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Yeah.

-Three, two, one.
-

You've been lied to.
But here's the scary part.

It's not going to stop.

You see it every day
on social media.

Your friend just became a vegan

and they start proselytizing
about how great this diet

is and how well
they're doing on it.

And how if you don't
change your ways right now,

somehow the planet is going
to end in two years.

The reason that we created

it is because
we wanted to address

the greatest
environmental threat

that humans have ever faced.

Yeah,
a quick Google search

will let you know
that the vegan diet

is now everywhere.

I just don't want to contribute

to the exploitation
and the suffering

and the murder of all
these innocent animals anymore.

Listen--
-

--when I was a kid,

we goofed on this whole
idea of veganism.

It's not a sustainable diet.

80% of people
who go on vegan diets

stop the diet
within three months.

We're getting all these people

talking about the vegan diet

as if it's the best way to eat.

I always try to, you know,

tap into something
that's gon' better me,

whether as an athlete,
as a parent,

as a person.

Uh, I'm vegan now. Oh!

Okay, well, let's look at it.

Eating French fries:
vegan.

Pasta: vegan.

Sugar: vegan.

So this is unhealthy
vegan food right here.

This one you're about to have
is called the Mac Daddy.

You're telling me vegan people
eat the same stuff as we do?

Okay, so no one
in their right mind

would ever consider the foods

I just mentioned
as being healthy.

There are a lot of great foods
you can eat on a vegan diet.

Broccoli comes to mind.

So does kale.

If you want to actually...

...eat kale.

Your basic carnivore
or meat eater will say,

"A vegan diet can't possibly
be healthy, how could it?

You can't get all the vitamins
by not eating meat."

The big one that everyone
likes to throw around

is B12.
Vegans will say, "Not true.

You can just take
a multi cap every day

and get all
the vitamins you need."

That would be great.

We didn't even learn
how to extract vitamins

until the early 1900s.

So it was impossible
to be a vegan,

say, in the 1800s or any time
in history before that.

Let's just take
the amino acids,

the fats from another source,

and recreate those so
that we're taking the animal

entirely out of the equation.

So let's say
you go on a vegan diet

and you're eating
your fake meat.

Here's a list of everything
you would have to take

in supplements just to make it
a well-rounded, healthy diet.

Vitamin B12, iron,
calcium, vitamin D,

omega three fatty acids,
EPA and DHEA,

and protein.

Now, you might be saying

some of these fake meats do
have some of these vitamins.

Well, yes, the Beyond Burger

has less than 1%
of a few of them

and claims they have protein.

But it turns
out that plant protein

is not digested as effectively
as it is from meat,

so you're not actually using
that protein as effectively,

but we'll get to that later.

It doesn't matter
what the truth is,

because pop culture
is into this.

There's a responsibility,
uh, for me

to try and teach and show
other people what I've learned.

We're hearing
it from politicians.

My veganism
is a much better way

to accord myself with the--
with my values.

Do you support changing
the dietary guidelines? The--

-The--
-Yes.

-You know, the food pyramid--
-Yes, yes--

To reduce red meat
specifically?

Yes, I would.

They're telling us that
not only is

eating a vegan diet okay,

they're telling us
it's the way

we are meant to eat.

I'm more active,
I'm not as sluggish.

It takes less water,
less energy.

And then
there's the argument

for sentient beings.

No one wants
to see an animal die

so that we can live.

What you got there, bud? Yeah.

One of the arguments
on the vegan side is,

"Okay, yes, we are part
of the food chain.

But if we could
manufacture something

in order not to let
sentient beings die,

wouldn't that be better?"

Well, yes, it would be better.

But is that really,
actually, the truth?

Because you became vegan,

because you're
eating fake meat,

does that mean a sentient
being didn't die?

Well, that's something
we'll have to look at later.

There's nothing
acceptable about torturing,

raping and murdering a being

that doesn't want to be killed.

When you look at Beyond Meat
or Impossible Burger,

you're being sold
a bill of goods.

You're being told that,
"Hey, this is better for you,

it's way better than meat."

The choice
on the Burger King menu

isn't between
this and this, right?

But between this and this,
and in that case,

it's a no-brainer.

We made a point
of making sure that

the protein content
and the protein quality--

actually, the protein quality
of our burger is higher

than the protein quality
of beef from a cow.

What is usually
being offered is protein.

We like to talk about protein.

We like to talk about
the protein transition

and how animal protein
is supposed to be bad

and plant protein is to be--
supposed to be superior.

But that
is extremely reductionist.

This is Frederic Leroy.

He's a professor
at Brussels University

and he's a food scientist
and technologist.

A piece of meat
or a piece of cheese

or an egg is about much more
than just protein.

It contains a whole spectrum
of vitamins and minerals,

but also a lot
of bioactive compounds

that you will not find in, um,
the-- the imitation products.

That is problematic because,

say, you know, vitamin B12
or other B vitamins

that are naturally
occurring in meat,

many people cannot
absorb those vitamins

and minerals
in their supplemental form.

My name is Nina Teicholz.

I am a science journalist
and author,

and I'm the executive director
of a non-profit group

called
the Nutrition Coalition.

You may think that you're
getting vitamin B,

but your body
is not absorbing it well,

and that's true
for many people.

You know, when you look
at Impossible Burger

and companies like that,

they use a lot
of novel proteins.

In other words,
things in their meat

that we really can't
even fully understand.

This is Dr. Tony Hampton,

a board-certified doctor in
family medicine and obesity.

You know, I'm really a big fan

of teaching my patients
to eat real food.

So why would I, you know,
transition them

to a diet
where they're eating,

uh, artificially prepared
food or processed food?

And you have to start
from material

that is not all that
suitable for that, basically.

So, you need lots
of processing to get there.

Nutrition is easy.

It's easy to make something
that outperforms, you know,

meat from animals in terms
of nutritional profile.

Intrinsically, those foods
always end up

being ultra processed foods,

because that's the only way

that you can try to get near
the original.

Biochemistry.
It's molecular biology.

It's genomics, genetics.

There is a growing number
of changemakers out there...

Biophysics...

...who are making
a difference.

Okay.

-Think about the colors.
-It's material science.

Flavors you're
supposed to have.

You have to think about
the mouthfeel--

it's particularly difficult.

The tech innovators
who are changing

how we think about food.

I mean,
I'll never stop liking steak.

And the civil society leaders

who are inspiring
food movements everywhere

and holding us accountable
for our words and actions.

What the fuck? Isn't
this getting a little creepy?

Why are these companies
going out of their way

to make a non-meat
product look, taste,

and smell exactly like meat?

We could save our planet.

We're supposed to eat meat.

Our mission is to
completely replace animals

in the food system by 2035.

So....

And you laugh, but we are
absolutely serious about it.

It seems as though
that the mission statement

behind all of this is,

"Hey, we're going
to give you the taste of meat,

but it's better for you and
it's better for the planet."

You heard that right.

All we hear about
is methane from cows

and how it's bringing on
impending doom for the planet.

Cows are the most
destructive species

and the most invasive
species on Earth,

except for possibly humans.

There is absolutely no scenario

for preventing catastrophic
climate change

without a vast reduction in the
scale of animal agriculture.

Livestock, of course,
in general,

has a greater impact
on climate than plants.

You know,
that's just true in general.

This is Frank Mitloehrner.

a professor
and air quality specialist

in the Department
of Animal Science at UC Davis.

Ruminant livestock
produce a gas called methane.

They belch that methane out.

Uh, their manure
also produces methane

and that methane
is a potent greenhouse gas.

That's part of the narrative

and that narrative
is the concerning part.

The other truth
is that methane

does not stay
in the atmosphere

as long as CO2 does.

Methane, on the other hand,
has a lifespan

of about ten years,
which means...

Which means
that in the presence of steady

cattle raising, methane is
eliminated from the atmosphere

as new methane
is being sent into it.

Which means
that responsible farming

and cattle raising
emphatically

does not cause global warming.

This isn't to say
that it can't

in other parts of the world.

India has more
livestock than the United

States, the European Union,
and China combined.

And they largely
do not eat the cows.

Mainly our goal
is to save cows.

So, here's a conundrum.

I see a lot of vegans
saying that they want

to stop eating cows.
It's immoral.

How do I morally justify
doing these things to animals?

Are my taste buds
more important than their life?

Well,
India isn't eating the cows,

so I guess the only way
to stop this

is to make cows extinct.

Talk about a catch-22.

We save our motherland.
We save other-- our motherland.

They save our motherland.

India alone
accounts for up to 80%

of the world's emissions
associated with livestock.

A country
that does not eat cows

is causing the most
problem with emissions.

Meat is actually quite simple
at a high level.

It's amino acids, it's lipids,

it's trace minerals
and it's water.

None of those are exclusive
to the animal.

What we're doing is taking
those same constituent parts--

amino acids, lipids,
trace minerals, and water,

and we're converting
them directly into meat.

And in doing so,
we are eliminating

agriculture's biggest
bottleneck.

The animal.

There's a guy named Thanos.

Uh-huh.

And he is working
on developing

-the power to snap his finger.
- Oh, man.

And wipe
out half the population.

-What'd you do?
- Ah.

-If you had his gauntlet--
- Yes.

--would you do it for cows?

-I love cows.
-You do?

But I don't love having
billions of cows

covering the entire planet.

That's actually an interesting
moral dilemma.

I guess I probably would,

because those cows are not
going to end well anyway.

Wow.

I-I didn't think he would
actually say it out loud.

Okay, I'll give
the guy a break.

He sounded confused.

Maybe he didn't understand
the question.

It's not like
he'd say it again.

If you could snap your fingers

and just vaporize
that industry--

which I would do
in a heartbeat if I could--

Do we have another fact?

About three quarters
of all the agricultural land

in the world
is used for livestock.

We use the land
for ruminant livestock.

Ruminants are able to eat

all the things we can't
and on marginal land,

and thus they are using
two-thirds

of all agricultural land,
because we can't.

The reason why ruminant
e-- animals,

uh, belch out methane
is because of a unique ability

they have to eat, to digest
feeds that nobody else can.

The remaining
third is arable land,

where you can grow crops
for animals and for people.

And just as a side note,

if you eat organic food,
then that organic food

must only be fertilized
with organic fertilizers.

And they almost,
without exception,

stem from some animal's butt.

It's not a big,
beautiful, green field

of cows having a good time.

It is a very binary
discourse, I would say.

So it is--
It's almost a moral discourse

with, uh, two categories:
Good and Evil.

Meat is-- you know,
is the bad boy,

and the plants
are the good ones.

So, you would end up
with, uh, slogans such as,

uh, "Cows are worse than cars,"

or, uh, "To produce one--
one-- one steak,

you wou-- you would have
the equivalence of,

I don't know
how many showers."

The other big argument

is about the cows'
water footprint

and how it's so massive.

It's by far the biggest
user of freshwater,

by far the biggest polluter

of freshwater
of any industry on Earth.

This one, surprisingly,

is laughably easy.

94% of a cow's water footprint

is rainwater.

Water that would be there

with or without
the existence of the cow.

This means the cows' feed

is grown almost completely
by God above.

And what happens
to that rainwater?

The cows piss it out
and irrigate the land.

Ew!

- Look, he's peeing!

People just want to
do the right thing, right?

The general consumer just
wants what's healthy.

It's lower in calories,
lower in total fat,

lower in saturated fat
and zero cholesterol.

Let's go back to the 1980s.

We were told
that if you didn't eat fat,

you couldn't possibly get fat.

So we had all
of these products come out.

SnackWell's was one
of my favorites in that era.

There was no fat
in the product.

So, it was nothing
but sugar and carbohydrates.

If you didn't eat fat,

they were claiming
you couldn't get fat.

Do you know that granola bar

is loaded with fat?

Oh! Oh, no.

But here's Kellogg's

low fat granola bars.

Half the fat of the leading
crunchy granola bar.

-Mm!
- Hooray!

Really good.

-So, record scratch--
-

You get to 2021
going into 2022,

and the low fat, high sugar

of the '80s didn't turn out
the way we wanted it to.

What happened?
We have an obesity epidemic,

particularly
in the United States.

America's obesity
has not doubled,

it's tripled
in the past 50 years.

The CDC defines obesity

as anyone with a body
mass index over 30.

In the 1960s, that was only
about 14% of our population.

But today, it's closer to 40%.

So what do we do?
I'm open to suggestions.

A plant-based diet in
general has more antioxidants,

more beneficial nutrients.

It's usually lower
in saturated fat.

So, there are a number
of different reasons

why it's healthier.

You know, I spend a lot
of time every day

in social media,
and the question becomes,

"Well, come on, this has
to be healthier for me.

My doctor tells me
not to eat meat.

We have Meatless Mondays
in schools around the country.

We have people
in the government

who are telling
us that meat is bad

and we should have
a Meatout Day.

A proclamation
declaring March 20th

Meatout Day in Colorado.

Have you seen the lines
in reference

to people getting
boxes of food?

And we-- we wanna
have a day of no meat?

It's not the first
time the governor,

whose partner is vegan,
has snubbed the beef industry.

Sonnenberg recalled
how he plugged

Burger King's meatless burger,

sending a bunch to
the Department of Agriculture.

This contributes
to his war on rural Colorado.

It is indeed a slap
in the face.

And the reason
for the proclamation

is written below.

They want to remove
animal products from our diet

because it reduces
the risk of various ailments,

-including heart disease--
-

-high blood pressure--
-

-stroke--
-

-various cancers--
-

-and diabetes.
-

It becomes a lullaby.
It becomes normal.

You know, we're just putting
them to sleep.

Meat is bad. Meat is bad.
Meat is bad.

Eating a plant-based
diet is better for our health,

for weight, for heart disease,

for cholesterol, for diabetes,

for all kinds
of different reasons.

And doctors get lulled
into this also,

because there's correlation.

You know, too much meat
is bad for your heart.

Correlation
does not equal causation.

I get it. You're a doctor.

You don't want to get sued.
Someone has a heart attack.

You told them to eat meat.

Yet we don't sue them
if someone had a heart attack

and we told
them to only eat vegetation.

Which, by the way, you want
to talk about correlation...

A study out of the UK
that followed people

for 18 years found
that while people who eat meat

had a higher risk
of heart attacks,

vegetarians had a higher
risk of stroke.

So a new study suggests

that vegetarians might have
a higher risk of stroke

compared to meat eaters.

The research found
vegetarians and vegans

had a 20% higher risk
of stroke than meat eaters.

The exact reasons
for the higher risk? Not clear.

It's possible that very
low cholesterol levels

and lower levels of nutrients
could be the cause.

So, I say, eat a steak.

If you are really
trying to show causation,

you're kind of forced
at some point

to take this motto and say,

"I got to still
prove my point."

So, even if I start
with an epidemiological study,

which is more affordable,
easier to do,

I have to then
go to the next stage.

And until I get
to the next stage,

it's almost irresponsible
to-- to put out

into the-- the media
that this study proves

a certain thing
when it really doesn't,

because the interpretation

of the study is going
to be what you put

on the front li--
you know, on the headline.

Now we're being told
that having a fake product

is better than a natural
product, and this is coming

from the people who used
to tell you natural is better.

Now they're telling you
that the fake stuff is better.

All the legendary flavor.

None of the meat.

Mm.

When the wagon of change comes,
you ride along with it.

I tell people all the time,
eat foods that have

exactly one ingredient.

Steak is one ingredient.

Broccoli
is one ingredient.

Dairy, one ingredient.

You take Beyond Meat.

You want to guess how
many ingredients are in that?

Well, here,
let me run through them.

Water, pea protein,
expeller pressed canola oil,

refined coconut oil,
rice protein, natural flavors,

cocoa butter, mung bean
protein, methyl cellulose,

potato starch,
passion, apple extract,

pomegranate extract,
salt, potassium chloride, love,

vinegar,
lemon juice concentrate,

sunflower lecithin and beet
juice extract for color.

My favorite part is they're
even adding fake blood.

Well, guess what?

The red stuff you see in
your steak, that's not blood.

That's myoglobin.

And they're using heme
as a substitute to fulfill

hungry vegans' insatiable
craving for the real thing.

"Hey, look,
we're giving you blood

in a more compassionate way."

Because what they show
is going to be the gastronomic

culinary end product,
nicely put on a--in a bun

and-- and served.

Uh, something
that appeals to the senses.

"Plant-based"
sounds more innocent.

It's, uh,
aiming not at vegans,

it's aiming at
the public at large because

the business model
is not made for the niche

of-- of vegans,
it's made for, um,

what they call "flexitarians."

The only consumer we care
about is--is an omnivore,

a meat consumer.

And the terminology
is extremely important.

They will not talk about
vegan sausage, for instance.

They will call it
a field grown sausage

or anything like that.

That's why you will
never actually find vegan

as a denomination very
explicitly on--on the label.

What we see today,
remarkably, is that the...

...the vegan crusaders
in particular,

they are advocating
for those products

that are created
by big corporations.

So, they're--they're taking
sides with, um--with global

elites, and, uh, investors,

and multinational companies,
and they're proudly doing so.

When you look at McDonald's,
or you look at Subway or Dunkin

or KFC, these tests
that we're involved in,

those are some of the largest
names in food, and we're

partnering with them to bring
our products to the consumer.

So, we're
excited about where we are.

I think this evolution
has to do with, of course,

uh, what is allowed
within a societal discourse.

Now, any fringe movements

or any radical idea
will never,

ever be able to dominate
mainstream media

if the powers that be
don't allow it to do so.

It can only flourish, it can
only be, if it is endorsed.

Ha! Burger King!

It's here, it's here,

and it's in every Burger King
everywhere. Burger King!

A lot of people are
thinking fake meat

is the way to go,
that it's number one,

healthier for you and good
for the planet.

And in fact, the companies
that are doing this,

they're not interested
in you at all or the planet.

They're interested
in their bottom line.

The critical
thing to investors is,

this is a--at the time--
one and a half trillion dollar

global market that's
being served by a prehistoric

technology that hasn't
improved in millennia,

and is demonstrably one
of the least effic--efficient

technologies on Earth.

Um, it kind of reads to them
as, "Oh, okay, actually,

this is worth putting
some money into."

In 2019,
Impossible Foods raised

another $300 million
to ramp up production

from the likes
of Google Ventures,

Bill Gates and a slew
of entertainment celebrities.

Somebody made banana
peel pulled pork and it just

took the internet by a storm.

-Holy frick!

The texture? Tastes exactly
like pulled pork. The flavor?

100% like a barbecue
pulled pork. I'm so confused.

Vegans will say,
"Only eat vegetables."

Meat eaters will say,
"Only eat meat,"

but somehow when you put
them both together,

that's a bad idea.

Listen, we've been talking
about this for 40 years,

and we've done nothing
except get fatter and sicker.

So, that ends now.

We're going to talk
about this in a very blunt way.

You may get upset,

but that's not
what I'm worried about here.

I'm worried about your health.

So, here's
why eating meat and green

vegetables alone is healthy.

When you cut most carbs
and all sugars and grains,

your body's inflammation
starts going down.

Also...

Go out and get some
sun and move on top of that?

And you're
getting your essential

vitamins and minerals
and you're good to go.

So, if anyone says
this movie does not have

a direct explanation
of why meat and veggies

are a complete healthy meal,
just give them the time stamp.

I always like to take
snapshots from history.

If you go back to Woodstock,
which was in 1968,

you couldn't find a fat
person in that crowd.

Uh, as a matter of fact,
most of these people were

ripped as if they had been
doing sit ups all day long,

yet they were swilling beer.

We didn't have a fat
problem in this country.

Compare that to even 22 years
ago with Woodstock '99

and well...

That tells
me we have a problem.

Media will say,
"Hey, we're fat,

we're out of shape,
we're dying."

But it doesn't
offer any solution.

Why is that?

Why doesn't
the media go any further?

Well, they're moving on.

They're
in the business of telling

a salacious story
and then moving on.

You know,
it's all about sound bites.

We don't
ever do anything about it.

For many years as a physician,
I was a vegetarian for eight

years, and--and what I've
found is that as I've

attempted to encourage
that dietary approach

in that community
that I served, what I found

is that they struggle to do
it because of various reasons.

Some was culture.

Some people felt like,
"If I eat that way,

which is considered "healthy,"
that was, uh, anti my culture,

not just anti my diet."

So, it--it was almost like,
"You're taking away

a part of me."

And a lot of people
in the community,

that's really
offensive to them.

So, let's listen to your body.

And if you eat a certain
way and you do really well,

why not just eat that diet?

I mean, I have patients who are
carnivore, and if they eat,

uh, you know, certain types
of grains because of the things

like oxalates and vitiate
and those anti nutrients--

lectins--When they eat these
things, they just get sick.

So how--how would I look
as a physician to stand

before them and say,
"You know what?

I know you get
sick from this stuff.

You'll be fine after a while,
your body will get used to it.

And just stay sick until
you get used to it."

That doesn't make any sense.

Now, all that being said,

you won't be seeing any
interviews with any vegans

in this movie.

That's not without trying.

We asked them, specifically
vegan experts and doctors.

We asked maybe the first
and foremost expert

everyone talks about,
Dean Ornish.

Fat tends
to cause you to be fat.

We asked Dr. John MacDougall.

Kempner knew back
in the '50s that sugar makes

insulin work better
and cures diabetics.

We asked everybody's
favorite, Dr. Michael Greger.

Nip the tip.

Ah?

And then
you s-s-s-s--suck it all up.

Mmm.

And we asked the esteemed

doctor at Harvard,
Walter Willett.

In the U.S., red meat
consumption is actually down

about 40%
from the peak in 1970.

Uh, it needs
to go down further.

Uh, even
with sort of moderate efforts,

we can make
big dietary changes.

Now, you may be
surprised by their responses.

Or maybe you're not.

-I don't know.

Let's read
the letter I sent them.

"Dear Doctor, I am about...

To make this as easy
as possible, we will conduct

the interviews online, remotely
and at your convenience.

I very much hope that you will
join me in this endeavor.

And I look forward
to hearing from you.

Pretty good, right?

Okay,
I'll get this out of the way.

Dean Ornish just flat out
didn't respond.

And Walter Willett said:

"Due to the deluge of emails,

I regrettably am not
able to respond to all of them.

I had heard
that in high school,

Dr. Willett's nickname was
Sassy, because I always

thought that he had
an affinity for the cat

-inHomeward Bound.
-

Sassy!
- Sassy!

My boys! My boys!
- Sassy!

Then there's
Dr. John McDougall.

We sent
him the same exact letter,

and shockingly, he wrote back.

He wanted to know who was
financing the documentary

and who would be
in the documentary.

Fair questions,
to which we said...

"It is being
financed by Fat Squirrel Films.

Potential guests:
Michael Greger, Lierre Keith,

Nina Teicholz,
Frederic Leroy and hosted

by Vinnie Tortorich."

"Sounds like something
I should contribute to!

Keep me informed."

I was completely
shocked that he was going to do

this, but I thought this
must be too good to be true.

Maybe I was wrong.

And then he said:

Oh. And then he gave
us another, "By the way."

"And Frederick Leroy?

The president
of the Belgian Association

for Meat,
Science and Technology?"

This does not sound
like anything but an invitation

for controversy that sends...

I live a life, uh,
that is, uh, dominated

by the correct
information.

If I'm being
completely honest,

I sort of expected
these responses.

And there's more later.

But the clear thing to me is,
it doesn't matter

how nice your letter is,
they don't want to debate.

These guys do interviews all
the time and say things like...

Healthy and sustainable diet,
uh, is a dietary pattern

characterized
by unsaturated fats,

largely plant-based
proteins,

whole grains,
abundant fruits and vegetables.

And things like...

There's all sorts of ways
you can get people to lose

weight: tuberculosis,
a cocaine habit, aids,

chemotherapy.
Lots of ways to lose weight.

So, they're not
afraid to do interviews,

just as long as you don't, you
know, ask them real questions.

-So keep rocking--
-

While I'm fine doing this only

with those who do
agree with me, I still want to

take a look at some of these
claims these people are making.

So let's have at it.

The reason I've spent
40 years conducting the highest

quality research published
in the leading peer reviewed

journals is that's really
the whole point of science,

is to help people sort
out what's true and what isn't.

The whole foods plant-based
diet that's low

in fat and sugar,
moderate exercise, various

stress management techniques,
including meditation...

-and psycho-social--
This is Dean Ornish.

His claim to fame besides being
associated with Bill Clinton

and the low fat movement,
is a lifestyle study he did

that claims to show
plant-based diets

reverse heart disease.

So you have done studies on

people who have reversed
chronic heart disease.

We found that even severe
heart disease can be reversed.

Type two diabetes,
high blood pressure,

-high cholesterol--
- Yeah.

--and even
early stage prostate

cancer may be slowed,
stopped and even reversed.

The problem with the study

is the same as the rest.

Correlation versus causation.

The people in the study
who reversed heart

disease with a plant-based
diet also exercise

and meditated and focused
on well-being overall.

Oh, and they cut sugar.

I've talked about this before,
but cutting sugar and sticking

to real food, plus exercise,
is going to work for anybody

at first, regardless
of what food they're choosing.

But as we talked about before,
the vitamin

issue can't be avoided.

Red meat has significant

benefits as nutrients
for much of the world.

Heart disease
and its causes are so varied

that you can't just say,
"Eat this, don't eat that."

The reason a lot of studies
show that red meat

causes heart disease
is because those who smoke

and drink are more
likely to eat red meat.

If you're vegan
or plant-based,

you're automatically more
concerned with your health

and therefore more likely
to exercise as well.

What about cancer?

World Health Organization

says eating processed
meat poses the same

cancer risk as smoking.

The report puts processed meats
such as bacon and hot dogs

at the highest risk rating.

That is the same
as cigarettes and alcohol.

Red meat is called
the next highest risk.

In the nutritional field,
um, they will typically

also associate red meat
and processed meats.

So, they make it very
often one category.

And then they say, you know,
red meats and processed meats

are associated
with colorectal cancer

and with all sorts
of cardiometabolic diseases.

And probably
some of those products

aren't all
that healthy for you.

Um, but it is a extremely
heterogeneous category.

Well, in general, if you wanted
to pick some food item

in a negative way,
then, um, the oldest technique

and strategy, uh, in the books
is really that you look

at the worst offenders.

Even processed meats,

the concept of processed meat--

processed meats-- it involves
the worst of products.

Oh, you know, the--
all of the deep fried nuggets

and whatever's um-- whatever's
on the market now.

Whenever they do the studies,
they mix red meat-- good,

wholesome steaks, in with,
you know, things like salami,

hamburgers, and we don't
even know if they're taking

the ketchup and all the goop
off of the hamburger.

They're
talking about a hamburger

from a hamburger joint.

All of this gets lumped in,
so they're not just

talking
about the one single food,

they're talking about
all of it at the same time.

Everybody from the World He--
Health Organization

to the American Cancer Society
have said, "Don't eat

so much processed meats,
don't eat so much red meats."

They don't
like to differentiate.

They all want to lump
it together with the worst

of imaginable--
imaginable products.

Processed meats.
Why are they bad?

Well, in order to get
a meat to have shelf life,

they have to add
stuff to it, chemicals.

They have to add sugar
in the form of dextrose.

So in essence, we're
lumping in processed meats

and what you might get, say,
at a McDonald's or a fast food

restaurant, with real red meat:
steak, ground chuck,

real hamburgers
that you may have at home.

But it's all lumped together.

Then they throw it out and say
that it's cancer causing.

Those studies,
repeated again and again

and again multiple times
over the course of a year,

penetrate the consciousness
of, um, the population.

They're picked up by the media.

They're reported
as if they are causal findings,

as if they're cause and effect,
when they're not.

In order
to show cause and effect,

you have
to do a clinical trial.

And so when you look
at the clinical trials

on red meat, what has been
found in the meta analysis--

that's when they do a review
of all the clinical trials--

is they cannot
find that red meat

causes any of these diseases.

Based on the research,
we cannot say with any

certainty that eating
red or processed meat causes

cancer,
diabetes or heart disease.

The study recommends adults

continue current red
and processed meat consumption.

It's a finding that's prompted
calls for a retraction.

The most prominent critic,
Harvard School

of Public Health,
which labeled that conclusion,

"Irresponsible and unethical."

Until you have
those clinical trials,

you cannot convict meat
of causing these diseases.

It's just--
We do not have the level

of scientific evidence
that is needed to do that.

So, you might ask yourself,
"Why aren't more studies done?"

Well, studies cost a lot
of money. A lot of money.

And who has money to do that?

Big corporations,
the ones that want

to see meat go away so that
you can buy their fake foods.

These are confusing times,

which is just about
the right time to have

the Burger
King Impossible Whopper.

A Whopper
made without beef that tastes

just like a Whopper.

So, what is happening

is that they're turning

the original notions
we had about food upside down.

Um, and what was-- what was
cherished the most in the past

by the previous generations
were the nutrient dense foods.

And that, of course, included
meat and dairy, animal-sourced

foods, that were essential
for food security before.

And suddenly those products
have become the ones

that we should avoid,
which is extremely surprising.

Um, you even see that meat--
red meat in particular--

is often
called an unhealthy food.

And they-- they lump
it together with sugar

and with, um, refined, uh--
refined starches.

So, that is a very
remarkable evolution.

So, the reality is the world's
best diets from a vast array

of evidence-- And-- and
this is what the true health

initiative experts from all
around the world rally around.

There-- there's a theme there,
and the basic theme--

Michael Pollan said it nicely:
"Eat food,

not too much, mostly plants."

So, in essence,
we've never really had

a study done
in the opposite direction.

Or have we?

There's one going
on online right now.

It's a bunch of N1
experiments of people cutting

out sugars and grains,
eating low carb,

eating nothing
but meat and vegetables.

And it's an amazing
thing what's happening.

They're losing weight.

They're reversing
type two diabetes.

They're reversing their A1Cs.

These are
real people and real things.

And I guess you're
going to say,

"Well, an N1 experiment
is just one person.

But when that experiment
happens over and over

and over again, not a hundred
times, not a thousand times,

not 10,000 times,

but hundreds
of thousands of times,

isn't that basically
an epidemiological study?

Epidemiological studies are
exactly how they figured

out the other
side of this equation.

So if it works on that end,
it has to work

on the opposite end.

Follow the science.

What you'll hear
very often is that they tell

you to follow the science.

And we see that academia--
a part of academia--

maybe a-- the loudest part
of-- of academia--

is, um, following
that narrative

and pushing that narrative.

Eco-anxiety is a condition
that people are reporting

and it refers to the dread
and helplessness that come

with watching the impacts
of climate change.

Climate change is exploiting
the world's land

at an unprecedented rate.

Eating more plant-based foods

and sustainably
produced meats can change

land use
and mitigate climate change.

Making conscious food
choices is a place

where a lot of ground can
be made up by individuals.

Would you like to try
a burger made with plants?

-Plants?
- It's delicious,

and I am a kid,
so if I like it....

Mmm. Mmm. Mmm!

Companies trying
to sell plant-based foods

makes sense because
it's a new market

with lots of money to be made.

But this isn't just
companies, per se,

it's a group of people
from all over the world

pushing a new way of eating

that may ultimately
disturb you.

First, there's EAT-Lancet.

EAT-Lancet is pushing
an agenda right now

that's called
the Planetary Health Diet.

That's creepy.

A new diet that some
scientists say

could be the key
to sustainability.

New research
published in

the medical journal,
The Lancet,

claimed that
the Planetary Health Diet

will not only prevent further
damage to the environment

but will also improve
our health.

One of the
main examples is probably

the Planetary Health Diet,

which has been developed
by The EAT-Lancet Commission.

That's a group
called EAT-Lancet.

And they do
a lot of these studies.

But when you go
to their website,

what they claim is,

"We're basing all of this
on sound science,

impatient disruption
and novel partnerships."

-They also say...
- However,

"This change
requires reframing

"at the population
and systemic levels.

"By contrast,
hard policy interventions..."

The EAT-Lancet diet
has been designed

based on health arguments.

So it's not a diet
that has been designed for...

the environmental part.

The environmental parts
come later.

First,
they designed it for health.

And the person that

is the architect of
the Planetary Health Diet

is mostly Walter Willett
from Harvard.

Now we have large, long term
epidemiologic studies

where we've followed

hundreds of thousands of people
for decades.

And again we see, compared
to plant-based protein sources,

red meat is related to higher
risks of type two diabetes,

cardiovascular disease,

some cancers
and overall mortality.

So you put all that together

and the weight of evidence
is actually extremely strong.

Walter Willett has been saying
since the early 1990s

that the correct amount of meat
to eat is nearly zero,

that we should eat
very, very little meat.

He doesn't believe in it.

And he's been saying this
since the early '90s.

He also runs a very
influential program at Harvard,

the Harvard School
of Public Health,

which he ran for decades.
He also published papers--

78 papers, according
to one analysis that we did--

Where the findings were
that red meat was associated

with negative health outcomes.

And 130 findings

that vegetarian,
or mostly vegetarian diets,

were associated
with positive outcomes.

Our study on the Harvard School
of Public Health

found hundreds
of thousands of dollars

given to it
by the nut industry,

um, a source of protein
that's an alternative to meat.

We found funding from groups
that believe in veganism,

such as--
Who have an ideological

or religious belief
in veganism,

none of which are ever declared

by Walter Willett
when he issues a paper.

He always says that he has
no conflicts of interest

and yet there is
this huge amount of funding

for the school in general.
Now, EAT-Lancet

successfully came to dominate
at the United Nations

with its Planetary diet,
its global reference diet,

whatever you want to call it,

without having
a single conference

or meeting that included
views to the contrary.

So that's a stunning fact.

The UN, with all its member
states and agencies,

obviously have
a critical role to play

in this great
food transformation ahead.

And you have the power
to set the agenda

and create the arenas

to make sure that food becomes
a driving force for progress,

for people, planet
and prosperity for all.

Without any debate
or consideration

from opposing sides
to reach a "consensus"

about where the whole
planet ought to go

in terms of nutrition.

So I could not be more proud

to introduce co-chair
Professor Walter Willett

from Harvard School
of Public Health

to present the key findings
of the EAT-Lancet

landmark report
on food planet health.

It is
important to investigate,

to examine every detail
and wonder...

We're not here
to do things by the book.

Ask around.

Please do.

Define
a healthy reference diet.

A question
is like a journey...

Defined
planetary boundaries.

A quest...

Global food
system modeling framework.

Nothing important
will ever happen

as long as you
don't dare to ask....

We do have strong data

to support
moving down the pathway

toward achieving these goals.

Free. Open.

Question everything....

We-- we do see that feeding

10 billion people a year
a healthy diet

can stay within
our planetary boundaries.

It really is possible and
we can have the opportunity

of passing on to
our children a healthy planet.

Thank you.

This is a group
that wants to change

the global food system.

I'm not really sure
what that means.

You're going to tell me
that a Cajun in Louisiana

is gonna eat the same thing

that someone in the Maasai
tribe in Africa is gonna eat?

Or even a guy
up in Reykjavik, Iceland?

How do you bring
the world together

to eat the same food

or to think the same way?

It's not natural.
It's never been done

and I doubt it's gonna
get done here.

But what we're going
to end up with

is a big mess along the way.

EAT-Lancet does say
you can have beef.

But how much?

Well, I looked into it.

It's seven grams...

per day.

You want to know
how much seven grams is?

This chunk of cheese
is seven grams.

This is what
EAT-Lancet wants you to have

per day in beef.

I did more math.

This amount of cheese
could feed a family of four.

This here is seven grams of
jerky, beef jerky, okay?

Um, if anybody thinks
that that's enough

for an adult, uh,
person to consume,

uh, that person either
doesn't understand nutrition

or doesn't understand
human culture or human nature.

This is just simply laughable.

Uh, yes, you can do very well
without any animal products.

I do mention though,
keeping an eye

on the B12 issue is important.

Uh, some people, uh,
not paying attention

end up with various
major neurologic diseases

because of that.
But there's a simple fix,

uh, of-- by taking supplements

or fortified food
for the B12 part of it.

Walter Willett,
he says he's gonna

tell us what to think.

Yeah, yeah,
you remember the quote.

Willett had a hand
in writing that

along with all the other
good folks at EAT-Lancet.

This essentially means
this unelected body of people

are pushing to get
policy passed

that will raise
the price of meat

in a variety of different ways

while pushing a diet
not based on evidence

or how people behave.

We also need
to deal with policy and

use economic levers,
uh, taxes and subsidies

to make it, uh, be...
uh, a viable choice

for everybody along
the food chain.

They will actually
have to force us

to do what they want us to do

in order to comply with
their global eating plan.

This work done by EAT-Lancet
is really the pathway forward.

It's the compass. And the
people who have produced it

are very courageous,

they're gonna
come under attack.

And they will continue
to come under attack

but it's important.

And that's because
the future of people

and the planet depend on it.

The Planetary Health Diet is

a global reference diet
for adults

that is symbolically
represented

by half a plate of fruits,
vegetables and nuts.

The other half consists
of primarily whole grains,

plant protein,
beans, lentils, pulses,

unsaturated plant oils,

modest amounts
of meat and dairy

and some added sugars
and starchy vegetables.

I don't know
about you but that sounds

like a recipe for getting fat.

If you look at the actual grams

that they proposed
for these carbs,

they recommend eating almost
two and a half pounds

of carb-heavy foods every day.

But my God,
stay away from meat!

All you have to do
is follow the money.

It turns out that EAT-Lancet's
Planetary Health Diet

is in partnership with
the World Economic Forum.

We will now start
a quite high number

of taskforces to look at
all the different issues.

What do we need to do
in the next year

to improve
the financing situation

for global food system
transformation?

What-- what can we
all do to help?

Actually, I just
mentioned that my donor

have actually committed,
last year--

Last month here in Stockholm,
actually, four billion--

Four billion--?

Actually half billion
is dedicated to food system.

To me,
it's a major, major victory

that we should all
congratulate ourselves.

Are they really interested

in the ethics of
this whole thing?

Do they really care about
the environment or our health?

Or is this just purely
economical on their part?

I hate all human beings.

All humans are a psychotic
scourge to this planet.

You know what the animals
would say to you

if they could speak?

Don't fucking kill me--

Where'd my tooth go?

Did I just fucking
break my tooth?

A vegan fried egg.

100%,
the only guilt-free option

you're going to have
for Thanksgiving.

To be sure,
there are people

who believe what they're saying
but a lot of the time

they don't come with
any other evidence

as to why,
other than, "Don't!"

Once you see the science,
I think you will agree that

you're glad you were not on
a ketogenic diet.

Okay. Bottom line is, um...

do not eat a ketogenic diet.

Meanwhile,
very powerful people

are doing their thing
behind the scenes

to make sure
their agendas get passed

and we're just
letting it happen.

It's pervaded everything, too.

Not just the dark but somehow
brazenly public corners

of the political world.
I was watching one of these

vegan propaganda documentaries.

It was about changing
the game or something

where they take athletes.

They're saying, "Hey, these are
the best athletes in the world

because they only eat
a vegan diet

and they never touch red meat!"

And then they go into
some of these athletes.

Well, one guy
they claimed was, well,

one of the strongest people
in the world.

Patrick is one of the
strongest men on the planet

with multiple world records,

including the front hold,

the keg lift

and the log lift.

Which is odd because...

I like watching
those competitions

and I had never seen
this guy show up

in one of
the strong man competitions,

so I got curious
and I started looking around

and what did I find?

He did win
a strong man competition.

It was called Veg Fest.

That's right.
He was the strongest vegan

at that competition that day,

meaning that amongst
the weakest athletes,

he was the strongest.

Who says that vegans are skinny

and can't lift paper?

There was another woman
they were touting

as an Olympic great
in the movie.

She was a 400 meter runner
from Australia.

Morgan Mitchell
is the two-time

Australian 400 meter champion.

Here comes Morgan Mitchell.

This is very, very fast.

So I wanted
to look into her and see

how many gold medals she'd won.

Well, she didn't.

But that's not a big deal.

Maybe she won a silver,

so I looked into that.

No, she wasn't even
on the podium.

Well, I was very
interested to see,

maybe she was in fourth place,

so I started looking into it.

As it turns out,

she finished 24th overall
at the Olympic Games

behind 23 meat eaters.

A lot of people had doubted me
when I first became vegan

but my energy levels
increased incredibly.

And my iron, my B12, everything
that people said would

become deficient were amazing.

One of the other people
that was associated

with this movie was the great
Arnold Schwarzenegger.

We all love Arnold!

He was the Governator!

Arnold Schwarzenegger
did some of

the best movies of all time.

I am a big fan.

And somehow, in this movie,

he miraculously became a vegan.

I ate a lot of meat.

I ate maybe 10, 15 eggs a day.

And, you know, had
my 250 grams of protein a day

because I weighed 250 pounds.

The one and
only Arnold Schwarzenegger.

But as I got older

and as I started
reading up on it,

I recognized the fact that
you really don't have

to get your protein from meat.

And then in a YouTube video
right after the movie came out,

he opened his fridge

to show a ton of eggs.

Not vegan, by the way.

And he even said this:

-Do you cook at all?
-Yeah, of course.

My favorite thing to cook is,
of course, steak.

Right.
So of course the movie

wants you
to think Arnold's vegan

but he still eats
eggs and steak.

So I'm figuring if
they got all of this wrong

about the movie,
could any of it be true?

I wanted to figure out
who made this movie.

Where did this come from?

Was it EAT-Lancet?

No, it wasn't.

It was filmmaker,
James Cameron.

And as it turns out,
he made the whole movie

to push
his vegan propaganda product,

a pea protein.

The output of the plant

is three different products:

It's pea protein concentrate.

It is pea starch

and it's also pea fiber.

In terms of the deal
coming together,

it was the Camerons
and it was really thanks

to their networks
that we were able to

jump on
this Ingredion opportunity.

From Verdient's perspective,

the fact that
we have the Camerons

putting their money into this

and the fact
that we have Ingredion,

a global ingredients company,

that has come to
the table, too.

I think that really proves
that we have something here.

This is something
that's lasting.

This will be a legacy for us.

But we also see it
as just the start of a--

of a bigger vision
for the development of--

of food products and

going all the way back
to the source:

how it's grown, what the
agricultural practices are,

how to make that
as sustainable as possible.

James Cameron
created and invested in

North America's largest
pea protein plant:

It's not like
there was any kind of

conflict of interest there.

And how to shift the world,
how to move--

move the needle toward
better ways of--

of eating and better ways of--
of growing.

And so I thought,
"Wow, this is a win-win.

I'll just cut out
all the meat and dairy.

Um, I'm doing my thing
for the environment.

And I'm doing my thing for my--

for myself
and my own longevity."

And as a father,
I need to be around

to protect my family, you know,
so it just all added up.

I was like, "Wow, where's
the bad news in this story?

-There isn't any."
-Here's the crazy part

about all of these fake meats.

They're not really made
from vegetables.

They're made from
monocultured crops.

That's right.
They're made from starches,

fake proteins and seed oils.

By the way, we listed
all the ingredients earlier

but there's something else
you need to know:

They are cheaply made
in Chinese processing plants

and furthermore, Beyond Meat

has partnered with
companies like McDonald's,

Pizza Hut and Pepsi.

What does that tell you?

At one level,
they're telling you

these fast foods are bad

but then they fall
right into bed with them.

So you might say to yourself,

"Well, maybe they're partnering
with those companies

to make those companies better,
to serve healthier foods."

But we've already listed
what's in Beyond Meat.

It's not healthy for you.

They're not doing you
any favors.

Listen, I get it.

A lot of this makes me
sound like a kook.

But here's the deal.

I don't have
a problem with vegans.

These are people who decided
to do the right thing.

Their good intentions
have been stolen.

I'm just trying
to help them get it back.

If you haven't gone vegan yet,

I definitely recommend
you do your research.

-Educate yourself.
-I did my research.

Mistake number one,
I didn't do any research.

-Educate yourself.
-I have been doing

a lot of research
but I'm not gonna kiss you

'cause I don't want to kiss
someone who just ate meat.

Here's the thing.
This is a cult now.

It's a religion.

If you ever question
a study or any number

they put out,
in any way, it's heresy.

Yes, it does include
family members of mine

who actually continue
eating meat and dairy.

I've watched Earthlings.
I know all the facts.

They've been educated
but they choose

to continue eating
animal products,

whether they actually deserve
to continue living...

Can you imagine

someone coming after you
for what you eat?

Does this sound normal?

I mean, it's sort of like how

Scientologists
behave, to be honest.

And you know what?
When you die,

you'll die alone and in pain
and in the dark.

Don't get on my bad side,

make some vegan gains
and be nice to animals.

Or I'll kill you.

You know, when you
enter this world, it--

that's how you get in, is--

you know, usually you
meet somebody who's a vegan.

They have
a very compelling argument

and you decide
to investigate it

and then you're all in.

And once you're all in, it's
really hard to get back out.

Take a woman named
Lierre Keith, for example.

Well, who is she?

Well, she was a staunch vegan
for most of her life.

The thing about being
a vegan was that it--

it wasn't about what I ate.

It became who I was.

She went through
her teen years,

she went through her '20s.

This woman was--
was building gardens.

She-- you know, she became--

she was immersed in
the lifestyle.

But she started
having problems.

Veganism was supposed
to cure everything.

It wasn't supposed
to make you sick and,

you know,
destroy your spine and

wreck your reproductive organs
and all the rest of it.

And so I just-- I never put
two and two together, right?

But as the years went by,

you know,
all my friends are vegan.

My sister's vegan.

We're all
being vegans together.

One by one,
they start dropping out,

you know, like,
the eight year mark,

the 10 year mark,
12 years my sister made it.

So this goes on.
I'm, like, the last holdout

in my little,
you know, my little group.

Once she decided to try beef

and she felt better instantly,

the problems began.

The vegan community
came after her.

As a matter of fact,
Lierre Keith

was on stage one day,
giving a talk,

and there were a bunch
of vegans in the audience.

On brand for what happened, it
was at an anarchist book fair

and Lierre Keith
got a pie thrown in her face.

There's a video of it
on YouTube

and you'd think it was
a comedy bit by the comments,

which we'll get to.

To be quite honest with you,

it looked funny to me
the first time I saw it

until I learned
that those pies were laced

with cayenne pepper.

You know,
suddenly the world went black

and there was
blinding pain in my eyes.

And I have to say that
the worst moment

of the assault was hearing
people in the audience cheer.

When you are in that world,
it really is one part cult.

There were
clearly people there

who knew what was coming.

The audience
was full of vegans

and not one person
stood up to help this woman.

And if you look at the comments
under the video on YouTube,

you see what I truly hope are
the fringes of society.

I think most vegans
are just trying to be healthy.

They don't proselytize,
they're just doing their thing.

They think they're eating
the best diet for them

and they may very well
be doing that.

But then there's this whole
other faction where it's--

I would like to say
it's almost militant

but it's militant.

When you're slapping
cayenne peppered pies

into someone's face
and going to restaurants

and trying
to overthrow the place...

We love animals.
We all love animals.

We love Cecil the lion.

This is not normal behavior
for someone who

believes that you should
eat a certain way.

My question is always,

why is it so important to them?

Because it feels like
it's an assault to yourself.

It doesn't just feel like,
"Oh, let me figure out

this intellectual puzzle.
Well, maybe I'm wrong.

Maybe this piece of information

will change something
that I think."

And that's a normal, healthy
adult perspective on life,

on, you know,
how we should be in the world,

is we're reacting
and we're learning

and we're changing and
we're challenging ourselves.

But you can't
do that from inside

a fundamentalist mindset.

And I think big companies
are taking advantage of this.

They see these zealots
and they--

they know that
they can get these people

to hawk their wares for 'em.

Take Unilever, for example.

They're aiming right now
for one billion euros

in sales
on plant-based products.

And according to them,

they want plant-based eating
to be the new normal.

These are their words.
Can you imagine if

even your church
would do something like that

or your local government

or your school system?

Think about that for a second

but they're making this
the new normal.

It's almost like a lullaby.

They're trying to rock you
to sleep on this whole thing

and make it
all sound perfectly normal.

Dude, animals, bro.
Like, why-- I just don't--

I just don't
understand the point.

Why would you eat an animal

when you could
eat some chips, like...

This is not moving
in the right direction.

And here's the part
you would never expect.

A lot of this fake meat

is being made
by actual meat companies.

They have to do this
for their own survival.

Even a company like Tyson,
who we've all heard of,

is investing in Beyond Meat.

The largest meat companies
in the world

have also jumped on
the bandwagon

and launched their own
plant-based meat products.

In case you didn't know,

companies don't have
hearts and souls

like us mere mortals.

They live on
and they never, ever

let a good tragedy
go to waste.

The pandemic
has radically changed

the world as we know it.

With everything falling apart,

we can reshape the world
in ways we couldn't before.

And that's why so many
are calling for a great reset.

Remember, we talked earlier

about the great food
transformation.

Well, Time magazine had a cover

that stated "The Great Reset".

I mean, what is this reset
we're hearing about?

Where is that coming--
what are we resetting?

Do we need resetting?

Whether it's politicians, CEOs,

academics, activists or you,

we're all about
getting people together.

Capitalism
as we know it is dead.

If we want to change

where the focus of
our recovery will go,

then we need a new dashboard
for the new economy.

We have a window of
time which is closing

and we need everybody
who cares to get together

and find solutions now.

You heard her. Now!

Or else.

I don't know a lot about
the Great Reset.

But I somehow know too much
about the Great Reset.

The more I read, the more
disturbing it gets. So...

you can Google it
if you want your week ruined.

Now is the historical moment,

the time not only to fight
,

but to shape the system.

There's
this German guy named Klaus,

who started
the World Economic Forum.

And he says things like....

We will now start a quite
high number of taskforces

to look at
all the different issues.

And a bunch
of other people at

the World Economic Forum
are saying things like...

We have a unique
but rapidly shrinking

window of opportunity
to learn lessons

and reset ourselves on
a more sustainable path.

And then they post
things like this...

And say things like this...

It is imperative
that we reimagine,

rebuild, redesign,

reinvigorate
and rebalance our world.

Yuck.

As we said,
these multinational companies

are coming together
and they're not

trying to do anything
except make money.

They're not worried about you.

They don't really care
what you do.

And we're okay as long as
they're giving us what we want.

If we don't stand
for something,

we're gonna fall for nothing.

And that's going to be
a really big problem.

Clearly, this is not
just about food.

If anything, it's about always
thinking that new is better.

And more importantly,

it's about
not being able to handle

the speed of information.

You know,
you hear a lot going on

when it comes
to technology, right?

People are always
talking about A.I.

Well, think about it.

A.I. is happening
and you don't even know it.

The best example I like to give

is when I ask anyone today
if they know any phone numbers.

It seems like
the average person

from my small study of friends

is that they may know two

or three different
phone numbers,

but that's a lot.

I'm 58 years old.

When I was 10 or 12 years old,

I probably had 30 or 40
phone numbers in my head.

Folks, that's A.I.
taking over, right?

We don't have anything
in our heads

anymore of any value.

They tell us what to do.
They tell us what to think.

-Can it hear me right now?
- This will

keep moving in that direction.

You know, we see
all of these sci fi films

that A.I. is gonna take over
and there's gonna be

some kind of robot
and computer program

and it's gonna
all just take over--

It's us giving it up
to this technology.

We have all of the stimulation
and all these things

that make our lives
easier and easier.

We want everything
instantaneous.

And because of that,

we're becoming weaker
and weaker.

So that allows something like
a reset to slip right in.

And no one cares.
It just happens.

It becomes the new normal.

The world's moving faster.

It's a digital world
moving at digital pace.

Uh, and everything
is moving faster:

ideas, people, goods.

But not government.

Government just has to find

a way to move faster
and to address

more of the real concerns
of its citizens.

Or there will be, I think,
an increasing backlash.

I think what we've won
is a reprieve.

And I think, therefore,
the notion of a reset

is more important
than ever before.

Don't get it wrong.

This pertains to
the food market too.

How does it pertain
to the food market?

The cost of red meat
and other--

many other unhealthy things
in our diet

don't really include
the cost of the consequences.

So all of these levers
need to be used.

That does mean that
the cost of some foods

in particular would go up.

EAT Foundation has-- has set up

and will continue
to expand the mechanism for...

analytic models for doing this
on a national basis.

If we don't realize
that this is about

power and money
and not honest health debate,

the day will come
when it's too late.

In the meantime, the youthful
idiots of the movement

will continue to push this

and it doesn't matter
if they don't make sense.

Take this London Real interview

with our favorite doctor,
Michael Greger,

and you'll see how allergic
to debate some people are

when Real asks him
about the carnivore diet.

What's happening there
with the carnivore diet?

I just swear at it.

-That's --

Look, I'm not advising
anyone to just eat meat.

But London Real's struggles
in this interview

can be felt by anyone.

get scurvy off of,
now that's-- I mean.

Okay, so you put--
so you put a little

lime juice in there
and you can still keep rockin'.

It goes against every--
I mean, you know--

Right, but some people
are living it--

Oh, oh my God,
some people are--

-If your--

if your-- if your counter is,

"Well, some people
are doing it,

-then basically--
-

Doing it successfully,
though, I think.

But we have studies.
Let's see--

Let's see what happens
when you have

people on a ketogenic diet
for 10 years.

In reality,
there's no randomized trial

where we started people off
earlier in adult life

and randomized some to red meat
and some to a plant-based diet

and followed them for 30 years.

That kind of study
will never be done.

One diet,
only one diet ever proven

reversed heart disease,
majority of patients.

That kind of study
will never be done.

That should be the starting
point as far as I'm concerned.

So let's agree for
the moment that red meat,

chicken and any kind of animal
is bad for you.

And we all decide
that a vegan diet

is the way to go,

except for one egg per week.

Is that okay?

Even just a single egg a week

appeared to increase
the odds of diabetes by 76%.

Oh, fuck.
-You know,

this isn't an academic debate.

This isn't
an academic discussion.

Who's right? Who's wrong?

It's...

People are going to listen

to these
and actually hurt themselves,

hurt their families.
People are gonna die.

What's the number one
cause of death?

Number two cause of death?
Go down the list.

These are largely
diet-related diseases.

And to tell people to eat

these kind of diets that--
that-- that, you know--

It's not that
it's not based on science.

The science is the opposite.

This is not the Dr. Greger diet
versus the Dr. Atkins diet.

It's the science.

It's centuries of science
versus the latest fad

that someone wants
to sell books over.

I may be speaking
for Dr. Greger here

but he had a chance
to be in this movie

and guess what?

He accepted.

And then he came back
and said, "No."

Now,
here's the interesting part.

When we asked him,
he says he loves to be

in all sorts of
documentaries....

Dr. Greger would love

to participate
in all interviews

but due to the volume
of requests received,

we have to factor in
subscribers and reach.

As a matter of fact,
he wanted to know

how big my audience was.

And he had certain
criteria for that.

"...For example,

if you have a YouTube channel
or Instagram,

how many subscribers/followers
do you have?

If this is a publication?
What is the circulation?

How many people will this
interview potentially reach?

Minimum 30,000 required."

We not only met his criteria,

we exceeded it.

And then he came back and said

he was too busy
to be in this movie.

"Hi. Thank
you for reaching out again.

I apologize, but Dr. Greger

is not available
for an interview

due to his current
research commitments.

He is currently working on
his next book.

Thank you for reaching out
to us. Stay well."

So, we have to speak for him.

Yeah, I'm cherry picking
only the science that exists!

People like Dr. Greger
are the reason

that we need to stick to
what we know to be correct.

They are going to oppose meat
no matter what we say.

-Why do any more research?
-It doesn't matter

what type of information
you give 'em,

it doesn't matter which type
of studies you might do.

They will oppose meat
no matter what,

The science is here.
The science has been here

but we cannot wait
until society

catches up to the science

because it's a matter
of life and death.

They don't want
to have a debate.

This isn't an academic debate.

I want to have a debate.

I want you to know
how to get healthy.

You want to know
how to get healthy?

Cut out carbs. Cut out sugars.

Cut out grains.

Eat more red meat.
Have dairy products.

Eat real butter.

You don't want margarine.

You don't want seed oils.

You want to eat real fruit
and vegetables.

And guess what?

Exercise is
the fountain of youth.

No one ever brings this
into the picture.

Some companies talk about it

but they're trying to sell you
a gym membership.

You just have to get up
and move every day.

The reason we have a metabolic
problem in this country,

the reason people
are fatter than ever

is because we started eating
processed junk.

How do they want to fix it?

With processed junk!

The problem is,
nothing is sexy

about telling someone
to eat meat,

fish and vegetables.

It's too simple.
So what do they do?

They tell you you need

something mixed up
in a blender

and put this powder in

and have more of these pills
and have those pills

and we get sicker and fatter

as a nation and as a world.

I just wanna say
one more thing

about Dr. Michael Greger.

He's never seen one patient
since his training.

This isn't
a conspiracy theory, either.

This is according
to Greger himself,

by way of Dr. John McDougall.

It's pretty uncomfortable
to watch, but here it is.

You could correct me on
my facts here

but Dr. Greger, and my friend,
by the way--

Sure, your friend.
-For many years,

you started out
in general medicine

but never really have seen
many patients, have you?

No, it was really just my
postgraduate medical training.

Yeah, I was never in
clinical medicine

for longer than that.

I went directly to, uh...

Actually, went--
as soon as I got out

started
traveling around,

speaking at medical schools,
feeling that,

you know, "How many people can
I treat in a day, you know?

Um, and so
it was more important

to train the trainers.

And so went on the road
and talked to other, uh,

you know--
you know, uh, budding docs

in hopes that
they will carry on the torch.

The whole
plant-based lifestyle is

also a search for identity.

Also. It is a way to--
to have--

uh, to belong somewhere.

So you're looking
for your fellow--

your fellow plant-based
brothers and sisters.

You'll find a community,
you'll find a story.

There are lots of parallels
between the 19th century

and what's happening today.

Um...

In what way?
-It's a bit of--

I would say today we are
facing a neopuritan time.

It's a time of shame.
It's a time of guilt.

And in a way, if you want to--
to deal with that,

you can-- you can do that.
You can just buy off your sins

by buying a burger.

We all are against
animal cruelty

but we pay people to mutilate,
torture and slaughter animals.

And it's not for any necessity.

It's not because we need
to for our health.

It's just because we like
the way they taste.

There's one thing
we haven't talked about yet

and that's animal cruelty.

There's a fact here, folks.

For us to live
something has to die.

Most vegans don't believe this.

They feel that if you eat
a complete vegan diet,

that no sentient beings
have to die.

Well, that's just not true.

I'm John Freeman
from Dumas, Arkansas.

I'm a farmer.
I grow rice, soybeans, corn

on a 2,500 acre family farm.

These modern combines,

they're GPS-guided

so you don't have
to turn the steering wheel.

They're speed regulated
to maximize

the speed and
the efficiency of the machine.

And if you don't have
a conscientious driver,

it's really easy to run
an animal through the machine

uh, if you're not
paying attention.

Take a combine, for instance,

that's out in
a wheat field or corn field

or what have you,
it's killing a lot.

And it's not just
killing bugs,

it's killing
furry little animals.

Everything from skunks,

to rabbits,
to field mice, to rats.

It's a dose of reality
when you sit there

and as you gather the crop,

now they're flushed
from their safe quarters

and they have to go out
and find new habitat.

But a conscientious
driver, you know,

can-- can, um--
can help 'em out.

But not all drivers are--
pay attention to that.

This is all, by the way,
ending up in your food source.

In rice, for instance, a frog
would be separated the time

that that rice is milled,

so as long as
the frog stays whole,

it will pass through
the separator.

Uh, if the frog happens
to come apart in pieces,

it's very well ground up
with the grains of rice.

You see, vegans are hypocrites.

Haven't you heard that
small animals

sometimes die in
the production of crops?

And therefore you can't even
be 100% vegan?

No, it's true. Animals like
caterpillars and worms

do die in
the production of crops.

And we also can't guarantee

that small mammals
like mice and rats

don't sometimes
get killed as well.

But the difference
is that notion of intention

and certainty.

And so think about it this way.

If you are driving
down the road

and you accidentally
run over a dog,

morally, that is not the same

as if you were driving
down the road,

saw a dog,
actively pursued them

until you run them over.

But the philosophy and ideology
behind the argument

that it's morally justifiable
to buy animal products

because sometimes small animals
die in crop production,

adheres to the idea
that morally speaking,

accidentally hitting the dog

is the same as
intentionally hitting the dog.

Amen.

But that's not the worst.

Did you know
that for you to eat plants,

snipers are involved?

You know, some of
the thermal hunting we do,

you could very easily
go out in a night

and kill
a thousand pounds of pigs.

Uh, and you know,
it's a shame to say

but most of that goes to waste

'cause nobody wants
a knock on the door

at two in the morning,
"Hey, man, how about--

how about
a thousand pounds of pigs?"

So as an invasive species,

we really don't have
any other alternative.

Uh, otherwise,
they would literally destroy

hundreds of thousands
of dollars' worth of crop

on just one farm.

These snipers go out
under the cover of night

and shoot
these defenseless animals

and just throw them out.

You don't believe me?

You don't think
I have video of this?

Well, guess what?

There's no free lunch.

Three, two, one.

-Three, two--
-

I want to end
the animal Holocaust

that exists in the world
every single day.

If you continue
to ignore it,

you continue to pay
for the slaughter

of these innocent,
little creatures.

For the same reason
it's considered cowardly

for a man to hit a woman,

it's just as,
if not more cowardly,

to support the abuse
and murder of animals.

I always--
I was always like,

"Oh, they do it
in a nice way,"

which is ironic because
there's no nice way

to kill someone
who doesn't want to be killed.

I'm sorry. I'm, like...

close to crying because I can't
get the images out of my head.