Original subtitles

We're finally coming to the end of this category.

I'm really excited that you're still here with us and now we're going to be covering Quora the last

one.

I'll give you a short history before I go into the context and explain how to use Quora to quick history.

This is another Silicon Valley based startup to former Facebook employees created in 2009 and made it

public in 2010.

They thought that Q&A was one of the great formats of the Internet, but up to that point, no one had

built a solid platform for it.

It turned out that they were right with a comparatively low 80 million dollars in funding, they built

up to over one hundred and ninety million users in eight years.

By 2020, Quora had three hundred million monthly active users.

Users can ask questions, and if they're popular, users can ask them.

Users can also upload answers to make sure that quality answers show up first.

People have built entire platforms from answering questions on Quora, and some answers boasts more

than one million views.

The startup just implemented advertisements in the middle of twenty sixteen, drawing the eyes of marketers

all around the digital globe.

So now for some context, this platform centers around one thing questions.

You can get the most out of it by providing quality answers to popular questions that users have asked

lots of times.

Thanks to the voting system, quality answers make it to the top, and they usually stay there for a

long time.

Try to give answers that will still be valid in a year or two or even five.

Some of the most popular Quora answers came from years ago.

You can double your benefit from Quora if you use it to come up with content.

For example, you can write a blog post that gives a very detailed answer to a popular question.

Not only will you have a great blog post then, but you'll also be able to republish it as the answer

to that question.

This will also help you build a reputation as an expert on your topic.

If someone likes an answer that they read from you, they'll often browse through the other answers

that you've given.

That's kind of how it happened with us.

Once they started hitting more than a million views on Quora, you just started noticing that people

went through all my old questions and were operating there as well.

So even though I'm not doing that much on Quora nowadays, I'm still getting tens of thousands or sometimes

hundreds of thousands of views a month.

So how does the Quora and content marketing work?

Quora is a great place for establishing yourself as an expert on a certain topic.

And that can happen in two different ways.

It can happen on Quora or off Quora.

Either way, the question and answer platform helps how you ask, does it help?

Well, first you can answer your target market questions.

Imagine, for instance, that you're a digital market.

You want to start establishing yourself as an expert in the digital world.

You can go to Quora and answer questions.

Then if you answer is remarkable, people will upload it, making it a winner in the Quora SEO system.

But in case that's not good enough, you can also use Quora to find topics for your own blog.

After all, your audience has a lot of questions and finding out what those questions are can be seriously

tedious.

Fortunately, Quora makes that easy.

Simply go to Quora and type in your niche.

Browse through the questions people are asking.

Then all you have to do is take those same questions and create your own website content around them.

It's an easy way to come up with content topics that your audience is interested in digesting.

So I definitely encourage you to check out Quora if you are writing a blog and make sure that the questions

that you're looking for are also popular.

That way you'll have better probability that the content that you're writing will go viral.

Hopefully that helps.

And I'll see you in the next video where we will be closing of this entire section on social media marketing.

Really excited.

You are here with me.

See you in the next video.