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These are the user uploaded subtitles that are being translated: 1 00:00:01,930 --> 00:00:03,550 Facebook business manager. 2 00:00:05,670 --> 00:00:12,180 Facebook business manager is a Facebook tool that helps organize and manage your business, you can 3 00:00:12,180 --> 00:00:18,420 manage your accounts, your Facebook business pages, and the people or employees who work on them all, 4 00:00:20,070 --> 00:00:25,620 whether if you are a business with multiple brands, multiple websites, or if you're an ad agency with 5 00:00:25,620 --> 00:00:34,020 multiple clients, I suggest everyone that wants to create Facebook ads use Facebook business manager. 6 00:00:35,550 --> 00:00:38,760 So to create this, go to business that Facebook dotcom. 7 00:00:40,840 --> 00:00:46,310 Business manager makes managing everything connected to your businesses on Facebook much easier. 8 00:00:48,250 --> 00:00:55,360 So I've navigated to business, Facebook, dotcom, as you'll see, there's some reasons for why to 9 00:00:55,360 --> 00:00:56,760 choose a business manager. 10 00:00:58,510 --> 00:01:01,620 The first reason being you need more than one ad account. 11 00:01:03,760 --> 00:01:09,790 I create a separate ad account for every business, every client, every Web site. 12 00:01:10,930 --> 00:01:15,910 I want to keep all these payments, campaigns and reporting separate. 13 00:01:18,170 --> 00:01:25,640 Next, say you're working with a client, you're starting an ad agency, you can request access to these 14 00:01:25,640 --> 00:01:29,360 other pages and ad accounts via a business manager. 15 00:01:31,130 --> 00:01:38,120 Next, as you start to grow and you get employees, you can assign permissions to these employees, 16 00:01:39,050 --> 00:01:46,040 such as role based access to aid accounts, Facebook pages and other assets within your Facebook business 17 00:01:46,040 --> 00:01:46,520 manager. 18 00:01:48,290 --> 00:01:57,200 Besides all these benefits, business manager also provides great reporting for all of your ad campaigns. 19 00:01:59,400 --> 00:02:02,910 So a business that Facebook dot com click that create account button. 20 00:02:04,960 --> 00:02:11,770 Logon to your personal Facebook profile account to create your business manager, note your business 21 00:02:11,770 --> 00:02:15,810 manager is separate from your personal Facebook account profile. 22 00:02:17,830 --> 00:02:19,840 So when prompted, enter your business name. 23 00:02:20,140 --> 00:02:27,580 If you don't have one and planned to just be running ads for other businesses, i.e. as an ad agency, 24 00:02:28,150 --> 00:02:31,540 simply name your business, your name, ad agency. 25 00:02:32,080 --> 00:02:38,830 You can always edit this later via your business settings, business info, then just click the continue 26 00:02:38,830 --> 00:02:39,190 button. 27 00:02:41,400 --> 00:02:50,940 So complete your business profile with the name, address, business details and click submit an email 28 00:02:50,940 --> 00:02:55,140 with the subject, confirm your business will be sent to the business email address you entered. 29 00:02:56,770 --> 00:03:02,050 And just click confirm link in that email to receive full access to your business manager account, 30 00:03:03,040 --> 00:03:09,010 once confirmed, you have successfully created a business manager account and can proceed to adding 31 00:03:09,010 --> 00:03:13,200 your Facebook page, ad account employees and other Facebook assets. 32 00:03:14,020 --> 00:03:21,910 The three basic things you need to create ads on Facebook is a Facebook page, an ad account and people. 33 00:03:23,570 --> 00:03:29,540 The first ad, your Facebook page, a common question I get is what is the difference between a Facebook 34 00:03:29,540 --> 00:03:31,640 profile and a Facebook page? 35 00:03:32,420 --> 00:03:36,720 Your Facebook profile is your personal Facebook dotcom profile. 36 00:03:37,520 --> 00:03:40,040 This is where you share content with your friends and family. 37 00:03:41,150 --> 00:03:46,520 You need a personal Facebook profile account in order to create a Facebook page. 38 00:03:48,200 --> 00:03:55,400 Now, a Facebook page is a specific Web page within Facebook to build out a fan following via likes 39 00:03:55,400 --> 00:03:59,130 and followers where you can share relevant brand content. 40 00:04:00,650 --> 00:04:04,720 You need a Facebook page in order to create Facebook ads. 41 00:04:05,720 --> 00:04:11,090 So note Facebook pages are separate from your personal Facebook profile. 42 00:04:11,930 --> 00:04:17,960 Your friends will not be able to see the Facebook pages you create and are an admin of. 43 00:04:19,440 --> 00:04:26,280 So what's the difference between a Facebook profile username and a Facebook page username, changing 44 00:04:26,280 --> 00:04:31,950 your Facebook profile username will change the URL for your own personal Facebook account profile. 45 00:04:32,700 --> 00:04:38,670 This username can be set on your Facebook settings page at Facebook dotcom settings. 46 00:04:39,540 --> 00:04:44,110 So the Facebook page username is also for setting your you're out. 47 00:04:45,150 --> 00:04:50,400 I like to use the brand name or business name for the Facebook page username. 48 00:04:51,210 --> 00:04:59,360 Your username for your Facebook page can be edited on the about page, then under general username, 49 00:04:59,760 --> 00:05:00,600 click edit. 50 00:05:02,370 --> 00:05:09,120 So now let's add that Facebook page to our business manager so we can link it to our future ads. 51 00:05:11,490 --> 00:05:16,650 Now, if you haven't created a Facebook page yet for your own business, we cover how to in another 52 00:05:16,650 --> 00:05:24,150 lecture, you can create Facebook pages via your business manager or via your personal Facebook profile 53 00:05:24,150 --> 00:05:25,950 account at Facebook. 54 00:05:25,950 --> 00:05:28,860 Dot com slash pages slash creation. 55 00:05:31,370 --> 00:05:39,380 So click the add page button to add a page you are an admin of this means you created the page or that 56 00:05:39,380 --> 00:05:47,540 owner added you as an admin after you click that button, search for the Facebook page name or paste 57 00:05:47,540 --> 00:05:48,670 in the pages URL. 58 00:05:50,150 --> 00:05:51,430 We search for course envy. 59 00:05:51,830 --> 00:05:54,500 We select that, then click add page. 60 00:05:57,920 --> 00:06:02,660 The next option for adding pages to your business manager is request access. 61 00:06:04,040 --> 00:06:11,600 So click that request access button to request access to a page you're not the admin of and need to 62 00:06:11,600 --> 00:06:16,700 work on or connect with ads, for example, your client's Facebook page. 63 00:06:19,550 --> 00:06:28,550 So after clicking that, select the ad page button, then search for the page you want access to and 64 00:06:28,550 --> 00:06:30,110 then click the ad page button. 65 00:06:32,840 --> 00:06:38,330 So now that we have our Facebook page added, we need to create an add account for this business manager, 66 00:06:39,080 --> 00:06:47,240 a Facebook account enables you to group all of your specific ad activity, including different ad campaigns, 67 00:06:47,240 --> 00:06:54,080 ad sets, ads and billing information, all on this business manager, since this is a new business 68 00:06:54,080 --> 00:06:58,770 manager account and we need a new Facebook pixel for tracking users on our Web site. 69 00:06:59,300 --> 00:07:01,240 We will create a new ad account. 70 00:07:02,660 --> 00:07:04,070 So here's a tip for you. 71 00:07:04,160 --> 00:07:12,390 The pixel rule, there is one pixel per ad account, one pixel per website. 72 00:07:13,730 --> 00:07:18,250 So with the Facebook business manager, you can create multiple ad accounts. 73 00:07:20,180 --> 00:07:26,810 So just follow this rule and treat each new ad account as a new pixel to pair with a new website. 74 00:07:29,270 --> 00:07:35,690 You need a separate Facebook pixel for each website, if you use the same pixel on multiple websites, 75 00:07:36,050 --> 00:07:41,360 you will get mixed reporting, incorrect custom audiences, the list of errors goes on. 76 00:07:42,440 --> 00:07:44,840 The benefits of using multiple ad accounts. 77 00:07:45,830 --> 00:07:50,690 First, create separate ad accounts for each client or business you manage. 78 00:07:51,710 --> 00:07:55,880 Next, run different ad campaigns for varying businesses at the same time. 79 00:07:56,810 --> 00:08:03,980 Next, pay for ads with different payment methods such as varying business credit cards, and finally 80 00:08:04,490 --> 00:08:09,870 view insights for individual ad campaigns in these varying ad accounts. 81 00:08:11,120 --> 00:08:13,130 So click that create ad account button. 82 00:08:14,810 --> 00:08:17,990 Name your ad account, then complete the other required fields. 83 00:08:18,620 --> 00:08:20,420 Click they create ad account button. 84 00:08:21,710 --> 00:08:23,740 Then you will see your newly created ad account. 85 00:08:24,920 --> 00:08:29,240 So click the menu button in the top left corner of your business manager page. 86 00:08:30,050 --> 00:08:36,260 Truly everything you will ever need for your Facebook page, ad account, payment methods, custom audiences, 87 00:08:36,260 --> 00:08:42,980 your Facebook pixel, your ads manager ads reporting adding people and employees and much, much more 88 00:08:43,340 --> 00:08:46,920 can be found via this menu in the top left corner. 89 00:08:47,750 --> 00:08:50,390 So as you can see, a click that menu and it's expanded. 90 00:08:50,960 --> 00:08:53,420 So we're trying to navigate to the business settings page. 91 00:08:53,750 --> 00:08:54,950 There's business settings. 92 00:08:55,160 --> 00:08:56,600 That's the page we're trying to get to. 93 00:08:56,610 --> 00:08:57,320 So click that. 94 00:08:59,040 --> 00:09:05,160 So via this business settings page, you can manage people, assets and integrations for your business. 95 00:09:07,190 --> 00:09:13,700 So the first thing in the left sidebar, select pages under the account section, then click that add 96 00:09:13,700 --> 00:09:23,000 button as your business grows and you add more Facebook pages via this business settings page, you 97 00:09:23,000 --> 00:09:30,590 can add these Facebook pages to your business manager to therefore link with ads so you can create new 98 00:09:30,590 --> 00:09:37,130 pages from here, ad pages you're an admin of or request access to your clients pages. 99 00:09:38,360 --> 00:09:40,160 So here's a step by step guide for that. 100 00:09:40,820 --> 00:09:42,890 So screenshot this for future use. 101 00:09:43,850 --> 00:09:44,990 One more important step. 102 00:09:45,260 --> 00:09:51,080 Make sure to connect your Instagram account to your Facebook page so you can create ads that are linked 103 00:09:51,080 --> 00:09:52,550 directly to your Instagram. 104 00:09:55,120 --> 00:10:02,290 So go to your Facebook page, click the settings of your Facebook page, select Instagram in that left 105 00:10:02,290 --> 00:10:07,190 sidebar, and then add your Instagram account to this Facebook page. 106 00:10:08,200 --> 00:10:14,950 So, as you can see, we've already linked, course, NBC's Instagram page via logging into our Instagram 107 00:10:14,950 --> 00:10:16,800 account, username and password. 108 00:10:17,800 --> 00:10:25,780 Now, when we create ads for this Facebook page, if we are targeting the placement on the Instagram 109 00:10:25,780 --> 00:10:35,170 platform, we can select to link our Instagram account with those ads instead of just this Facebook 110 00:10:35,170 --> 00:10:35,560 page. 111 00:10:37,600 --> 00:10:42,520 So we'll cover this in greater detail later when we discuss Instagram and Facebook ads. 112 00:10:43,510 --> 00:10:47,650 But just take this step to connect your Instagram account to your Facebook page. 113 00:10:48,910 --> 00:10:53,170 Next, we can add an ad account later on via this business settings page. 114 00:10:53,650 --> 00:10:57,550 So select ad accounts in the left sidebar, then click that ad button. 115 00:11:00,900 --> 00:11:07,140 When you have a new website, you will need to select the create a new ad account option and then install 116 00:11:07,140 --> 00:11:12,030 that Facebook pixel from this new ad account on your new website. 117 00:11:14,130 --> 00:11:18,960 So, again, name your ad account, set your time zone and currency and then click next. 118 00:11:21,840 --> 00:11:28,350 Select what this ad account will be used for your own business or another business such as a client. 119 00:11:28,830 --> 00:11:29,800 Then click create. 120 00:11:31,260 --> 00:11:36,380 So again, take a screenshot of this for how you can create ad accounts in the future. 121 00:11:39,320 --> 00:11:44,490 Next, you want to set your Facebook page as the primary page of this business manager. 122 00:11:45,830 --> 00:11:51,950 So, again, in the business settings page in that left sidebar, select business info. 123 00:11:54,490 --> 00:11:59,830 You need to set your business Facebook page as the primary page of this business manager. 124 00:12:02,010 --> 00:12:07,320 So, again, go to your business info page, click the edit button to the right of your business manager 125 00:12:07,320 --> 00:12:13,860 name, then the primary page field will become a search box type in your Facebook name and select your 126 00:12:13,860 --> 00:12:17,520 Facebook page that you added to this business manager earlier. 127 00:12:19,200 --> 00:12:24,450 Click the save button that shows up and now your business manager account will automatically take on 128 00:12:24,450 --> 00:12:26,310 the branding of this Facebook page. 129 00:12:28,870 --> 00:12:33,910 Next, you'll want to install your Facebook pixel of this new account on your website. 130 00:12:36,020 --> 00:12:41,840 This is a crucial step, so you can have Facebook track the people who visit your website, then you 131 00:12:41,840 --> 00:12:47,860 can create audiences of these visitors, which you can then retarget in the future via Facebook ads. 132 00:12:48,920 --> 00:12:51,230 This is what you call a warm audience. 133 00:12:52,430 --> 00:12:56,510 So instantly on your Facebook pixel requires access to your website's code. 134 00:12:58,400 --> 00:13:03,290 Therefore, you should contact your website's developer to provide them with this pixel info. 135 00:13:04,520 --> 00:13:11,300 So follow our course is Facebook pixel lecture's for step by step instructions on creating and installing 136 00:13:11,300 --> 00:13:12,230 your Facebook pixel. 137 00:13:13,040 --> 00:13:15,100 Or you can also reference the link below. 138 00:13:16,940 --> 00:13:19,070 Now you can begin creating ads. 139 00:13:19,760 --> 00:13:21,230 So navigate to your Facebook ads. 140 00:13:21,230 --> 00:13:25,070 Manager page ad business, Facebook dotcom ads manager. 141 00:13:25,940 --> 00:13:31,940 Select the ad account you want to run ads for, then click that green create button to create a Facebook 142 00:13:31,940 --> 00:13:32,210 ad. 16299