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These are the user uploaded subtitles that are being translated: 1 00:00:00,540 --> 00:00:04,000 This course is all about pay per click on these varying platforms. 2 00:00:04,080 --> 00:00:08,280 So just like all the platforms Google offers an add option as well. 3 00:00:08,490 --> 00:00:15,680 Create an ad where even if you don't have a local brick and mortar business here this google my business 4 00:00:15,680 --> 00:00:21,670 listing just simply go to adds dot google dot com sign in your Gmail email address. 5 00:00:21,740 --> 00:00:28,490 Again just start an account like any add account input your payment settings contact information billing 6 00:00:28,490 --> 00:00:31,540 address then you'll be ready to create an ad. 7 00:00:31,660 --> 00:00:37,100 So with Google AdWords you're creating keyword search based ads for your business. 8 00:00:37,100 --> 00:00:43,580 These are going to be those ads that appear at the top of Google results for the keywords people input. 9 00:00:43,610 --> 00:00:51,140 So again sign into your business Gmail account you're on your campaign's dashboard quick campaigns click 10 00:00:51,140 --> 00:01:00,270 the plus sign to create a new campaign and then you'll have these options search network. 11 00:01:00,300 --> 00:01:05,270 Do you want your ad to appear at the top of search results for X keyword. 12 00:01:05,280 --> 00:01:11,940 So when someone types in social media marketing I want course envy dot com to appear there for my relevant 13 00:01:12,450 --> 00:01:17,020 social media marketing course display network. 14 00:01:17,020 --> 00:01:20,530 This is for ads you want to display across the Internet. 15 00:01:20,530 --> 00:01:27,310 So if someone has a Google Ad Sense ad on their Web site since you're running a Google AdWords campaign 16 00:01:27,820 --> 00:01:30,310 your ad could display on their Web site. 17 00:01:30,310 --> 00:01:35,330 Google decides which sites are relevant according to people's search history. 18 00:01:35,350 --> 00:01:43,360 So for example when you search for an item on Amazon notice you see it in banners later as you're browsing 19 00:01:43,360 --> 00:01:44,490 the internet right. 20 00:01:44,500 --> 00:01:50,880 That's a display network ad via these ads since banner ads that people have on their Web sites. 21 00:01:50,950 --> 00:01:56,950 They're making money from ads since but those ads are coming from these AdWords ads. 22 00:01:56,950 --> 00:02:04,260 So people who make banner ads basic search ad so the next option is Google Shopping. 23 00:02:04,360 --> 00:02:07,600 Do you have a product such as that Shopify store. 24 00:02:07,810 --> 00:02:13,930 You can upload your product feed or link it to display your products at the top of the Google Shopping 25 00:02:13,930 --> 00:02:14,470 feed. 26 00:02:14,470 --> 00:02:21,560 When people input relevant keywords or video reach and engage viewers on YouTube. 27 00:02:21,640 --> 00:02:26,920 So you've all seen those YouTube video ads the short little intro ad with a skip option or the complete 28 00:02:26,920 --> 00:02:31,740 takeover ad that everybody has to watch the full 30 second duration. 29 00:02:31,780 --> 00:02:36,860 Then there's the app option driving app installs across all the Google networks. 30 00:02:36,880 --> 00:02:38,980 So if you have an app this is a great option. 31 00:02:39,310 --> 00:02:44,860 So we're going to do the basic we want to rank in those top two to three ads you see when you search 32 00:02:44,890 --> 00:02:46,030 in Google search. 33 00:02:46,210 --> 00:02:53,320 So you input the keyword and as you can see look at this entire above the fold ad ad ad ad. 34 00:02:53,350 --> 00:02:57,130 So these are all search network ads. 35 00:02:57,130 --> 00:03:01,780 So the creator of this ad use the keyword social media marketing. 36 00:03:01,810 --> 00:03:05,540 They're targeting people who search social media marketing. 37 00:03:05,590 --> 00:03:08,520 So let's do this quickly I'll show you a search network right. 38 00:03:08,800 --> 00:03:10,870 So what's your goal for me. 39 00:03:10,870 --> 00:03:17,350 I'm just trying to build my pixels on my various pixels Pinterest Facebook Twitter so I can reach market 40 00:03:17,350 --> 00:03:18,390 to that traffic. 41 00:03:18,490 --> 00:03:24,010 So I just want to drive people to my Web site you know input my your l could continue. 42 00:03:24,010 --> 00:03:25,580 I want to name my campaign. 43 00:03:25,630 --> 00:03:30,490 So I want to name it something relevant to the keywords or demographic I'm targeting. 44 00:03:30,490 --> 00:03:36,250 So for this one I know we'll be targeting social media marketing and men aged 13 to 40. 45 00:03:36,250 --> 00:03:38,650 So where do I want my search ad to display. 46 00:03:38,650 --> 00:03:40,690 Obviously within the Google search network. 47 00:03:40,990 --> 00:03:43,200 So when someone searches it will appear here. 48 00:03:43,900 --> 00:03:49,810 So the display network option this is just expanding our reach to those Web sites that have that ad 49 00:03:49,810 --> 00:03:51,260 sense banner. 50 00:03:51,340 --> 00:03:55,770 So it's not only visual banners but these basic search ads as well. 51 00:03:55,870 --> 00:04:00,780 Personally I see better results from just using the search network. 52 00:04:01,470 --> 00:04:03,480 I don't get the best click through rates. 53 00:04:03,480 --> 00:04:09,810 When people see my ad in a banner on a random site when people are searching they're looking for something 54 00:04:09,810 --> 00:04:10,410 specific. 55 00:04:10,410 --> 00:04:10,680 Right. 56 00:04:11,430 --> 00:04:12,630 So I'll just unseal like that 57 00:04:15,650 --> 00:04:16,950 scroll down. 58 00:04:17,180 --> 00:04:19,550 We can get specific on countries and territories. 59 00:04:19,550 --> 00:04:22,760 I'll just do basic United States English. 60 00:04:22,760 --> 00:04:25,840 Then what's my bidding strategy. 61 00:04:26,060 --> 00:04:28,200 I'll use the recommended. 62 00:04:28,250 --> 00:04:30,940 Our goal is to get people to click and go to our Web site. 63 00:04:30,940 --> 00:04:31,810 Right. 64 00:04:31,820 --> 00:04:35,060 So maximize conversions daily budget. 65 00:04:35,060 --> 00:04:38,300 I like to split test at least five ads for that. 66 00:04:38,300 --> 00:04:40,320 Twenty to twenty five dollars per day. 67 00:04:40,400 --> 00:04:45,990 So either input four or five dollars from my daily budget per campaign start date in date. 68 00:04:46,000 --> 00:04:47,300 We'll just let it run. 69 00:04:47,450 --> 00:04:50,830 We can add extensions if we want such as our phone number. 70 00:04:50,870 --> 00:04:51,740 That's fine. 71 00:04:51,740 --> 00:04:53,060 Save and Continue. 72 00:04:53,060 --> 00:04:54,980 Next is our AD Group. 73 00:04:54,980 --> 00:04:59,020 So at the ad group level is where we're inputting these keywords. 74 00:04:59,150 --> 00:05:04,190 So in this first one I'll name it as M M because I'm targeting social media market. 75 00:05:04,280 --> 00:05:06,190 They're just from them crawling my Web site. 76 00:05:06,230 --> 00:05:08,090 They gave me some keyword suggestions. 77 00:05:08,180 --> 00:05:13,690 Facebook advertising twelve thousand search volume digital marketing course. 78 00:05:13,750 --> 00:05:21,160 One thousand nine hundred search volume we can add these and then test and see what gets clicks. 79 00:05:21,160 --> 00:05:27,160 So if people search that term and then click my ad I'll know I want to create an ad around that keyword 80 00:05:27,160 --> 00:05:35,990 in the future let's start very narrow down social media marketing just the keyword alone is a broad 81 00:05:35,990 --> 00:05:39,920 match the keyword with quotes around it will be a phrase match. 82 00:05:39,980 --> 00:05:45,800 So a phrase match means if someone inputs the best social media marketing that's a phrase match because 83 00:05:45,800 --> 00:05:52,550 the phrase is still in that long tail keyword if I put brackets around social media marketing. 84 00:05:52,550 --> 00:05:54,130 That would be an exact match. 85 00:05:54,140 --> 00:06:00,710 I only want Google to target people who input social media marketing into the search bar. 86 00:06:00,710 --> 00:06:06,980 So depending on what type of product or service you're selling you may find that your best click through 87 00:06:06,980 --> 00:06:13,540 rate is for your exact search phrase or your exact brand that's when you want to use those exact matches 88 00:06:14,260 --> 00:06:20,410 but for the most part in the beginning on a start broad and see what other keyword people are inputting 89 00:06:20,740 --> 00:06:23,340 and then learn from that and build ads off of that. 90 00:06:23,680 --> 00:06:29,130 So we can split tests right away if we want add another ad group and split test other keywords. 91 00:06:29,140 --> 00:06:29,430 Right. 92 00:06:30,070 --> 00:06:39,080 But let's just start with one ad group saving continue our at the third level create ads new ad I'll 93 00:06:39,170 --> 00:06:45,730 put my final year l that's where I want people to click in land headline 1 headline 2. 94 00:06:45,760 --> 00:06:47,290 So as you can see it appears right here 95 00:06:50,240 --> 00:06:52,790 Social Media Marketing Mastery course. 96 00:06:52,790 --> 00:06:54,530 Next we input our ad description 97 00:06:58,580 --> 00:07:03,590 so obviously try to use all 80 characters and include a call to action. 98 00:07:03,710 --> 00:07:10,070 So something even as simple as this an action word join and then giving them the price you might get 99 00:07:10,070 --> 00:07:11,430 a really high bounce rate. 100 00:07:11,450 --> 00:07:16,670 If you don't give them the price they land on your page and see the product is a thousand dollars if 101 00:07:16,900 --> 00:07:18,250 you give them the price upfront. 102 00:07:18,430 --> 00:07:25,240 Yes you may be lowering your total clicks but those clicks will be knowing of the price and more app 103 00:07:25,240 --> 00:07:25,770 to purchase. 104 00:07:25,780 --> 00:07:28,240 Once they're in so we scroll down. 105 00:07:28,240 --> 00:07:31,390 Obviously I wouldn't just want them to go to a generic home page. 106 00:07:31,390 --> 00:07:32,940 I want to send them to a landing page. 107 00:07:32,980 --> 00:07:37,800 That is a sales funnel that will lead them through sales copy describing my course. 108 00:07:37,840 --> 00:07:42,350 Case studies the benefits of my course an option to buy it. 109 00:07:42,430 --> 00:07:47,950 More info about the course how the courses on sale and then a final option. 110 00:07:47,980 --> 00:07:48,970 Join now. 111 00:07:49,030 --> 00:07:49,960 So we scroll down. 112 00:07:49,960 --> 00:07:51,070 We're done here. 113 00:07:53,490 --> 00:07:57,360 Again I want to split test this at least five times. 114 00:07:57,380 --> 00:08:04,820 I want five variations to see maybe this ad copy isn't resonating with people who search that keyword. 115 00:08:04,850 --> 00:08:06,420 Social media marketing. 116 00:08:06,650 --> 00:08:13,280 Try five variations of this ad but let's just start with this one and click save and continue. 117 00:08:13,280 --> 00:08:13,480 All right. 118 00:08:13,490 --> 00:08:16,010 So as you can see we're in all campaigns. 119 00:08:16,250 --> 00:08:22,410 And one thing I just noticed forgot to do my target demographic 13 to 40 and men. 120 00:08:23,300 --> 00:08:23,970 But that's fine. 121 00:08:24,510 --> 00:08:26,060 So we're back at Al campaigns. 122 00:08:26,070 --> 00:08:28,180 Let's click that campaign. 123 00:08:28,170 --> 00:08:29,950 Now you can see we're selected. 124 00:08:29,970 --> 00:08:32,870 We'll click demographics because that's what we're changing. 125 00:08:32,970 --> 00:08:37,770 Click more exclusions edit this. 126 00:08:37,770 --> 00:08:40,380 So what demographic did I want to exclude. 127 00:08:40,380 --> 00:08:44,550 I know men between 30 and 40 do best for my course. 128 00:08:44,550 --> 00:08:50,160 So we want to exclude female unknown in anyone over 40 129 00:08:52,980 --> 00:08:55,520 and then we could save. 130 00:08:55,540 --> 00:09:00,940 So now back on the demographics tab for this ad as you can see we're only targeting that age 131 00:09:03,700 --> 00:09:05,470 and the gender of male. 132 00:09:05,890 --> 00:09:11,460 So go back to all campaigns and we'll start to watch this ad to see how it performs. 133 00:09:11,530 --> 00:09:13,210 We can see our campaign. 134 00:09:13,210 --> 00:09:22,120 We can see the impressions interactions or the clicks and then the click rate and we can look at it 135 00:09:22,120 --> 00:09:26,710 at each level overview level at the ad group level. 136 00:09:26,710 --> 00:09:31,380 So maybe if we split some keywords there and then at the ad level. 137 00:09:31,450 --> 00:09:35,610 So again I'd like to have five ads then every week I check in on these. 138 00:09:35,770 --> 00:09:37,600 See which ads aren't performing. 139 00:09:37,630 --> 00:09:38,950 Shut them off. 140 00:09:38,950 --> 00:09:41,770 I can click this specific campaign. 141 00:09:41,890 --> 00:09:44,470 Take a look at the keywords for that campaign. 142 00:09:44,470 --> 00:09:50,950 How are they doing what's the search volume the clicks for that what's ads more keywords and so on. 14485