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Either knowledge about the difference between having a Facebook group a Facebook business page and a
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Facebook fan page and also chat a little bit about having your Facebook your personal Facebook page
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and using that to promote things right.
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We've got these four options.
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Business Pages.
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They have the least engagement.
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Today I would almost never recommend anyone to make a business page if you have a business.
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Why don't you make community around it and create a business pages again they have maybe as low as 1
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percent exposure that is you know as you know already Facebook limits the exposure of your free marketing
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messages.
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Right.
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To people who like your you know business page your group and business pages get the least priority
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in Facebook's algorithm.
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So it's basically like a least beneficial thing.
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It used to be popular before it's a little bit of a remnant today to sort today I just wouldn't recommend
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it to someone.
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So don't do business pages.
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I really like Facebook groups because they're kind of like your business page but you get to meet in
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a group.
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It's more for interaction.
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And you get more engagement and engagement is really key because the more engagement you get sometimes
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Facebook so that more and more people show that the people who get regularly engaged and it's just a
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way better it's a better way to get further into participation and engagement of people who like your
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build your Facebook Groups page with your you know with your business that you'll be able to reach them
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more and get them more engaged with your business.
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So this is really the way to go see if you have a brand out there.
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I strongly recommend making a group where you know if you have a media company which needs a ton of
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business space that doesn't necessarily want to have a business group then maybe make it just a business
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page.
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But really you want engagement.
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The whole point is that you want these people to be engaged right and the way that you will get more
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engagement is through your Facebook group.
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People interact more than they are of course for those of us who are celebrities or kind of semi-celebrity.
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And unfortunately most of us are not celebrities.
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So it's a rare thing that anyone sort of watching this course for example would be a celebrity right.
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This course is more for small business owners.
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So this is not so much for us.
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Now if you a small business owner you can actually get some of you can get some results from promoting
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whatever you're promoting from your personal Facebook account.
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Right.
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So usually he goes on in society like that because they know they might annoy their friends you know
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they don't want to sell to their friends things like that.
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They hear are careful and make sure you don't annoy them but instead get them excited about following
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your story.
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Get them engaged.
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Post pictures make them feel like they're part of it.
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Then you can get a lot of people supporting you because guess what most of your friends will want the
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best for you and they'll be the ones to like your things to share your things maybe to even buy something
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right out of their desire to help you.
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So this can be your initial great sort of piece of your community.
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So if you're not afraid to promote it to your personal Facebook page Facebook account and you are careful
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not to spam them or annoy them or oversell them then it might be a very nice way especially if you have
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a lot of friends already that you can reach out to.
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So those are the kind of four things to consider on the job.
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These are essentially the four sort of platforms I guess you can say that you can use within Facebook
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to promote your business.
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So now you kind of know what to do in which situations.
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