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These are the user uploaded subtitles that are being translated: 1 00:00:02,260 --> 00:00:06,790 Now let's discuss Facebook marketing, one of the best places where you can target people who might 2 00:00:06,790 --> 00:00:12,410 be interested in much in your niche is none other than the biggest social media platform, Facebook. 3 00:00:12,430 --> 00:00:15,750 We're going to leverage Facebook groups for this marketing strategy. 4 00:00:15,760 --> 00:00:16,780 It's so simple. 5 00:00:16,780 --> 00:00:21,950 You just go into the search box on Facebook and type your niche, then click on groups tab to get the 6 00:00:21,950 --> 00:00:26,860 group's Indonesia to join as many groups as you can in your niche, especially groups that have a lot 7 00:00:26,860 --> 00:00:31,850 of members, at least a thousand members, and that have good engagements, at least 10 posts per day. 8 00:00:31,900 --> 00:00:36,810 Most groups would be private and will require you to answer some questions before you are allowed in. 9 00:00:36,820 --> 00:00:39,460 Make sure you respect the rules so you don't get kicked out. 10 00:00:39,490 --> 00:00:43,780 The best thing to do once you're in is to contribute to the discussion and add value. 11 00:00:43,810 --> 00:00:47,860 This way you'll be seen as an active, trustworthy member who brings in value. 12 00:00:47,860 --> 00:00:52,210 And if they know you make designs for sale, they might even approach you to make designs for them. 13 00:00:52,240 --> 00:00:57,040 As you start building your profile in the groups, you can bet she can ask the admins if they would 14 00:00:57,040 --> 00:00:58,770 mind you posting your merch links. 15 00:00:58,780 --> 00:01:04,030 I'd say if you're seen as someone who adds value, the members would be fine with you posting your links. 16 00:01:04,030 --> 00:01:04,870 On the other hand. 17 00:01:04,900 --> 00:01:08,620 The worst thing you could do is spam your designs as soon as you get in. 18 00:01:08,680 --> 00:01:11,430 This is the easiest way to get yourself dumped from the group. 19 00:01:11,440 --> 00:01:15,700 Now, if you don't want to play the long game of being active in those groups and you want straight 20 00:01:15,700 --> 00:01:20,680 out promotion of your merch, then go to the members tab of the group and contact admin, add them as 21 00:01:20,680 --> 00:01:22,880 a friend and approach them for a promotion. 22 00:01:22,900 --> 00:01:26,540 A lot of group owners would want to monetize their group, so give it a go. 23 00:01:26,590 --> 00:01:31,270 You can either offer them a fee for promoting your merch or offer them a percentage of your royalties 24 00:01:31,270 --> 00:01:33,040 from the sales of the merch they promote. 25 00:01:33,130 --> 00:01:36,640 The only downside is that you cannot track where the sales came from. 26 00:01:36,640 --> 00:01:40,030 Somewhat initially come from the group and some from organic traffic. 27 00:01:40,030 --> 00:01:45,100 As you start ranking organically, but eliminate guesswork, you can give them a private link by making 28 00:01:45,100 --> 00:01:46,420 your listing more searchable. 29 00:01:46,450 --> 00:01:51,460 You might lose out on organic traffic, but this way you can keep track of exactly how much the design 30 00:01:51,460 --> 00:01:51,850 makes. 31 00:01:51,880 --> 00:01:56,220 Also, give the group owner either a half or higher percentage of royalty than yours. 32 00:01:56,230 --> 00:02:01,270 So they feel they are getting a good deal, but ultimately work out the best arrangement that works 33 00:02:01,270 --> 00:02:03,280 out for both parties and crack on with it. 34 00:02:03,310 --> 00:02:08,650 When your design is posted to the group, make sure you get involved in the comments to engage and answer 35 00:02:08,650 --> 00:02:14,150 questions so that you come across as a real, genuine person and allow people to put a face to the brand. 36 00:02:14,200 --> 00:02:16,480 This way, people are much more likely to buy. 37 00:02:16,510 --> 00:02:19,500 Now, Hamir Admin's be interested every time. 38 00:02:19,510 --> 00:02:20,230 Definitely not. 39 00:02:20,260 --> 00:02:22,480 You will get rejected a lot and that's fine. 40 00:02:22,480 --> 00:02:23,260 Just move on. 41 00:02:23,260 --> 00:02:25,080 But remember, it's a numbers game. 42 00:02:25,090 --> 00:02:29,830 The more admins you contact, the higher the chance you have at closing deals and getting your merch 43 00:02:29,830 --> 00:02:31,110 promoted to their groups. 44 00:02:31,120 --> 00:02:35,950 Yes, you would get admins that would want to copy your idea and make much to promote in their group. 45 00:02:35,950 --> 00:02:36,940 But don't let it stop. 46 00:02:36,940 --> 00:02:39,280 You have a positive mindset and keep going. 47 00:02:39,280 --> 00:02:41,010 And trust me, you'll nail it down. 48 00:02:41,050 --> 00:02:43,030 Now let's talk about Facebook events. 49 00:02:43,030 --> 00:02:47,670 Another great way to sell merch is to make merch specific to people having an event. 50 00:02:47,680 --> 00:02:52,330 I did touch on this topic in a previous lesson, but if anything, I'll refresh your memory. 51 00:02:52,330 --> 00:02:57,640 So the premise of this method is you go to Facebook, public events and you contacts organizers of those 52 00:02:57,640 --> 00:02:58,080 events. 53 00:02:58,120 --> 00:03:00,400 Let's say you find the family reunion events. 54 00:03:00,400 --> 00:03:04,840 You contact the organizer and ask to make t shirts or any type of merch for them. 55 00:03:04,860 --> 00:03:08,560 Propose that you can make the design for free and that you'll take care of everything. 56 00:03:08,590 --> 00:03:13,450 Also, make sure you sell Amazon's prime benefits and the convenience of them paying through Amazon 57 00:03:13,450 --> 00:03:14,860 without any complications. 58 00:03:14,860 --> 00:03:19,780 You can try different types of events, including Bachelor and the bachelorette parties, weddings, 59 00:03:19,780 --> 00:03:24,210 baby showers, local bands, local concerts, etc. There are many to choose from. 60 00:03:24,220 --> 00:03:25,990 Now let's talk about Facebook ads. 61 00:03:26,020 --> 00:03:31,450 All the Facebook ads are so powerful I don't suggest you run Facebook as any Amazon products. 62 00:03:31,480 --> 00:03:36,190 This is because most of the power of Facebook ads comes through targeting with a Facebook pixel. 63 00:03:36,190 --> 00:03:41,950 Since we have no ability to install a Facebook pixel on Amazon, Facebook ads that promote Amazon products 64 00:03:41,950 --> 00:03:43,450 are not likely to be profitable. 65 00:03:43,480 --> 00:03:48,640 This is because most people who get sense from Facebook and Amazon are more likely to end up browsing 66 00:03:48,640 --> 00:03:53,470 from one product to another and may not even make a purchase because they were not in a buying mood 67 00:03:53,470 --> 00:03:57,970 to begin with unless they really fall in love with the design they saw on Facebook ad. 68 00:03:57,970 --> 00:03:59,020 But that's not the case. 69 00:03:59,020 --> 00:04:03,910 In most cases, people don't have their credit cards saved on Facebook ready to buy like on Amazon. 70 00:04:03,910 --> 00:04:07,420 People go to Facebook to socialize and people go to Amazon to buy it. 71 00:04:07,420 --> 00:04:08,500 That's just the reality. 72 00:04:08,500 --> 00:04:12,820 However, if you're using a platform that supports a Facebook pixel, that's perfect. 73 00:04:12,830 --> 00:04:15,610 Use Facebook as by all means, fill your boots. 74 00:04:15,610 --> 00:04:20,710 Another great Facebook marketing strategy is actually creating theme pages for different niches. 75 00:04:20,710 --> 00:04:22,750 Anyone can create a Facebook page, right? 76 00:04:22,780 --> 00:04:27,670 So create different Facebook pages, specialize in different niches and start adding content to them. 77 00:04:27,670 --> 00:04:33,820 So, for example, you can create Facebook pages for camping, hiking dogs, cats, etc. ad funny pictures, 78 00:04:33,820 --> 00:04:37,780 memes, tutorials and start inviting people to join your pages. 79 00:04:37,780 --> 00:04:39,130 The key here is consistency. 80 00:04:39,130 --> 00:04:41,680 So make sure you upload so much content this way. 81 00:04:41,680 --> 00:04:45,160 People start inviting each other to these pages and your page grows. 82 00:04:45,190 --> 00:04:49,870 As you start seeing your pages grow, they get more engagement, they get more comments, more likes, 83 00:04:49,870 --> 00:04:50,980 more shares, etc.. 84 00:04:50,980 --> 00:04:52,510 Start adding your products. 85 00:04:52,510 --> 00:04:53,830 And what's the sales role in. 9013

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