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Now we're onto the final level of ad creation.
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The ad itself.
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This includes the formatting media selection in the site.
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We want to drive our traffic to for my clients.
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I've had better results from the single image and video especially so once you select single or multiple
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images next you'll need to upload those images or videos for your ad.
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So note on the right hand side Facebook will give you the recommended image size for this specific ad
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you really want to follow this recommended image size because your ad will optimally take up the entire
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news feed space allotted for this type of ad.
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So if you use a square image for example that's not going to take up the whole news feed and it may
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be misaligned but if you're creating ads with a placement targeting Instagram you will want that square
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image or that thousand by thousand pixel image.
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You'll need to select the Facebook page to link with this ad then link the Instagram account by logging
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into it.
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If you have one.
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If not you can select the Facebook page.
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Then for this specific ad I'm driving people to a Web site link.
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Remember.
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So you'll need to input that Web site you URL you want to drive people to.
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So just paste that you are all right here.
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Once you have your ad built you can preview what it will look like in each placement form.
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So what will it look like on the desktop on a mobile device.
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On Instagram and so on.
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So once you have your image or video uploaded we have our you are all set for this specific traffic
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objective campaign.
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Now we just need to fill out this ad copy.
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Now I really dive deep into ad copy and give you some ad copy examples at this blog post on our course
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and be blog.
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So make sure to check that out get your ad copy created and then confirm and create this ad.
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Now it's time to start split testing and driving customers down your funnels.
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Build awareness get clicks to your Web site then convert them to paying customers.
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