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In this lesson, we're going to talk about Pinteresque marketing.
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So if you're looking to drive external traffic that is ready to buy, then Pinterest is the place to
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go.
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Pinterest shoppers are around 80 percent female who are browsing for ideas to shop.
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They have a disposable income to spend, which is the ideal audience.
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The platform also drives an insane amount of traffic.
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You can use Pinterest to promote your merch products simply by creating a PIN link into your products
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page.
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You can also earn extra money by using an Amazon Associates link of your product to link to the PIN.
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So instead of putting the original Amazon product link in your PIN, you're going to generate an Amazon
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Associates link and replace the original Amazon product link with the newly generated Amazon Associates
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Link.
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This will allow you to earn commission on every product that is bought through your Amazon Associates
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link.
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It doesn't have to be a much product.
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They buy literally anything that you can get a commission for, and that is a fantastic way to supplement
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your revenue.
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I'll talk a bit more about Amazon associates in a later lesson.
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Now, if you want to stand out from the rest, instead of using a picture from Amazon, put your design
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on a mockup instead.
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Look much better and you'll differentiate yourself from the competition this way.
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For me, Pinterest is hands down my favorite way to promote most products, and I believe that that
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demographic is perfect for making sales.
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Now, let's talk about setting up Pinterest.
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Obviously, the first thing you need to do to start markets in your search on Pinterest is setting up
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a Pinterest account in the first place.
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I will not show you how to do in this lesson because it's a very simple thing to do.
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And frankly, it's beyond the scope of discourse.
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Now, listen very carefully to this.
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It's very important you will have the option to register as a personal account or business account.
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I would highly suggest you register as a personal account with the female name as you'll get the most
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engagement this way, gaining more followers, more clicks and hopefully more sales.
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During the registration process, you'll be asked to get the Pinterest browser button, so make sure
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you download it.
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This will help you grab any photo from the Internet along with its link and help you paint it to any
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of your Pinterest boards.
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So essentially, Pinterest consists of pins which are pictures or videos with links where if someone
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clicks on them, they are redirected to the link the PIN points to.
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And these prints are grouped into PIN boards that have a common theme.
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And for the purpose of using Pinterest for prints on demand products, we can create different boards
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for different niches and for different products.
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We can put pins that relate to those niches in their respective boards and we can start getting some
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engagement in those boards and we can start adding pins that contain our products to them.
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Your entire goal is to drive traffic to your board.
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So we have to build an interesting persona for people to come check out our boards.
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We're going to do this simply by adding interesting content to our boards and you can simply add images
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as pins using the extension you've just downloaded.
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You can get images from Google Images or save other related Penneshaw boards.
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For this marketing strategy to work, you really need to look like a genuine person who has many interests
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and hobbies.
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So create around 30 boards and fill them with related points, around 50 points per board.
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This may seem like hard work, but trust me, no one will buy your products if you're just spamming
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them to Pinterest.
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You need to look like a genuine user who provides value.
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Now get ready to get traffic and sales.
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So how do you gain followers?
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Your goal is to gain followers to that.
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Your pins get shown to followers on their feet.
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As you start gaining followers and start gaining their trust, you can start pinning your products here
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and there.
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Now your products will start appearing in your followers feed.
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And if they're like a particular product, they can check it out and hopefully purchase it.
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They can even rippin.
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It's one of their boards which will drive more traffic to your board and help you gain more followers.
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One of the best strategies for growing your following on Pinterest is join in group boards.
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This is a pretty advanced method that not many people know about.
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With this strategy, you can post to boards that multiple people can post to in your niche.
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Some of the popular boards are absolutely huge and if you manage to get a pin up one of them, your
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products will have the chance to be seen by a lot of eyeballs who may purchase your product, not to
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mention new followers.
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And repaints of your original point.
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The main thing to focus on is building your account to gain followers.
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This will help you massively in terms of being accepted to this popular group.
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As your account starts growing.
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Some people who are on group boards will actually start contacting you to post in their group boards.
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If you get contacted, check if the board you've been invited to is in your niche and if they have a
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good following and go from there.
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A more proactive method is you go ahead and contact the person who runs the group that you're interested
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then and request an invite.
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This is where you need to have a good following yourself, otherwise you're likely to be ignored.
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So I'd suggest you build your account up before you go down this route.
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There are different effective strategies that you can follow, including Pinterest, advertising and
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so on.
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But since this is beyond the scope of this course, what I've shown you is good enough as a starting
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point.
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So make sure you implement it.
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