Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated:
1
00:00:01,350 --> 00:00:08,640
Before I jump into the actual meat and potatoes of this horse, I need to go to some real estate to
2
00:00:08,640 --> 00:00:11,460
how other people are doing social media marketing.
3
00:00:11,790 --> 00:00:17,310
I knew that I need to do this because it is very tempting for people to engage in the same practices.
4
00:00:17,940 --> 00:00:20,090
I can see where they're coming from.
5
00:00:20,100 --> 00:00:20,670
It's easy.
6
00:00:20,690 --> 00:00:24,090
It's like seeing some trunked changes in front of you.
7
00:00:24,090 --> 00:00:29,610
And it's almost resistible to fight a urge of bending over and picking on that change.
8
00:00:29,890 --> 00:00:36,270
But when you do that, Avios throw you off, it will give you a false sense of incentive or reward.
9
00:00:36,270 --> 00:00:42,810
And don't be surprised if you end up giving into your worst instinct only to walk away with less than
10
00:00:42,810 --> 00:00:43,290
nothing.
11
00:00:43,800 --> 00:00:49,560
This happens all the time because of human beings being the way they are would always take the path
12
00:00:49,560 --> 00:00:51,090
of least resistance.
13
00:00:51,390 --> 00:00:52,440
Who can blame them?
14
00:00:52,800 --> 00:00:59,640
But by warning you about how this works out is my hope that you stay away from this and the focus instead
15
00:00:59,670 --> 00:01:05,420
on investing your time, effort and energy on the right way to do things.
16
00:01:05,730 --> 00:01:08,420
The classic approach to social media marketing.
17
00:01:08,790 --> 00:01:11,670
So what is the classic approach of social media marketing?
18
00:01:11,700 --> 00:01:16,290
Well, it's actually questionable whether we're talking about Instagram, Twitter or Facebook.
19
00:01:16,440 --> 00:01:21,240
You need to only follow, like befriend the people who are interested in your niche.
20
00:01:21,540 --> 00:01:26,910
You connect with all these people and then after you have followed them, a lot of them were actually
21
00:01:26,910 --> 00:01:30,550
follow you back for them on Twitter for everyone to follow.
22
00:01:30,570 --> 00:01:34,300
Don't be surprised if maybe 20 or 30 people follow you back.
23
00:01:34,770 --> 00:01:36,870
Now, this is where it gets really bad.
24
00:01:37,170 --> 00:01:40,320
Classic social media marketers who would then spend their follower.
25
00:01:40,440 --> 00:01:45,970
They would just send all sorts of unrelated garbage and then they follow through with unfollowed.
26
00:01:45,990 --> 00:01:50,430
Do you see this pattern follow, unfollowed, spend, unfollowed.
27
00:01:50,550 --> 00:01:58,110
And I wish I could tell you that they do this sporadically, but is that these these are self-revelation.
28
00:01:58,110 --> 00:02:04,650
The professional marketers use all sorts of sophisticated software to do this up until a few years ago.
29
00:02:04,660 --> 00:02:05,880
This works like a charm.
30
00:02:06,150 --> 00:02:10,270
This was like a great way to get a lot of Twitter traffic, but not anymore.
31
00:02:10,470 --> 00:02:13,130
This pattern instead can get you better.
32
00:02:13,650 --> 00:02:20,640
And more importantly, whenever traffic you do manage to get to using this tactic is not going to be
33
00:02:20,670 --> 00:02:21,280
any good.
34
00:02:21,330 --> 00:02:21,870
Why?
35
00:02:21,930 --> 00:02:23,130
There's no targeting.
36
00:02:23,430 --> 00:02:27,170
You're not pre qualifying these people who follow you.
37
00:02:27,420 --> 00:02:31,620
The only reason why they follow you in the first place is because you follow them.
38
00:02:31,620 --> 00:02:33,720
First words, a selection there.
39
00:02:33,720 --> 00:02:35,120
Where is a targeting there?
40
00:02:35,130 --> 00:02:40,460
Now you can make wild guesses, but ultimately it's a one game and that leads nowhere.
41
00:02:41,220 --> 00:02:43,860
The return effort is Nazeer.
42
00:02:44,370 --> 00:02:48,360
I'm not just saying that you can make any sales doing this technique.
43
00:02:48,360 --> 00:02:49,560
I'm not claiming that.
44
00:02:49,710 --> 00:02:55,770
But what I'm saying is that whatever rewards you get are not offset by the wasted time, effort and
45
00:02:55,770 --> 00:03:00,510
energy as well as opportunity cost involved.
46
00:03:00,990 --> 00:03:04,200
You'll be better off using a quality based approach.
47
00:03:04,710 --> 00:03:08,130
Audience are looking for quality to bottom line to social media.
48
00:03:08,130 --> 00:03:11,370
Marketing revolution is to use a quality content.
49
00:03:11,790 --> 00:03:17,580
Your content that will speak for you, your content will do the pre-sales job regarding your brand.
50
00:03:17,880 --> 00:03:25,410
In other words, your content is your representatives speak to the values you want to be associated
51
00:03:25,410 --> 00:03:26,700
with the site.
52
00:03:26,700 --> 00:03:33,660
A reality is, even if the follow get unfollowed spent on unfollowed technique still works for some
53
00:03:33,660 --> 00:03:35,220
people, the rules haven't changed.
54
00:03:35,670 --> 00:03:41,070
Social media platforms will reward or punish you based on engagement.
55
00:03:41,070 --> 00:03:44,790
If you want an extreme example of this, just look at Facebook.
56
00:03:45,180 --> 00:03:48,120
Facebook used to be a traffic goldmine.
57
00:03:48,240 --> 00:03:49,110
Not anymore.
58
00:03:49,530 --> 00:03:56,460
You need a really high level of engagement to preserve your reach on Facebook if you get normal levels
59
00:03:56,460 --> 00:03:57,510
of engagement.
60
00:03:57,510 --> 00:03:58,110
Good luck.
61
00:03:58,620 --> 00:04:00,540
That's how bad things are.
62
00:04:00,810 --> 00:04:07,560
And that's why I need to take this time to spell out why this classic social media marketing no longer
63
00:04:07,560 --> 00:04:14,190
works either failed a message like I would now remiss in my duty to educate you on failed the social
64
00:04:14,190 --> 00:04:18,810
media marketing strategy if I don't also mention other failed US techniques.
65
00:04:19,140 --> 00:04:22,560
First, hashtag hunting no longer works.
66
00:04:22,560 --> 00:04:24,930
This technique involves marketer funding.
67
00:04:24,930 --> 00:04:29,610
Hashtags are trending that basically will publish niche specific content.
68
00:04:29,760 --> 00:04:34,500
They use unrelated or relevant hashtags and pair them with their content.
69
00:04:34,800 --> 00:04:40,110
They do this because they want to hit it right on the upward trend of those hashtags.
70
00:04:40,260 --> 00:04:42,660
They know people are searching for those hashtags.
71
00:04:42,930 --> 00:04:49,280
They know that these hashtag trends are hot, so they want to poach as many eyeballs as possible.
72
00:04:49,500 --> 00:04:53,190
Unfortunately, the traffic you get is not going to be any good.
73
00:04:53,400 --> 00:04:59,610
People are looking for a specific type of information and then when they see that your content is so
74
00:04:59,610 --> 00:05:00,870
obviously unrelated.
75
00:05:01,390 --> 00:05:06,580
They were not going to click through, you might even get reported another fail to measure, you will
76
00:05:06,580 --> 00:05:09,140
stay away from his influence or spamming.
77
00:05:09,580 --> 00:05:13,290
These are so many influencers in almost all niches.
78
00:05:13,300 --> 00:05:17,050
If you want to see this in action, go to Facebook or Twitter.
79
00:05:17,170 --> 00:05:20,860
There are many specialized pages and the specialized Twitter accounts.
80
00:05:21,130 --> 00:05:27,970
Now, Cusin, they mention those influencers on your content is not going to help if your content doesn't
81
00:05:27,970 --> 00:05:29,670
really add up any value.
82
00:05:30,220 --> 00:05:36,520
There has to be a reason why you are engaging with these influencers and drawing their attention is
83
00:05:36,520 --> 00:05:37,210
not enough.
84
00:05:37,480 --> 00:05:43,270
Getting them to look at your account in the because of using your content is LA is hot, is a lousy
85
00:05:43,270 --> 00:05:48,160
idea is that you can focus their engagement tagging based on what they did.
86
00:05:48,430 --> 00:05:54,400
For example, if an influencer was talking about recent trends in escalating issues, then the person
87
00:05:54,400 --> 00:06:02,020
will be fair game for an article I post a regarding the latest trends in athletic shoes and what they
88
00:06:02,020 --> 00:06:04,690
mean in terms of bottom line of large footwear.
89
00:06:04,840 --> 00:06:12,160
Appu companies that influence will be directly interested in what I have to say because I'm sure sharing
90
00:06:12,160 --> 00:06:19,750
content that is not only high quality but is directly related to stuff he or she is already talking
91
00:06:19,750 --> 00:06:20,010
about.
92
00:06:20,350 --> 00:06:23,560
Do you see the specific special city here?
93
00:06:23,590 --> 00:06:25,200
Do you see the direct link?
94
00:06:25,690 --> 00:06:32,260
Now compare this with an influencer who talks only about Forehead's and then attack that influence or
95
00:06:32,530 --> 00:06:33,100
what?
96
00:06:33,130 --> 00:06:36,320
When I'm talking about big one, that person is going to be.
97
00:06:36,340 --> 00:06:37,390
And what do you see?
98
00:06:37,390 --> 00:06:43,180
The difference finally, although maybe the population with no Irish is gone, not not going to work.
99
00:06:43,180 --> 00:06:49,240
Basically what you're doing is you're throwing back at the on the war and the hoping something sticks.
100
00:06:49,450 --> 00:06:55,840
If you're just publishing content on an automated basis on Twitter, Facebook, Pinterest and other
101
00:06:55,840 --> 00:07:00,640
platforms, it's anybody's guess whether people would actually engage.
102
00:07:00,820 --> 00:07:02,710
You have to do some outreach.
103
00:07:02,710 --> 00:07:05,860
You have to draw eyeballs to your content.
104
00:07:06,100 --> 00:07:10,270
You have to fund existing pools of highly qualified audiences.
105
00:07:10,510 --> 00:07:16,900
And to get your social media account in front of their eyeballs, use your very best of content.
106
00:07:16,900 --> 00:07:20,380
If you do this right, you're ultimately, ultimately the publishing.
107
00:07:20,380 --> 00:07:23,140
Our social media will be greatly rewarded.
108
00:07:23,470 --> 00:07:29,410
Use a shagger approach and then you're probably going to get the same results as other failed social
109
00:07:29,410 --> 00:07:30,430
media marketers.
11009
Can't find what you're looking for?
Get subtitles in any language from opensubtitles.com, and translate them here.