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These are the user uploaded subtitles that are being translated: 1 00:00:00,700 --> 00:00:04,870 So as a marketing consultant, a lot of people ask me, what content should I share? 2 00:00:05,230 --> 00:00:09,520 And all I reply is test, test, test, try different things. 3 00:00:10,210 --> 00:00:13,960 Test what content gets you likes, what gets you shares, what gets you comments. 4 00:00:14,380 --> 00:00:22,870 So for some brands, more like fashion jewelry, it may be celeb images or celeb news, but for other 5 00:00:22,870 --> 00:00:26,230 brands, it may be funny news or a viral video post. 6 00:00:26,650 --> 00:00:31,230 So just constantly test and see which post gets the most engagement organically. 7 00:00:31,720 --> 00:00:33,790 Then just do a nice mix of that for future posting. 8 00:00:34,240 --> 00:00:37,000 So for me, I really like Meems quotes and ecards. 9 00:00:37,480 --> 00:00:38,890 They're just great for viral sharing. 10 00:00:39,490 --> 00:00:41,420 Remember, funny equals shareable. 11 00:00:42,130 --> 00:00:48,010 Now one little tip, when you share content on Facebook, Tumblr, etc. include a link to your Web site 12 00:00:48,030 --> 00:00:49,240 and every post you make. 13 00:00:49,990 --> 00:00:54,070 Think of it if someone shares your mean and your link is in the description. 14 00:00:54,280 --> 00:01:01,180 When that gets shared 20 times, that description still below and my content is linked to that original 15 00:01:01,180 --> 00:01:01,600 image. 16 00:01:02,260 --> 00:01:06,610 I personally like to brand all my Meems in quotes, so I'll put my domain right in the bottom corner. 17 00:01:06,890 --> 00:01:08,230 Some more on what to post. 18 00:01:08,890 --> 00:01:10,240 Obviously, keep it short. 19 00:01:10,750 --> 00:01:13,720 How many people in this day and age are just constantly on the run, on the run? 20 00:01:14,320 --> 00:01:16,900 Not much time to remember these few rules. 21 00:01:17,080 --> 00:01:21,310 I like to post 80 characters or less from the data I've collected. 22 00:01:21,670 --> 00:01:24,670 I get 23 percent higher interaction than my longer post. 23 00:01:25,330 --> 00:01:31,210 Next, use photos post that include photos receive 39 percent higher interaction rates. 24 00:01:31,630 --> 00:01:32,810 So some more posting rules. 25 00:01:32,810 --> 00:01:35,980 I follow the 70, 20, 10 rule. 26 00:01:36,430 --> 00:01:38,320 This is pretty common in marketing classes. 27 00:01:38,830 --> 00:01:44,740 So you may recognize this 70 percent of content should add value and build brand recognition. 28 00:01:45,460 --> 00:01:52,420 So example, you posting your own Meems, your quotes, different viral shares, relevant articles. 29 00:01:52,960 --> 00:01:56,950 You're shaping your brand 70 percent of the time with post you make on social media. 30 00:01:58,300 --> 00:02:05,440 Next, 20 percent should be sharing other people's ideas, articles, content, YouTube videos, Facebook 31 00:02:05,440 --> 00:02:06,700 posts, read tweets. 32 00:02:07,800 --> 00:02:10,740 But make sure to share things that are relevant to your brand. 33 00:02:11,130 --> 00:02:13,220 Other people create awesome stuff, right? 34 00:02:13,620 --> 00:02:14,730 So obviously use it. 35 00:02:14,790 --> 00:02:15,720 20 percent of the time. 36 00:02:16,140 --> 00:02:18,450 Finally, a lot of people flip this. 37 00:02:18,690 --> 00:02:20,700 They're promoting 100 percent of the time. 38 00:02:21,960 --> 00:02:23,430 You're going to scare your fans away. 39 00:02:23,460 --> 00:02:28,470 You're going to get people to unfollow, you only do promotional post 10 percent of the time. 40 00:02:28,740 --> 00:02:33,310 So do coupons, discount codes, new item on sale, etc.. 41 00:02:33,600 --> 00:02:34,980 Only 10 percent of the time. 42 00:02:35,310 --> 00:02:39,600 So for every 10 post, you can only do one two golden rules of content. 43 00:02:39,600 --> 00:02:45,450 I love commit to posting as much as possible once you start to follow some of these Facebook pages on 44 00:02:45,450 --> 00:02:46,250 your Facebook insights. 45 00:02:46,740 --> 00:02:51,750 You'll see some of these million like pages posting six hundred fifty one thousand times a week. 46 00:02:52,140 --> 00:02:58,290 It may seem overkill, but you're hitting your entire market throughout the day with different varying 47 00:02:58,290 --> 00:03:00,120 types of marketing materials. 48 00:03:00,600 --> 00:03:02,760 But remember, be mindful to not overdo it. 49 00:03:02,790 --> 00:03:03,990 Some of these brands do. 50 00:03:04,860 --> 00:03:08,730 So too many tweets or status updates can cause your followers to hide or and follow you. 51 00:03:09,570 --> 00:03:11,790 Next, engage with your followers. 52 00:03:12,540 --> 00:03:15,870 It's all too easy to just post content to your people constantly. 53 00:03:15,870 --> 00:03:16,220 Right. 54 00:03:16,620 --> 00:03:18,120 But engage with your community. 55 00:03:19,230 --> 00:03:25,710 When people comment on something like it, when people ask a question, reply quickly, build a rapport 56 00:03:25,710 --> 00:03:26,490 with your audience. 57 00:03:26,790 --> 00:03:28,950 And they're definitely going to share it with their friends. 58 00:03:29,250 --> 00:03:32,160 Oh, hey, this guy instantly answers me on his Facebook page. 59 00:03:32,670 --> 00:03:33,660 Really cool guy. 60 00:03:33,870 --> 00:03:34,850 Loved his products. 61 00:03:35,340 --> 00:03:38,610 By engaging your followers, your return is going to be tenfold. 5987

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