All language subtitles for 11. Fine Tune Your Payload Content

And as I have mentioned previously, you can come up with your own very own company based primarily

on the social signals of the notch supporting materials you're creating.

Put simply, when you are going through your research, you will keep coming across certain pieces of

content, which I guess a lot of engagement on social media are the subject indicators.

You need to understand that you are looking at a high quality, high demand content and that one you

can come up with your very own version of that content.

You can use it as a template, so to speak.

And our approach will be to adjust to the curation.

First, you just take all the high quality Suryani content with a great social signal and put them out

of publish on your social media accounts.

You run this curation company for several week.

Soon enough you will see a pattern.

Eventually you will see that very some of those material got a lot more engagement than others at that

point.

You can then come out with your very own words.

And personally, I pick my own content using both methods.

If I'm in a hurry to get people to sample my mailing list, I do the first Masser.

But if I'm unsure about a niche Demoustier trying to feel my way around in terms of understanding my

audience, I will speak to that second, unless there is really no one right answer, I really all depends

on your situation.

The great thing about the second semester is that you're picking out your original content strategy

based on what actually works in terms of your social media account.

You have to understand that even though high quality third party content may have a lot of objective

social signals, those signals may have been generated in different contexts.

Maybe the original publisher was doing something that you might not be doing.

Do you see how this works?

You can definitely do the first MassArt if you're in a hurry, but if you have some time to spare,

you might want to try the second the method, do curation first and let it run and then pay attention

to your statistics.

You should be able to see a pattern.

Is that based on my experience, content then tend to do well, often fall within a narrow range of

seems.

If I use some of my campaign, almost all the content and got a lot of love from the Internet will focus

on one question.

That is how focused your audience needs.

Maybe you should pay attention to the following.

Look at the engagement of content and the click through.

A lot of social media marketers dropped the ball.

At this point, they think that is all about engagement.

I'm telling you, regardless of how many likes, shares, content, comments, a piece of content,

I guess if people don't click through those account and the second engagement signal and now worse much

remember at the end of the day, you want traffic.

That's the whole reason why you're doing this in the first place.

Getting caught up in how many shares, likes or comments you get is not going to do you any good.

You have to always pay attention to clickthrough.

There has to be some sort of ratio between total engagement and clickthrough.

The higher the ratio of the click through, the more attention you should devote to a piece of content

study high click through and high engagement content closely.

Now that you have identified a curated content that perform well, the next step is to analyze them

with a fine tooth.

The comp, as yourself will prompt are people interested in when they read this piece of content.

How are these pieces of content the position were presented?

Do they use some sort of emotional how long do they use a subheading to ask questions to attract a person

all along?

Or do they just lay out the information that center pay attention to Cosmati issues?

People do judge a book by its cover and blog posts and articles are no different.

All of these materials formatted.

Do they have a big picture?

Do they have a hide or picture?

Do the use of diagrams?

What are they?

What are they doing exactly?

Once you answer all these questions and you are comfortable with the answer you go to, the next step

is to create your own content, the specification sheet.

This is going to be your template and make sure that you're not just basing it on one successful piece

of content that Sirpa content might be a fluke.

The company behind that might just got gotten lucky.

And for some reason that piece of content went viral.

That's not going to help you.

You need a base or content on the success of many different pieces of security.

To count it this way, you can be more confident of the fact that even if you barely comply with all

the specification, you should at least get some decent and positive results.

User information about a.

Play payload content, now that you have gotten your company together, you need to create your own

high quality, high engagement, original content, this content is going to be used to sell people

on your milanes when they read this content.

You are they are supposed to get excited about the Droney or Milanes.

This is the content that is most likely to be credible and most likely to be shared.

Are you excited?

Well, don't get too excited.

A lot of people jump in with both feet and they are not somewhat substate Katie subliterate sabotaging

themselves because of payload content that they create.

Looks like an advertisement that's obvious spent.

Nobody is going to trust you with that.

You're obviously trying to pull tricks and play games.

That's not going to work.

Instead, the content must be informative.

Syncopate as an infomercial.

If you're selling something that much is obvious, but people have to work away with a solid value.

You have to walk that tightrope disgusting line between shoving stuff down people's throats and providing

a sliding of value without asking for anything.

In return, you have to come up with a decent compromise between the two.

The bottom line is, whatever you do, the content that you produce must be valuable.

It must add value to the lives of people reading your material.

That's how you build a credibility.

That's how you get people to get excited about your mailing list.

Remember, your list is supposed to add a value to their lives is going to be very hard to give the

impression when the content that you just share is worth less.

I hope you can see this.

I will see you in the next lecture.