Original subtitles

That this is going to be a brief introduction to what you learn in the Facebook Marketing section.

Let me get right to it.

So everyone's favorite social network to at least try to promote stuff is Facebook because you know

there's over a billion people.

It's the most well known.

There's a lot of good things about it.

But imagine if everybody will be able to promote everything they want in Facebook right.

It would be you would become an absolute spam factory because the number one place where absolutely

everyone thinks fourth to promote their business.

It would be terrible right.

It would be impossible to use.

It would turn into my space possibly or something like that.

And then people would stop using that right.

So Facebook has an algorithm which limits promotion if you don't promote for free.

Facebook is smart.

They're going to limit your exposure if you have a Facebook group or Facebook page.

It actually tells you how many people saw that update.

So for example if you posted an update in your personal profile you have no idea how many people saw

that.

But if you have a group or a Facebook page Facebook tells you something as low as 1 percent depending

on how promotional your message was.

And I'll explain to you how to increase the engagement.

Of course it's hard because Facebook wants you to not promote for free but pay for exposure which means

Facebook advertising Facebook advertising is potentially effective.

Facebook knows so many things about everybody that it can help you target with a lot of precision more

precision than just about any other place where you can advertise.

And so what happens is of course that's paid this course is about free strategy so I'll have a little

bit about the paid marketing that paid advertising which is the paid stuff.

But really this course focuses on how do you get your free traffic.

So I won't get too deeply into it but essentially I'll explain to you you know the limitations of Facebook

Michaeli and how you can get as much around those limitations as possible while still acknowledging

that hey Facebook is trying to limit your free exposure.

So you know do everything with that in mind because you know if they do make it not so easy.

So that's the introduction.

And let's get into some meat and potatoes of Facebook Party.