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Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,006 --> 00:00:03,006 - [Anson] Instagram is one of the most used social platforms 2 00:00:03,006 --> 00:00:06,006 in the world, and if you plan on marketing digitally, 3 00:00:06,006 --> 00:00:09,009 it's almost a must that you have an Instagram presence. 4 00:00:09,009 --> 00:00:12,001 Creating a legitimate following to convert 5 00:00:12,001 --> 00:00:15,003 or retain customers takes commitment, creativity, 6 00:00:15,003 --> 00:00:17,007 and understanding of the Instagram community 7 00:00:17,007 --> 00:00:20,006 and knowledge of how to leverage Instagram tools. 8 00:00:20,006 --> 00:00:23,000 Using a photography studio as an example, 9 00:00:23,000 --> 00:00:26,006 in this course, we'll discuss Instagram best practices, 10 00:00:26,006 --> 00:00:29,002 proven strategies, and tips to help you build 11 00:00:29,002 --> 00:00:32,008 and retain a following that can be converted into customers. 12 00:00:32,008 --> 00:00:35,005 I'll show you how to create a professional profile, 13 00:00:35,005 --> 00:00:37,003 optimize Instagram uploads, 14 00:00:37,003 --> 00:00:39,002 and make use of Instagram features, 15 00:00:39,002 --> 00:00:43,003 such as stories, reels, IGTV, Instagram Live, 16 00:00:43,003 --> 00:00:45,009 shopping posts, and Instagram guides. 17 00:00:45,009 --> 00:00:48,001 We'll look at and interpret statistics 18 00:00:48,001 --> 00:00:50,003 from a live Instagram account to help determine 19 00:00:50,003 --> 00:00:53,003 where future efforts on Instagram should be focused. 20 00:00:53,003 --> 00:00:55,004 My name is Anson Alexander, 21 00:00:55,004 --> 00:00:58,002 and I've been marketing digitally for over a decade. 22 00:00:58,002 --> 00:01:00,001 I have built a formidable web presence 23 00:01:00,001 --> 00:01:01,006 that includes a YouTube following 24 00:01:01,006 --> 00:01:04,003 of nearly 200,000 subscribers. 25 00:01:04,003 --> 00:01:06,004 Social media has played a large role 26 00:01:06,004 --> 00:01:07,008 in building that following, 27 00:01:07,008 --> 00:01:09,006 and I'm excited to share the knowledge 28 00:01:09,006 --> 00:01:11,001 that I've learned with you. 29 00:01:11,001 --> 00:01:14,000 Welcome to Marketing on Instagram. 2349