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These are the user uploaded subtitles that are being translated: 1 00:00:00,690 --> 00:00:03,720 Hey welcome back to course and be dot.com. 2 00:00:03,750 --> 00:00:09,030 So today I want to walk you through installing a Facebook pixel so I'm going to just jump right into 3 00:00:09,030 --> 00:00:11,270 Facebook here. 4 00:00:11,280 --> 00:00:18,540 Once you're logged in just in the top left here in this menu under events manager click pixel. 5 00:00:18,540 --> 00:00:22,000 And then in this dropdown select the pixel you want to install. 6 00:00:22,290 --> 00:00:28,360 So I'll be installing for this clients add account I've already created their Facebook page. 7 00:00:28,440 --> 00:00:30,210 I've already created their ad account. 8 00:00:30,210 --> 00:00:36,720 Now I need to create a pixel to install on the Web site to start tracking all the various traffic so 9 00:00:36,720 --> 00:00:43,710 I can create custom audiences track those standard events and then retarget them via Facebook ads. 10 00:00:43,950 --> 00:00:47,070 The first we just need to create a pixel so click this create a pixel 11 00:00:51,370 --> 00:00:52,030 we'll just name it. 12 00:00:52,030 --> 00:01:00,780 Their Web site that's fine should go over click their Web site paste that in. 13 00:01:00,780 --> 00:01:06,040 Create. 14 00:01:06,080 --> 00:01:06,500 There we go. 15 00:01:06,500 --> 00:01:10,580 We've created our pixel. 16 00:01:10,580 --> 00:01:14,450 Now we need to make it work by installing this code on the Web site. 17 00:01:14,480 --> 00:01:19,770 So do we want to set it up manually or set it up with Wordpress safe. 18 00:01:19,770 --> 00:01:23,290 You're not sure where you don't have time to install it right now. 19 00:01:23,290 --> 00:01:23,830 That's fine. 20 00:01:23,830 --> 00:01:30,180 Let's close this and we can always come back to this pixel page click this setup pixel or right here 21 00:01:30,190 --> 00:01:32,660 setup install pixel. 22 00:01:33,040 --> 00:01:34,920 So here's our options. 23 00:01:35,020 --> 00:01:40,240 Facebook picked up that this is a WordPress blog but say they got this wrong. 24 00:01:40,240 --> 00:01:46,980 We can browse the other partners such as Shopify commerce week square space and so on. 25 00:01:48,640 --> 00:01:56,560 But it is indeed a WordPress and I prefer using their partner option over installing it manually. 26 00:01:56,560 --> 00:02:00,670 So we'll set this up WordPress. 27 00:02:00,700 --> 00:02:01,540 Here we go. 28 00:02:01,540 --> 00:02:08,180 So now we're downloading the plugin that includes our specific new pixel for this Web site. 29 00:02:08,200 --> 00:02:13,530 So this is a WordPress plugin that installs this pixel on this WordPress Web site. 30 00:02:13,800 --> 00:02:15,280 So we'll download that. 31 00:02:15,430 --> 00:02:17,760 It's going to be a zip file. 32 00:02:17,770 --> 00:02:18,700 Here we go. 33 00:02:18,700 --> 00:02:22,420 We'll just close that now. 34 00:02:22,420 --> 00:02:32,230 Come over to the Web site under plugins add new upload plugin so choose file and then go to your downloads 35 00:02:32,230 --> 00:02:34,800 and select that zip file. 36 00:02:34,960 --> 00:02:42,370 So we have that zip file a selected click install now our Facebook pixel plugin installed. 37 00:02:42,370 --> 00:02:44,480 So we want to activate that plug in 38 00:02:47,910 --> 00:02:55,040 now to ensure we installed that correctly under settings in this left sidebar Facebook pixel. 39 00:02:55,040 --> 00:02:57,170 And there we go we have our Facebook pixel. 40 00:02:57,170 --> 00:03:01,580 And as for this the advance matching this is gonna become an automatic thing. 41 00:03:02,600 --> 00:03:05,170 So this may be irrelevant by the time you watch this video. 42 00:03:05,180 --> 00:03:09,260 But if it's still around check this box click save 43 00:03:16,380 --> 00:03:17,100 and we're good. 44 00:03:17,100 --> 00:03:20,450 We have our Facebook pixel installed so we want to just follow through this. 45 00:03:20,550 --> 00:03:21,710 Go to Settings. 46 00:03:21,840 --> 00:03:22,860 I just showed you everything here. 47 00:03:22,860 --> 00:03:31,860 Plugins add new choose that file upload it activate that plug in. 48 00:03:31,930 --> 00:03:34,750 Now we want to test and make sure the pixel was installed correctly. 49 00:03:34,810 --> 00:03:41,350 Can enter the you URL and send test traffic. 50 00:03:41,390 --> 00:03:41,960 Here we go. 51 00:03:42,000 --> 00:03:45,990 There's no traffic it's saying it's loading. 52 00:03:45,990 --> 00:03:49,960 We're checking and making sure this pixel is firing when people go to the Web site. 53 00:03:50,000 --> 00:03:54,110 Yep there it is active by opening up that web site. 54 00:03:54,620 --> 00:04:00,370 The pixel is fired and we've tracked an audience member to continue 55 00:04:03,580 --> 00:04:04,500 and there we go. 56 00:04:04,590 --> 00:04:08,520 We have our pixel installed on our WordPress Web site so we can just close this 57 00:04:13,060 --> 00:04:18,650 click refresh so our status is now active. 58 00:04:18,650 --> 00:04:24,860 So now we can begin to set up audiences create custom conversions or we can even set up those standard 59 00:04:24,860 --> 00:04:25,730 events. 60 00:04:25,730 --> 00:04:30,610 So under setup setup new events. 61 00:04:30,900 --> 00:04:36,960 So again unless you're a coder or unless you hire one on up work I don't advise using the manual install 62 00:04:36,960 --> 00:04:37,780 event code. 63 00:04:37,980 --> 00:04:41,890 But if you have that developer in place great you can use that feature. 64 00:04:42,090 --> 00:04:46,510 I like using and having my clients use the Facebook event setup tool. 65 00:04:46,830 --> 00:04:48,570 So we'll just click that. 66 00:04:48,570 --> 00:04:52,180 Now we just enter the URL where we want to track our first event. 67 00:04:52,890 --> 00:04:59,490 So I know they have this page so we'll copy this one. 68 00:04:59,490 --> 00:05:06,330 We know this is equivalent to a lead will paste that in open Web site 69 00:05:09,590 --> 00:05:09,850 OK. 70 00:05:09,870 --> 00:05:14,020 So as you can see here's the Facebook event setup tool. 71 00:05:14,020 --> 00:05:16,820 So what do events occur on this page. 72 00:05:16,840 --> 00:05:22,480 So for this specific page my client is seeking people to click on this button. 73 00:05:22,600 --> 00:05:26,200 So we'll do exactly that click plus track new button 74 00:05:28,970 --> 00:05:29,610 so here we go. 75 00:05:29,610 --> 00:05:37,180 We're clicking on this highlighted button to set up our event select an event. 76 00:05:37,190 --> 00:05:39,460 And now here's our standard event options. 77 00:05:39,570 --> 00:05:42,630 What do we want to track when people click on this button. 78 00:05:42,740 --> 00:05:47,700 So you can scroll down see what a standard events are available here. 79 00:05:47,700 --> 00:05:53,280 So depending on what you're trying to track this could fall under the view content. 80 00:05:53,280 --> 00:05:54,720 This also could be a lead. 81 00:05:54,810 --> 00:06:02,190 It really depends on how you structure your audiences and what you prefer for the various jargon when 82 00:06:02,190 --> 00:06:04,080 creating future Facebook ads. 83 00:06:04,080 --> 00:06:07,350 So would you rather treat people who click this button as a lead. 84 00:06:07,350 --> 00:06:08,340 This is a warm lead. 85 00:06:08,340 --> 00:06:10,830 This is somebody I can re market to. 86 00:06:11,250 --> 00:06:16,460 Or do you want leads to equate actual e-mail conversions. 87 00:06:16,490 --> 00:06:21,630 I captured their e-mail address when they subscribed to a newsletter for example. 88 00:06:21,810 --> 00:06:28,920 So some people would call that a lead but some people would call simply clicks on a Web site a potential 89 00:06:28,920 --> 00:06:31,430 lead. 90 00:06:31,600 --> 00:06:36,900 So really depends on what you prefer calling these events. 91 00:06:37,350 --> 00:06:43,440 But for me I agree with the description of a lead is someone who has exchanged something such as an 92 00:06:43,440 --> 00:06:44,790 email address. 93 00:06:44,790 --> 00:06:51,740 So I would call this just simply a view content standard event so we'll confirm that. 94 00:06:52,500 --> 00:06:55,420 And there is one more button on this page. 95 00:06:56,240 --> 00:06:59,320 So track new button scroll down. 96 00:06:59,340 --> 00:07:02,040 Here you select event. 97 00:07:02,070 --> 00:07:08,430 Again this is a new content for me. 98 00:07:08,440 --> 00:07:08,950 There we go. 99 00:07:09,400 --> 00:07:16,150 So on this page we now have two standard events set up new content tracking people who click the learn 100 00:07:16,150 --> 00:07:21,270 how button and a view content standard event for people who click the sign up button. 101 00:07:21,340 --> 00:07:22,270 So we'll finish setup 102 00:07:25,490 --> 00:07:27,380 we're happy with this for now click finish 103 00:07:30,400 --> 00:07:31,450 skip this rating 104 00:07:34,370 --> 00:07:34,750 OK. 105 00:07:34,760 --> 00:07:35,300 Great. 106 00:07:35,300 --> 00:07:38,520 Now back to facebook event setup complete. 107 00:07:38,600 --> 00:07:39,860 Let's test those events 108 00:07:46,620 --> 00:07:50,700 so again enter that you were all that you want to test the events on the standard event. 109 00:07:50,720 --> 00:07:51,780 So open that Web site 110 00:07:55,660 --> 00:07:57,640 and click these buttons. 111 00:07:57,730 --> 00:08:01,720 So go back scroll down and click that button as well. 112 00:08:01,740 --> 00:08:02,560 OK. 113 00:08:02,740 --> 00:08:07,470 So as you can see we just tracked some recent activity. 114 00:08:07,750 --> 00:08:10,880 We click this view content so we can expand that. 115 00:08:11,320 --> 00:08:13,970 The sign up button was clicked in here. 116 00:08:14,020 --> 00:08:16,100 The learn how button was clicked. 117 00:08:16,120 --> 00:08:19,470 So currently my client only has these two standard events. 118 00:08:19,480 --> 00:08:20,900 They want to track on their Web site. 119 00:08:21,250 --> 00:08:28,780 But if I want to add future events very easily come back to this setup setup new events and again use 120 00:08:28,780 --> 00:08:35,320 the Facebook event setup tool to add more events to specific web pages on your Web site. 121 00:08:35,680 --> 00:08:41,020 So for now I'm fine with just leaving these to view content standard events and then obviously there's 122 00:08:41,020 --> 00:08:41,770 the page view. 123 00:08:41,770 --> 00:08:49,210 That's the base pixel code every base pixel code includes the page view event because that's the generic 124 00:08:49,240 --> 00:08:51,070 overall Web site. 125 00:08:51,100 --> 00:08:52,480 So what page was viewed. 11796