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These are the user uploaded subtitles that are being translated: 1 00:00:00,690 --> 00:00:07,270 The audience manager is a tool in your Twitter ads account for you to review and manage your audiences. 2 00:00:07,530 --> 00:00:12,810 Once an audience is loaded into Twitter ads you can use the audience manager to view the details about 3 00:00:12,810 --> 00:00:14,710 that audience. 4 00:00:14,710 --> 00:00:21,400 You can also monitor the audience status view the audience size edit it or delete the audience from 5 00:00:21,400 --> 00:00:22,540 the audience manager. 6 00:00:22,540 --> 00:00:26,340 You can also create new audiences for my first audience. 7 00:00:26,350 --> 00:00:32,350 I usually add my current email list of customers just type in your audience name and then upload the 8 00:00:32,350 --> 00:00:38,520 DOT CSB or dot text list of those emails if you don't have any lists. 9 00:00:38,540 --> 00:00:47,300 That's OK so Besides uploading email is my next favorite audience to create our Twitter user names so 10 00:00:47,300 --> 00:00:52,800 I'll in my first example I said click email audiences and then upload a CSP of all those emails. 11 00:00:52,850 --> 00:00:59,900 If you're running ads to a specific list of people who follow X Twitter user name save yourself the 12 00:00:59,900 --> 00:01:07,520 time of constantly adding each follower in every Twitter ad and create this Twitter user names audience. 13 00:01:07,520 --> 00:01:15,260 So I create a that C as V file and add each at handle of these user names I want to target for my specific 14 00:01:15,260 --> 00:01:22,220 ads and then I upload it to this create an audience page I'll name it for this example. 15 00:01:22,490 --> 00:01:24,460 ULZHEIMER base Twitter handles. 16 00:01:24,770 --> 00:01:25,000 Click. 17 00:01:25,000 --> 00:01:31,040 Twitter user names and as you can see these are a list of at handles that are Ulzheimer based. 18 00:01:31,100 --> 00:01:32,340 I've already created. 19 00:01:32,390 --> 00:01:38,370 I can just copy out this column and create a CEV of this list of Twitter user names. 20 00:01:38,450 --> 00:01:44,120 So now when I create an ad I can click the audience and instead of building out that same follower list 21 00:01:44,120 --> 00:01:50,220 of all these handles I can just click the custom audience and select this Ulzheimer based Twitter user 22 00:01:50,220 --> 00:01:52,240 name created audience list. 23 00:01:52,250 --> 00:01:53,450 I already made. 24 00:01:53,450 --> 00:01:56,110 So here I am in an actual ad creation. 25 00:01:56,180 --> 00:02:01,250 You'll see the audience so you can select what region I want to target what gender. 26 00:02:01,340 --> 00:02:06,610 But see this tailored audiences are those custom created audience as I was talking about. 27 00:02:06,680 --> 00:02:08,360 So we just uploaded that email. 28 00:02:08,450 --> 00:02:11,060 We just uploaded that Twitter user name of handles 29 00:02:14,270 --> 00:02:17,120 so once on your audience manager page under the tools. 30 00:02:17,120 --> 00:02:22,250 Audience manager click the create new audience button in the top right. 31 00:02:22,250 --> 00:02:29,710 As you can see the options include uploading your own list as we just did with the Excel that CSB file. 32 00:02:29,810 --> 00:02:32,290 But next let's make a tag to collect. 33 00:02:32,280 --> 00:02:34,340 Web site visitors. 34 00:02:34,340 --> 00:02:39,200 So first name this new tailored audience for these Web site tag audiences. 35 00:02:39,200 --> 00:02:42,610 I like to name it in accordance to what audience I'm creating. 36 00:02:42,680 --> 00:02:47,860 So whether it's all web site traffic or a specific page such as the checkout. 37 00:02:47,870 --> 00:02:48,890 Thank you Page. 38 00:02:49,070 --> 00:02:50,660 Name it that accordingly. 39 00:02:50,660 --> 00:02:57,250 Next you'll see two options for tags a universal tag or a single event tag for the universal website 40 00:02:57,320 --> 00:02:59,650 tag which I recommend. 41 00:02:59,690 --> 00:03:06,170 This is a universal tag that lets you implement it once and then you can define rules based on your 42 00:03:06,170 --> 00:03:07,900 user behavior. 43 00:03:07,940 --> 00:03:13,580 Now for audiences based on the single event website tag these should only be used if you can't use the 44 00:03:13,580 --> 00:03:15,420 universal tag. 45 00:03:15,440 --> 00:03:22,220 For example if you want to track occurrences on a single page such as an eye frame when you embed a 46 00:03:22,220 --> 00:03:27,710 YouTube video to play on a single page that's within an eye frame so people don't have to go to another 47 00:03:27,710 --> 00:03:28,850 Web site right. 48 00:03:28,850 --> 00:03:34,730 So you want to track that single event or YouTube video play you can track it with this single event 49 00:03:34,730 --> 00:03:44,810 tag another non page load event is an in page submit form for example the MailChimp Email submit field. 50 00:03:45,290 --> 00:03:49,650 Oftentimes you see that email submit field in the header on people's web sites. 51 00:03:49,790 --> 00:03:55,910 It doesn't load to a new page once you submit your email so again you want to track this audience via 52 00:03:56,060 --> 00:03:58,040 a single event tag. 53 00:03:58,220 --> 00:04:04,310 So unless you want to build an audience around a single event such as that embedded video play or in 54 00:04:04,310 --> 00:04:08,900 page submit form that isn't directing people to a new page. 55 00:04:09,110 --> 00:04:15,320 I advise using the universal Web site tag now after selecting your tag you will have the option to tell 56 00:04:15,650 --> 00:04:19,040 this audience tag what you want it to track. 57 00:04:19,040 --> 00:04:23,630 So my first tag audience I always create is all Web site visits. 58 00:04:23,630 --> 00:04:27,770 This will create a nice base audience for retargeting ads in the future. 59 00:04:27,770 --> 00:04:34,640 So consider this audience your base of warm users who already know your Web site know your brand and 60 00:04:34,640 --> 00:04:38,750 will be more responsive to sales ads or conversion ads in the future. 61 00:04:38,750 --> 00:04:47,270 Next I will create an exact you U.R.L. and you were all contains audiences for very specific audiences. 62 00:04:47,270 --> 00:04:53,660 I want to target ads at what I love about Twitter is that you can really niche down these custom audiences 63 00:04:54,860 --> 00:04:58,660 with this exact you url and you URL contains option. 64 00:04:58,670 --> 00:05:02,070 Twitter gives you the option to add conditions to each of these. 65 00:05:02,180 --> 00:05:03,580 Let me show you what I mean. 66 00:05:03,740 --> 00:05:05,370 So see this example. 67 00:05:05,720 --> 00:05:12,300 I first selected exact your URL and then input course and become slash you to me. 68 00:05:12,300 --> 00:05:22,040 Then I clicked add another condition selected your l contains an input the text Udemy so I can remove 69 00:05:22,070 --> 00:05:25,130 this condition or continue to add more conditions. 70 00:05:27,230 --> 00:05:30,850 So what does this mean by selecting exact your URL. 71 00:05:30,920 --> 00:05:38,630 This will trigger a conversion event when a user visits a page with a Twitter universal Web site tag 72 00:05:38,870 --> 00:05:40,700 that matches your rule. 73 00:05:40,700 --> 00:05:42,490 So for exact the URL. 74 00:05:42,650 --> 00:05:47,010 This means an exact match of the URL you input. 75 00:05:47,270 --> 00:05:53,810 As for your URL contains this will trigger the conversion event whenever a user visits any of the pages 76 00:05:53,810 --> 00:06:01,670 with the Twitter universal Web site tag that matches your rules so you URL contains is case sensitive 77 00:06:02,300 --> 00:06:06,740 and checks if the website you are L includes this specific text. 78 00:06:06,770 --> 00:06:12,460 This is the recommended method for identifying specific conversion events based on your url. 79 00:06:12,710 --> 00:06:18,680 So as you can see in my example I went to build a Twitter audience of people who navigate to the exact 80 00:06:18,710 --> 00:06:29,760 you URL of course and become slash Udemy or any URL that contains the text Udemy so by doing this I 81 00:06:29,760 --> 00:06:35,970 am collecting all the traffic to this exact URL and all the traffic to you or else that contain the 82 00:06:35,970 --> 00:06:38,310 keyword or text you to me. 83 00:06:38,340 --> 00:06:46,290 One important note though use your URL contains only if you have very specific you or else that you 84 00:06:46,290 --> 00:06:51,260 know contain only the text you intended to collect traffic for. 85 00:06:51,270 --> 00:06:58,560 So for example I know that this is the only your L on my Web site that contains the word Udemy so I'm 86 00:06:58,560 --> 00:07:01,770 good with bundling this. 87 00:07:01,770 --> 00:07:08,190 Audience traffic in with the exact URL so this you URL contains would collect all the people who didn't 88 00:07:08,190 --> 00:07:11,250 go to that exact you URL for example. 89 00:07:11,430 --> 00:07:18,480 Maybe they input into the address bar directly course and be dot com slash you to me and didn't find 90 00:07:18,480 --> 00:07:27,510 it on google where it has the w w w parameter but let's say I forgot about a blog post I created that 91 00:07:27,510 --> 00:07:33,370 included the text Udemy in the title or you or l of that blog post. 92 00:07:33,420 --> 00:07:39,570 Now this Twitter audience will be skewed because it's not only collecting the traffic to the exact you 93 00:07:39,570 --> 00:07:46,170 are Al course and be dot com slash Udemy but it's also collecting traffic from that random blog post 94 00:07:46,860 --> 00:07:49,110 that included the text Udemy. 95 00:07:49,290 --> 00:07:55,040 So just be careful when using your l contains once you've added all the conditions you want. 96 00:07:55,110 --> 00:08:01,800 Just scroll down click the I agree box and then click the save tailored audience button. 97 00:08:01,800 --> 00:08:07,710 So once you've created an audience that uses the universal Web site tag you'll need to install it on 98 00:08:07,710 --> 00:08:08,310 your Web site. 99 00:08:08,970 --> 00:08:13,980 So if you didn't copy the universal website tag code right away once you created the audience that's 100 00:08:13,980 --> 00:08:15,360 fine. 101 00:08:15,470 --> 00:08:21,500 You can get back to it under Tool's conversion tracking and right here view code and installation instructions 102 00:08:21,500 --> 00:08:25,730 for the universal Web site tag so click that. 103 00:08:25,870 --> 00:08:33,240 So for installing the universal Web site tag the advise copying this snippet below and pasting it at 104 00:08:33,240 --> 00:08:41,580 the bottom of all pages on your Web site before the closing body HD email tag so we'll copy this all 105 00:08:42,390 --> 00:08:44,970 then you'll want to go to the editor of your Web site. 106 00:08:45,030 --> 00:08:53,470 So for us we use WordPress so under appearance Ed so rather than installing this universal tag on every 107 00:08:53,470 --> 00:09:01,270 web page just install it into a theme feature that appears on every page such as the theme footer and 108 00:09:01,270 --> 00:09:02,530 the theme header. 109 00:09:02,710 --> 00:09:04,390 So let's just click theme footer. 110 00:09:04,930 --> 00:09:12,880 So like Twitter advised paste it in before the closing body tag to put some spaces there. 111 00:09:12,880 --> 00:09:15,400 Paste it in and there we go. 112 00:09:15,400 --> 00:09:16,600 We have it commented out. 113 00:09:16,660 --> 00:09:19,090 It's the Twitter universal website tag code. 12616