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These are the user uploaded subtitles that are being translated: 1 00:00:00,660 --> 00:00:07,260 So a great way to attract new followers is to jump on the buzz of trends and hashtags. 2 00:00:07,260 --> 00:00:10,640 So the first great place to find trends is via Google Trends. 3 00:00:11,160 --> 00:00:18,150 And this is found at Google dot com slash Trent so you can see in the past 24 hours LeBron James Nike 4 00:00:18,150 --> 00:00:19,180 Inc. 5 00:00:19,220 --> 00:00:21,530 Those are highly search things within Google. 6 00:00:21,560 --> 00:00:28,570 So these are keywords and hashtags to include within your Twitter post because these are highly search 7 00:00:28,570 --> 00:00:30,480 things currently. 8 00:00:30,670 --> 00:00:32,480 Next is Google alerts. 9 00:00:32,620 --> 00:00:38,810 So if your brand is about online marketing you'd want to set the keyword alerts for when new articles 10 00:00:38,810 --> 00:00:43,510 or blog posts about entrepreneurship or social media marketing are published. 11 00:00:44,030 --> 00:00:49,910 So you can see in my Google Alerts entrepreneurship social media marketing when a new article or new 12 00:00:49,910 --> 00:00:58,820 content is posted on Google I am alerted at my Google Gmail e-mail account and it's usually great blog 13 00:00:58,820 --> 00:01:05,000 articles and great content on those two subjects on big reputable brands like entrepreneur or dot com 14 00:01:05,390 --> 00:01:08,180 social media bloggers things like that. 15 00:01:09,050 --> 00:01:13,340 And what does this equate great content to post in your tweets. 16 00:01:13,340 --> 00:01:15,080 Remember what I told you. 17 00:01:15,080 --> 00:01:23,630 My highest engaging tweets are when I share very relative links that help my users. 18 00:01:23,730 --> 00:01:28,680 So this is why I have Google alerts in place to tell me when there's great new content created on the 19 00:01:28,680 --> 00:01:34,690 internet for me to repost on my Twitter on my other social media platforms. 20 00:01:34,710 --> 00:01:41,010 Next I paired Google Trends and Google alerts with my Twitter explorer page. 21 00:01:41,010 --> 00:01:47,100 So you just click explore in that left sidebar and here you can see trending hashtags news topics and 22 00:01:47,100 --> 00:01:49,680 keywords are trending on Twitter at this moment. 23 00:01:50,340 --> 00:01:56,160 So again use these trends keywords and hashtags in your tweets and you may be featured on this page 24 00:01:56,610 --> 00:02:03,810 or when someone clicks a hashtag your tweet will show up in the News Feed for that specific hashtag. 25 00:02:03,810 --> 00:02:10,080 So it's a great way to get discovered via people just looking for what's happening right now and they 26 00:02:10,080 --> 00:02:15,730 see oh this person's got a very interesting point of view on this hashtag on this topic. 27 00:02:15,780 --> 00:02:19,920 I'm going to follow them just because I liked them in this moment. 28 00:02:19,920 --> 00:02:23,750 I'm assuming everything they put out is just this good. 29 00:02:23,760 --> 00:02:28,230 So with trending content I practice the following three steps. 30 00:02:28,230 --> 00:02:33,630 First is to add thoughts and opinions based on the news or trending topic even write a blog post about 31 00:02:33,630 --> 00:02:39,090 it on your own blog to share on Twitter your double dipping there you're creating content for your own 32 00:02:39,090 --> 00:02:39,530 blog. 33 00:02:39,900 --> 00:02:46,630 Adding these relevant keywords that you found either on Twitter moments or on Google Trends. 34 00:02:46,730 --> 00:02:49,210 So you're increasing the search ability of your blog. 35 00:02:49,350 --> 00:02:53,910 Plus you're jumping on these hot hashtags on Twitter possibly. 36 00:02:53,910 --> 00:02:57,960 Number two take retweeted all quotes from the article. 37 00:02:57,960 --> 00:02:59,630 Here's an example I recently used. 38 00:02:59,730 --> 00:03:02,730 Twitter is hands down the most targeted ad network. 39 00:03:02,730 --> 00:03:04,530 Look at this example. 40 00:03:04,560 --> 00:03:12,420 So I wrote an article about niche advertising via the Twitter advertising platform and then I just copied 41 00:03:12,420 --> 00:03:18,870 that great quote out of that full article pasted into my tweet and then finished the tweet with the 42 00:03:18,870 --> 00:03:22,410 link to that blog post at the end of the tweet. 43 00:03:22,500 --> 00:03:29,490 If I still had any room I had it a hashtag that was actually trending that day about a Twitter update. 44 00:03:29,490 --> 00:03:32,570 So it was a trifecta I created a great blog post. 45 00:03:32,730 --> 00:03:37,740 I pulled a quote from it that intrigued people to click the link and I jumped on the hashtag that was 46 00:03:37,740 --> 00:03:40,110 trending that day about a Twitter update. 47 00:03:40,110 --> 00:03:46,620 Number three ask questions I'd like to get people curious about the trending topic and get their input 48 00:03:46,620 --> 00:03:46,930 on it. 49 00:03:47,220 --> 00:03:49,340 What do they think of this trending thing. 50 00:03:49,380 --> 00:03:51,340 What do they think about this news topic. 51 00:03:51,420 --> 00:03:56,940 People love your opinion but they love their own even more so the best part about these tips you can 52 00:03:56,940 --> 00:04:01,350 use all three methods to tweet the same blog post multiple times. 53 00:04:01,350 --> 00:04:07,680 Don't ever feel like you can only tweet a topic once I minimally share a blog post three times. 54 00:04:07,770 --> 00:04:15,110 Look at any of the big Twitter handles scroll down their feed and you'll see they're constantly re sharing 55 00:04:15,110 --> 00:04:19,370 content or repurposing content every three to four days. 56 00:04:19,370 --> 00:04:23,510 Because think about it you're not going to be hitting the same people in your audience. 57 00:04:23,720 --> 00:04:29,090 One person may get on their Twitter at noon while another gets on at 6:00 p.m. so I'll share a blog 58 00:04:29,100 --> 00:04:31,570 post at noon on Monday. 59 00:04:31,640 --> 00:04:36,870 I'll share a quote from it and a link to it at 6:00 p.m. The next day. 60 00:04:37,960 --> 00:04:41,690 Then I'll ask a question relating to my blog post in the morning. 61 00:04:41,740 --> 00:04:51,370 The next day it's a great way to constantly keep your Twitter feed full of relevant content and engage 62 00:04:51,460 --> 00:04:53,970 all of your audience throughout the day. 63 00:04:54,040 --> 00:04:55,570 Next hour hashtags. 64 00:04:55,780 --> 00:05:00,520 Use these hashtags to create and curate conversations around your brand. 65 00:05:00,520 --> 00:05:07,760 Here's an example a charity challenge it's following to try to eat one day on under five dollars and 66 00:05:07,790 --> 00:05:14,710 to tweet about their experience with the hashtag hashtag Hunger Challenge so they created a unique hashtag 67 00:05:15,040 --> 00:05:19,440 to their experience and usually throw your brand name within that hashtag. 68 00:05:20,770 --> 00:05:26,060 But when anybody clicks this when they see a tweet with hashtag Hunger Challenge they click this. 69 00:05:26,200 --> 00:05:31,290 It's going to pull up a news feed of every tweet that has included that hashtag. 70 00:05:31,450 --> 00:05:37,090 So by creating unique hashtag through your brand you can make a topic of viral on Twitter and really 71 00:05:37,090 --> 00:05:42,910 create a lot of buzz around your cause or your sale or whatever promotion you're running next partake 72 00:05:42,910 --> 00:05:45,250 in Twitter chats via hashtags. 73 00:05:45,250 --> 00:05:50,250 So simply go to Google and search your industry keyword with the keyword Twitter chats. 74 00:05:50,260 --> 00:05:51,210 Next to it. 75 00:05:51,370 --> 00:05:58,240 So if you're a chef you could type in food Twitter chats cooking Twitter chats recipes Twitter chats 76 00:05:59,100 --> 00:06:03,350 so Twitter chats are the best way to connect with like minded users on Twitter. 77 00:06:03,370 --> 00:06:07,560 So an example hashtag EFF bloggers. 78 00:06:07,750 --> 00:06:10,270 So this is for all the fashion bloggers. 79 00:06:10,360 --> 00:06:18,470 There's a specific fashion related chat using the hashtag EFF bloggers on Friday nights at 3 p.m. Eastern. 80 00:06:18,520 --> 00:06:26,630 So anybody interested in talking about fashion will get on at 3 p.m. on Friday and every tweet they 81 00:06:26,630 --> 00:06:33,710 post includes that hashtag so search a few Twitter chats and look at the history on that hashtag to 82 00:06:33,710 --> 00:06:35,090 see what people talk about. 83 00:06:35,120 --> 00:06:36,540 See how they collaborate. 84 00:06:36,650 --> 00:06:40,860 See how they share and talk about retweeting each other's items. 85 00:06:40,940 --> 00:06:46,130 It's really interesting the collaboration that can take part across the world just via these Twitter 86 00:06:46,130 --> 00:06:46,610 chats. 87 00:06:47,330 --> 00:06:49,690 And finally is advanced Twitter search. 88 00:06:49,820 --> 00:06:55,490 This is at Twitter dot com slash search dash advanced you can find people talking about your business 89 00:06:55,490 --> 00:07:02,530 product or service and tweet reply directly to their handle. 90 00:07:02,530 --> 00:07:08,980 So an example I helped a contractor in Los Angeles find people who actually typed in the keyword contractor 91 00:07:09,070 --> 00:07:17,500 in their tweet most of the posts were older but these are still people you can reply at and say for 92 00:07:17,500 --> 00:07:24,490 future home repairs messages we do same day repairs and then finish the tweet with their domain you 93 00:07:24,490 --> 00:07:31,240 can see what I did in the words any of these words contractor so anybody who tweeted with the word contractor 94 00:07:31,270 --> 00:07:32,110 in it. 95 00:07:32,110 --> 00:07:34,570 So if somebody said UGG sync is broken. 96 00:07:34,570 --> 00:07:36,640 Anybody know of a good contractor. 97 00:07:36,640 --> 00:07:43,020 Maybe that was posted a month ago but this contractor just clicked reply on that tweet. 98 00:07:43,020 --> 00:07:45,950 It came up with at that person's name. 99 00:07:46,540 --> 00:07:52,450 Then you can just type in your tweet right here for future home repairs message as we do same day repairs. 100 00:07:52,480 --> 00:07:55,210 Here's our brand tweet. 101 00:07:55,420 --> 00:08:01,240 So the next time that person logs on in their notifications they'll see an app handle reply to them 102 00:08:02,500 --> 00:08:04,480 and then they'll click your link. 103 00:08:04,480 --> 00:08:08,190 They may follow you and they may check out your Web site. 104 00:08:08,260 --> 00:08:15,160 So again with this advanced search you can search any words phrases or hashtags on all accounts or from 105 00:08:15,160 --> 00:08:16,270 specific accounts. 11743