --> 00:10:08,767 So if you scroll down 234 00:10:09,023 --> 00:10:10,303 And you go to this 235 00:10:10,559 --> 00:10:11,583 Purchase section 236 00:10:11,839 --> 00:10:16,703 You know I wanted the purchase section to be more visually heavy 237 00:10:16,959 --> 00:10:22,335 I wanted it to kind of Stand Out amongst everything else so I gave her this dark blue background 238 00:10:22,847 --> 00:10:23,615 And I have the 239 00:10:23,871 --> 00:10:25,151 You know bright orange 240 00:10:25,663 --> 00:10:27,967 Call to action and bright blue call to action 241 00:10:29,247 --> 00:10:30,527 So it might get 242 00:10:30,783 --> 00:10:31,295 You know 243 00:10:31,551 --> 00:10:34,879 It kind of matches the background of these other modules 244 00:10:35,135 --> 00:10:37,439 You know if I just had like a light gray module here 245 00:10:37,695 --> 00:10:38,975 It wouldn't be quite as I'm packed 246 00:10:39,231 --> 00:10:39,999 So I have these 247 00:10:40,511 --> 00:10:41,279 Udo heavy 248 00:10:41,535 --> 00:10:42,559 Visually 249 00:10:43,071 --> 00:10:44,095 Colored and 250 00:10:44,351 --> 00:10:45,631 Weighty modules 251 00:10:46,143 --> 00:10:47,679 Which give this typeface 252 00:10:47,935 --> 00:10:51,263 You know team and solo here look much heavier than they would 253 00:10:51,519 --> 00:10:52,799 If they're on a white background with black 254 00:10:53,823 --> 00:10:59,711 So they are using a bold font but they're even heavier because I'm using a darker color for the back 255 00:11:00,479 --> 00:11:01,759 You can compare it to 256 00:11:02,271 --> 00:11:03,807 Some of these titles like that is like 257 00:11:04,063 --> 00:11:05,087 This looks heavy 258 00:11:05,343 --> 00:11:06,879 But it's not quite as 259 00:11:07,135 --> 00:11:08,415 Visually impact 260 00:11:09,439 --> 00:11:10,975 As these large blocks of 261 00:11:11,231 --> 00:11:11,743 The color 262 00:11:11,999 --> 00:11:13,279 Where the River style tax on 263 00:11:14,815 --> 00:11:17,887 Okay for this last example for creating 264 00:11:18,143 --> 00:11:18,655 Psalm 265 00:11:19,167 --> 00:11:21,727 Interest and visual impact with 266 00:11:21,983 --> 00:11:22,495 Font-weight 267 00:11:23,007 --> 00:11:26,591 I want to show you an example inside of figma 268 00:11:27,615 --> 00:11:31,455 So I've got this block of text that I have copied and pasted from 269 00:11:31,711 --> 00:11:32,735 One of my favorite bug 270 00:11:32,991 --> 00:11:34,015 It's called as a man thinketh 271 00:11:34,527 --> 00:11:36,063 So I went to Google fonts 272 00:11:36,319 --> 00:11:37,599 And I searched 273 00:11:37,855 --> 00:11:38,367 4 274 00:11:38,879 --> 00:11:39,903 Seraphine 275 00:11:40,415 --> 00:11:42,975 And I wanted to make sure that it had lots 276 00:11:44,511 --> 00:11:45,023 Weights 277 00:11:45,279 --> 00:11:46,303 Associated with it 278 00:11:46,559 --> 00:11:51,679 And just kind of scrolling through I wanted to find something that was kind of nice and ended up on Crimson Pro here 279 00:11:51,935 --> 00:11:56,543 It's got a lot of weights and she's kind of a neat looking typeface so I decided to give it a go 280 00:11:56,799 --> 00:11:58,079 So inside of figma 281 00:11:58,591 --> 00:11:59,359 I've got this 282 00:11:59,615 --> 00:12:02,431 Body copy and his title pasted in 283 00:12:02,687 --> 00:12:04,735 It's kind of all run together I've got 284 00:12:05,247 --> 00:12:06,527 There's a title here 285 00:12:07,551 --> 00:12:09,599 And there's a paragraph here and second paragraph 286 00:12:10,623 --> 00:12:14,207 Now inside of figma you can actually use all of the Google fonts 287 00:12:14,719 --> 00:12:17,023 Without having to install them locally on your machine 288 00:12:17,279 --> 00:12:20,351 Cuz it's all web-based so that's another cool feature of figma 289 00:12:20,607 --> 00:12:22,655 So what I'm going to do here is change this 290 00:12:22,911 --> 00:12:24,447 S2 Crimson Pro 291 00:12:24,703 --> 00:12:25,727 Actually crimson 292 00:12:26,751 --> 00:12:27,263 Is what I'm going to use 293 00:12:28,031 --> 00:12:33,663 I'm already at 100% so I'm just going to bump this out to maybe 21 just so we can see it a little bit better 294 00:12:34,431 --> 00:12:38,271 I'm making sure that I don't have this to why that I have it at a nice 295 00:12:39,039 --> 00:12:39,807 Kind of wet here 296 00:12:40,063 --> 00:12:44,415 You can see that even if I you know everything's kind of run together right now and even if I just 297 00:12:44,671 --> 00:12:46,207 Simply give it a line break 298 00:12:47,231 --> 00:12:48,511 On these two lines 299 00:12:49,535 --> 00:12:53,887 That enough that alone is giving it negative space 300 00:12:55,423 --> 00:12:57,983 Between the title and the paragraph 301 00:12:58,239 --> 00:12:59,263 And the paragraph 302 00:12:59,519 --> 00:13:00,287 Another paragraph 303 00:13:01,055 --> 00:13:04,895 That alone is giving it that alone is getting more way to each individual 304 00:13:06,175 --> 00:13:08,735 So if I go in here and I 305 00:13:08,991 --> 00:13:10,527 Add a bold weight 306 00:13:11,039 --> 00:13:12,063 To the title 307 00:13:13,087 --> 00:13:14,111 That is 308 00:13:14,367 --> 00:13:14,879 Pretty nice 309 00:13:15,135 --> 00:13:17,439 I mean there's not a lot you have to do 310 00:13:18,207 --> 00:13:22,303 Beyond that I mean I know that we're this is kind of designed an abstract 311 00:13:22,559 --> 00:13:23,583 Inform we're not really 312 00:13:24,095 --> 00:13:25,887 Looking at anything in particular but 313 00:13:26,143 --> 00:13:27,167 If you're looking at this 314 00:13:27,935 --> 00:13:28,959 That's a pretty nice 315 00:13:29,215 --> 00:13:30,751 It's a pretty nice body attacks 316 00:13:31,263 --> 00:13:35,871 And another thing about body copy and font-weight font style doesn't have to be 317 00:13:36,895 --> 00:13:40,223 So over-the-top it can just be really nicely set 318 00:13:40,479 --> 00:13:41,759 And it doesn't need to 319 00:13:42,271 --> 00:13:44,575 Scream for attention I can just be nice 320 00:13:45,087 --> 00:13:45,855 And 321 00:13:46,367 --> 00:13:49,439 Properly set earlier 322 00:13:49,951 --> 00:13:51,743 They can be superbly ordinary. 323 00:13:52,255 --> 00:13:54,047 A lot of what tax 324 00:13:54,559 --> 00:13:56,607 It doesn't pull a lot of attention at 325 00:13:57,119 --> 00:13:57,631 Just enough 326 00:13:58,399 --> 00:13:59,679 It's that just enough and it's 327 00:13:59,935 --> 00:14:01,727 It's the right size the right spacing that 328 00:14:01,983 --> 00:14:03,007 You can read it 329 00:14:03,263 --> 00:14:03,775 And 330 00:14:04,031 --> 00:14:07,103 There is emphasis where it needs to be and there's not where it's not so it's 331 00:14:07,359 --> 00:14:08,895 It's kind of a fine delicate balance 332 00:14:09,407 --> 00:14:11,967 But you can see all I did was add a couple of line breaks 333 00:14:12,479 --> 00:14:13,503 And change 334 00:14:13,759 --> 00:14:14,783 This heading 335 00:14:15,807 --> 00:14:16,831 And that looks pretty nice 336 00:14:18,367 --> 00:14:21,439 Now you could also play with the line spacing 337 00:14:21,695 --> 00:14:23,487 If I give it 135% 338 00:14:23,999 --> 00:14:25,535 Maybe tighten it up a bit 339 00:14:26,303 --> 00:14:29,375 Maybe if I went to like 150 that could also work 340 00:14:31,423 --> 00:14:33,471 125 could probably wear it just 341 00:14:33,983 --> 00:14:37,311 Kinda depends on you know the content and the length of everything 342 00:14:38,335 --> 00:14:40,383 Think I kind of like do 135 343 00:14:43,967 --> 00:14:47,295 And if I wanted to go even heavier with the title 344 00:14:48,063 --> 00:14:49,599 I could go here 345 00:14:52,415 --> 00:14:53,439 These texts auctions 346 00:14:54,207 --> 00:14:56,511 And then changed the letter case to 347 00:14:56,767 --> 00:14:57,535 All caps right here 348 00:14:59,071 --> 00:14:59,839 So that 349 00:15:00,351 --> 00:15:01,631 Being the same size 350 00:15:02,655 --> 00:15:05,215 And making it Bowl but also making it 351 00:15:05,471 --> 00:15:06,239 Uppercase 352 00:15:07,007 --> 00:15:08,287 Or all caps that gives it 353 00:15:08,543 --> 00:15:09,311 Even more weight 354 00:15:10,079 --> 00:15:11,359 Now if this was like 355 00:15:11,871 --> 00:15:14,175 The main title of the page 356 00:15:15,455 --> 00:15:16,735 That might make more sense 357 00:15:16,991 --> 00:15:19,039 You know you have to think about what 358 00:15:19,551 --> 00:15:20,575 This particular 359 00:15:20,831 --> 00:15:22,111 Headline is doing in contacts 360 00:15:22,879 --> 00:15:23,391 Entire 361 00:15:23,647 --> 00:15:25,695 Novel or whatever you're working on so in this 362 00:15:25,951 --> 00:15:27,999 In this circumstance I think either one of them work 363 00:15:28,255 --> 00:15:31,071 And if you wanted to give it even more weight you can give another line break 364 00:15:32,095 --> 00:15:32,863 You know and then 365 00:15:33,119 --> 00:15:33,887 That alone 366 00:15:34,911 --> 00:15:35,423 Creating 367 00:15:36,191 --> 00:15:37,215 A lot of weight 368 00:15:37,727 --> 00:15:39,519 Just because we've given it to line breaks 369 00:15:40,799 --> 00:15:41,567 A bold font 370 00:15:41,823 --> 00:15:42,335 Style 371 00:15:43,103 --> 00:15:45,151 And uppercase I gots a lot of weight 372 00:15:46,175 --> 00:15:47,199 Compared to 373 00:15:47,711 --> 00:15:48,479 If I go back 374 00:15:51,807 --> 00:15:52,575 You know that 375 00:15:52,831 --> 00:15:54,111 That's definitely 376 00:15:54,879 --> 00:16:00,511 Weightier than the body but it's not quite as much way it's a really just depends on what you're trying to accomplish 377 00:16:01,023 --> 00:16:05,119 Would that headline both of these tiles are good 378 00:16:05,631 --> 00:16:07,679 Accomplish and the context of what you're 379 00:16:08,703 --> 00:16:11,775 So for your homework on this lesson I want you to 380 00:16:12,031 --> 00:16:14,079 Go back to your coffee cup design 381 00:16:14,335 --> 00:16:15,615 From the previous lesson 382 00:16:16,127 --> 00:16:17,151 And if you haven't done that 383 00:16:17,407 --> 00:16:19,967 Go back and watch that and do that homework first 384 00:16:20,479 --> 00:16:23,039 But now instead of using three or four 385 00:16:23,295 --> 00:16:26,623 Type sizes for your interface like I asked you doing the last lesson 386 00:16:27,135 --> 00:16:31,231 Now I want you to revise your existing design to just use one types 387 00:16:33,279 --> 00:16:39,167 Save save it as a new file before you get started don't want you to delete your original I want you to use one type size 388 00:16:39,423 --> 00:16:41,215 And you can use any weight of 389 00:16:41,727 --> 00:16:42,751 The typeface that you want 390 00:16:43,007 --> 00:16:46,335 You know if you want to go into Google fonts and pick something really nice it has a lot of weight 391 00:16:46,847 --> 00:16:49,151 They have a lot of different options that's totally fine 392 00:16:49,407 --> 00:16:50,943 But I want to use one size 393 00:16:51,455 --> 00:16:52,223 And 394 00:16:52,479 --> 00:16:55,295 Really experiment with old black 395 00:16:55,551 --> 00:16:57,855 Hairline things like that you might 396 00:16:58,111 --> 00:17:01,183 You know be careful with a hairline especially since you're using one 397 00:17:01,439 --> 00:17:01,951 Pipe size 398 00:17:02,975 --> 00:17:04,511 And I want you to 399 00:17:05,279 --> 00:17:09,119 Create that additional weight using the negative space and some color 400 00:17:09,375 --> 00:17:10,655 For some of the different areas 401 00:17:12,191 --> 00:17:15,007 Post your word into the group get some feedback 402 00:17:15,263 --> 00:17:17,823 And again if you're feeling up for it posted the trouble 403 00:17:18,079 --> 00:17:19,359 Write down the parameters 404 00:17:19,615 --> 00:17:21,663 And description of what your kind of going for a 405 00:17:21,919 --> 00:17:23,967 And tag me in it be happy to give you some feedback so 406 00:17:26,271 --> 00:17:27,039 On the spot 28693

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