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These are the user uploaded subtitles that are being translated: 1 00:00:00,000 --> 00:00:01,890 I want to show you guys. 2 00:00:01,900 --> 00:00:05,090 My favorite Chrome extension in that is DS Amazon, 3 00:00:05,100 --> 00:00:05,690 quick view. 4 00:00:05,700 --> 00:00:08,189 The best part about it is that it's free. 5 00:00:08,200 --> 00:00:08,490 All right, 6 00:00:08,500 --> 00:00:09,990 I'll put a link to it in this lecture. 7 00:00:10,000 --> 00:00:10,990 So you can download it. 8 00:00:11,000 --> 00:00:14,790 What this does is it displays best seller rank or 9 00:00:14,800 --> 00:00:15,390 BSR? 10 00:00:15,400 --> 00:00:19,290 For short on Amazon in search results when we perform 11 00:00:19,300 --> 00:00:19,890 a keyword search. 12 00:00:19,900 --> 00:00:21,090 Let me show you. 13 00:00:23,400 --> 00:00:23,790 So, 14 00:00:23,800 --> 00:00:26,590 here I searched for stop staring at my dad bod. 15 00:00:26,600 --> 00:00:27,090 Now, 16 00:00:27,100 --> 00:00:27,690 when I scroll down, 17 00:00:27,700 --> 00:00:29,890 you'll notice with Ds Amazon, 18 00:00:29,900 --> 00:00:30,790 quick view installed. 19 00:00:30,800 --> 00:00:32,290 It inserts this, 20 00:00:32,299 --> 00:00:33,490 you know, 21 00:00:33,500 --> 00:00:36,490 hashtag and then which represents the number and then it 22 00:00:36,500 --> 00:00:36,990 puts a number. 23 00:00:37,000 --> 00:00:41,890 So those numbers represent how well a product is selling 24 00:00:41,900 --> 00:00:44,790 relative to other products in its category. 25 00:00:44,800 --> 00:00:46,890 And you can actually see here that it says, 26 00:00:46,900 --> 00:00:47,990 for instance. 27 00:00:48,000 --> 00:00:51,890 This is the 370900 20th. 28 00:00:51,900 --> 00:00:57,390 Best seller currently in clothing shoes and jewelry in 29 00:00:57,400 --> 00:00:57,790 that category. 30 00:00:57,800 --> 00:00:58,490 Okay, 31 00:00:58,500 --> 00:00:59,790 by the way, 32 00:00:59,800 --> 00:01:01,590 you can even see the top 100 in the category 33 00:01:01,600 --> 00:01:02,390 by clicking that link. 34 00:01:03,000 --> 00:01:05,590 You can see what what the bestsellers are. 35 00:01:08,000 --> 00:01:09,690 But what does this number? 36 00:01:09,700 --> 00:01:11,990 What's the significance of 370,000? 37 00:01:12,000 --> 00:01:12,390 Right? 38 00:01:12,400 --> 00:01:13,090 Well, 39 00:01:13,100 --> 00:01:13,490 I guess it, 40 00:01:13,500 --> 00:01:16,890 when you start looking at other products like this 15.3 41 00:01:16,900 --> 00:01:17,190 million, 42 00:01:17,200 --> 00:01:19,190 we know that the 370,000 43 00:01:19,200 --> 00:01:19,390 vs. 44 00:01:19,400 --> 00:01:22,190 Our product is selling significantly better than 5.3 45 00:01:22,200 --> 00:01:24,590 million and here's 1.8 46 00:01:24,600 --> 00:01:24,790 million, 47 00:01:24,800 --> 00:01:26,090 which is better than the 5.3 48 00:01:26,100 --> 00:01:28,390 million and you can keep scrolling and you can see 49 00:01:29,400 --> 00:01:32,990 How well a product is selling relative to similar products 50 00:01:33,000 --> 00:01:33,990 by looking at the best-selling? 51 00:01:34,000 --> 00:01:35,990 What about when it says rank? 52 00:01:36,000 --> 00:01:36,690 Not found though. 53 00:01:36,700 --> 00:01:38,990 When you see rank not found, 54 00:01:39,000 --> 00:01:41,390 that means that this product has never sold. 55 00:01:41,400 --> 00:01:43,490 If a product has sold on Amazon before, 56 00:01:43,500 --> 00:01:46,590 it will always have a best seller rank. 57 00:01:46,600 --> 00:01:46,990 Okay. 58 00:01:47,000 --> 00:01:49,190 So any time you see rank not found, 59 00:01:49,200 --> 00:01:51,790 you can probably I believe DS. 60 00:01:51,800 --> 00:01:52,590 Amazon quickview. 61 00:01:52,600 --> 00:01:55,790 Also let you Hover over. 62 00:01:55,800 --> 00:01:56,990 Let's see. 63 00:01:58,600 --> 00:01:59,590 Do you have to pay? 64 00:01:59,600 --> 00:02:00,390 No, 65 00:02:00,400 --> 00:02:01,690 there we go. 66 00:02:01,700 --> 00:02:02,490 This is BS Amazon, 67 00:02:02,500 --> 00:02:02,690 quick view, 68 00:02:02,700 --> 00:02:03,490 or Amazon. 69 00:02:03,500 --> 00:02:05,090 But if you hover over the product itself, 70 00:02:05,100 --> 00:02:07,490 you can see the date that it was first made 71 00:02:07,500 --> 00:02:07,790 available. 72 00:02:07,800 --> 00:02:12,890 So often times will notices that the products that don't 73 00:02:12,900 --> 00:02:14,290 have a rank either. 74 00:02:14,300 --> 00:02:17,390 They either the design sucks or the nice selection sucks. 75 00:02:17,400 --> 00:02:19,390 But if it's in a good Niche with a good 76 00:02:19,400 --> 00:02:21,290 design and it has no no best seller rank. 77 00:02:21,300 --> 00:02:22,690 It might be a newer product. 78 00:02:23,600 --> 00:02:27,090 Now you can use the best seller rank the BSR 79 00:02:27,100 --> 00:02:29,990 as an indicator of sales velocity, 80 00:02:30,000 --> 00:02:32,690 but it's really hard for you and I to like 81 00:02:32,700 --> 00:02:34,490 actually pull these numbers out of like, 82 00:02:34,500 --> 00:02:34,990 you know, 83 00:02:35,000 --> 00:02:35,690 if you ask me. 84 00:02:35,700 --> 00:02:36,490 70 K, 85 00:02:36,500 --> 00:02:38,890 like how many cells a day are they making? 86 00:02:38,900 --> 00:02:40,890 I would have to guess now. 87 00:02:40,900 --> 00:02:42,890 I just want to show you. 88 00:02:42,900 --> 00:02:45,290 I'm not recommending that you guys selling print-on-demand. 89 00:02:45,300 --> 00:02:46,990 Pay for Jungle Scout. 90 00:02:47,000 --> 00:02:49,790 But there is a Chrome extension called jungle Scout. 91 00:02:49,800 --> 00:02:52,190 That is the most accurate product research tool on Amazon. 92 00:02:52,200 --> 00:02:52,590 Now, 93 00:02:52,600 --> 00:02:54,390 the reason I have it is because I'm an FBA 94 00:02:54,400 --> 00:02:55,190 seller as well. 95 00:02:55,200 --> 00:02:58,190 And it's really useful for Amazon FBA, 96 00:02:58,200 --> 00:02:59,790 where we accept the front, 97 00:02:59,800 --> 00:03:01,890 the money for the stuff that we sell as opposed 98 00:03:01,900 --> 00:03:02,390 to print on demand. 99 00:03:02,400 --> 00:03:03,990 Where if we post a t-shirt. 100 00:03:04,000 --> 00:03:05,590 It doesn't sell all we're out of our time, 101 00:03:05,600 --> 00:03:05,790 right? 102 00:03:06,800 --> 00:03:07,190 Now, 103 00:03:07,200 --> 00:03:08,290 when I run jungle Scout, 104 00:03:08,300 --> 00:03:12,390 I can actually sort by daily sales and see which 105 00:03:12,400 --> 00:03:13,990 products in the search results. 106 00:03:14,000 --> 00:03:16,190 It's estimating to be the best sellers. 107 00:03:16,200 --> 00:03:19,690 So it thinks that a couple of these products are 108 00:03:19,700 --> 00:03:21,290 doing three sales ad, 109 00:03:21,300 --> 00:03:24,490 a dad bod powered by, 110 00:03:24,500 --> 00:03:24,790 then. 111 00:03:24,800 --> 00:03:25,990 They put Busch Light in the shirts. 112 00:03:26,000 --> 00:03:26,990 Probably not a good strategy, 113 00:03:27,000 --> 00:03:29,390 this one. 114 00:03:29,400 --> 00:03:31,290 I'm a proud dad of a super awesome daughter. 115 00:03:31,300 --> 00:03:33,890 Three sales ad a dad bod shirts, 116 00:03:33,900 --> 00:03:35,490 working on my dad bod, 117 00:03:35,500 --> 00:03:37,390 Sasquatch bud, 118 00:03:37,400 --> 00:03:38,890 has like a joke on Dad. 119 00:03:38,900 --> 00:03:42,090 Dad bod saying to sales a day today. 120 00:03:42,100 --> 00:03:42,290 That's, 121 00:03:42,300 --> 00:03:43,190 you know, 122 00:03:43,200 --> 00:03:44,190 60 sales a month. 123 00:03:44,200 --> 00:03:46,990 And if you can make $5 per sale, 124 00:03:47,000 --> 00:03:48,790 that's $200 a month from one shirt. 125 00:03:48,800 --> 00:03:50,890 I mean know if you are getting blown away by 126 00:03:50,900 --> 00:03:51,790 like today, 127 00:03:51,800 --> 00:03:52,590 3 sale today, 128 00:03:52,600 --> 00:03:54,990 like it's not that bad if you actually like make 129 00:03:55,000 --> 00:03:56,190 a decent profit margin on them. 130 00:03:56,200 --> 00:03:57,790 So just pointing it out there, 131 00:03:57,800 --> 00:03:58,490 but guys, 132 00:03:58,500 --> 00:04:00,090 the important takeaway is just that DS, 133 00:04:00,100 --> 00:04:00,290 Amazon, 134 00:04:00,300 --> 00:04:03,990 quickview is awesome because it allows you to just very 135 00:04:04,000 --> 00:04:04,390 quickly, 136 00:04:04,400 --> 00:04:05,790 do Niche, 137 00:04:05,800 --> 00:04:06,390 validation, 138 00:04:06,400 --> 00:04:06,790 you know. 139 00:04:06,800 --> 00:04:08,390 Like if you had this Niche, 140 00:04:08,400 --> 00:04:10,390 stop staring at my dad bought it and you're like, 141 00:04:10,400 --> 00:04:10,490 okay, 142 00:04:10,500 --> 00:04:11,590 should I sell this? 143 00:04:11,600 --> 00:04:12,490 Should I not sell this, 144 00:04:12,500 --> 00:04:13,690 come to Amazon, 145 00:04:13,700 --> 00:04:15,590 do a keyword search and just scroll, 146 00:04:15,600 --> 00:04:15,990 you know, 147 00:04:16,000 --> 00:04:18,490 scroll really quickly when you see like three hundred seventy 148 00:04:18,500 --> 00:04:18,890 thousand. 149 00:04:18,899 --> 00:04:19,890 Guests are 5.3 150 00:04:19,899 --> 00:04:20,089 million, 151 00:04:20,100 --> 00:04:20,690 1.8 152 00:04:20,700 --> 00:04:23,890 million 268k rank, 153 00:04:23,900 --> 00:04:24,290 not found. 154 00:04:24,300 --> 00:04:28,090 I found you can do a quick scroll and just 155 00:04:28,100 --> 00:04:28,390 look, 156 00:04:28,400 --> 00:04:28,590 you know, 157 00:04:28,600 --> 00:04:30,990 I'm seeing 11 million 1.7 158 00:04:31,000 --> 00:04:31,790 million 4.2 159 00:04:31,800 --> 00:04:31,990 million, 160 00:04:32,000 --> 00:04:32,590 6.3 161 00:04:32,600 --> 00:04:32,690 million, 162 00:04:32,700 --> 00:04:35,690 million million million. 163 00:04:35,700 --> 00:04:36,090 Right now, 164 00:04:36,100 --> 00:04:39,490 found to me that indicates like it gives you a 165 00:04:39,500 --> 00:04:40,590 general idea really quickly. 166 00:04:40,600 --> 00:04:41,190 First of all, 167 00:04:41,200 --> 00:04:41,890 that's a free tool, 168 00:04:41,900 --> 00:04:42,390 right? 169 00:04:42,400 --> 00:04:45,990 Of how well does niches moving and my general rule 170 00:04:46,000 --> 00:04:48,290 of thumb is if it seems like page one has 171 00:04:48,300 --> 00:04:49,890 an average BSR under a million. 172 00:04:49,900 --> 00:04:53,990 It's probably worth entering that Niche but if it has 173 00:04:54,000 --> 00:04:56,990 an average BSR of above a million which again, 174 00:04:57,000 --> 00:04:58,490 you don't have to have like an exact science. 175 00:04:58,500 --> 00:05:01,490 Just do a quick stroll and look above a million 176 00:05:01,500 --> 00:05:01,590 though. 177 00:05:01,600 --> 00:05:02,590 It may not be worth it. 178 00:05:02,600 --> 00:05:02,790 Now. 179 00:05:02,800 --> 00:05:04,190 Let's look at it. 180 00:05:04,200 --> 00:05:05,390 Like this one has a 1.1 181 00:05:05,400 --> 00:05:06,090 million BSR. 182 00:05:06,100 --> 00:05:06,790 I'm going to run. 183 00:05:06,800 --> 00:05:07,290 Jungle Scout. 184 00:05:07,300 --> 00:05:10,090 And let's look at how many sales a month it 185 00:05:10,100 --> 00:05:12,790 estimates that this product is doing just to give you 186 00:05:12,800 --> 00:05:14,490 an idea cuz 1million basically, 187 00:05:14,500 --> 00:05:15,190 like I said to me, 188 00:05:15,200 --> 00:05:15,890 it's The Sweet Spot. 189 00:05:15,900 --> 00:05:16,290 I want to, 190 00:05:16,300 --> 00:05:18,890 I want to enter new shoes with under a million 191 00:05:18,900 --> 00:05:20,490 PSR. 192 00:05:22,600 --> 00:05:23,290 All right, 193 00:05:23,300 --> 00:05:25,490 and it is saying zero monthly sales, 194 00:05:25,500 --> 00:05:27,990 which is interesting because I think about a million BSR. 195 00:05:28,000 --> 00:05:32,390 You actually should be making at least one sale a 196 00:05:32,400 --> 00:05:35,990 month and there is actually another Chrome extension that you 197 00:05:36,000 --> 00:05:38,090 can grab for free called helium 10. 198 00:05:38,100 --> 00:05:41,190 It's another like Amazon FBA specialty extension, 199 00:05:41,200 --> 00:05:43,790 but it can help for Merch and it's free. 200 00:05:43,800 --> 00:05:44,690 So again, 201 00:05:44,700 --> 00:05:45,590 you don't need to pay. 202 00:05:45,600 --> 00:05:46,890 They will try to make you pay if you don't 203 00:05:46,900 --> 00:05:47,390 need to pay. 204 00:05:47,400 --> 00:05:48,090 All right, 205 00:05:48,100 --> 00:05:49,290 you do need to make an account though. 206 00:05:49,300 --> 00:05:51,590 So I'll put a link to the helium 10 from 207 00:05:51,600 --> 00:05:52,390 extension as well. 208 00:05:52,400 --> 00:05:55,790 When you install it you should see this like pop 209 00:05:55,800 --> 00:05:57,790 up on underneath the individual page listings. 210 00:05:57,800 --> 00:05:59,290 Now what I'm doing and by the way, 211 00:05:59,300 --> 00:06:01,890 I typically don't even come to a specific product page. 212 00:06:01,900 --> 00:06:03,790 Like I don't come to the listing itself. 213 00:06:03,800 --> 00:06:05,790 I'll just do my evaluation from the search results. 214 00:06:05,800 --> 00:06:08,190 But if you wanted to do what I'm trying to 215 00:06:08,200 --> 00:06:09,090 do right now and illustrate, 216 00:06:09,100 --> 00:06:11,890 how many sales a month about 1 million, 217 00:06:11,900 --> 00:06:15,090 gets you well just as I expected you can sort 218 00:06:15,100 --> 00:06:17,690 by 30 days and you can see the best seller 219 00:06:17,700 --> 00:06:18,690 rank history. 220 00:06:18,700 --> 00:06:20,390 It looks like it's a 3.8 221 00:06:20,400 --> 00:06:21,590 million 4.5 222 00:06:21,600 --> 00:06:22,390 million five. 223 00:06:22,600 --> 00:06:23,590 6 million, 224 00:06:23,600 --> 00:06:26,190 27 million and look what happens? 225 00:06:26,200 --> 00:06:28,190 They make a sale and when they make a sale 226 00:06:28,200 --> 00:06:31,890 BSR drops down to four hundred 34,000 227 00:06:31,900 --> 00:06:32,190 case, 228 00:06:32,200 --> 00:06:35,590 it goes from 7 million to 434000 but notice as 229 00:06:35,600 --> 00:06:37,690 time goes on and they don't make sales. 230 00:06:37,700 --> 00:06:40,090 The best seller ain't just keep getting higher and higher. 231 00:06:40,100 --> 00:06:41,390 And as you know, 232 00:06:41,400 --> 00:06:43,490 why I write it because other products in this category 233 00:06:43,500 --> 00:06:45,690 are making sales in this one isn't. 234 00:06:45,700 --> 00:06:46,590 So get it pushed back. 235 00:06:46,600 --> 00:06:47,790 All right, 236 00:06:47,800 --> 00:06:50,490 so it looks like about 1 million. 237 00:06:50,500 --> 00:06:52,790 BSR means one sale a month as I expected. 238 00:06:52,800 --> 00:06:54,190 And again, 239 00:06:54,200 --> 00:06:55,990 guys that you really only need to make one sale 240 00:06:56,000 --> 00:06:56,290 a month. 241 00:06:56,300 --> 00:06:56,790 Think about it. 242 00:06:56,800 --> 00:06:59,090 Like you make one sale a month and you're into 243 00:06:59,100 --> 00:06:59,990 your 1000. 244 00:07:00,000 --> 00:07:02,190 So that would be a thousand sales. 245 00:07:02,200 --> 00:07:05,890 If you make $5 per sale profit $5,000 246 00:07:05,900 --> 00:07:06,190 a month. 247 00:07:06,200 --> 00:07:08,890 I know that that is not actually how it works. 248 00:07:08,900 --> 00:07:10,390 No one's going to make one sale on every single 249 00:07:10,400 --> 00:07:10,790 product, 250 00:07:10,800 --> 00:07:11,690 APUSH per month, 251 00:07:11,700 --> 00:07:13,790 but hopefully you get the gist of what I'm saying. 252 00:07:13,800 --> 00:07:14,790 Some were going to sell a lot, 253 00:07:14,800 --> 00:07:17,090 so I won't sell it all and then you want 254 00:07:17,100 --> 00:07:18,290 to make Evergreens that can sell. 255 00:07:18,300 --> 00:07:19,990 Even just once a year. 256 00:07:20,000 --> 00:07:20,590 You don't answer. 257 00:07:20,600 --> 00:07:22,190 You're doing a thousand Eyes by make one sale a 258 00:07:22,200 --> 00:07:22,490 year on. 259 00:07:22,500 --> 00:07:24,690 Hundred thousand products that make $5 for sale. 260 00:07:24,700 --> 00:07:26,590 That's a million dollars profit in a year. 261 00:07:26,600 --> 00:07:26,790 So, 262 00:07:26,800 --> 00:07:27,490 you know, 263 00:07:27,500 --> 00:07:27,890 it's different. 264 00:07:27,900 --> 00:07:30,390 How you approach this by your tear and that's why 265 00:07:30,400 --> 00:07:32,090 we talk about that in the Amazon merch course, 266 00:07:32,100 --> 00:07:34,590 but even if you're not selling on Amazon, 267 00:07:34,600 --> 00:07:35,090 you know, 268 00:07:35,100 --> 00:07:37,790 you can still use the best seller rank of Amazon, 269 00:07:37,800 --> 00:07:38,590 you know, 270 00:07:38,600 --> 00:07:41,690 from the search results to validate entire niches because this 271 00:07:41,700 --> 00:07:42,390 is the number one. 272 00:07:42,400 --> 00:07:44,690 You Converse website in the world do if it's selling. 273 00:07:44,700 --> 00:07:45,090 Well here, 274 00:07:45,100 --> 00:07:46,390 it's going to sell well in other places, 275 00:07:46,400 --> 00:07:47,290 if it's not selling. 276 00:07:47,300 --> 00:07:47,490 Well, 277 00:07:47,500 --> 00:07:48,090 hear it. 278 00:07:48,100 --> 00:07:49,890 Most likely is not going to sell well in other 279 00:07:49,900 --> 00:07:50,090 places.18689

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