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So as a marketing consultant, a lot of people ask me, what content should I share?
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And all I reply is test, test, test, try different things.
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Test what content gets you likes, what gets you shares, what gets you comments.
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So for some brands, more like fashion jewelry, it may be celeb images or celeb news, but for other
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brands, it may be funny news or a viral video post.
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So just constantly test and see which post gets the most engagement organically.
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Then just do a nice mix of that for future posting.
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So for me, I really like Meems quotes and ecards.
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They're just great for viral sharing.
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Remember, funny equals shareable.
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Now one little tip, when you share content on Facebook, Tumblr, etc. include a link to your Web site
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and every post you make.
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Think of it if someone shares your mean and your link is in the description.
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When that gets shared 20 times, that description still below and my content is linked to that original
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image.
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I personally like to brand all my Meems in quotes, so I'll put my domain right in the bottom corner.
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Some more on what to post.
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Obviously, keep it short.
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How many people in this day and age are just constantly on the run, on the run?
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Not much time to remember these few rules.
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I like to post 80 characters or less from the data I've collected.
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I get 23 percent higher interaction than my longer post.
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Next, use photos post that include photos receive 39 percent higher interaction rates.
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So some more posting rules.
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I follow the 70, 20, 10 rule.
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This is pretty common in marketing classes.
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So you may recognize this 70 percent of content should add value and build brand recognition.
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So example, you posting your own Meems, your quotes, different viral shares, relevant articles.
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You're shaping your brand 70 percent of the time with post you make on social media.
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Next, 20 percent should be sharing other people's ideas, articles, content, YouTube videos, Facebook
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posts, read tweets.
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But make sure to share things that are relevant to your brand.
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Other people create awesome stuff, right?
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So obviously use it.
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20 percent of the time.
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Finally, a lot of people flip this.
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They're promoting 100 percent of the time.
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You're going to scare your fans away.
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You're going to get people to unfollow, you only do promotional post 10 percent of the time.
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So do coupons, discount codes, new item on sale, etc..
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Only 10 percent of the time.
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So for every 10 post, you can only do one two golden rules of content.
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I love commit to posting as much as possible once you start to follow some of these Facebook pages on
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your Facebook insights.
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You'll see some of these million like pages posting six hundred fifty one thousand times a week.
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It may seem overkill, but you're hitting your entire market throughout the day with different varying
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types of marketing materials.
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But remember, be mindful to not overdo it.
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Some of these brands do.
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So too many tweets or status updates can cause your followers to hide or and follow you.
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Next, engage with your followers.
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It's all too easy to just post content to your people constantly.
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Right.
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But engage with your community.
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When people comment on something like it, when people ask a question, reply quickly, build a rapport
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with your audience.
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And they're definitely going to share it with their friends.
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Oh, hey, this guy instantly answers me on his Facebook page.
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Really cool guy.
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Loved his products.
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By engaging your followers, your return is going to be tenfold.
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