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These are the user uploaded subtitles that are being translated: 1 00:00:00,240 --> 00:00:05,520 So if you're new to Facebook or have never made a Facebook page, you may ask, do I really need a Facebook 2 00:00:05,520 --> 00:00:05,860 page? 3 00:00:06,180 --> 00:00:11,220 So what I love about Facebook pages are that they're an instant connection to your audience and instant 4 00:00:11,220 --> 00:00:12,390 connection to your customer. 5 00:00:12,600 --> 00:00:18,420 So this is a great place to connect and interact and share stories and share relevant info about your 6 00:00:18,420 --> 00:00:18,850 brand. 7 00:00:19,800 --> 00:00:25,020 So ultimately, this Facebook page gives you that voice and you can build your reputation instantly 8 00:00:25,020 --> 00:00:32,430 with fast customer service reaching new markets with this Facebook page growing a new social clout of 9 00:00:32,430 --> 00:00:37,320 following and likes with this Facebook community all in one place on your Facebook page. 10 00:00:37,920 --> 00:00:42,660 What I love is the instant feedback save for one of my clients that are launching a new line and they're 11 00:00:42,660 --> 00:00:44,670 unsure about one style versus the other. 12 00:00:45,000 --> 00:00:50,400 Posts some mockups of the images on your Facebook page and ask your current customers to vote, which 13 00:00:50,400 --> 00:00:52,990 one they prefer, which one they like, which one they would buy. 14 00:00:53,790 --> 00:00:58,920 So besides all these great things about building a community, there are a lot of additions that Facebook 15 00:00:58,920 --> 00:01:00,350 is constantly rolling out. 16 00:01:00,540 --> 00:01:05,190 So you have the opportunity to post events, integrate various apps. 17 00:01:06,060 --> 00:01:08,010 Some people I know don't even have a dotcom. 18 00:01:08,010 --> 00:01:14,040 They just sell products via their Facebook page because of the apps available, enabling that then Facebook 19 00:01:14,040 --> 00:01:19,680 pages are also great for polling your audience, like I said, or running contests and different promotions. 20 00:01:20,520 --> 00:01:23,580 So at the end of the day, what is a Facebook page? 21 00:01:24,300 --> 00:01:30,960 It's basically a specific page on Facebook that enables you to capture your specific audience via a 22 00:01:30,960 --> 00:01:31,530 like. 23 00:01:31,950 --> 00:01:38,220 So every time you get a like, these people are now liking your page and accepting what you post to 24 00:01:38,220 --> 00:01:39,390 show up in their news feed. 25 00:01:40,380 --> 00:01:43,200 Now, this person is actually lowering organically. 26 00:01:43,500 --> 00:01:48,030 Only 10 to 20 percent of what you post will show up in your audience news feed. 27 00:01:48,330 --> 00:01:54,720 But as I'll explain later, there's promotions and various other things we can do to increase the visibility 28 00:01:54,720 --> 00:01:55,360 of your post. 29 00:01:55,890 --> 00:02:01,770 So first off, you need to sign up for a Facebook account or if you have a ready go to Facebook account, 30 00:02:01,770 --> 00:02:04,160 then the top right click create page. 31 00:02:05,160 --> 00:02:08,980 Now, in this page, you'll be able to pick what specific type of page you want to create. 32 00:02:09,420 --> 00:02:11,250 So don't let this option confuse you. 33 00:02:11,460 --> 00:02:15,130 Just break it down and see which one fits your business or service correctly. 34 00:02:15,540 --> 00:02:17,340 So welcome to your new Facebook page. 35 00:02:18,030 --> 00:02:24,600 So before you can start growing your brand on Facebook and creating Facebook ads, you need to build 36 00:02:24,600 --> 00:02:26,370 and optimize your Facebook page. 37 00:02:27,030 --> 00:02:31,630 Now, the first thing I want to teach you is customizing your Facebook page username. 38 00:02:32,490 --> 00:02:37,870 This is important as this username appears as your custom Facebook URL. 39 00:02:38,340 --> 00:02:46,440 So it is Facebook dotcom slash your username claiming this vanity URL will help people find you and 40 00:02:46,440 --> 00:02:47,500 remember your brand. 41 00:02:48,090 --> 00:02:52,550 So my rule of thumb for creating your username is continuity with my brand name. 42 00:02:53,340 --> 00:02:55,230 So for my brand core S.V.. 43 00:02:56,430 --> 00:03:02,100 I want that username on every social media site, platform service and so on. 44 00:03:03,000 --> 00:03:09,720 I want people to easily find me from website to website and therefore continuity in my username, on 45 00:03:09,720 --> 00:03:17,840 Facebook, Twitter, Gmail and even my domain course envy, dotcom is all around the key word envy. 46 00:03:18,240 --> 00:03:24,390 So this not only builds my brand name, but it also makes it easy for customers to remember my page, 47 00:03:24,870 --> 00:03:27,530 my page name and Miralles. 48 00:03:27,740 --> 00:03:33,780 So this means you'll change that current long number that you're given by Facebook to your own custom 49 00:03:33,780 --> 00:03:34,390 business name. 50 00:03:34,890 --> 00:03:36,020 So here's an example. 51 00:03:36,150 --> 00:03:39,060 It's Facebook pages long. 52 00:03:39,060 --> 00:03:40,110 No, nobody cares about. 53 00:03:40,920 --> 00:03:44,110 Is there any keyword Klout in that your URL? 54 00:03:44,520 --> 00:03:45,570 No, not at all. 55 00:03:46,020 --> 00:03:50,310 You can change it to Facebook dotcom slash your business name. 56 00:03:50,730 --> 00:03:53,010 But remember, you can really only set this once. 57 00:03:53,260 --> 00:03:58,980 So choose wisely in the beginning because if you choose to request a name change later on, you have 58 00:03:58,980 --> 00:04:00,720 to request permission by Facebook. 59 00:04:00,960 --> 00:04:05,970 And not very often do they allow that because think of it, that's like changing your name. 60 00:04:05,970 --> 00:04:08,700 That's like changing a big Wal-Mart. 61 00:04:08,700 --> 00:04:09,840 Do I change it tomorrow? 62 00:04:09,870 --> 00:04:10,200 No. 63 00:04:10,200 --> 00:04:11,540 You're establishing a brand. 64 00:04:11,700 --> 00:04:17,670 So Facebook doesn't want people wishy washy and changing names constantly and inserting keywords. 65 00:04:17,670 --> 00:04:22,080 They want to build a stable asset of all these various Facebook pages. 66 00:04:22,360 --> 00:04:27,320 So as you grow your brand, you're definitely going to find out that social media is constantly changing. 67 00:04:28,140 --> 00:04:31,020 One thing that changes often are image sizes. 68 00:04:31,500 --> 00:04:34,580 So make sure to check that you're using the optimal image sizes. 69 00:04:35,130 --> 00:04:41,190 We have a post on course and dotcom where we're constantly updating the optimal image sizes for Twitter, 70 00:04:41,190 --> 00:04:44,070 Facebook, Instagram, Pinterest and so on. 71 00:04:44,880 --> 00:04:50,880 Just go to coarsen TV.com, slash social dash media, dash image, dash sizes. 72 00:04:51,240 --> 00:04:55,170 So the first thing we want to optimize on our Facebook page is the profile image. 73 00:04:55,590 --> 00:04:59,040 So just go up here, click that little camera change picture. 74 00:04:59,070 --> 00:05:02,130 So depending on if you're a public figure or a business. 75 00:05:03,130 --> 00:05:11,450 I'll either use a headshot or white background image of that brand's logo, the next thing to optimize 76 00:05:11,600 --> 00:05:13,590 is the cover image of your Facebook page. 77 00:05:13,910 --> 00:05:16,520 So right here, we can change cover to click that little camera. 78 00:05:17,030 --> 00:05:19,700 We can choose from photos or videos. 79 00:05:20,540 --> 00:05:26,150 I've been getting some great conversion rates for clients by using videos in their cover photos to draw 80 00:05:26,150 --> 00:05:28,900 people's eyes to my call to action the sign up button. 81 00:05:29,630 --> 00:05:32,030 So next, we want to go to the about page. 82 00:05:32,960 --> 00:05:34,430 So in your left sidebar here. 83 00:05:34,640 --> 00:05:39,740 And one of the first things I optimize is the username and then make sure to fill out the rest of this 84 00:05:39,740 --> 00:05:42,760 about section specifically. 85 00:05:42,800 --> 00:05:44,060 This is your embedded description. 86 00:05:44,360 --> 00:05:49,100 The short description is very important to fill out the main reason being the first. 87 00:05:49,100 --> 00:05:54,930 One hundred and fifty six characters appear in Google search results as your pages meet a description. 88 00:05:55,310 --> 00:06:01,040 So in these first one hundred fifty six characters obviously describe your business, but make sure 89 00:06:01,040 --> 00:06:05,300 to include two to three relevant and highly searched keywords for your niche. 90 00:06:05,540 --> 00:06:07,880 And if you have room, include your domain name. 91 00:06:08,300 --> 00:06:10,160 So look at the short description for my page. 92 00:06:10,160 --> 00:06:14,820 Course we want to learn a new skill searching for the best online courses. 93 00:06:15,380 --> 00:06:21,260 Our mission at Course N.V. is to doctor that I have two hundred and fifty five characters that I filled 94 00:06:21,260 --> 00:06:21,530 up. 95 00:06:21,950 --> 00:06:28,550 But in those first one hundred and fifty six you can see I use my top three keywords, my brand name, 96 00:06:29,090 --> 00:06:32,450 online courses and then best online courses. 97 00:06:33,020 --> 00:06:35,270 Search some of your competitors and Google. 98 00:06:36,290 --> 00:06:42,110 And add the word Facebook to your keyword search by doing this, you can see what they're using for 99 00:06:42,110 --> 00:06:43,110 their short description. 100 00:06:43,130 --> 00:06:48,140 Next, you want to start to build out that page and post content, make it look like somebody is at 101 00:06:48,140 --> 00:06:49,130 this actual business. 102 00:06:49,260 --> 00:06:52,550 You don't want to just make a Facebook page to say you made a Facebook page. 103 00:06:52,880 --> 00:06:56,860 You want to build it out, make it look really professional, post some content. 104 00:06:56,870 --> 00:07:01,850 I like to have at least 10 posts on my page before I even push it to anybody before I start ads or before 105 00:07:01,850 --> 00:07:07,190 I invite friends, put some relevant texts, some relevant statuses, posts and pictures and videos. 106 00:07:07,610 --> 00:07:10,940 Now, this all doesn't have to be original content, so don't get overwhelmed there. 107 00:07:10,940 --> 00:07:14,240 You can just recreate other people's stuff and post it on this page. 108 00:07:14,360 --> 00:07:20,110 Another great feature about Facebook pages allows you to schedule your post via creator studio. 109 00:07:20,900 --> 00:07:26,030 So to have your Facebook page not look like you just built it in an hour, you can backdate posts, 110 00:07:26,270 --> 00:07:28,030 you can schedule post for the future. 111 00:07:28,070 --> 00:07:33,440 So it really helps you evenly distribute these posts and post, you know, once a week, twice a week. 112 00:07:33,950 --> 00:07:34,940 You can schedule that. 113 00:07:35,180 --> 00:07:40,040 And then once you start to post some content, we can go into reports and see what time of day do you 114 00:07:40,040 --> 00:07:41,270 get the most post engagements? 115 00:07:41,510 --> 00:07:43,750 What day of the week do you get the most post engagements? 116 00:07:44,000 --> 00:07:48,230 Do you get the most likes and shares at 4:00 p.m. when people are just about ready to leave work? 117 00:07:48,260 --> 00:07:53,360 Or is it at 8:00 a.m. when people just get to work, take those factors into account and then you can 118 00:07:53,360 --> 00:07:54,440 schedule around that. 119 00:07:54,710 --> 00:07:58,940 So once you have your Facebook page completely filled out, you have a profile image cover image and 120 00:07:58,940 --> 00:07:59,900 at least 10 posts. 121 00:07:59,900 --> 00:08:02,200 Make sure to complete this call to action button. 122 00:08:02,510 --> 00:08:07,760 My personal favorite call to action button is the sign up option and then I create that cover image 123 00:08:08,060 --> 00:08:13,010 so the user's eyes flow through the text and write the call to action button. 124 00:08:13,760 --> 00:08:18,170 So a great visual and then my incentive that draws them to the call to action. 125 00:08:18,350 --> 00:08:25,280 So next many clients because saying we don't want all these default tabs, so how do we edit these tabs, 126 00:08:25,280 --> 00:08:26,180 click settings? 127 00:08:26,480 --> 00:08:32,390 And then in this left sidebar click templates and tabs, we can configure what template and what tabs 128 00:08:32,390 --> 00:08:34,280 we want to appear for our Facebook page. 129 00:08:34,520 --> 00:08:40,430 Remember, before I push this out to audiences, before I start marketing, you want everything complete. 130 00:08:40,820 --> 00:08:43,130 And like I said, I like a good ten post. 131 00:08:43,760 --> 00:08:46,400 So it looks like I've been active on Facebook a bit longer. 132 00:08:46,850 --> 00:08:52,130 So you can obviously write your own or we can go to other pages, which I like to do to curate other 133 00:08:52,130 --> 00:08:52,730 content. 134 00:08:52,730 --> 00:08:58,460 Click, share, share to a page, select your page and then you're posting as that page. 135 00:08:58,640 --> 00:09:04,610 And like I said, in this course, I like to post to my Facebook pages for my clients at least one to 136 00:09:04,610 --> 00:09:05,720 three times per day. 137 00:09:06,230 --> 00:09:07,550 So that can get very busy. 138 00:09:08,120 --> 00:09:09,860 And I want to post at peak times. 139 00:09:10,580 --> 00:09:12,590 So this is where scheduling comes into play. 140 00:09:13,490 --> 00:09:18,140 View your scheduled post on the content library page in your creator studio. 141 00:09:18,830 --> 00:09:25,280 So as you build out your page, build out your content, your call to action button, manage your tabs, 142 00:09:26,750 --> 00:09:32,450 look at your competition to see how their page is laid out, what tabs are they using, what kind of 143 00:09:32,450 --> 00:09:35,100 post, what kind of cover image, what kind of profile? 144 00:09:35,450 --> 00:09:36,070 Think about it. 145 00:09:36,080 --> 00:09:42,320 ESPN has a team of marketers working on their Facebook page and all their social media pages. 146 00:09:42,800 --> 00:09:44,570 They're all getting full time salaries. 147 00:09:44,600 --> 00:09:49,280 So come to these pages and take bits of information to optimize your page. 148 00:09:49,580 --> 00:09:53,000 The next important part of your Facebook page are Facebook settings. 149 00:09:53,600 --> 00:09:58,370 Many things I discuss in this course can all be found via your Facebook page settings. 150 00:09:59,720 --> 00:10:05,510 So when you're logged into Facebook, just go to your Facebook page and click the settings link, so 151 00:10:05,510 --> 00:10:10,280 now that you have your Facebook page completely optimized, you want to ensure that it's reaching all 152 00:10:10,280 --> 00:10:13,410 the people that it can with optimized Facebook settings. 153 00:10:14,540 --> 00:10:18,500 So first and foremost, ensure that you have everything filled out on your Facebook page. 154 00:10:18,770 --> 00:10:24,200 You can enable and limit many things via these Facebook settings, everything from tagging. 155 00:10:25,120 --> 00:10:32,190 To if users can post to country restrictions, to age restrictions, so really read through them all, 156 00:10:33,190 --> 00:10:37,330 make sure your page is published so it shows up in Facebook search results. 157 00:10:37,660 --> 00:10:40,600 The next setting I use most often are page rolls. 158 00:10:41,260 --> 00:10:46,960 Since you created this Facebook page under your personal account, you will be the admin. 159 00:10:48,010 --> 00:10:55,200 That is the highest roll, so under this page rule settings, you can add workers to your page via the 160 00:10:55,200 --> 00:10:57,190 assign a new page rule option. 161 00:10:58,980 --> 00:11:04,920 Just search your friend's name, click the drop down menu next to it to select the roll and then click 162 00:11:04,920 --> 00:11:05,580 the add button. 163 00:11:06,840 --> 00:11:12,780 As a rule of thumb, I never give admin access to anyone unless they're the co-founder. 164 00:11:14,180 --> 00:11:18,770 Remember, admen gives them the power to delete me from my own page. 165 00:11:20,730 --> 00:11:23,850 So when you look at this drop down menu, this ranks by power. 166 00:11:25,650 --> 00:11:33,720 Each descending role has less power working down from admin, the most common role I assign is editor 167 00:11:34,650 --> 00:11:37,440 and advertiser to my staff members. 168 00:11:38,220 --> 00:11:43,440 So if you didn't link your Facebook page and Instagram account during the setup, navigate to your Facebook 169 00:11:43,440 --> 00:11:43,740 page. 170 00:11:43,740 --> 00:11:50,250 Now click the settings, then select Instagram and this left sidebar, then click that Connect account 171 00:11:50,250 --> 00:11:52,520 button to just log into your Instagram. 172 00:11:53,400 --> 00:11:57,990 This is required for managing your Instagram via Facebook on your computer. 173 00:11:58,410 --> 00:12:03,120 This includes content, ads, analytics, messages, comments and much more. 18857