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There's a lot of misconception regarding what social media marketing actually is.
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In fact, when you come across, people called themselves social media and marketing consultant or practitioner,
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chances are very high that they will give you a different definition.
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Part of that is due to the fact that there are many different influences that comes with social media
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marketing.
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Some people focus on the content.
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Others pay more attention to the narrower than the content is going to be addressed to.
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Others, give more of their focus to social engagement.
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Naturally, to the layperson, social media marketing is a big question mark.
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I understand if you're confused at this point.
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In fact, you may be so confused that you try to simplify things in your head and not focusing on how
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to get as much traffic for as little effort as possible.
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This is precisely, precisely how a lot of online entrepreneurs and marketers approach social media
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marketing satellite.
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This is a one way ticket to failure or disappointment is not just going to work out sooner or later
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with any kind of project, you have to have the right definition.
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Otherwise you are making things harder on yourself.
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Depending on the definition you go with, you might have all sorts of expectation and even these outcomes
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do not come to pass.
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Your resolve and your motivation now will start to suffer.
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You had to work with the right definition of winning definition with all of Obama said.
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What is social media marketing for your present purpose?
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Well, since discourse use at least the marketing as may well call for converting social media reach
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into cold, hard cash.
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Social media marketing is all about content.
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Abaza audience relationship building.
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Let me repeat that.
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Social media marketing is all about content based on audience relationship beauty.
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You need to use content in a strategic way.
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You need to speak to a certain audience and to build a relationship with them.
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These are issues issue is now this broad word that make people feel good.
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But ultimately it doesn't mean much of anything is that this relationship has a tangible form.
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And I am, of course, talking about your mailing list.
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Once you get people on your mailing list, that's when the fun begins.
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Everything else is just a workshop or a preliminary.
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Prior to that point, you just need to get people on your list.
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Social media marketing is going to be your primary goal to get people to your list.
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If everything has to revolve around that list and this must shape, inform and engage in our social
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media actions, manage our expectations.
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A content based audience issue approach to social media marketing, a set of different expectations
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compared to other ways of defining this type of marketing.
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When you read a typical social media marketing book, for example, How to dominate a Twitter, the
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focus is on traffic.
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Unfortunately, if this is your main point you end up with, the more the better mind mindset and you
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feel really depressed at the end of the day because the traffic doesn't come.
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Even if it does, there's not going to be enough of it.
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You have a set yourself up to fail when you use a condom.
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The best audience and readership beauty approach to social media marketing.
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Your focus is on getting the right content in front of the right eyeballs to build the right levels
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of trust.
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This is a long term game.
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It's definitely a marathon and not a sprint.
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Since this is sort of your expectation coming in your position yourself for longer term victory, you're
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not going to be the typical failed a social media marketer who jump into the game with both feet only
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to fund the traffic simply isn't there.
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So what do they do?
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Zestra?
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They quit manage our expectation by focusing on the right definition and you will be OK.
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The worst thing that you can do right now is to sabotage any chance of future success by defining the
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problem the wrong way and filling your mind with all the wrong expectation.
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Social media marketing can build brands, if not the work that defined the social media marketing.
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The next step is to focus on the end, the result of this content and based on his relationship building
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approach.
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If you do everything right, you might walk away with a brand.
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Let me tell you, this is the best asset you will ever have.
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Now, in terms of real world of traffic, you might get a low to moderate the level of traffic, but
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if you build a solid brand that traffic as all you need and that is qualified to traffic, these are
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not random people just blindly clink, clicking on links.
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Out of curiosity, these are people who are actually in.
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Whatever it is you are trying to sell, they want to truly learn what they want to build a relationship
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with zeal because they want to know what you're all about, like will you have to offer?
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And they eventually trust or whatever it is you are pushing.
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They are real people.
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And this is only possible if you build a society, the brand, you have to deliver a solid value.
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I wish I could tell you that content marketing is enough to do it.
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I really wish that I could say that.
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But this is not true.
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The only explains the part of the situation.
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Sure, you have to deliver content that people truly are interested in.
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But at the end of the day, when they try leave, they are expecting and deserve value.
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That's how you view designing a brand.
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When people are your lease, they will quickly find out that they did not waste their time because you
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send a high quality update to actually add value to our lives.
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Social media marketing can explore, explore the rate at which brands are formed.
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That's why a lot of people are ranting and raving about a social media marketing by a lot of them are
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clueless as to how to build a the brand.
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Most of the time they just stumbled into it.
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I will let you in on the secret.
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It's all about content based on of redistributing.
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There are many different parts to this equation.
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I'm going to walk you through the, you know, practical way in the following lectures in this section.
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I just want to wrap your mind around the definition and the expectation that flow from that is how we
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tightly define the project that you're going to embark on.
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Any signalized chances are you're going to beat yourself up unnecessarily because you just had unrealistic
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expectations.
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This is not one of those who get rich quick scheme.
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This is now one of those overnight success story.
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This requires real work.
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This is the real deal.
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Are you ready for the journey?
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Great.
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Let's go on to the next lecture.
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