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These are the user uploaded subtitles that are being translated: 1 00:00:00,450 --> 00:00:05,850 So if you just have an Instagram account and no other social media accounts then I'd buy is getting 2 00:00:05,850 --> 00:00:07,920 the best username possible. 3 00:00:07,920 --> 00:00:12,460 And this includes using keywords and search term specific to Instagram. 4 00:00:12,930 --> 00:00:16,200 For example OTD or of the day. 5 00:00:16,200 --> 00:00:19,370 A great example of this is at coffee of the day. 6 00:00:19,590 --> 00:00:24,540 It's an actual coffee brand but they locked up a great username. 7 00:00:24,570 --> 00:00:28,560 They locked up the great keyword of coffee and a highly search term. 8 00:00:28,590 --> 00:00:34,920 OCD of the day and by combining the two they're getting passive followers constantly. 9 00:00:34,920 --> 00:00:36,830 The next one is of Instagram. 10 00:00:37,080 --> 00:00:42,170 An example of this is one of the largest Instagram pages dogs of Instagram. 11 00:00:42,210 --> 00:00:47,850 You would think dogs would be the biggest handle but it's dogs of Instagram has the largest following 12 00:00:47,850 --> 00:00:48,770 . 13 00:00:48,780 --> 00:00:51,640 Next is IGY or insta. 14 00:00:52,320 --> 00:00:55,750 So some examples of this is IGY fit guide. 15 00:00:56,010 --> 00:01:04,770 So simply at the beginning or at the end of your brand name or this example IGY great keyword next is 16 00:01:04,770 --> 00:01:05,820 insta. 17 00:01:05,820 --> 00:01:11,180 So insta cars insta dogs insta coffee and so on. 18 00:01:11,190 --> 00:01:16,610 So if you've already created your instagram you can actually change that Instagram handle yet. 19 00:01:16,620 --> 00:01:18,020 Just go to your profile button. 20 00:01:18,060 --> 00:01:20,910 Remember that's on the far right bottom. 21 00:01:20,910 --> 00:01:25,330 Click the edit profile button then in the box right below your name. 22 00:01:25,380 --> 00:01:26,790 That's the username. 23 00:01:26,850 --> 00:01:30,890 Click within that feel and edit it as you like. 24 00:01:30,890 --> 00:01:37,860 If the user name isn't available a pop up will prompt you telling you to try again optimizing your instagram 25 00:01:37,860 --> 00:01:40,840 profile is crucial for your brand success. 26 00:01:40,840 --> 00:01:43,320 So one great thing to optimize is your name. 27 00:01:43,740 --> 00:01:51,630 So rather than using John Smith change your name to two or three great keywords. 28 00:01:51,840 --> 00:01:55,800 So for this brand example fit of the day OTV. 29 00:01:56,160 --> 00:02:01,440 Their name is home and gym workouts to highly search keywords. 30 00:02:01,530 --> 00:02:03,300 Workout at home workout. 31 00:02:03,480 --> 00:02:06,390 These have posed in the forty five million range. 32 00:02:06,390 --> 00:02:10,110 So I found this via the search icon at the bottom of your nav bar. 33 00:02:10,110 --> 00:02:13,450 Start to type in keywords to see what has really high. 34 00:02:13,460 --> 00:02:16,530 Post what keywords are used often in hashtags. 35 00:02:16,800 --> 00:02:23,010 This is a great way to decipher and choose between words to add to your username and your instagram 36 00:02:23,010 --> 00:02:24,010 name. 37 00:02:24,030 --> 00:02:31,860 So like I said for this brand name after seeing home workouts gym workouts and hashtag workouts all 38 00:02:31,860 --> 00:02:35,940 getting really high searches high hash tag post counts. 39 00:02:35,940 --> 00:02:42,270 I combine all of those into one great name Theale home and gym workouts. 40 00:02:42,450 --> 00:02:48,210 But again you can test names for a week at a time and see which ones organically getting you more followers 41 00:02:48,630 --> 00:02:51,120 more likes more engagements right. 42 00:02:51,960 --> 00:02:57,930 So next week I'm going to try home workouts week after that workouts from home. 43 00:02:58,110 --> 00:02:59,250 So that's a great thing. 44 00:02:59,250 --> 00:03:05,580 Lock up a great username but then you can play with a name which appears right at the top of your profile 45 00:03:05,580 --> 00:03:10,560 and is highly searchable until you see results that you're happy with. 46 00:03:10,560 --> 00:03:13,300 The next thing to tweak is your instagram bio. 47 00:03:13,380 --> 00:03:18,360 Your bio can only be 150 characters so make every word count. 48 00:03:18,390 --> 00:03:22,440 I like to start with all caps of a highly searched phrase. 49 00:03:22,500 --> 00:03:24,250 So again fitness of the day. 50 00:03:24,660 --> 00:03:26,750 That is a highly posted hashtag. 51 00:03:26,940 --> 00:03:31,590 So let's take advantage of that as our intro phrase to our bio. 52 00:03:31,710 --> 00:03:38,460 So instead of periods I like to use emojis to separate sentences as Isar visually drawn to them. 53 00:03:38,940 --> 00:03:46,140 So fitness of the day muscle arm burn fat and build muscle with our work out of the day work out of 54 00:03:46,140 --> 00:03:52,320 the day is another great hashtag and highly search keyword film camera. 55 00:03:52,320 --> 00:03:55,040 Tag us or email us for sponsored posts. 56 00:03:55,080 --> 00:03:58,990 Then there is our email specific email address not our registered email. 57 00:03:59,010 --> 00:04:01,110 This is the one that we want people emailing. 58 00:04:01,260 --> 00:04:06,470 We input at the end of our bio and always and your bio with a nice call to action. 59 00:04:06,480 --> 00:04:08,790 What do you want your customer to do on this page. 60 00:04:08,790 --> 00:04:11,690 They see this and say oh I work out from home. 61 00:04:11,700 --> 00:04:14,820 Let me film this and see if I can get my post on there. 62 00:04:14,910 --> 00:04:16,910 Or maybe I have a fitness product. 63 00:04:17,160 --> 00:04:19,260 Wow this page is getting a lot of followers. 64 00:04:19,410 --> 00:04:25,890 Let's see if we can get one of their girls to use our yoga block use our workout machine. 65 00:04:25,980 --> 00:04:31,530 Things like that to do cross-promotion and this client Fitow OCD. 66 00:04:31,530 --> 00:04:37,830 They will benefit because these people will be contacting them for sponsorships. 67 00:04:37,830 --> 00:04:43,770 One more note on your bio and why to use the keywords within it is because that's what's actually found 68 00:04:43,800 --> 00:04:45,570 in your description. 69 00:04:45,630 --> 00:04:48,850 When people search for you on search engines. 70 00:04:49,050 --> 00:04:55,200 So if somebody searches fit OCD in Google the most likely find your Web site first but then the second 71 00:04:55,200 --> 00:05:01,030 or third item could be your Instagram dot com backslash fit OTV. 72 00:05:01,080 --> 00:05:07,560 So by using these key words within your bio you're increasing your SU for those keywords because they 73 00:05:07,560 --> 00:05:11,920 appear within the search on these various search engines. 74 00:05:11,970 --> 00:05:14,100 Next is your Instagram Web site. 75 00:05:14,790 --> 00:05:16,550 You want to fill out your Instagram web. 76 00:05:16,590 --> 00:05:20,910 Even if you don't have a website to start. 77 00:05:20,910 --> 00:05:25,800 I use a bitty link to redirect customers to an affiliate link for an Amazon product. 78 00:05:26,340 --> 00:05:28,910 If I don't have a Web site that's OK. 79 00:05:29,100 --> 00:05:31,200 Sign up for affiliate marketing which is free. 80 00:05:31,200 --> 00:05:34,500 If you have an Amazon account click a relevant product. 81 00:05:34,590 --> 00:05:40,440 So for this brand some fit is based thing something like that create a bit de-link of that long affiliate 82 00:05:40,440 --> 00:05:41,000 link. 83 00:05:41,220 --> 00:05:47,330 All Billy is is a UL shortening service so it takes a long link and makes it short. 84 00:05:47,370 --> 00:05:55,920 So for this example I could create that alewives slash fit OTV that be my you or l. 85 00:05:55,920 --> 00:06:01,240 So when people click that it will be redirected to that Amazon affiliate link for that product. 86 00:06:01,530 --> 00:06:06,020 If they purchase it I get a commission of that sale. 87 00:06:06,270 --> 00:06:09,580 So don't ever leave your Instagram website field empty. 88 00:06:09,810 --> 00:06:10,730 If you have a domain. 89 00:06:10,740 --> 00:06:11,740 Great. 90 00:06:11,910 --> 00:06:14,190 Insert it here if you have a blog. 91 00:06:14,190 --> 00:06:14,660 Great. 92 00:06:14,660 --> 00:06:15,810 Insert it here. 93 00:06:15,960 --> 00:06:17,090 If you don't have either of those. 94 00:06:17,090 --> 00:06:22,560 If you don't want to sign up for affiliate marketing on Amazon input another social media network your 95 00:06:22,560 --> 00:06:26,240 Twitter dot com backslash fit Ltd.. 96 00:06:26,550 --> 00:06:28,480 You can cross-promote your platforms. 97 00:06:28,890 --> 00:06:30,220 But back to Billy. 98 00:06:30,270 --> 00:06:31,310 I like to use Billy. 99 00:06:31,380 --> 00:06:39,930 Just because a it shortens the you are L's baby it's great to track clicks and see how many clicks I'm 100 00:06:39,930 --> 00:06:42,960 actually getting to that specific link. 101 00:06:42,990 --> 00:06:50,160 So by setting up that bitty backslash fit OTV I can log into my bitty account and see how many clicks 102 00:06:50,160 --> 00:06:51,550 that actual link is getting. 103 00:06:51,720 --> 00:06:56,660 So I can see oh this is driving 5000 clicks a month all via Instagram. 104 00:06:56,670 --> 00:07:02,520 Next is your profile photo your instagram profile image is another item you can change weekly to test 105 00:07:02,520 --> 00:07:05,390 what works best for attracting new followers. 106 00:07:05,400 --> 00:07:07,770 My rules of thumb are as follows. 107 00:07:07,770 --> 00:07:10,740 Upload a 180 by 180 pixel photo. 108 00:07:10,950 --> 00:07:16,410 You want this larger image because it will stay at this high quality whether the person is on mobile 109 00:07:17,130 --> 00:07:22,300 be on their iPad or on a large viewing screen on their desktop. 110 00:07:22,470 --> 00:07:28,230 So it's best to upload the best quality and of course Instagram can shrink it down to a mobile device 111 00:07:28,260 --> 00:07:29,190 if needed. 112 00:07:29,190 --> 00:07:34,800 My second rule is to use a bright color for the background and then include a short word or possibly 113 00:07:35,040 --> 00:07:39,270 your brand name or even a hash tag in the center of that image. 114 00:07:39,390 --> 00:07:45,690 Again looking at the search for work out we're number one and it really jumps out at the bright pink 115 00:07:45,690 --> 00:07:46,680 . 116 00:07:46,680 --> 00:07:49,230 The word fit right in the center of it. 117 00:07:49,290 --> 00:07:50,460 I get what it is. 118 00:07:50,460 --> 00:07:55,260 If you don't have a great brand name or a short word that would fit in a layout like this a quality 119 00:07:55,260 --> 00:07:57,160 product shot also works great. 120 00:07:57,180 --> 00:08:00,000 A quality product shot also works very well. 121 00:08:00,000 --> 00:08:02,520 Check out these great Instagram profile images. 122 00:08:02,620 --> 00:08:05,880 So starting at the top there the fat Jewish. 123 00:08:05,880 --> 00:08:07,770 This guy is a funny comedy guy. 124 00:08:07,770 --> 00:08:13,410 He has a recognizable face for his actual followers so he just made a cartoon of it. 125 00:08:13,410 --> 00:08:20,970 A unique spin on a profile image of a recognizable celeb next is a highly followed sunset handle. 126 00:08:20,970 --> 00:08:26,850 Let's show off a preview of how great our page is going to look of all these beautiful sunsets all these 127 00:08:26,850 --> 00:08:30,350 beautiful sunrises great profile image for them. 128 00:08:30,600 --> 00:08:36,000 And finally National Geographic if you have an established brand name where you're an up and coming 129 00:08:36,000 --> 00:08:37,890 brand name with a cool logo. 130 00:08:37,890 --> 00:08:40,260 Use that as your profile image 13013