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OK, so the first step in writing a blog would be the research process for this blog.
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I'm still writing about comedians and how they do their marketing.
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And the comedian I've chosen to write about this time is Amy Schumer.
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And so I'm just in Google search or any search engine you like to use.
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I'll open like a couple of times.
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Seem like six times.
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Amy owned content marketing.
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And she's endorsing a brand.
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So these are all marketing stuff.
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And so I'll just open them and so that I can go through them.
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And check out what could be used for my.
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Or my blog post, this one.
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It's good to.
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So after you've found some articles or content that could help with writing your blog, then just go
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through it and see what you could use.
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And like for this one, you can see that they're doing some marketing for the the on.
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Just do your research first.
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It takes like a couple of minutes to do research.
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And then this is how you get started with WordPress.
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So you've got to open it first.
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Log in.
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And then you go to post and new.
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Here would be your title, and this is the body, so you just start typing your ball here.
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So minds about Chuma of content marketing.
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So you just type here.
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And I would suggest to just type it, type the whole body, and then later on after you're done, then
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you add the pictures and then you format it.
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And I'll go over those steps after I've completed the blog and always try to save dropped as often as
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you can just in case, because you don't want to lose your work when you're writing a blog.
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There are three parts for our blog.
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The length will be around two thousand words.
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And so we'll have the introduction, the body and the conclusion.
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Usually my introductions are like three hundred to 500 words and then the body is longer like a thousand
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five hundred words.
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And then the conclusion is like two hundred to three hundred words.
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So if you take a look at my blog here.
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So yeah.
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So this one's about Amy Schumer and I'll introduce like who she is, what she's known for.
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Here is more about what this blog is about, which is marketing in the world of comedy.
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Let's just take a look again.
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So I start off really General, for the introduction and then I get more specific about the idea of
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the blog.
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And then this one's about marketing.
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So in my research, I dug out some articles about Amy Schumer and what she's done in terms of strategies.
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And I found one about her being a really good content marketer.
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So I just put in the points, you know, anything that supports your arguments or supports what you're
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writing about collaborating with YouTube stars.
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So this is all anybody anything that supports your introduction will go in the body.
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And then I didn't put a conclusion yet.
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It should come here.
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The conclusion, two hundred three hundred words like basically summarizes the introduction and the
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body.
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Whatever I wrote in the introduction and some ideas from the body, I can restate that in the conclusion
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it's ready to go.
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The last part would be to check it and to do so after you're done doing all this, all the whole blog,
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just check the format, check the spelling.
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I used primarily to check the spelling, so just check it.
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Punctuation
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came with Utzon's, so just check the grammar and spelling all the content on this.
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Yeah, check the grammar, check everything.
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OK, and then after you finish checking,
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the next step would be the layout.
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Just make sure that this one is set to no sidebar.
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Also for the categories.
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This one is about marketing.
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So I picked marketing.
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And then we will also look at the formatting of the headings for main ideas or main topics.
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I like to use heading to and I like to change the color to our color, which is being 1993, and then
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for the subtopic I use heading three.
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So here you can change it and it's just black.
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And then so this is hitting three and then this is a main topic.
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So hitting two and change the color to our color.
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Be ninety nine P should be hitting three and I don't want to use caps name
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and then this should be hitting two and our color this one as well.
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OK, this one just leave it as it is.
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OK then after you've checked the formatting we can insert pictures of you need to put some media so
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that it's not just one hundred percent text.
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So it's easier on the eyes of the readers.
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And usually we have a featured image which is here and that will go on the front of the blog as well
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as all the linked reviews.
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And basically, I think this blog has quite a lot of YouTube videos, two or three.
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So it's not so boring.
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It's not just text and maybe we can put one on and maybe one somewhere in the beginning.
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Let's see.
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Maybe one about being authentic.
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So let's and for pictures, I use tech schools and Google just make sure it's royalty free.
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So, for example, I type in Amy Schumer, I go to images, I go to Tool's Usage Rights, Creative Commons,
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and then I see what I can use here.
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These are all you're able to use all of these.
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So for the featured image, it's going to be at the front.
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So you have to choose a nice picture.
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Let's see.
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Let's say we go with this one and then just just save it.
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And then I wanted to find a picture about being authentic.
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So we'll use pixels because I want to put it here, like being her true, authentic self.
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Maybe I can put a picture somewhere here or like yourselves
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or maybe put a picture here about her using the Peabody Award, like this one.
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Here we go to see it.
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So after you found your pictures, there's a couple more steps we need to resize them and optimize.
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So now I'll show you how to resize them.
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I use Photoshop, which is like Photoshop.
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You could use Photoshop if you want.
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And so I just open these two pictures that I'm going to use.
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I'm going to use this one for the featured image and the shape that WordPress likes to use for featured
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images, quite squarish.
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So I'm going to crop it.
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Let's just say something like that press enter.
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OK, then you want to export as J bag or featured images, let's make it around six hundred and quality
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one hundred percent and save.
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And then if it's just a normal picture within the body of the blog, we can export as JPEG as well.
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The size can be around four hundred.
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Five hundred.
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That's fine.
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And the quality can be 70 percent safe.
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So after you resize them, the next step would be to optimize them.
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So we try to make it as small as possible so that the website loads really fast.
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So just drag it and drop it.
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Download, download, even you go back here and you add the media.
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I've already ed and.
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Just inserts it and so featured image, you put it in from here.
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OK, so after you've put in the pictures, just quickly, Chuck, everything looks in order.
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Click preview, make sure there's no extra spacing or a font size is too big or too picture looks good.
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Not sure why this looks different.
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So getting to four main topics I like to use, heading to and then for the subtopic I use, heading
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three and the main topic, I like to use our colour, which is being 1999.
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Let's take a look again.
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OK, that looks fine.
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Perhaps could put a line, break your neck too close,
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that looks good, looks good.
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Everything looks good for the YouTube links.
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If you just put it in here and press enter, it will embed itself and people can play it within the
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blog so they don't have to leave.
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And then or a quote, block like this, how you do it is
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say you want this to be a quote block.
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You just press this.
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So it looks like that.
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So it looks bigger and it stands out.
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Everything looks good.
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Check once more for the categories.
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It's marketing.
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It's more than one category.
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I would suggest to click on maximum two and then there's one no sidebar.
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And for the others, just leave the scene.
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And then here is where you insert your image and always remember to insert the community at the end.
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And then we get to the last part here.
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So I've decided to name it.
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Amy Schumer is a hilarious marketing guru and the title goes at the top here, and this would be like
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a linked preview.
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So here is what shows up here.
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So I could put a guide to marketing in the entertainment industry.
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And then in the meta description, this is what shows up here.
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I just choose a paragraph that summarizes what this blog is about and just pasted here.
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It doesn't doesn't show the whole thing.
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So here you see dot, dot, dot, and that's fine.
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And then that's about it.
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