All language subtitles for 002 Facebook Advertising options, Ad nish_en

Now, some Facebook advertising options, perhaps the best part about Facebook is the specificity with

which you can target your ideal customer.

You can choose to target people based on their demographic device, age interests and the load of other

characteristics.

That's a wildly valuable benefit for any marketer.

After all, we marketers take tons of time creating customer avatars and target market portfolios.

But Facebook actually allows you to put those things into action.

The first thing you'll get to choose when creating a Facebook ad campaign is the goal of your campaign.

If you want to drive traffic to your website, drive conversions, promote your Facebook page, get

engagement on your posts or something else, just like the one you want.

Then you'll also get to choose your audience based on their location, age, gender, language, interests,

behaviors and connections.

Finally, you'll be able to select the devices you want to target and where you want your ads to show

up.

Facebook recommends using auto ad placement, but if you disagree, you can just as easily decide where

you want your ads to go and what device you want them to target.

Be aware, desktop is always more expensive than mobile.

So if you are able to target mobile, that might be really good.

And in some industries I would even argue that desktop conversions better, even though it's more expensive,

although even that trend is slowly going towards mobile.

Now, many social media platforms will make all these decisions for you, but Facebook puts you in the

driver's seat because they know you'll likely do the best job of finding your ideal customer.

You, after all, know your target market and your one key fan is described in the last videos better.

One to make the most of Facebook's marketing features.

Here's a quick rundown on how to dominate Facebook marketing.

Understanding Facebook look like audiences is going to be one of the most important parts.

And that's what happens when you find the perfect audience to target.

Finding your perfect advertising audience can take quite some time.

So naturally, you want to make the most of it.

Fortunately, when you find your perfect audience, you can leverage it.

Facebook allows you to create lookalike audiences.

Basically, these are audiences that mimic the characteristics of one of your current audience.

That means that if you have an audience that is performing remarkably, for instance, your clients,

you can create a similar audience that should also perform well.

Advertisers everywhere flocked to this feature because it's streamline the process of finding and expanding

your target market.

Now, another integration that definitely is important to understand is the Instagram integration.

Did you know that when you create an ad on Facebook, you can also run that ad on Instagram by clicking

a single button?

That's right.

That's all it takes.

You can simply click the Instagram ad placement button and select feat stories or both.

If your ad is highly visual and your target market is younger people than you might want to consider

using this automatic integration, it will expand your reach with no extra work.

Now, very important is also to understand Facebook live.

People love Facebook life.

They don't quite love it like they love their families.

But it's close.

For a while now, marketers have stood in awe of the power of video marketing.

At least they did until a live video came on the scene.

There's just something about live video that makes it nicer and more appealing.

Maybe it's the chance that people will mess up.

Maybe it's the honesty, the transparency.

Maybe it just makes us feel a bit more connected.

Whatever the reasons, the fact is the same people enjoy life video far more than they do traditional

videos.

That's particularly true on Facebook.

Users spend three times longer watching live videos than they do pre-recorded videos.

In other words, life video might be well worth your marketing time and money on Facebook.

It quickly engages people and they watch it for longer than alternative video content.

And since it's still early in its development life, video isn't crowded yet.

And that was it on Facebook.

If not, you have to set everything up, giving you context and hopefully you will be able to proceed

from here.

Let's go to the next social platform.