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- I own a pizza place
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Both: help me, nathan.
3
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- My name is Nathan Fielder,
4
00:00:08,241 --> 00:00:10,509
And I graduated from one
of Canada's top business schools
5
00:00:10,577 --> 00:00:12,711
With really good grades.
6
00:00:12,779 --> 00:00:14,480
Now, i'm using my knowledge
7
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to help struggling
small business owners
8
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Make it
in this competitive world.
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This...
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Is nathan for you.
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Frozen yogurt is one of the most
popular treats in america,
12
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Enjoyed by everyone
like asian women...
13
00:00:44,577 --> 00:00:46,945
Or just a regular guy
in the neighborhood.
14
00:00:47,013 --> 00:00:49,782
- Well,
I'm just a regular guy...
15
00:00:49,849 --> 00:00:52,584
In the neighborhood here.
16
00:00:52,652 --> 00:00:54,486
- But that popularity
doesn't mean much
17
00:00:54,554 --> 00:00:58,357
If your yogurt shop is empty.
18
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Nick Batista is the manager
of yogurt haven
19
00:01:00,827 --> 00:01:02,761
In eagle rock, california.
20
00:01:02,829 --> 00:01:05,297
And lately, he's been
in desperate need of customers.
21
00:01:05,365 --> 00:01:08,500
- It would be a plus
if we got more traffic going.
22
00:01:08,568 --> 00:01:10,569
- So I paid him a visit
with some advice
23
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On how to help his business
24
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Firstly, did you see someone
in here with a beard yesterday?
25
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- I was actually not working
yesterday.
26
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It was my day off.
27
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- That was me.
28
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- Okay.
- Yeah.
29
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I came to scope it out.
- Oh, sweet.
30
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- Yeah.
- Cool.
31
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- My mission was to fill
yogurt haven with customers.
32
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My plan... A crazy new flavor
that will get people talking.
33
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That flavor is poo.
34
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Is that serious?
- Yeah.
35
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The media responds
to controversy.
36
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We know that.
37
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I feel like a poo yogurt flavor
38
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might be a news story.
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If people read the paper,
40
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It could bring like...
41
00:01:57,517 --> 00:02:00,419
Hundreds of thousands
of people in here maybe...
42
00:02:00,487 --> 00:02:01,987
- Just to try that flavor?
43
00:02:02,055 --> 00:02:04,490
- Yes
44
00:02:04,557 --> 00:02:05,624
- Of poo.
45
00:02:05,692 --> 00:02:07,126
- Yes.
46
00:02:07,193 --> 00:02:09,328
I really needed
to sell my idea to Nick.
47
00:02:09,395 --> 00:02:12,865
So the first step was to
actually create the new flavor.
48
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I found a company online
49
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that said they could custom-Make
any flavor.
50
00:02:22,542 --> 00:02:25,277
- And after a week of waiting,
the flavor was ready.
51
00:02:25,345 --> 00:02:27,679
So I went to the gold coast lab
in commerce, california
52
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To pick it up.
53
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- This is, uh...
This is what you requested.
54
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We call it "artificial feces"
flavor emulsion.
55
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Is there a real-
- There's no actual...
56
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- It's completely edible.
- It... You could eat this.
57
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- Right.
58
00:02:40,226 --> 00:02:41,193
- But if you wanted
to dilute it...
59
00:02:41,261 --> 00:02:42,294
- Mix it into yogurt.
60
00:02:42,362 --> 00:02:44,129
- You could make yogurt.
61
00:02:44,197 --> 00:02:45,831
- I didn't wanna be
the first to try it,
62
00:02:45,899 --> 00:02:47,866
But I needed to know
if the taste was accurate.
63
00:02:47,934 --> 00:02:51,537
So I conducted a taste test
with some strangers.
64
00:02:51,604 --> 00:02:54,973
So i'd le everyone to try
the frozen yogurt
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00:02:55,041 --> 00:02:57,876
In front of you.
66
00:02:59,312 --> 00:03:01,780
- Ugh.
67
00:03:01,848 --> 00:03:03,282
Yuck.
- What does it taste like?
68
00:03:03,349 --> 00:03:05,717
- It's not good.
69
00:03:05,785 --> 00:03:06,952
- Peppermint.
70
00:03:07,020 --> 00:03:08,420
- Peppermint?
- Kinda like licorice.
71
00:03:10,089 --> 00:03:13,325
- Mm. It's got
some other familiar...
72
00:03:13,393 --> 00:03:15,861
Flavors in there,
but I can't...
73
00:03:15,929 --> 00:03:18,030
- What does this
taste like to you?
74
00:03:18,097 --> 00:03:20,332
- Poo.
75
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I don't know.
- Really?
76
00:03:22,069 --> 00:03:23,435
- Yeah, it does actually,
77
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What I would think of, um...
78
00:03:25,138 --> 00:03:27,039
- What we you basing that on?
79
00:03:27,106 --> 00:03:30,242
- Um, clearly the look helps.
- Right.
80
00:03:30,310 --> 00:03:32,211
- The color.
Uh...
81
00:03:32,278 --> 00:03:33,745
Normal.
- 'Cause I was just...
82
00:03:33,813 --> 00:03:35,414
It was amazing
how quick you got it.
83
00:03:35,481 --> 00:03:39,518
So I was like,
oh, maybe she's liked it.
84
00:03:39,586 --> 00:03:43,355
- No.
- 'Cause it's based on real poo.
85
00:03:43,423 --> 00:03:45,357
- Never tried it.
86
00:03:45,425 --> 00:03:46,558
- I mean, it's okay.
You can say if you have.
87
00:03:46,626 --> 00:03:47,759
- I haven't.
88
00:03:47,827 --> 00:03:50,095
- It's not... I mean...
- No, I promise.
89
00:03:50,163 --> 00:03:51,296
- Genuinely,
it would help to know
90
00:03:51,364 --> 00:03:52,431
If you actually have
and it does.
91
00:03:52,498 --> 00:03:54,199
- .
No, I have not ever.
92
00:03:54,267 --> 00:03:55,300
- Even by accident
you're telling me?
93
00:03:55,368 --> 00:03:56,568
- Not by accident.
- It's okay.
94
00:03:56,603 --> 00:03:58,537
- No.
- It's totally fine if you have.
95
00:03:58,605 --> 00:03:59,871
- I have never tried it.
96
00:03:59,939 --> 00:04:01,173
- People do weird things
all the time.
97
00:04:01,241 --> 00:04:02,441
- I promise you.
98
00:04:02,508 --> 00:04:03,748
- I was happy with the results.
99
00:04:03,810 --> 00:04:05,777
And with the flavor
in good shape,
100
00:04:05,845 --> 00:04:10,382
It was time to revisit nick
at yogurt haven.
101
00:04:10,450 --> 00:04:11,817
- Um...
- Huh?
102
00:04:11,884 --> 00:04:13,652
- I'm just gonna throw this...
- Yeah, yeah, yeah.
103
00:04:13,654 --> 00:04:14,853
So what do you wanna do?
104
00:04:14,921 --> 00:04:18,323
- Um...
105
00:04:18,391 --> 00:04:19,925
We can give it a shot,
106
00:04:19,993 --> 00:04:22,427
But I mean, it's not something
I would have out here for...
107
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More than a day.
108
00:04:24,764 --> 00:04:27,165
- We settled on
2 1/2 months to start.
109
00:04:27,233 --> 00:04:28,634
And with Nick's permission,
110
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We installed the new flavor.
111
00:04:31,272 --> 00:04:33,005
Now I wanted to get
an article in the paper
112
00:04:33,072 --> 00:04:34,940
and that meant
hiring a publicist.
113
00:04:35,008 --> 00:04:37,476
And I got a meeting
with one of L.A.'S best,
114
00:04:37,543 --> 00:04:39,077
Tyler barnett.
115
00:04:39,145 --> 00:04:41,813
- I think if you really
are considering implementing
116
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A [bleep]-Flavored ice cream,
117
00:04:43,750 --> 00:04:46,084
You should reconsider
the entire campaign.
118
00:04:49,022 --> 00:04:50,989
- So you disagree?
119
00:04:51,057 --> 00:04:52,524
- Yeah,
I think it's a poor idea.
120
00:04:52,592 --> 00:04:55,627
- If you heard that a frozen
yogurt shop in your neighborhood
121
00:04:55,695 --> 00:04:57,929
Had a poo flavor, you're saying
you wouldn't go to check it out?
122
00:04:57,997 --> 00:04:59,364
- No.
123
00:04:59,432 --> 00:05:00,532
There are better ways
to get attention.
124
00:05:00,600 --> 00:05:02,301
I can come up with five
off the top of my head.
125
00:05:02,368 --> 00:05:03,702
- Okay, I'd like to hear one.
126
00:05:03,770 --> 00:05:05,470
- Frozen-Yogurt-Eating
contest.
127
00:05:05,538 --> 00:05:06,805
Invite kids
from all around the block
128
00:05:06,873 --> 00:05:08,840
to come and have
a frozen-Yogurt-Eating contest.
129
00:05:08,908 --> 00:05:10,542
- Okay, I would not go to that.
Next one.
130
00:05:10,610 --> 00:05:12,044
- You know what you could do.
131
00:05:12,111 --> 00:05:16,181
You could fill a bucket
full of [bleep] frozen yogurt
132
00:05:16,249 --> 00:05:19,084
And put it on your head and
then stand outside of the store
133
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With a sign that says
134
00:05:20,520 --> 00:05:22,487
"I don't know
how to market a business"
135
00:05:22,555 --> 00:05:25,457
And see if people come.
136
00:05:27,460 --> 00:05:29,895
People could come with
little spoons and they could...
137
00:05:29,962 --> 00:05:31,530
- When I first came today,
138
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I had to go to the bathroom
and you lent me your keys.
139
00:05:34,467 --> 00:05:35,667
- I did.
140
00:05:35,735 --> 00:05:37,636
- I saw that
you drive a porsche.
141
00:05:37,704 --> 00:05:39,137
I do.
142
00:05:39,205 --> 00:05:41,506
- Um, don't they say
people that drive nice cars
143
00:05:41,574 --> 00:05:43,475
Maybe have small penises?
144
00:05:45,278 --> 00:05:46,578
- I think it's a known fact.
145
00:05:46,646 --> 00:05:50,215
- Well, I assure you
that's not a known fact.
146
00:05:50,283 --> 00:05:51,583
- How can you assure me?
147
00:05:51,651 --> 00:05:52,751
- Do you... Have you seen
a lot of penises?
148
00:05:52,819 --> 00:05:54,086
- Some.
- Some.
149
00:05:54,153 --> 00:05:56,054
Since you're a penis expert,
i'm asking.
150
00:05:56,122 --> 00:05:57,556
- I'm not a penis expert.
What are you talking about?
151
00:05:57,623 --> 00:05:58,890
- You just said
that you're a penis expert.
152
00:05:58,958 --> 00:06:00,692
- No, I said I've seen
a few penises.
153
00:06:00,760 --> 00:06:04,196
- I think I haven't seen enough
penises... like you have to.
154
00:06:04,263 --> 00:06:05,543
- I don't understand
the amount...
155
00:06:05,565 --> 00:06:06,998
Seeing the amount of penises,
156
00:06:07,066 --> 00:06:10,001
How that would have to do
with you having a small penis?
157
00:06:10,069 --> 00:06:14,039
Unfortunately, Tyler didn't
wanna take me on as a client.
158
00:06:14,107 --> 00:06:16,007
So I opted for
a more grassroots approach
159
00:06:16,075 --> 00:06:17,376
To get the word out.
160
00:06:17,378 --> 00:06:18,610
Yeah, mom?
161
00:06:18,678 --> 00:06:19,745
Shoot.
Sorry.
162
00:06:19,812 --> 00:06:21,513
Oh, my god.
163
00:06:21,581 --> 00:06:23,448
Sorry, please... Oh.
- Oh, here.
164
00:06:23,516 --> 00:06:24,683
- No, it okay.
- Here.
165
00:06:24,751 --> 00:06:25,951
- No, sorry, my hands are full.
166
00:06:25,952 --> 00:06:27,419
- Yeah, it's not a problem.
167
00:06:27,487 --> 00:06:30,389
- I was just telling my mom
there's this frozen yogurt shop
168
00:06:30,456 --> 00:06:32,557
That has this crazy flavor.
- Uh-Huh.
169
00:06:32,625 --> 00:06:33,792
- It's like
a poo flavor yogurt.
170
00:06:33,860 --> 00:06:35,060
- I was just telling her.
171
00:06:35,128 --> 00:06:36,395
So I was dropping all my stuff.
172
00:06:36,462 --> 00:06:38,096
You should check it out.
See ya.
173
00:06:38,164 --> 00:06:40,132
My plan was working,
174
00:06:40,199 --> 00:06:41,333
And people were flocking
to the store
175
00:06:41,401 --> 00:06:44,236
To check out the new flavor.
176
00:06:54,547 --> 00:06:56,081
So what flavors did you get?
177
00:06:56,149 --> 00:06:58,917
- I got e vanilla,
the euro tart,
178
00:06:58,985 --> 00:07:01,019
And the poo flavor.
179
00:07:01,087 --> 00:07:04,289
- Oh, the poo.
That was my least favorite.
180
00:07:04,357 --> 00:07:06,191
- It was a success.
181
00:07:06,259 --> 00:07:09,428
And like I predicted,
the store was full.
182
00:07:09,495 --> 00:07:13,598
And in the world of business,
that's all that matters.
183
00:07:13,666 --> 00:07:16,635
But just when I thought
my job was done,
184
00:07:16,702 --> 00:07:18,069
The next day I paid Nick a visit
185
00:07:18,137 --> 00:07:19,905
With an even better idea.
186
00:07:19,972 --> 00:07:24,443
I went for dinner last night
at a restaurant.
187
00:07:24,510 --> 00:07:26,411
And while I was eating,
I saw some...
188
00:07:26,479 --> 00:07:29,614
I think, like, rat poop
on the ground.
189
00:07:29,682 --> 00:07:32,918
And I was so disgusted
I couldn't finish my meal.
190
00:07:32,985 --> 00:07:34,719
So I was thinking,
191
00:07:34,787 --> 00:07:37,255
I'm not sure
if it's a good idea
192
00:07:37,323 --> 00:07:40,959
To have something poo-Related
in a place that serves food.
193
00:07:41,027 --> 00:07:44,930
- That's what
I was trying to say...
194
00:07:44,997 --> 00:07:46,277
From the very beginning.
- Right.
195
00:07:46,332 --> 00:07:48,366
Anyways, I just wanted
to give you that advice.
196
00:07:48,434 --> 00:07:50,435
So... you're welcome,
and...
197
00:07:50,503 --> 00:07:53,338
- Thank you.
I mean...
198
00:07:53,406 --> 00:07:55,207
- Take care.
199
00:07:55,274 --> 00:07:56,708
I mean, if...
200
00:07:56,776 --> 00:07:59,377
Yeah, if you wanna hang out
some time outside.
201
00:07:59,445 --> 00:08:01,913
- Uh...
- I don't know.
202
00:08:01,981 --> 00:08:03,482
It's fine.
203
00:08:03,549 --> 00:08:06,318
Don't have to.
- Yeah, okay.
204
00:08:09,555 --> 00:08:14,626
- I said the wrong thing
at the wrong time again
205
00:08:14,694 --> 00:08:18,797
but I never really meant
206
00:08:25,104 --> 00:08:26,571
Everybody talks
about the importance
207
00:08:26,639 --> 00:08:28,640
Of a good college education.
208
00:08:28,708 --> 00:08:31,743
But over the years,
i've discovered that being smart
209
00:08:31,811 --> 00:08:34,546
Has very little to do
with success.
210
00:08:39,852 --> 00:08:42,187
Confidence.
211
00:08:42,255 --> 00:08:44,456
And if you don't believe me
i'll prove it.
212
00:08:44,524 --> 00:08:47,692
I arranged a job interview
at a reputable law firm.
213
00:08:47,760 --> 00:08:49,194
They allowed us to film
with our cameras,
214
00:08:49,262 --> 00:08:50,495
But what they don't know
215
00:08:50,563 --> 00:08:52,230
Is that every word I say
in the interview
216
00:08:52,298 --> 00:08:55,033
Will be decided
by a seven-Year-Old boy.
217
00:08:55,101 --> 00:08:57,969
This is amir,
and he loves the color orange.
218
00:08:58,037 --> 00:09:01,673
- My favorite color is orange
because...
219
00:09:01,741 --> 00:09:04,509
Because orange...
It could...
220
00:09:04,577 --> 00:09:06,978
- So by only saying
what Amir tells me to say
221
00:09:06,980 --> 00:09:08,346
Through this hidden earpiece,
222
00:09:08,414 --> 00:09:10,815
Ostensibly giving me
the brain of a seven-Year-Old,
223
00:09:10,883 --> 00:09:14,185
Can I land this high-Powered job
based on confidence alone?
224
00:09:14,253 --> 00:09:16,388
Well, you're about to find out.
225
00:09:16,455 --> 00:09:19,424
- What we actually do here
is we file a lot of documents
226
00:09:19,492 --> 00:09:21,693
In the court, motions.
227
00:09:21,761 --> 00:09:24,129
Why would you wanna work
in a law firm?
228
00:09:24,196 --> 00:09:27,332
- Because it says
"no bad guys."
229
00:09:27,400 --> 00:09:29,768
- Because it says
there's no bad guys.
230
00:09:29,835 --> 00:09:33,471
- And so no bad guys
could come in that town.
231
00:09:33,539 --> 00:09:35,840
- So no bad guys
could come in that town.
232
00:09:39,111 --> 00:09:40,078
Um...
233
00:09:40,146 --> 00:09:41,947
- What's the next question
234
00:09:42,014 --> 00:09:43,281
- What's the next question?
235
00:09:43,349 --> 00:09:46,518
- Okay.
236
00:09:46,586 --> 00:09:50,121
What kind of experience
do you have in this field?
237
00:09:50,189 --> 00:09:52,958
- What that means.
- What that means.
238
00:09:53,025 --> 00:09:56,161
- Legal experience.
239
00:09:56,228 --> 00:09:57,963
- Could we just not do
this question?
240
00:09:58,030 --> 00:10:00,031
- Could we not do that question?
241
00:10:00,099 --> 00:10:02,367
- Okay.
242
00:10:02,435 --> 00:10:06,471
Do you know how to file
documents in the courts?
243
00:10:06,539 --> 00:10:09,507
- Do you like skateboarding?
- You like skateboarding?
244
00:10:12,378 --> 00:10:15,313
- No, I don't
like skateboarding,
245
00:10:15,381 --> 00:10:17,015
But I asked you a question.
246
00:10:17,083 --> 00:10:18,316
- Can we mon?
247
00:10:18,384 --> 00:10:21,286
- Can we move on?
248
00:10:21,354 --> 00:10:23,655
- Okay.
249
00:10:23,723 --> 00:10:25,290
- It seemed like I was nailing it.
250
00:10:25,358 --> 00:10:27,359
And at the end,
I asked Ms. Castanita
251
00:10:27,426 --> 00:10:28,693
for an evaluation.
252
00:10:28,761 --> 00:10:30,562
All right, so I know
that was a mock interview.
253
00:10:30,630 --> 00:10:32,197
But if that was a real job,
254
00:10:32,264 --> 00:10:34,866
Would you have hired me
based on what you saw?
255
00:10:34,934 --> 00:10:36,735
- No.
- But maybe?
256
00:10:36,802 --> 00:10:38,303
- No.
257
00:10:38,371 --> 00:10:40,038
- But maybe though, right?
258
00:10:40,106 --> 00:10:42,741
- Maybe.
259
00:10:42,808 --> 00:10:44,342
- Wow. I just landed a job
at a law firm
260
00:10:44,410 --> 00:10:45,810
Using the words
of a seven-Year-Old
261
00:10:45,878 --> 00:10:47,612
By acting confident.
262
00:10:47,680 --> 00:10:49,481
But what if,
instead of an innocent kid
263
00:10:49,548 --> 00:10:52,884
It was a jerk who was
actually trying to sabotage me?
264
00:10:52,952 --> 00:10:55,487
So I headed into
another job interview,
265
00:10:55,554 --> 00:10:57,155
This time
at dilbeck real estate
266
00:10:57,223 --> 00:10:59,324
With top agent west de young.
267
00:10:59,392 --> 00:11:01,459
My friend john
has been instructed
268
00:11:01,527 --> 00:11:03,928
To make it as hard as possible
for me to get the job.
269
00:11:03,996 --> 00:11:06,164
So will my confidence
be enough to overcome that?
270
00:11:06,232 --> 00:11:07,732
- Hi, i'm nathan.
271
00:11:07,800 --> 00:11:09,467
- Hi, i'm nathan.
- West de young.
272
00:11:09,535 --> 00:11:10,835
West. Like the direction.
273
00:11:10,903 --> 00:11:12,704
- Ha ha.
- Ha ha.
274
00:11:12,772 --> 00:11:13,872
- Nice to meet you.
275
00:11:13,874 --> 00:11:15,507
- You can call me nathan,
276
00:11:15,574 --> 00:11:18,109
Or you can call me
by my nickname, the "n" word.
277
00:11:18,177 --> 00:11:19,511
- Well, you can call me nathan,
278
00:11:19,578 --> 00:11:22,514
Or you can call me
by my nickname, the "n" word.
279
00:11:22,581 --> 00:11:25,750
- okay.
280
00:11:26,952 --> 00:11:28,553
So...
- So...
281
00:11:28,621 --> 00:11:30,321
- So...
- What brings you here?
282
00:11:30,389 --> 00:11:32,123
What's your interest
in coming in?
283
00:11:32,191 --> 00:11:35,794
- Well, I like my jobs
like i like my women... Easy
284
00:11:35,861 --> 00:11:37,962
- I like my jobs
like I like my women.
285
00:11:38,030 --> 00:11:41,266
- And how is that?
- Easy.
286
00:11:41,333 --> 00:11:42,500
- I like your dimples.
287
00:11:42,568 --> 00:11:45,070
- But again,
so what's your vision?
288
00:11:45,137 --> 00:11:47,439
- I like your dimples.
- Thank you.
289
00:11:47,506 --> 00:11:48,973
So does my mother.
- Is she still alive?
290
00:11:49,041 --> 00:11:51,242
- Is she still ave?
- Yes, she is.
291
00:11:51,310 --> 00:11:53,278
- That's too bad.
- That's too bad.
292
00:11:57,183 --> 00:11:59,250
- I mean my mother.
- My mother.
293
00:11:59,318 --> 00:12:01,252
- She's dead.
- My mother, she's dead.
294
00:12:01,320 --> 00:12:03,421
- And how did she pass away?
295
00:12:03,489 --> 00:12:05,390
- In the war.
- In the war.
296
00:12:05,458 --> 00:12:07,792
- In which war?
297
00:12:07,860 --> 00:12:09,661
- The iraq war.
- Iraq.
298
00:12:09,729 --> 00:12:12,397
- Okay.
299
00:12:12,465 --> 00:12:14,399
So what branch of the serve
did she serve in?
300
00:12:14,467 --> 00:12:19,003
- She fought for the iraqi army
under saddam hussein.
301
00:12:19,071 --> 00:12:21,940
- She fought for... iraq.
302
00:12:22,007 --> 00:12:24,042
- Against america.
303
00:12:24,110 --> 00:12:25,510
- Against america.
304
00:12:25,578 --> 00:12:27,378
- Okay.
305
00:12:27,446 --> 00:12:29,380
- Yeah, so let me tell you
a little bit more about me.
306
00:12:29,448 --> 00:12:31,082
- So, yes, let me tell you
307
00:12:31,150 --> 00:12:33,518
A little bit more about me.
308
00:12:33,586 --> 00:12:34,719
- Okay.
309
00:12:34,787 --> 00:12:37,355
- Along with my interests
in real estate,
310
00:12:37,423 --> 00:12:41,593
I also am a child molester.
311
00:12:46,532 --> 00:12:47,866
Did you hear me?
312
00:12:47,933 --> 00:12:50,201
I said I am also interested
in molesting children."
313
00:12:50,203 --> 00:12:51,703
- Um...
314
00:12:51,771 --> 00:12:54,539
- What I have is an inflation
that I can't control.
315
00:12:54,607 --> 00:12:56,174
- No, i'm not saying that.
316
00:12:56,242 --> 00:12:58,443
I said 98% of what john said.
317
00:12:58,511 --> 00:12:59,811
But the real accomplishment
318
00:12:59,879 --> 00:13:01,346
Was that
after the interview end...
319
00:13:01,413 --> 00:13:04,783
So we've done a job interview.
- Sort of.
320
00:13:04,850 --> 00:13:07,318
- West was still impressed
by my confidence
321
00:13:07,386 --> 00:13:13,158
- Your confidence gave me...
322
00:13:13,225 --> 00:13:17,228
A reason to think that it would
be worth chatting with you more.
323
00:13:17,296 --> 00:13:18,630
- I was two for two.
324
00:13:18,697 --> 00:13:20,131
But what you just saw is nothing
325
00:13:20,199 --> 00:13:21,966
Compared to what's
coming up later.
326
00:13:24,069 --> 00:13:26,371
- In the world of pizza,
delivery is king.
327
00:13:26,438 --> 00:13:27,972
But don't just take
my word for it.
328
00:13:28,040 --> 00:13:32,210
Tony a. Owns valley pizza land
in van nuys, california,
329
00:13:32,278 --> 00:13:34,312
And he says that over 30%
of his business
330
00:13:34,380 --> 00:13:37,215
Comes from delivery.
331
00:13:39,485 --> 00:13:41,920
- As usual, I went by
the day before in my beard
332
00:13:41,987 --> 00:13:43,521
To scope things out.
333
00:13:43,589 --> 00:13:46,124
The next day, I met up with tony
without my beard.
334
00:13:46,192 --> 00:13:47,959
- This is valley
valley's pizza lan
335
00:13:48,027 --> 00:13:49,227
- Great.
336
00:13:49,295 --> 00:13:50,361
- So we got hollywood Pizza land,
337
00:13:50,429 --> 00:13:52,463
We got l.A. Pizza land.
338
00:13:52,531 --> 00:13:54,933
- It should be...
There should be a "y" up here.
339
00:13:55,000 --> 00:13:56,868
- Yeah, yeah.
340
00:13:56,936 --> 00:13:59,037
- Tony explained to me
that the key to his business
341
00:13:59,104 --> 00:14:01,840
Was his 35-Minute
delivery guarantee.
342
00:14:01,907 --> 00:14:03,575
But I had an even better idea
343
00:14:03,642 --> 00:14:05,643
That would blow his competition
out of the water.
344
00:14:05,711 --> 00:14:09,714
You're gonna guarantee
8-Minute delivery
345
00:14:09,782 --> 00:14:11,616
Or you get a free pizza.
346
00:14:15,888 --> 00:14:17,822
- Yeah?
No, I don't think so.
347
00:14:17,890 --> 00:14:19,157
- 'Cause why?
348
00:14:19,225 --> 00:14:20,325
You can't deliver
in eight minutes, right?
349
00:14:20,392 --> 00:14:21,860
- Of course not.
350
00:14:21,927 --> 00:14:24,896
Even I can't cook the pizza
for eight minutes.
351
00:14:24,964 --> 00:14:25,964
- That's the point.
- Yes.
352
00:14:26,031 --> 00:14:27,966
- You'll always be late.
353
00:14:28,033 --> 00:14:32,470
But the free pizza they get
will be an inch big.
354
00:14:32,538 --> 00:14:33,738
- Oh, okay.
355
00:14:33,806 --> 00:14:36,708
- The plan...
8-Minute delivery guarantee.
356
00:14:36,775 --> 00:14:38,109
With this offer,
357
00:14:38,177 --> 00:14:40,378
Tony will still get the money
from the original order,
358
00:14:40,446 --> 00:14:43,481
And he'll only have to give away
a tiny pizza as the free one.
359
00:14:43,549 --> 00:14:45,950
Don't be shy to tell me
it's a great idea.
360
00:14:46,018 --> 00:14:48,686
To be honest, I love compliments.
361
00:14:48,688 --> 00:14:50,521
- Oh, yeah?
- Yeah.
362
00:14:52,124 --> 00:14:55,059
- I had some flyers done up
to advertise the new promotion.
363
00:14:55,127 --> 00:14:56,761
- Ooh, very nice.
364
00:14:56,829 --> 00:14:58,529
- "8 minute delivery
guaranteed."
365
00:14:58,597 --> 00:14:59,764
So you're willing
to give it a try?
366
00:14:59,832 --> 00:15:01,599
- Oh, yeah.
Yeah, we gonna try it. Yes.
367
00:15:01,667 --> 00:15:02,734
- Okay.
368
00:15:02,801 --> 00:15:04,168
And with Tony's approval,
369
00:15:04,236 --> 00:15:06,004
We printed off hundreds of them
370
00:15:06,071 --> 00:15:07,831
And had them delivered
to houses and apartments
371
00:15:07,840 --> 00:15:09,173
All over the city.
372
00:15:09,241 --> 00:15:11,576
Pretty soon, the calls
were starting to come in,
373
00:15:11,644 --> 00:15:15,446
And the staff was hard at work
putting my idea to the test.
374
00:15:15,514 --> 00:15:17,815
But because this was going to be
a brand-New situation
375
00:15:17,883 --> 00:15:19,350
For the delivery guy,
376
00:15:19,418 --> 00:15:21,686
I wanted to prepare him for what
might happen at the front door.
377
00:15:21,754 --> 00:15:23,821
- Angel.
- Angel? Your name?
378
00:15:23,889 --> 00:15:25,556
- Yes.
- Why you have that name?
379
00:15:25,624 --> 00:15:28,526
- Um, because my mother
gave it to me.
380
00:15:28,594 --> 00:15:29,894
- Oh, okay.
381
00:15:29,962 --> 00:15:31,095
So when you arrive
at the front door,
382
00:15:31,163 --> 00:15:32,563
You're gonna be late.
383
00:15:32,631 --> 00:15:35,366
And people are gonna be wanting
their free pizza.
384
00:15:35,434 --> 00:15:37,595
So maybe let's just role play
what that might look like
385
00:15:37,603 --> 00:15:38,569
So you know what to expect.
386
00:15:38,637 --> 00:15:39,837
- Okay.
- Okay?
387
00:15:39,905 --> 00:15:41,205
- Yes.
388
00:15:41,273 --> 00:15:44,342
You would knock.
- Oh.
389
00:15:44,410 --> 00:15:45,777
- Oh, hello.
390
00:15:45,844 --> 00:15:48,179
- Hi, I have a delivery
for-From pizza land.
391
00:15:48,247 --> 00:15:49,547
- Oh, yes, thank you.
392
00:15:49,615 --> 00:15:52,016
Your... But your ad said
eight minutes or a free pizza."
393
00:15:52,084 --> 00:15:55,420
And you were over 30 minutes.
394
00:15:55,487 --> 00:15:58,756
- Here's your free pizza, sir.
395
00:15:58,824 --> 00:16:00,191
- Hmm.
396
00:16:00,259 --> 00:16:02,527
This is a lot smaller
than what I expect.
397
00:16:02,594 --> 00:16:04,095
But technically,
398
00:16:04,163 --> 00:16:06,130
You didn't specify the size
of the free pizza.
399
00:16:06,198 --> 00:16:08,933
So this is fair.
Thank you very much.
400
00:16:09,001 --> 00:16:11,569
So that's probably
how it will go.
401
00:16:11,637 --> 00:16:13,597
And you still need to
charge them for the big pizza.
402
00:16:13,605 --> 00:16:14,939
- Yeah.
403
00:16:15,007 --> 00:16:16,927
- With adequate training
and a backlog of orders,
404
00:16:19,945 --> 00:16:24,349
What are your... What is
your, like, ultimate goal?
405
00:16:24,351 --> 00:16:26,351
- To be an artist, a singer.
406
00:16:26,418 --> 00:16:27,652
- Singer?
- Yeah.
407
00:16:27,720 --> 00:16:30,621
And the home
408
00:16:30,689 --> 00:16:37,295
of the brave
409
00:16:37,363 --> 00:16:39,097
Yeah, I kinda tweaked it
a little bit,
410
00:16:39,164 --> 00:16:40,932
Made it my own.
411
00:16:41,000 --> 00:16:43,368
- Yeah, that's... great.
412
00:16:43,435 --> 00:16:46,337
- Hi, my name is angel.
413
00:16:46,405 --> 00:16:50,708
Uh, I got an order of a large
cheese and pepperoni pizza.
414
00:16:50,776 --> 00:16:53,044
- Yeah.
415
00:16:53,112 --> 00:16:54,746
- Here.
416
00:16:54,813 --> 00:16:57,315
- Your free pizza.
417
00:16:57,383 --> 00:16:58,349
- No, sir.
418
00:17:01,053 --> 00:17:02,854
Are you kidding me?
419
00:17:02,921 --> 00:17:04,055
This is the free pizza?
420
00:17:06,458 --> 00:17:08,326
- "Guaranteed free pizza."
421
00:17:08,394 --> 00:17:12,330
- It doesn't specifically say
what size of pizza it is.
422
00:17:12,398 --> 00:17:13,564
Doesn't anybody
say anything to you?
423
00:17:13,632 --> 00:17:17,635
That's, like, ridiculous.
424
00:17:17,703 --> 00:17:20,538
- That's okay.
Have a good day.
425
00:17:20,606 --> 00:17:22,206
- Along with the $14.26.
426
00:17:22,208 --> 00:17:24,142
- Take your $14.26
and tell your boss
427
00:17:24,209 --> 00:17:25,443
To [bleep] 'fess up
and do the right thing.
428
00:17:25,511 --> 00:17:26,811
'Cause that's not right.
429
00:17:26,879 --> 00:17:28,240
That's a piece of...
That's garbage.
430
00:17:28,247 --> 00:17:29,687
I want nothing from you.
Thanks, man.
431
00:17:29,748 --> 00:17:31,682
Be good.
Hey...
432
00:17:31,750 --> 00:17:36,254
Be careful driving.
433
00:17:36,321 --> 00:17:40,925
- All right.
Thanks.
434
00:17:40,993 --> 00:17:43,261
He didn't accept the pizza.
- He didn't take it?
435
00:17:43,328 --> 00:17:44,729
- At all.
- Did he pay?
436
00:17:44,797 --> 00:17:47,131
- No. He wouldn't take it,
he wouldn't pay for it.
437
00:17:47,199 --> 00:17:48,366
He wouldn't...
He doesn't wanna see me.
438
00:17:48,434 --> 00:17:50,635
- Here, gimme your shirt.
439
00:17:50,702 --> 00:17:53,504
Gimme your shirt.
I'm gonna go in.
440
00:17:56,041 --> 00:17:58,609
"8 minute delivery guaranteed
or a free pizza."
441
00:17:58,677 --> 00:18:00,645
It doesn't say
the size of the pizza.
442
00:18:00,712 --> 00:18:01,979
- You know what?
443
00:18:01,981 --> 00:18:04,115
Take your self and your pizza...
- We're following...
444
00:18:04,183 --> 00:18:05,623
- You're... And i'm following
my rules.
445
00:18:05,651 --> 00:18:07,685
[Bleep] you!
That's my rules.
446
00:18:07,753 --> 00:18:09,087
I ain't paying [bleep].
447
00:18:09,154 --> 00:18:10,588
Ta your pizza
and stick it up your ass.
448
00:18:10,656 --> 00:18:11,923
I don't wanna see it,
I don't wanna hear about it.
449
00:18:11,990 --> 00:18:13,391
- You don't have to be rude.
- Go away.
450
00:18:13,459 --> 00:18:15,093
- Why do you have nail polish
on your thumb?
451
00:18:15,160 --> 00:18:16,527
- 'Cause i'm gay.
You got a problem with that?
452
00:18:16,595 --> 00:18:17,995
Bite it.
453
00:18:18,063 --> 00:18:19,330
- So how did it go?
454
00:18:19,398 --> 00:18:23,034
- He wouldn't pay.
What should we do?
455
00:18:30,476 --> 00:18:33,678
- When they have a great guy,
456
00:18:33,745 --> 00:18:36,981
I don't know why
they don't just stay with him.
457
00:18:37,049 --> 00:18:42,320
Basically, they want the guys
who treat them horrible.
458
00:18:42,387 --> 00:18:45,156
- Nice guys like us
are left behind.
459
00:18:45,224 --> 00:18:48,626
- Yeah.
They say nice guys finish last.
460
00:18:50,762 --> 00:18:52,864
- At least we got our pizza.
461
00:18:52,931 --> 00:18:55,800
- Yes, I do love pizza.
462
00:19:01,140 --> 00:19:02,874
- Two weeks after implementing
the delivery guarantee,
463
00:19:02,941 --> 00:19:04,709
I nt back to valley pizza land
464
00:19:04,776 --> 00:19:06,110
To see how things were going.
465
00:19:06,178 --> 00:19:07,845
- So eight minutes
is not enough for us.
466
00:19:07,913 --> 00:19:11,682
The pizza is not ready,
and we're late,
467
00:19:11,750 --> 00:19:14,519
And we give out this tiny pizza
for our customers.
468
00:19:14,586 --> 00:19:16,821
- I have a parting gift for you.
- Okay.
469
00:19:16,889 --> 00:19:19,991
- Here's a bunch of ys.
- Okay.
470
00:19:20,058 --> 00:19:22,160
- So if it falls, you know,.
471
00:19:22,227 --> 00:19:23,628
- All right.
- Thank you, tony.
472
00:19:23,695 --> 00:19:24,862
- Thank you.
473
00:19:24,930 --> 00:19:27,732
- Best of luck
with your business.
474
00:19:30,435 --> 00:19:32,503
So far tonight,
you've seen me land jobs
475
00:19:32,571 --> 00:19:34,972
Using the words
of amir and john.
476
00:19:35,040 --> 00:19:36,941
But what if I did
my confidence experiment
477
00:19:37,009 --> 00:19:40,011
With someone who had no chance
of ever getting hired?
478
00:19:40,078 --> 00:19:42,747
Like ted.
He's a turtle.
479
00:19:42,814 --> 00:19:44,615
Again, only use ted's words,
480
00:19:44,683 --> 00:19:46,751
Can I impress executive
ash hamid enough
481
00:19:46,818 --> 00:19:49,487
With my confidence
to hire me at his company?
482
00:19:49,555 --> 00:19:52,590
- Hi. Ash.
483
00:19:52,658 --> 00:19:55,960
What's your name?
484
00:19:56,028 --> 00:19:58,829
I'm ash hamid.
Nice to meet you.
485
00:20:06,538 --> 00:20:10,174
Um, do you need someone
with sign language?
486
00:20:17,983 --> 00:20:20,051
Well, I always work for myself.
487
00:20:20,118 --> 00:20:22,853
- Once he started talking,
I knew I was in control.
488
00:20:22,921 --> 00:20:24,388
And after wards,
489
00:20:24,456 --> 00:20:25,656
I showed him who he'd really
been interviewing.
490
00:20:25,724 --> 00:20:28,960
This is who you just hired.
491
00:20:29,027 --> 00:20:31,362
And that's the power
of confidence.
492
00:20:38,503 --> 00:20:40,438
- I would love to be included
in your will.
493
00:20:44,576 --> 00:20:46,244
Double "D" breasts
are essential for you?
494
00:20:46,311 --> 00:20:47,945
- It's gotta be substantial.
35982
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