All language subtitles for 001 History, Context, and content marketing_en
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We're finally coming to the end of this category.
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I'm really excited that you're still here with us and now we're going to be covering Quora the last
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one.
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I'll give you a short history before I go into the context and explain how to use Quora to quick history.
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This is another Silicon Valley based startup to former Facebook employees created in 2009 and made it
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public in 2010.
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They thought that Q&A was one of the great formats of the Internet, but up to that point, no one had
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built a solid platform for it.
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It turned out that they were right with a comparatively low 80 million dollars in funding, they built
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up to over one hundred and ninety million users in eight years.
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By 2020, Quora had three hundred million monthly active users.
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Users can ask questions, and if they're popular, users can ask them.
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Users can also upload answers to make sure that quality answers show up first.
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People have built entire platforms from answering questions on Quora, and some answers boasts more
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than one million views.
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The startup just implemented advertisements in the middle of twenty sixteen, drawing the eyes of marketers
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all around the digital globe.
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So now for some context, this platform centers around one thing questions.
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You can get the most out of it by providing quality answers to popular questions that users have asked
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lots of times.
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Thanks to the voting system, quality answers make it to the top, and they usually stay there for a
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long time.
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Try to give answers that will still be valid in a year or two or even five.
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Some of the most popular Quora answers came from years ago.
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You can double your benefit from Quora if you use it to come up with content.
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For example, you can write a blog post that gives a very detailed answer to a popular question.
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Not only will you have a great blog post then, but you'll also be able to republish it as the answer
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to that question.
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This will also help you build a reputation as an expert on your topic.
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If someone likes an answer that they read from you, they'll often browse through the other answers
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that you've given.
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That's kind of how it happened with us.
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Once they started hitting more than a million views on Quora, you just started noticing that people
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went through all my old questions and were operating there as well.
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So even though I'm not doing that much on Quora nowadays, I'm still getting tens of thousands or sometimes
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hundreds of thousands of views a month.
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So how does the Quora and content marketing work?
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Quora is a great place for establishing yourself as an expert on a certain topic.
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And that can happen in two different ways.
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It can happen on Quora or off Quora.
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Either way, the question and answer platform helps how you ask, does it help?
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Well, first you can answer your target market questions.
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Imagine, for instance, that you're a digital market.
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You want to start establishing yourself as an expert in the digital world.
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You can go to Quora and answer questions.
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Then if you answer is remarkable, people will upload it, making it a winner in the Quora SEO system.
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But in case that's not good enough, you can also use Quora to find topics for your own blog.
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After all, your audience has a lot of questions and finding out what those questions are can be seriously
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tedious.
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Fortunately, Quora makes that easy.
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Simply go to Quora and type in your niche.
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Browse through the questions people are asking.
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Then all you have to do is take those same questions and create your own website content around them.
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It's an easy way to come up with content topics that your audience is interested in digesting.
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So I definitely encourage you to check out Quora if you are writing a blog and make sure that the questions
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that you're looking for are also popular.
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That way you'll have better probability that the content that you're writing will go viral.
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Hopefully that helps.
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And I'll see you in the next video where we will be closing of this entire section on social media marketing.
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Really excited.
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You are here with me.
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See you in the next video.
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