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- [Instructor] When using Instagram for business purposes,
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it's important to optimize your Instagram profile
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so that people know who you are
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and where they can find out more about your organization.
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To do this,
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make sure that you're on your own profile page on Instagram.
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You can do that by tapping on the icon
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at the very bottom right of the screen.
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You can see we've already done that here.
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From our profile page, we can tap on the Edit Profile button
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to edit all of the information displayed to users
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on our Instagram profile.
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On this screen, we have a number of different fields
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that we can fill out to give people more information
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about who we are here on Instagram.
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The first two fields are very similar.
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The first one called Name is for the real name
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of the person or organization using the account.
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The second field is the account username.
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So the first field is your more professional looking name
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here on Instagram.
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You can actually put spaces in that field
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whereas in the other one you can't.
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For the first one,
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go ahead and put your actual organization name
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or your brand name,
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however you'd like to appear on Instagram.
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Notice that we have Pixelford Photography.
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That's going to be one of the example accounts
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that we're using throughout this course.
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In the second field, you can put a very similar name
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but you can't put any spaces.
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You may need to use an underscore
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or just use your organization name without spaces.
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Notice that for us again
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we have Pixelford Photography in the first field
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and just Pixelford in the second field.
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Notice that they have a field for pronouns
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if you'd like to enter any of those
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and then it's really important to enter a website
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in the fourth field on this page
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because we need to give people a place to go
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outside of Instagram
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where they can find more about our brand.
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So go ahead and enter your website in that field.
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You can see that we have pixelford.com entered.
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Now, we also have the opportunity to add a short bio
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to our Instagram account.
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So you can see we have New York area photography
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specializing in capturing special moments and occasions
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and notice that we have the word photography
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with a hashtag in front of it.
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It's not something that you have to do
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and it doesn't really do anything
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in terms of increasing the exposure
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of your Instagram profile.
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It just gives users a place
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where they can tap on the photography hashtag
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because it's something that we're interested in
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and by doing this,
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we're showing them that we're actively using Instagram,
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that we're involved with hashtags
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and this is one that's important to us.
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So make sure to enter a bio
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that's fitting for your organization.
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I really want to stress that this description should be short
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because people aren't going to read an entire history
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or a huge mission statement here on Instagram.
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They're here to look at photos.
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Short, sweet and to the point is best.
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We scroll down a little bit here,
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you'll notice that we have some public business information.
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So we have a Facebook page linked to our Instagram account
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and then we also have the category
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that our account is listed under.
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We chose the category
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when we converted our personal Instagram account
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to a business account
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but you can always come in here afterwards,
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you can modify the category
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or you could change the Facebook page
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that's linked to your account.
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In the Contact Options sections,
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we have the option of providing an email address
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and if we tap on it,
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you'll see that we also could have provided a phone number
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or an actual physical address
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so that people can contact us outside of Instagram.
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So if you're a brick and mortar business,
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not a bad idea to enter your address here as well.
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Let's go back for now.
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Notice that we have a few other options here.
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The Profile Display
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is not really that important for us as a business
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because we want to display everything.
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We don't want to hide anything.
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We do have this area that says Action Buttons
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and if we tap on that,
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if we were a business that we're doing online reservations
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or people could order food from us
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or book a type of appointment,
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we could actually put a button on our Instagram profile
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and then link it to our website
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where they can actually make those reservations
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so that we have an actionable item
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right on our Instagram profile.
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So if that is something that you're doing as a business,
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I highly recommend using this Action Buttons feature
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because that's a great way to convert Instagram viewers
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into customers.
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Let's go back for now.
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There's one last thing I want to show you on this page
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and that's at the very top.
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You'll notice that we have the option
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to change a profile photo.
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So we already have ours in there but if I tap on it,
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you'll notice that we could take a photo right now,
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we could import it from Facebook
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and if you have a logo that you'd like to use,
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what I recommend doing
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is just go ahead and email yourself that logo
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and then download it on whatever device you're using.
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Keep in mind that, notice that the Instagram profile photo
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is in a circular orientation
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so make sure that you're using a photo or a logo
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that looks good in a circle.
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You can see ours looks pretty good.
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Even though it's a square, it works well in that circle
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so just keep that in mind.
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So when you're all set,
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you can just tap on the Done button at the top right
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and you'll notice that we're back to our Instagram profile
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and if you've added any information
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on your own Instagram profile,
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you should now see it updated.
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If you started with a brand new account
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and you didn't have a description or a photo,
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your Instagram account should really be looking
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a lot more professional now.
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Users will know who you are and what you do
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when they access your Instagram profile page.
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