All language subtitles for 12. Market Your List Right

Now that you have figured out your payload content, the next step is to understand what kind of giveaway

you're going to have to use to get people to sign off on your mailing list ideal, where people can

see the value you bring to the table.

They only need to take a look at a content you share, as well as a crucial information to get from

your premium content, the seediest premium content.

And they see what you're about, which you have to offer and what it why is such a good idea to some

of your menu?

Unfortunately, since I don't work out that way, even if you have the very best blog posts and articles

on your Web site, people still need a post to your mailing list.

This is a where incentives comes in.

You're going to offer free, high quality premium content, but you're going to repackage it in a way

that people would appreciate.

Maybe you put it in a book, maybe you come up with some sort of a cheat sheet or research ship, or

perhaps you can just strip it all down into a booklet or even convert it into a software form.

Whatever the case may be, these premium free giveaway content is going to act as an incentive for people

to draw your mailing list to get a copy of whatever it is you are giving away for free in exchange for

their email.

I call this on as bribe.

You are bringing people to sign up to your list.

Normally they wouldn't.

Only a few people would take the time and bother to sign up for your release.

Regardless of how awesome your blog posts on articles are, there are just surreality.

Find out what you use as an incentive.

I hope you can see the logic behind the giving away freebies so people can sign up for your mailing

list.

People need a push.

People need some sort of natural sweetener to get a deal going.

They need something to get them off the fence and onto your mailing list.

Now, the next step is to figure out what kind of incentive to give away so people would join your manatee's.

The good news is you don't have to start from scratch.

You don't have to take a while to guess.

You don't have to take shots in the dark.

When you pay attention to your top performing original content, you should have all the information

you need to come up with a compelling incentive.

For example, if you run a gardening blog and you notice a lot of people click on share, otherwise

engaged with your content on tomatoes is probably a good idea to come up with a free giveaway book on

how to build your own inexpensive tomato greenhouse.

Do you see how this works?

Pay attention to your best performing original content.

Look at a question, the answer and then at a question to fail to answer.

This way you can use your Povero content as a launching area for your incentive content.

You let your readers know that if they need more information and they will, because the content that

they are enjoying missing certain items, they will click on this link.

That link, of course, is your squidge page, the advertising or giveaway.

And the list of the reasons why people want to download that giveaway is pretty straightforward.

You just get offering premium content that you offer.

Freely available content is already planning to.

They are pointing to that content because they don't contain the material.

They do a good job building credibility and authority.

They do a great job of adding value to the lives of your reader.

But it's also obvious that there are certain parts that are missing for those natural materials they

have to sign up.

It's absolutely free.

It doesn't cost them a dime.

But they need to add to your mailing list.

This is how you set how your menotti's it has to be closely tied into your premium content coming up

with incentives or freebies that look like they came out of left field because they're unrelated to

whatever it is you're currently doing is not a good idea.

Chances are quite good that you're going to fail when you come up with incentive content that is directly

related to the materials you have already.

Sharoni, you create a feeling of value.

That's also a feeling of exclusivity.

Exclusive party after people have senior content, they have become aware of what you are and what your

brand is about, you let them in on a special premium.

This is a special deal that other people who hasn't assessed that your brand have no idea about your

position or your original content to push your men in these first to play out the value of your incentive

content.

Your first have to promote the value of the mailing list.

I know this sounds counterintuitive, but if you think about it, it makes all the sense in the world

because in reality is a mailing list they are signing for.

The freebies that you're giving away is just a bribe, is intended to get people to enter their email

address and nothing more if you are to use all your original content to play on the fact that people

can get additional content, don't be surprised if people sign on to your list and quickly unsubscribe

because they really don't care about you.

Or at least again, if you're walking a tightrope here.

On the one hand, you want people to get excited about a free meal you're giving away for free in exchange

for their email address.

On the other hand, you want people to see the value you would get by being members of your mailing

list.

This is how you should play all your original content should push your mail is first and nothing that

you should not tie into an incentive.

But your original content should highlight the fact that when people designing your mailing list, they

will continue to get valuable information.

This is a key because when you use our tried and proven content to push mailing list membership, people

are less likely to draw on your list and immediately unsubscribe.

They are aware of the value that the least can possibly bring to their lives use and they are the premium

content that's part of the membership.

Other word is an ad is not a main focus of the lease.

Keep the list separated from Premio you use to get people to sign up to your lease.

I hope this is a clear because you want to play at least first, but it must be obvious that you are

using the premium content, whether it's a free ebook booklet or chargesheet, some sort of prerecording,

the widow or something else as a means to get people to make a decision.

That's the bottom line.

You want an incentive to push people to make a decision to drop your list, but all your original content

and your website by extension, sort of push the reader to see the value of being at least a member.

A lot of social media marketers completely blow this this thing that is all about marketing the incentive.

Well, to continue the example I read earlier, that happens often.

You get people to start with release.

Angus Chen for Grindhouse Guy.

That's right.

Nothing.

Why you play up the value of the Grindhouse guide to such an extent that people are clueless as to what

other value is able to get from the mailing list.

Indeed, don't be surprised if people start reporting as spent.

If you start sending them updates, you are so focused on getting the free book that updates from your

memories completely took them by surprise.

This happens all the time because all the messaging on your blog or website, you cannot afford to play

the game this time.

You work hard to pull all these social media traffic to your site.

You spend a tremendous amount of time, effort and resources to build a solid brand.

Unfortunately, you're dropping the ball.

If your market your your mailing list this way, you must sell the list first.

But an incentive must be used to push people to make a decision that's a proper order of priority.

Any else anything else will fill your screens page for maximize social appeal.

As I mentioned earlier, you should use our content to push your mailing list.

You should use your accountant to sell your script page.

But this doesn't mean that you can get away with Ballay design a script page.

This is not going to cut it.

Your script page must be well-designed after all the page A needs recruiting page.

When people get on this page, you have to make the case as to why it is through trials and not just

for the InSitu, why the incentive takes a big chunk of the real estate of a script page.

You should be clear about the fact that people are signing up to your list with their you have to make

your case.

Why should the people bother with your updates?

Why should the people stay on your mailing list?

What kind of value would they get?

Remember, people are always asking what's in there for me?

Your squid's page must answer all the question effectively, clearly and powerfully.

Your script page must be well-designed enough to be able to make that connection.

Well, on the same time, it must be easy to market on social media.

Maybe you should have a graph on your faith that can be easily posted on Pinterest.

Maybe you should have a video on your.

Free trade, they can easily be shared on YouTube.

There are many ways you can go with this was crucial.

Is that your scripts page must be social media ready at the same time.

You should also do a good job recruiting people set out to write confirmation page when people are to

you, or at least Sanctum and make them feel welcome.

You will also to close them in regarding the content they should expect to see, made them feel that

they just did the right thing, made them feel that they just.

So the major problem, not only do they get access to the digital freebie you're giving away, but they

are also going to be receiving valuable information regarding a particular topic they have a problem

with.

This is how you sell this list.

Simply hyping up and over promoting the premium is not going to help you convert a social media traffic

into cash that is just not going to happen.

You have to sell the lease.

You have to build trust in the least.