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These are the user uploaded subtitles that are being translated: 1 00:00:00,480 --> 00:00:06,570 So before you create your first Penrice ad I just want to go over some notes about creating high quality 2 00:00:06,600 --> 00:00:09,870 panes that you can use for your Pinterest ads. 3 00:00:09,870 --> 00:00:12,770 First off always use high quality photos. 4 00:00:12,840 --> 00:00:20,130 I like to think of these promoted pens as billboards for my web site that will forever be on the Pinterest 5 00:00:20,130 --> 00:00:20,770 news feed. 6 00:00:21,030 --> 00:00:25,800 Next I always like to split test images and text in my Pinterest ads. 7 00:00:25,890 --> 00:00:31,380 So to do this I'll upload to varying photos customize my text under each one of those photos. 8 00:00:31,470 --> 00:00:38,150 Then repeat those two Penn and Flip-Flop the text description for each one of those photos. 9 00:00:38,480 --> 00:00:46,760 So I have four total pens and four total variations of an AB split test for photos and an AB split 10 10 00:00:47,400 --> 00:00:49,160 for the photo description. 11 00:00:49,190 --> 00:00:51,130 One note on the images. 12 00:00:51,350 --> 00:00:56,530 Remember all your images should be 600 pixels wide by unlimited length. 13 00:00:56,540 --> 00:00:58,780 Look at these three examples. 14 00:00:58,850 --> 00:01:03,940 Take advantage of longer images as they take up more area in your customers Pinterest feet. 15 00:01:04,160 --> 00:01:09,710 In addition to creative visual elements promoted pins need to include so-called actions to help increase 16 00:01:09,710 --> 00:01:10,640 engagement. 17 00:01:10,790 --> 00:01:14,390 Remember so-called actions include telling your customer what you want from them. 18 00:01:14,540 --> 00:01:15,790 Sign up here. 19 00:01:15,980 --> 00:01:18,560 Now buy this product at. 20 00:01:18,800 --> 00:01:26,670 One note though per Pinterest regulations images in promoted pins cannot feature commercial and functional 21 00:01:26,690 --> 00:01:28,350 calls to action. 22 00:01:28,460 --> 00:01:29,670 So an example of this. 23 00:01:29,840 --> 00:01:36,200 If you have an actual button image in your promoted pen photo this is a promoted pin that will be rejected 24 00:01:36,740 --> 00:01:40,100 because think of it that by now button is creating a commercial. 25 00:01:40,100 --> 00:01:41,190 Call to Action. 26 00:01:41,420 --> 00:01:43,580 So think long term. 27 00:01:43,580 --> 00:01:49,560 Once a campaign is on Pinterest it lives there forever like a never ending billboard. 28 00:01:49,580 --> 00:01:50,920 It works like this. 29 00:01:50,930 --> 00:01:53,610 First you advertise your pen to your target audience. 30 00:01:53,960 --> 00:01:55,190 Someone who sees the pain. 31 00:01:55,250 --> 00:02:02,750 John repens it then 20 of John's followers repete than 15 of those followers click on you promoted pent 32 00:02:03,400 --> 00:02:05,020 three of them make a purchase. 33 00:02:05,060 --> 00:02:09,550 So always make sure your pens lend themselves to long term use. 34 00:02:09,770 --> 00:02:15,770 So really avoid promoting pens that have expiring coupon codes in them or pins that are only relevant 35 00:02:15,770 --> 00:02:16,780 for this week. 36 00:02:17,120 --> 00:02:26,710 The never ending billboard is a really great analogy to describe promoted pends so create timeless well-rounded 37 00:02:26,840 --> 00:02:30,610 pens and these will be perfect promoted pens forever. 38 00:02:30,620 --> 00:02:35,440 So these are the most common reasons why a pin won't get approved for promoted pins. 39 00:02:36,370 --> 00:02:38,470 First is irrelevant targeting. 40 00:02:38,470 --> 00:02:45,820 Remember if you're selling fashion apparel and you're targeting football fans Penrice is going to call 41 00:02:45,820 --> 00:02:47,040 you on it right away. 42 00:02:47,110 --> 00:02:51,880 They don't want misleading ads that are confusing people and driving them away from Pinterest because 43 00:02:51,880 --> 00:02:54,100 they're like I search fashion. 44 00:02:54,100 --> 00:02:56,560 Why is this football player coming up next. 45 00:02:56,650 --> 00:03:03,940 Excessive hashtags in the description usually Anything over to Will get my promoted pen rejected. 46 00:03:03,940 --> 00:03:06,110 Next is promotional material. 47 00:03:06,130 --> 00:03:11,160 Remember what I said promoted pins are not commercial called actions. 48 00:03:11,230 --> 00:03:15,570 There can't be any coupons no 10 percent off no by now buttons. 49 00:03:15,580 --> 00:03:17,270 So this leads into the next thing. 50 00:03:17,290 --> 00:03:20,650 Price in the pin description remember timeless. 51 00:03:20,680 --> 00:03:22,750 The price may change on this item. 52 00:03:22,810 --> 00:03:26,930 The next thing is no content on the destination landing page. 53 00:03:26,980 --> 00:03:33,760 What they're trying to deter here is you capturing people via your conversion pixel that are interested 54 00:03:33,790 --> 00:03:39,400 in a certain demographic whether it's fashion whether it's whatever topic you're promoting. 55 00:03:39,610 --> 00:03:46,560 But by having no content on your landing page Pinterest you see that as kind of a swindle of you trying 56 00:03:46,560 --> 00:03:53,600 to attract people capture them with the pixel and then remarket maybe something else to them. 57 00:03:53,640 --> 00:03:58,350 So you have to have that relevant landing page to get your promoted pin approved. 58 00:03:58,530 --> 00:04:01,110 And then finally calls to action in the pin image. 59 00:04:01,140 --> 00:04:08,370 Know by now buttons again this is not a commercial call the action promoted pins are more of a snapshot 60 00:04:08,370 --> 00:04:09,650 of your brand. 61 00:04:09,660 --> 00:04:12,600 Remember these promotional pins are a never ending billboard. 62 00:04:12,930 --> 00:04:18,310 So that's why Pinterest rejects promoted pins for these reasons listed. 63 00:04:18,510 --> 00:04:24,790 They want high quality value adding content that's very relevant to the audience you're targeting. 64 00:04:24,930 --> 00:04:26,710 So things that aren't sales pitch. 65 00:04:27,150 --> 00:04:30,760 No promo content nothing that can be outdated quickly. 66 00:04:30,840 --> 00:04:35,830 What Pinterest has done on this business page is to show examples of the best pins out there. 67 00:04:36,000 --> 00:04:41,850 So you can see the example I posted is for the company Lululemon look at a song called action for the 68 00:04:41,850 --> 00:04:45,980 pen title exercise tips for a busy schedule. 69 00:04:46,230 --> 00:04:52,380 That title subliminally draws in busy people and anybody looking for exercise tips. 70 00:04:52,590 --> 00:05:00,060 Next in the description we see that there are six steps on how to fit exercise into your daily routine. 71 00:05:00,810 --> 00:05:05,270 I love the marketing use of x number of top tips. 72 00:05:05,340 --> 00:05:08,370 That's such a great article title idea. 73 00:05:08,370 --> 00:05:14,940 It lets the customer know upfront that you have a quick just six tip guide for making exercise easy 74 00:05:15,560 --> 00:05:19,610 by stating the number of steps or tips they will have to read. 75 00:05:19,950 --> 00:05:23,630 So the busy potential customer goes oh wow only six steps. 76 00:05:23,730 --> 00:05:24,760 That sounds short. 77 00:05:24,810 --> 00:05:25,290 Sure. 78 00:05:25,290 --> 00:05:26,440 Click this link. 79 00:05:26,520 --> 00:05:31,350 So now with the power of website tags because this person that clicked through and it was redirected 80 00:05:31,350 --> 00:05:33,330 to the article on their site. 81 00:05:33,330 --> 00:05:39,170 This site has now captured you with those conversion tracking web site tags and then they can remarket 82 00:05:39,180 --> 00:05:43,390 to you especially if you have those pixels in place. 83 00:05:43,390 --> 00:05:46,180 From Facebook Twitter Instagram. 84 00:05:46,530 --> 00:05:47,340 All this traffic. 85 00:05:47,340 --> 00:05:51,130 You're driving to your Web site you can remarket to later on. 86 00:05:51,130 --> 00:05:56,850 All the social media platforms and especially since it's a warm audience you can promote products and 87 00:05:56,850 --> 00:05:58,230 promotions to them. 88 00:05:58,230 --> 00:06:01,390 But it all starts with learning them in with quality content. 89 00:06:01,620 --> 00:06:03,190 And that's what I love Pinterest for. 90 00:06:03,300 --> 00:06:04,980 Not so much sales pitches. 91 00:06:05,190 --> 00:06:11,030 Not so much promotions but rather quality content that makes them want to come to your website. 92 00:06:11,760 --> 00:06:15,780 So post your how tos post these great tip guides. 93 00:06:16,290 --> 00:06:23,850 Post value adding things on Pinterest with a high quality long image that is 600 pixels y. 9569