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In this video and want to show you the best ways to promote your business or to sell your products for
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free on Facebook and you know as a disclaimer to the city of course by now you know Facebook's Facebook
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makes it extremely difficult to sell products.
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I mean they use if you post a promotional message they show your message to as little as 1 percent of
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your existing audience.
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People who have already like your page.
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So I mean even with that kind of barrier without sort of a hoop to jump through I'm going to show you
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what some some current best practices that people do.
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Now this is a page that I'm going to give examples of over the top Mary Smith.
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She's considered to be one of the foremost experts all Facebook.
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And this is her business page.
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Mary Smith as you can see and we are going to take a look at what she's doing and I'm going to point
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to you guys exactly what she is doing that's right and how you can do it too.
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First of all where are you going to the link to your site.
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Because the idea is you want to drag people to your side or to your sales page.
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Now this is about section is about.
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She has a blurb about her right.
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You see that she's a Forbes mentioned top social media power influencer and Facebook expert.
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Like I told you right.
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And boom she sends you right to her Web site and then boom she sends you right to her Twitter and suggests
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an Instagram.
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Then she links to her site.
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That's one thing she does really well that's what you should do.
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And you can easily do this by clicking the out section of your home page business page and just do it
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without right there.
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And that's how you get that now.
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OK.
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Next she has these two unusual things here.
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Right.
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These are custom tabs.
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It's made by an app it's called blue box.
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See that.
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And you can just search for tool box and you know you can sign up.
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There are some of these kinds of tabs that are free and some that are paid.
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But what's cool is that she's able to sell products because if you take a look at it it's called the
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free web.
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And guess what webinars are this one of the secrets of the web because webinars are one of the things
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that sell extremely highly because from the webinars she gives incredible information and then she appeals
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you to some great parts of hers and webinars are a great way to convert people to become paid clients.
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She's very smart and she's all she knows which is.
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And then she has a paid fast right.
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So you can click these and then go there.
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OK.
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The other thing you can do is check this out.
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This is my page right.
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And look I have a shop now.
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She doesn't have this but I have a shop now and if I click this it will go to my website because this
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is my page.
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It will give me some editing options but you know go to the link you will go to my Web site problemi
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comic and buy my apps by my books right here of course.
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Things like that but we don't want to do that right now we want to close this.
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And so you can also have a shop now and it's in this area it was very easy to add I think it was one
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of my options.
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So these three things right the custom buttons which you see I don't have them yet.
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The shop now and also you see I put my you know your out here and I put my your out here.
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You got it right now.
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So we know these are the tools these are the main tools to drive people from your page from your Facebook
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page to your website or wherever you're selling from your site or some any kind of sales page.
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Now how do you actually drive people to your Facebook page from Facebook right for free.
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So this is the other piece of the puzzle because you know Facebook makes it very hard because if you
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just post some you know they showed you how many people see your updates right.
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So sometimes I was like for example I would I show you know I promoted one of my YouTube videos here
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and you can see only 17 people reached right out of 666 people who like my page.
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I mean that's really bad.
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You know that's just a little bit over 2 percent.
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So that there's no there's no way.
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All right so here's the trick.
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They don't put unnecessarily promotional messages sometimes.
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But as you can see even if you good sometimes I mean I reach 17 people I mean not great not not.
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Zero is better than zero but it's not great by any means.
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So what I do instead is I find great articles from around the web.
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So for example here's one that did well.
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This is like about a really funny dog video.
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OK.
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Had nothing to do with business because my basis is that we're business anyway.
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And Facebook by the way they know which links do well because many people post the same things I mean
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everyone who uses the Internet you kind of uses Facebook almost right.
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So people post a lot of links on their profiles.
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And so when people post a lot of links Facebook knows like hey this is a great piece of candy so you
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can see that even this kind of video is unrelated but I reach 250 people which is almost 10 times more
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than my YouTube video.
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Right.
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So these are this because this starts to become for what my page is which is 600 of the people who like
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it this kind of reach is quite not that.
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And keep in mind you know Facebook shows you that the reach let's say on Twitter I mean Twitter doesn't
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show you the reach and you assume everybody saw it but it never happens that everyone sees it.
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Right.
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And people are not checking.
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Some people are you know doing other things.
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So you'll never have like 100 percent reach rate.
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But you know maybe a year between a third and a half of the people it's quite decent and you can say
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I also got some engaging people like that which means I get promotional their basic authority or their
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feeds that notification like that they like.
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So six people like that you see one two three and then three more.
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And you know so I also got a couple of people who like my page who didn't just like the post but I actually
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liked my page I got a couple of people here.
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Right.
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But then when you when you do that when you post Great post and you see I posted like some photos here
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they say stupid people would just steal far better than the 17 than that today.
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This is very recently I posted three hours ago only top entrepreneur in the U.S. What is it more business
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related.
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You know gobble than it does is probably going to reach more as time goes on.
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Because it's actually Sunday evening which is like the worst time to post because no one's a line compared
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to the other days.
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But anyway you see that people more you reach when people when you post with content from around the
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web.
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And if it's related content then people who like that stop they'll probably like yourself.
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So.
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So anyway that's how I get people to engage.
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By posting with content and then I optimize.
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Well I should itemize this panel also but I have the link here and I have the shop now and I'm going
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to soon have the buttons here also to get traffic to my site.
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And these are the best because they have the best area because look it's like the middle of the screen
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above the fold so this is a great area and I should really do it soon.
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So high this is how you promote.
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These are the best ways to promote for free on Facebook today.
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And tumulus around this early early December 2014.
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So this is what you should try as.
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