Would you like to inspect the original subtitles? These are the user uploaded subtitles that are being translated: 1 00:00:00,180 --> 00:00:07,740 So why is s.m.m or social media marketing so important in social media marketing is key for SEO as CEO 2 00:00:07,740 --> 00:00:12,810 is search engine optimization search engine optimization is the process of affecting the visibility 3 00:00:12,810 --> 00:00:19,240 of a web site or web page in a search engines natural or unpaid organic search results. 4 00:00:19,260 --> 00:00:20,710 So what does this mean to you. 5 00:00:20,760 --> 00:00:24,950 Should you go out and lock up every social media page for your brand. 6 00:00:25,230 --> 00:00:33,330 No but Google algorithm States it takes social media presence and clout highly into account in its algorithm 7 00:00:33,330 --> 00:00:35,130 for ranking your Web site. 8 00:00:35,520 --> 00:00:41,370 So if you do have a Facebook or Twitter Pinterest Google Plus you don't just want it locked up and in 9 00:00:41,820 --> 00:00:43,740 and the profile to be a ghost town. 10 00:00:43,920 --> 00:00:50,400 You want to be engaging with people creating original content and posting on a regular basis. 11 00:00:50,430 --> 00:00:52,640 Those are all things Google takes into account. 12 00:00:52,650 --> 00:00:59,820 So yes have a great Web site that's mobile friendly but also have at least two or three social media 13 00:00:59,820 --> 00:01:03,610 networks that you use regularly and post on. 14 00:01:03,780 --> 00:01:11,100 Personally I like Facebook Twitter and Tumblr because I can automatically set up when I post to my Facebook 15 00:01:11,210 --> 00:01:13,620 it'll post to my Twitter and my tumblr. 16 00:01:13,740 --> 00:01:19,860 So by doing this you're creating social clout and a following on various networks which Google really 17 00:01:19,860 --> 00:01:25,770 likes because they see you as a quality item that they want to rank highly in their search engine. 18 00:01:25,800 --> 00:01:28,980 So I just want to expand why social media is so important. 19 00:01:28,980 --> 00:01:31,370 First off increased brand recognition. 20 00:01:31,380 --> 00:01:35,290 Think of social media as new channels for expanding your brand. 21 00:01:35,340 --> 00:01:41,730 You're reaching new people and new demographics by creating profiles on all these various social platforms. 22 00:01:41,730 --> 00:01:44,070 Number two improved brand loyalty. 23 00:01:44,100 --> 00:01:49,440 Several studies have shown that companies that are very active on their social media have a loyal fan 24 00:01:49,440 --> 00:01:50,160 following. 25 00:01:50,160 --> 00:01:50,680 Think about it. 26 00:01:50,700 --> 00:01:53,180 A customer can reach you directly. 27 00:01:53,220 --> 00:01:54,840 When has that ever been available. 28 00:01:54,840 --> 00:01:55,950 You can poll them. 29 00:01:56,040 --> 00:01:58,380 You can ask your audience what do you want for the next product. 30 00:01:58,380 --> 00:02:00,420 What do you want for my next service. 31 00:02:00,420 --> 00:02:05,870 It's a very social friendly environment which really creates this loyalty. 32 00:02:05,880 --> 00:02:08,150 Number three more opportunities to convert. 33 00:02:08,160 --> 00:02:09,540 Just think about it in the past. 34 00:02:09,540 --> 00:02:14,820 You just had your brick and mortar store and your web site possibly but now people don't have to just 35 00:02:14,820 --> 00:02:18,190 find your Web site they can find you via somebody sharing you on Twitter. 36 00:02:18,300 --> 00:02:20,510 They can find you in a Pinterest post. 37 00:02:20,990 --> 00:02:25,830 It's more opportunities to convert people in that sales funnel to your Web site. 38 00:02:25,890 --> 00:02:30,480 Therefore leading to number four which is higher conversion rate if you have more people going to your 39 00:02:30,490 --> 00:02:33,060 website more eyes seen your product. 40 00:02:33,060 --> 00:02:38,580 Obviously if it's a quality product there's good reviews behind it a good social cloud on all the media 41 00:02:38,640 --> 00:02:39,590 platforms. 42 00:02:39,750 --> 00:02:43,060 Your conversion rates obviously obviously going to be higher next number five. 43 00:02:43,080 --> 00:02:46,610 Higher brand authority like I mentioned in the loyalty thing. 44 00:02:46,740 --> 00:02:51,180 When people love your brand or love the product where are they going to go first. 45 00:02:51,270 --> 00:02:55,860 They're going to go post a picture on their Facebook they're going to go post them wearing your product 46 00:02:55,860 --> 00:03:00,990 on Instagram brand authority has been taken to the next level with social media platforms. 47 00:03:00,990 --> 00:03:04,020 So number six relates back to more opportunities to convert. 48 00:03:04,260 --> 00:03:08,970 Obviously if your Web site is on all these different social media platforms getting shared by different 49 00:03:08,970 --> 00:03:14,820 people getting reposted retweeted etc. This increases your inbound traffic. 50 00:03:14,820 --> 00:03:16,070 Number seven. 51 00:03:16,290 --> 00:03:18,760 Social media decreases your marketing costs. 52 00:03:18,810 --> 00:03:21,090 Yes we have to pay for Facebook ads. 53 00:03:21,090 --> 00:03:21,830 But think about it. 54 00:03:21,870 --> 00:03:24,840 Once these items start to get shared That's all viral. 55 00:03:24,840 --> 00:03:28,110 That's not an actual Facebook ad cost. 56 00:03:28,110 --> 00:03:34,850 If you share an item that says $10 off today only I see the item and I know my friend would love this. 57 00:03:34,860 --> 00:03:36,300 I'm going to share it. 58 00:03:36,300 --> 00:03:36,780 Number eight. 59 00:03:36,780 --> 00:03:38,430 Better search engine rankings. 60 00:03:38,640 --> 00:03:44,820 So yes you can do as CEO on your Web site have correct titles with keywords well-written content on 61 00:03:44,820 --> 00:03:46,380 your Web site blog. 62 00:03:46,380 --> 00:03:52,720 But ultimately Google's algorithm states that social media is a big part of linking. 63 00:03:52,750 --> 00:03:58,750 So if you have this cloud if you have the sharing capability connected to your domain it's only going 64 00:03:58,750 --> 00:04:04,600 to help you in search engine rank number nine rich your customer experiences if I go to Target and buy 65 00:04:04,600 --> 00:04:07,830 an item yes I can go return it if I'm unhappy. 66 00:04:07,870 --> 00:04:11,750 But with social media I can have instant customer interaction. 67 00:04:11,800 --> 00:04:17,800 I post a photo I can reply as the brand and say thanks I really appreciate your support. 68 00:04:18,190 --> 00:04:23,590 Instantly that customer had an experience Wow they really care that I purchased a product I'm going 69 00:04:23,590 --> 00:04:24,860 to share that with somebody. 70 00:04:24,880 --> 00:04:30,520 It's amazing how these little interactions with customers directly can really really enhance their purchase 71 00:04:30,520 --> 00:04:31,620 experience. 72 00:04:31,630 --> 00:04:34,570 And finally number 10 improved customer insights. 73 00:04:34,570 --> 00:04:39,670 Like I said it's that instant feedback whether if you're on yelper Google reviews or not you're going 74 00:04:39,670 --> 00:04:44,560 to get these comments you're going to get that instant feedback that can help you shape your company 75 00:04:44,560 --> 00:04:46,880 and shape your products for the better. 76 00:04:47,020 --> 00:04:52,780 So on the whole social media is just so important on all levels from customer interaction to traffic 77 00:04:52,840 --> 00:04:54,280 to google rank. 78 00:04:54,280 --> 00:04:55,930 So really take advantage of this asset. 8244