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These are the user uploaded subtitles that are being translated: 1 00:00:00,560 --> 00:00:04,080 Keyword research is a crucial step in determining keywords. 2 00:00:04,250 --> 00:00:10,970 You want to rank four in search engines keywords are used in social media bios page and post titles 3 00:00:11,210 --> 00:00:17,260 and within the content on those pages within you are ls within method descriptions. 4 00:00:17,360 --> 00:00:22,370 YouTube video descriptions social media posts and on and on. 5 00:00:22,370 --> 00:00:28,190 So when a client tells me they never did keyword research before creating their social media bios I 6 00:00:28,190 --> 00:00:29,590 shake my head. 7 00:00:29,660 --> 00:00:35,180 Why do all this work to then not even be found organically in Google search. 8 00:00:35,180 --> 00:00:41,270 Yes you can build your brand awareness eventually around your business name and rank organically for 9 00:00:41,270 --> 00:00:48,410 your business name i.e. course envy as you can see in this Google search screen but in the meantime 10 00:00:48,860 --> 00:00:54,460 you want to be found via organic searches when I say organic searches. 11 00:00:54,460 --> 00:01:02,020 I mean when a person inputs a word or string of words into google and click search that top ranking 12 00:01:02,020 --> 00:01:07,080 Web site that isn't an ad is the number one ranked organic search. 13 00:01:07,080 --> 00:01:13,240 So as you can see when I input the keyword course envy into Google search our Web site course in Wycombe 14 00:01:13,480 --> 00:01:18,190 is the first thing that appears in organic search results. 15 00:01:18,190 --> 00:01:24,420 Then if you want dig deeper you can see the keywords I'm targeting to rank organically for Visa. 16 00:01:24,430 --> 00:01:28,580 The Met a description below that page title quickly scanning it. 17 00:01:28,690 --> 00:01:29,640 Amazon FBA. 18 00:01:29,800 --> 00:01:30,760 Big keyword. 19 00:01:30,760 --> 00:01:32,200 Social media marketing. 20 00:01:32,200 --> 00:01:35,260 Facebook ads and so on. 21 00:01:35,260 --> 00:01:39,970 So here's an example of an organic search I input Facebook course. 22 00:01:40,000 --> 00:01:43,300 Click search and as you can see I'm notified. 23 00:01:43,330 --> 00:01:45,100 Which ones are ads in Google. 24 00:01:45,370 --> 00:01:48,310 So these top three top four are all ads. 25 00:01:48,430 --> 00:01:56,240 The first organic search that appears as the number one organic search result is Facebook blueprint. 26 00:01:56,290 --> 00:01:58,620 This is Facebook s own certification program. 27 00:01:58,810 --> 00:02:01,000 So obviously it's very relevant. 28 00:02:01,000 --> 00:02:04,250 It's their own Web site behind that course of Facebook dot com. 29 00:02:04,270 --> 00:02:09,040 You have the keyword in the title in the URL in the method description. 30 00:02:09,040 --> 00:02:14,010 Obviously this has a lot of clout so it should rank organically number one. 31 00:02:14,020 --> 00:02:16,340 So I use keyword research in two ways. 32 00:02:16,420 --> 00:02:21,570 I use it to rank organically and via Google AdWords. 33 00:02:21,700 --> 00:02:26,470 So let me show you how I ranked above Facebook via Google ads. 34 00:02:26,490 --> 00:02:34,030 So right here marketing mastery guide 2017 I created a Google AdWords campaign and targeted the keyword 35 00:02:34,150 --> 00:02:37,040 for my Facebook ads cause. 36 00:02:37,340 --> 00:02:40,530 So whenever you search a term that's the difference. 37 00:02:40,840 --> 00:02:48,220 These ones that appear under ads are there because someone paid a certain amount per click to appear 38 00:02:48,370 --> 00:02:50,560 in front of users who searched this term. 39 00:02:51,550 --> 00:02:54,530 So there's a paid ranking for this keyword. 40 00:02:54,760 --> 00:02:58,660 Obviously you can see above the fold are all ads. 41 00:02:59,080 --> 00:03:03,740 So this tells you how important eventually getting into Google AdWords is. 42 00:03:04,030 --> 00:03:07,970 And ranking for these keywords but if you don't have the budget just yet. 43 00:03:07,990 --> 00:03:15,650 That's why I say Master keyword research so you can rank for those long tail keyword organically. 44 00:03:15,790 --> 00:03:23,040 So step number one is finding seed keywords you want to rank organically for in Google search. 45 00:03:23,160 --> 00:03:29,940 You want to eventually rank for many keywords but start by focusing on a keyword that you will positively 46 00:03:29,940 --> 00:03:32,730 rank number 1 4 in Google search. 47 00:03:32,730 --> 00:03:38,790 So as you can see in this screenshot of Google search I rank for both single keywords and multiple word 48 00:03:38,790 --> 00:03:40,080 keywords. 49 00:03:40,230 --> 00:03:42,450 These are called long tail keywords. 50 00:03:42,450 --> 00:03:47,490 Now most of my clients think they should rank for single keywords the keywords with the highest search 51 00:03:47,490 --> 00:03:48,780 volumes. 52 00:03:48,780 --> 00:03:55,740 Now yes ranking for those 5000 search volume to 1 million plus search volume single keywords sounds 53 00:03:55,740 --> 00:04:02,880 awesome but the competition to rank for those single keywords is nearly impossible. 54 00:04:02,910 --> 00:04:06,590 You need back links in aged and trusted domain. 55 00:04:06,720 --> 00:04:12,000 A ton of relevant content and you still might not rank for these highly competitive one word keyword 56 00:04:12,000 --> 00:04:12,500 phrases. 57 00:04:13,700 --> 00:04:20,920 It's the two to three keyword phrases and longer that you want to target and that I target for my clients. 58 00:04:20,940 --> 00:04:22,350 Look at this graphic. 59 00:04:22,500 --> 00:04:25,050 Don't even try to rank for that generic search phrase. 60 00:04:25,170 --> 00:04:32,940 Rather create a blog or a page with titles and meta descriptions using these long tail keywords such 61 00:04:32,940 --> 00:04:38,940 as men's shoe size insert size or red nike men's running shoes. 62 00:04:38,940 --> 00:04:40,750 There's a great long tail keyword. 63 00:04:40,950 --> 00:04:48,720 These are longer keyword phrases that yes are searched less than the keyword shoes alone but these long 64 00:04:48,720 --> 00:04:51,960 tail keywords are easier to rank 4 in Google. 65 00:04:51,960 --> 00:04:54,300 Now think about long tail keywords for a second. 66 00:04:54,300 --> 00:04:58,640 When people search for shoes online do they just type in the keyword shoes. 67 00:04:58,650 --> 00:05:05,700 Sometimes yes but for the most part that is just one keyword from the Long Tail keyword most people 68 00:05:05,700 --> 00:05:11,230 search for for example cheap red Converse shoe size 10. 69 00:05:11,340 --> 00:05:17,360 Now that's a great long tail keyword that we can go and research and find out if it's worth creating 70 00:05:17,370 --> 00:05:23,070 an article around worth creating a product around and worth ranking for Google. 71 00:05:23,070 --> 00:05:25,920 So step number two generate keywords. 72 00:05:25,980 --> 00:05:30,140 Now that we know we need to rank for long tail keywords how do we generate them. 73 00:05:30,150 --> 00:05:35,940 This is one of the most common questions I get from clients of course N.B. How do I generate keywords. 74 00:05:36,240 --> 00:05:40,530 I first respond to them with you know your business best. 75 00:05:40,530 --> 00:05:43,050 Let's start with the names of your products. 76 00:05:43,080 --> 00:05:47,610 The name of your services and input those into Google search. 77 00:05:48,000 --> 00:05:51,670 What keywords do you see in the titles and meta descriptions. 78 00:05:51,690 --> 00:05:53,740 This is where you should start. 79 00:05:53,850 --> 00:06:00,120 These top ranking organic listings and even Google AdWords obviously did something correct to rank on 80 00:06:00,120 --> 00:06:06,070 the first page of Google search for these keywords but Google search is not enough. 81 00:06:06,070 --> 00:06:07,530 Go ahead pause the video. 82 00:06:07,540 --> 00:06:09,470 Take a screenshot of this. 83 00:06:09,490 --> 00:06:12,490 This is how you generate keyword ideas. 84 00:06:12,490 --> 00:06:18,760 Some may seem super simple but you will be surprised at how many keyword ideas you will generate from 85 00:06:18,760 --> 00:06:21,560 these lookup forums in your niche. 86 00:06:21,580 --> 00:06:26,160 Go to your library see what book titles and subtitles are used. 87 00:06:26,300 --> 00:06:33,460 Use Uber suggest or use google autocomplete search your initial products and keywords in Wikipedia or 88 00:06:33,460 --> 00:06:37,780 again put your keywords into google and see what those top Google ads. 89 00:06:37,780 --> 00:06:43,540 Usually the top three to four listings will keywords are they using in their descriptions in their ad 90 00:06:43,540 --> 00:06:45,670 titles look at newspapers. 91 00:06:45,670 --> 00:06:48,590 What are the headlines that are catching people's attention. 92 00:06:48,610 --> 00:06:49,720 Look at your competitors. 93 00:06:49,750 --> 00:06:54,130 What other niche sites are ranking for these keywords. 94 00:06:54,370 --> 00:06:56,260 Go into Amazon and eBay. 95 00:06:56,260 --> 00:07:02,020 Use the autocomplete function in the search field browse affiliate networks like C.J. dot com or Click 96 00:07:02,020 --> 00:07:09,460 Bank use sites like Google trends to see if you're getting any search volume for your keyword and to 97 00:07:09,460 --> 00:07:11,650 get ideas for other keywords. 98 00:07:11,650 --> 00:07:12,490 Go shopping. 99 00:07:12,490 --> 00:07:16,970 What products are like yours and see what the packaging uses for keywords. 100 00:07:17,020 --> 00:07:20,700 Watch TV don't fast forward through the commercials. 101 00:07:20,710 --> 00:07:27,200 Watch infomercials late at night you'll be surprised at all the branding you'll see and usage of various 102 00:07:27,200 --> 00:07:28,050 keywords. 103 00:07:28,070 --> 00:07:32,950 Subscribe to some magazines within your niche or simply look around your house. 104 00:07:33,050 --> 00:07:36,210 There's plenty of products that you use every day. 105 00:07:36,230 --> 00:07:40,780 So start to notice the words branding and subtitles on all of them. 106 00:07:40,820 --> 00:07:48,320 Now two of my favorite things from that graphic are Amazon and Google search but I use the auto complete 107 00:07:48,320 --> 00:07:50,120 function so Let's type in keyword. 108 00:07:50,150 --> 00:07:54,170 We want to rank 4 we think we want to rank 4 meal planners. 109 00:07:54,170 --> 00:07:59,120 Maybe I'm a fitness coach and have created a great meal planner to keep all my clients on a strict diet. 110 00:07:59,480 --> 00:08:05,990 So as you can see as I start to type in look at the autocomplete meal prep Meals on Wheels meal prep 111 00:08:05,990 --> 00:08:08,980 ideas meal plan that's a good sign. 112 00:08:08,990 --> 00:08:15,260 It's the fourth auto complete a lot of people are searching it meal plan meal planner meal planning 113 00:08:15,260 --> 00:08:16,630 at meal plan template. 114 00:08:16,700 --> 00:08:21,810 We can take all of these keywords and use them in articles we create. 115 00:08:21,830 --> 00:08:23,510 Next is Amazon. 116 00:08:23,630 --> 00:08:29,510 They have the same feature of auto complete so as you can see keyword suggestions all day meal prep 117 00:08:29,510 --> 00:08:37,340 containers meal prep meal replacement shakes I can create my next product around these suggestions. 118 00:08:37,340 --> 00:08:41,030 So let's just click this prep containers will click the first one here. 119 00:08:41,030 --> 00:08:45,470 Now a great thing I pull from these actual Amazon listings for keyword ideas. 120 00:08:45,470 --> 00:08:53,000 Scroll down to the bullet points looking these bullet points because Amazon sellers use keywords within 121 00:08:53,000 --> 00:08:59,160 each one of these bullet points that are related to this Amazon product title. 122 00:08:59,540 --> 00:09:04,600 So best keywords in the title supporting keywords in the bullet point. 123 00:09:08,360 --> 00:09:15,090 So when I brainstorm keyword ideas I like to break it down into two niches of common Google searches. 124 00:09:15,170 --> 00:09:24,430 The first being buyers what words do buyers pair with keywords when they search within Google this is 125 00:09:24,430 --> 00:09:32,490 a great way to extend a single keyword into a long tail keyword so common keyword add ons I use best. 126 00:09:32,650 --> 00:09:36,800 Then the keyword so best laptop computer. 127 00:09:37,180 --> 00:09:43,860 Top rated P.S. new Samsung phone next. 128 00:09:43,870 --> 00:09:45,100 Use your keyword. 129 00:09:45,190 --> 00:09:49,740 And then who is it for Halloween costume for dogs. 130 00:09:50,080 --> 00:09:54,890 Survival Kit for hikers next reviews. 131 00:09:56,320 --> 00:10:01,270 If I'm going to buy something I'm definitely going to type in my keyword I'm searching for and then 132 00:10:01,270 --> 00:10:13,680 reviews next where to buy that keyword or simply buy Dell laptops buy iPhones next. 133 00:10:13,680 --> 00:10:15,450 I like to pair my keyword with. 134 00:10:15,450 --> 00:10:16,850 What's the price look like. 135 00:10:16,860 --> 00:10:20,150 Cheap luxury expensive. 136 00:10:20,190 --> 00:10:25,470 This is a common word paired with a keyword cheap hair curlers. 137 00:10:25,470 --> 00:10:33,640 This next one pairs with that well keyword on sale keyword coupon code you can flip this either way. 138 00:10:33,710 --> 00:10:40,310 Promo Code keyword next keyword under money amount. 139 00:10:40,310 --> 00:10:43,980 So a common one here are higher and items. 140 00:10:44,120 --> 00:10:50,120 I'd like to build affiliate sites around these higher end items and people will find them via this lead 141 00:10:50,120 --> 00:10:55,130 funnel such as best a laptop under five hundred dollars. 142 00:10:55,390 --> 00:10:58,780 Best men's Shaver under 50 dollars next. 143 00:10:58,780 --> 00:11:06,570 Buyers like to compare things so Sony vs. Samsung and then you can get even more specific with those 144 00:11:06,570 --> 00:11:10,390 two keywords including say a specific model number. 145 00:11:10,530 --> 00:11:17,400 The second nature of online searchers I target our info seekers so pair your seed keyword with some 146 00:11:17,400 --> 00:11:20,820 of these terms to create long tail keywords. 147 00:11:20,820 --> 00:11:27,310 First how to guide to how do you then the keyword. 148 00:11:27,450 --> 00:11:30,050 How to tie your tie next. 149 00:11:30,180 --> 00:11:33,760 Easy easy way to clean a stove. 150 00:11:33,990 --> 00:11:34,310 Next. 151 00:11:34,310 --> 00:11:37,540 I like to use top tens or best 5. 152 00:11:38,010 --> 00:11:42,770 Just insert your number of choice and then you can test and see if anybody's searching that. 153 00:11:42,960 --> 00:11:46,010 So top 10 men's suits. 154 00:11:46,110 --> 00:11:55,050 Next you can flip that first one how to and do keyword tutorial keyword training keyword course how 155 00:11:55,050 --> 00:12:05,490 to guide instructions so in that same vein DIY do it yourself then the keyword. 156 00:12:05,540 --> 00:12:10,720 This is great for recipes or instructions or how to build a table. 157 00:12:10,740 --> 00:12:19,000 DIY DIY office desk then again we see a repeat of the verses for info seekers. 158 00:12:19,000 --> 00:12:21,380 This keyword versus this keyword. 159 00:12:21,610 --> 00:12:33,250 Next in the same vein of how to eliminate get rid of prevent fix then your keyword and finally just 160 00:12:33,250 --> 00:12:38,310 like the versus one compare or comparison of keyword. 161 00:12:38,350 --> 00:12:40,510 So now that you have your keywords generated. 162 00:12:40,510 --> 00:12:41,570 Now what. 163 00:12:41,770 --> 00:12:48,040 How do you collect the data you need to see which keywords are worth ranking for enter long tail pro 164 00:12:48,040 --> 00:12:49,190 to the rescue. 165 00:12:49,210 --> 00:12:56,140 I personally use this keyword research software for myself and all my clients so head over the course 166 00:12:56,140 --> 00:13:01,670 and become slash long tail pro to learn everything you need to know about this software. 167 00:13:01,720 --> 00:13:06,070 We need to input our keywords into long tail pro and evaluate them. 168 00:13:06,190 --> 00:13:12,910 So first input your seed keywords those keywords we generated in step 2 then click the retrieve button 169 00:13:13,550 --> 00:13:13,940 next. 170 00:13:13,990 --> 00:13:20,760 Just scroll down to see your keyword results here you'll see the monthly search volume the competition 171 00:13:21,540 --> 00:13:26,310 and more metrics Step 4 is picking the winning keyword. 172 00:13:26,310 --> 00:13:33,630 My first priority when picking a keyword I want to rank 4 in Google is keyword competitiveness. 173 00:13:33,630 --> 00:13:40,260 This is a number from zero to 100 that measures how difficult it is to rank on the first page of Google 174 00:13:40,260 --> 00:13:41,700 for that keyword. 175 00:13:41,700 --> 00:13:48,400 This metric is calculated using the page title majestic trust flow and citation flow back link site 176 00:13:48,420 --> 00:13:56,670 age and other factors of the top 10 results found in Google for the keyword you searched a higher keyword 177 00:13:56,670 --> 00:14:03,340 competitiveness score equates a higher level of difficulty to rank for that keyword. 178 00:14:03,420 --> 00:14:09,720 I'd like to target an average case see below 40 but less than 30 is optimal. 179 00:14:09,720 --> 00:14:12,170 So back to our keyword search results. 180 00:14:12,360 --> 00:14:15,580 Look at the column labeled average Casey. 181 00:14:15,660 --> 00:14:18,250 This is the keyword competitiveness rating. 182 00:14:18,510 --> 00:14:25,780 All these high search volume keywords are very difficult to rank for all at 40 to 50 Casey and above. 183 00:14:26,220 --> 00:14:32,100 So let's click that average Casey column to sort by the lowest Casey to greatest. 184 00:14:32,100 --> 00:14:34,230 Now this is much more interesting. 185 00:14:34,230 --> 00:14:36,570 There's several long tail keywords here. 186 00:14:36,570 --> 00:14:39,210 We can rank four in this list. 187 00:14:39,210 --> 00:14:42,350 Notice all these cases are 40 and below. 188 00:14:42,420 --> 00:14:47,460 The most interesting one that jumps out at me is the keyword meal planners printable. 189 00:14:47,520 --> 00:14:50,790 It's below that 40 Casey rating. 190 00:14:50,790 --> 00:14:53,600 It has a nice monthly search volume of thirteen hundred. 191 00:14:53,910 --> 00:15:00,150 So just looking at this right now without any further research I would actually suggest this to my client 192 00:15:00,480 --> 00:15:07,320 who owns a health blog to create a blog post and possibly even a product around this long tail keyword. 193 00:15:07,580 --> 00:15:14,010 It could pay as low as 21 cents for the Google ad clicks which will lead people to their Web site and 194 00:15:14,010 --> 00:15:20,920 there they can set up a convert kit lead capture form and exchange for people in putting their email. 195 00:15:21,000 --> 00:15:27,390 My client will give them a printable Meal Planner then my client can read market their health products 196 00:15:27,510 --> 00:15:34,290 and other items to this list of people who claimed the free printable meal planners. 197 00:15:34,290 --> 00:15:41,430 This is why a long tail pro is so awesome all the data you need is in one location so make sure to check 198 00:15:41,430 --> 00:15:45,330 out that link to learn more about long tail Pro. 199 00:15:45,330 --> 00:15:47,630 Next is YouTube search suggest. 200 00:15:47,970 --> 00:15:54,250 Type your main topic into the YouTube dot com search bar and write down all of these suggested keywords. 201 00:15:54,510 --> 00:15:58,390 As you can see I typed in Facebook ads and I got a great suggestion from it. 202 00:15:58,410 --> 00:16:01,050 Facebook ads for local business. 203 00:16:01,050 --> 00:16:08,270 You can add an asterisk before your main keyword to ad suggested keywords in front of your main keyword. 204 00:16:08,280 --> 00:16:16,930 This is a great hack for finding the long tail keywords so I added that in front of Facebook ads and 205 00:16:16,930 --> 00:16:24,050 look at these suggestions how to create Facebook ad retargeting Facebook ads and so on next. 206 00:16:24,190 --> 00:16:26,330 Do the same thing in Google search. 207 00:16:26,680 --> 00:16:33,010 Type your main topic into Google dot com search bar and write down all of these suggested keywords. 208 00:16:33,010 --> 00:16:36,790 Next I use the free tool google keyword planner. 209 00:16:36,790 --> 00:16:43,780 Just create a free Google Ads account and in that top nav bar under tools and settings in that menu 210 00:16:44,050 --> 00:16:50,860 select keyword planner I will use google keyword planner to not only find new keyword ideas but to also 211 00:16:50,860 --> 00:16:53,230 research the monthly search volume. 212 00:16:53,410 --> 00:17:00,310 As you can see this example Facebook retargeting average monthly searches in Google 1000. 213 00:17:00,310 --> 00:17:06,250 Now if you're not familiar with this tool or if you've never used Google AdWords totally ok but if you're 214 00:17:06,250 --> 00:17:09,030 like me you're gonna be using this tool daily. 215 00:17:09,040 --> 00:17:13,960 It's an amazing tool and it's provided for free by the biggest search engine on Earth. 216 00:17:14,920 --> 00:17:20,380 So basically what this tool does is you input a keyword and Google does a search and outputs what the 217 00:17:20,380 --> 00:17:21,920 average monthly searches are. 218 00:17:21,940 --> 00:17:28,210 The competition the suggested bid on Google AdWords and various other variables that you want to seek 219 00:17:28,510 --> 00:17:29,380 for that keyword. 220 00:17:30,190 --> 00:17:35,270 So in order to use the google keyword planner you will need to create a Google Ads account. 221 00:17:35,380 --> 00:17:42,640 So just go to ads dot google dot com create an account log into your Gmail account or create one then 222 00:17:42,670 --> 00:17:45,890 Google ads will force you to create your first ad campaign. 223 00:17:46,030 --> 00:17:50,410 They lead you through step by step and then have you input your billing information. 224 00:17:50,500 --> 00:17:56,230 But don't worry you don't have to launch that ad once you create that first campaign on the campaign 225 00:17:56,230 --> 00:17:56,830 dashboard. 226 00:17:56,830 --> 00:18:01,290 You can just pause that campaign to actually never spend any money on that campaign. 227 00:18:01,300 --> 00:18:02,650 If you don't want to. 228 00:18:02,680 --> 00:18:08,780 So once you've created your account and pause that campaign just go to Tools and then keyword planner. 229 00:18:08,830 --> 00:18:10,470 So there's two options here. 230 00:18:10,510 --> 00:18:16,270 If we already have keywords we can search the past volume of those keywords via this but if we're looking 231 00:18:16,270 --> 00:18:19,240 for new keywords to target we'll use this option. 232 00:18:19,240 --> 00:18:22,290 Find new keywords so click this. 233 00:18:22,420 --> 00:18:27,400 So it's here I can input competitors who are L's or my seed keyword ideas. 234 00:18:27,400 --> 00:18:30,160 So best online courses. 235 00:18:30,160 --> 00:18:32,950 Let's try that keyword. 236 00:18:32,950 --> 00:18:33,520 So here we go. 237 00:18:33,520 --> 00:18:40,420 This has roughly a thousand monthly searches and some other ideas are best online MBA. 238 00:18:40,420 --> 00:18:44,340 These are some great ideas we can write down and sort that by volume. 239 00:18:44,510 --> 00:18:48,090 Cheapest online MBA best online certificate programs. 240 00:18:48,160 --> 00:18:53,680 So we're getting some ideas we can input here and use for our future blog posts or keywords for our 241 00:18:53,680 --> 00:18:55,120 product listings and so on. 26080