All language subtitles for 5. Pinterest Marketing

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These are the user uploaded subtitles that are being translated: 1 00:00:02,260 --> 00:00:05,230 In this lesson, we're going to talk about Pinteresque marketing. 2 00:00:05,260 --> 00:00:10,270 So if you're looking to drive external traffic that is ready to buy, then Pinterest is the place to 3 00:00:10,270 --> 00:00:10,510 go. 4 00:00:10,540 --> 00:00:15,240 Pinterest shoppers are around 80 percent female who are browsing for ideas to shop. 5 00:00:15,250 --> 00:00:18,950 They have a disposable income to spend, which is the ideal audience. 6 00:00:18,970 --> 00:00:22,110 The platform also drives an insane amount of traffic. 7 00:00:22,120 --> 00:00:27,250 You can use Pinterest to promote your merch products simply by creating a PIN link into your products 8 00:00:27,250 --> 00:00:27,700 page. 9 00:00:27,730 --> 00:00:33,120 You can also earn extra money by using an Amazon Associates link of your product to link to the PIN. 10 00:00:33,130 --> 00:00:38,440 So instead of putting the original Amazon product link in your PIN, you're going to generate an Amazon 11 00:00:38,440 --> 00:00:44,440 Associates link and replace the original Amazon product link with the newly generated Amazon Associates 12 00:00:44,440 --> 00:00:44,790 Link. 13 00:00:44,830 --> 00:00:49,990 This will allow you to earn commission on every product that is bought through your Amazon Associates 14 00:00:49,990 --> 00:00:50,320 link. 15 00:00:50,380 --> 00:00:52,290 It doesn't have to be a much product. 16 00:00:52,390 --> 00:00:57,550 They buy literally anything that you can get a commission for, and that is a fantastic way to supplement 17 00:00:57,550 --> 00:00:58,150 your revenue. 18 00:00:58,180 --> 00:01:01,240 I'll talk a bit more about Amazon associates in a later lesson. 19 00:01:01,270 --> 00:01:06,310 Now, if you want to stand out from the rest, instead of using a picture from Amazon, put your design 20 00:01:06,310 --> 00:01:07,430 on a mockup instead. 21 00:01:07,630 --> 00:01:11,410 Look much better and you'll differentiate yourself from the competition this way. 22 00:01:11,440 --> 00:01:16,240 For me, Pinterest is hands down my favorite way to promote most products, and I believe that that 23 00:01:16,270 --> 00:01:18,500 demographic is perfect for making sales. 24 00:01:18,550 --> 00:01:20,470 Now, let's talk about setting up Pinterest. 25 00:01:20,500 --> 00:01:25,180 Obviously, the first thing you need to do to start markets in your search on Pinterest is setting up 26 00:01:25,180 --> 00:01:26,950 a Pinterest account in the first place. 27 00:01:26,980 --> 00:01:30,820 I will not show you how to do in this lesson because it's a very simple thing to do. 28 00:01:30,820 --> 00:01:33,240 And frankly, it's beyond the scope of discourse. 29 00:01:33,250 --> 00:01:34,780 Now, listen very carefully to this. 30 00:01:34,790 --> 00:01:39,310 It's very important you will have the option to register as a personal account or business account. 31 00:01:39,370 --> 00:01:44,080 I would highly suggest you register as a personal account with the female name as you'll get the most 32 00:01:44,080 --> 00:01:48,190 engagement this way, gaining more followers, more clicks and hopefully more sales. 33 00:01:48,190 --> 00:01:53,020 During the registration process, you'll be asked to get the Pinterest browser button, so make sure 34 00:01:53,020 --> 00:01:53,710 you download it. 35 00:01:53,740 --> 00:01:58,630 This will help you grab any photo from the Internet along with its link and help you paint it to any 36 00:01:58,630 --> 00:01:59,790 of your Pinterest boards. 37 00:01:59,800 --> 00:02:04,870 So essentially, Pinterest consists of pins which are pictures or videos with links where if someone 38 00:02:04,870 --> 00:02:08,230 clicks on them, they are redirected to the link the PIN points to. 39 00:02:08,260 --> 00:02:11,560 And these prints are grouped into PIN boards that have a common theme. 40 00:02:11,560 --> 00:02:16,510 And for the purpose of using Pinterest for prints on demand products, we can create different boards 41 00:02:16,510 --> 00:02:18,670 for different niches and for different products. 42 00:02:18,670 --> 00:02:23,590 We can put pins that relate to those niches in their respective boards and we can start getting some 43 00:02:23,590 --> 00:02:28,090 engagement in those boards and we can start adding pins that contain our products to them. 44 00:02:28,090 --> 00:02:30,760 Your entire goal is to drive traffic to your board. 45 00:02:30,760 --> 00:02:34,690 So we have to build an interesting persona for people to come check out our boards. 46 00:02:34,700 --> 00:02:40,060 We're going to do this simply by adding interesting content to our boards and you can simply add images 47 00:02:40,060 --> 00:02:42,490 as pins using the extension you've just downloaded. 48 00:02:42,520 --> 00:02:46,840 You can get images from Google Images or save other related Penneshaw boards. 49 00:02:46,840 --> 00:02:52,240 For this marketing strategy to work, you really need to look like a genuine person who has many interests 50 00:02:52,240 --> 00:02:52,840 and hobbies. 51 00:02:52,840 --> 00:02:57,670 So create around 30 boards and fill them with related points, around 50 points per board. 52 00:02:57,700 --> 00:03:02,560 This may seem like hard work, but trust me, no one will buy your products if you're just spamming 53 00:03:02,560 --> 00:03:03,480 them to Pinterest. 54 00:03:03,490 --> 00:03:06,460 You need to look like a genuine user who provides value. 55 00:03:06,520 --> 00:03:08,520 Now get ready to get traffic and sales. 56 00:03:08,530 --> 00:03:10,030 So how do you gain followers? 57 00:03:10,060 --> 00:03:11,940 Your goal is to gain followers to that. 58 00:03:11,950 --> 00:03:14,650 Your pins get shown to followers on their feet. 59 00:03:14,710 --> 00:03:19,240 As you start gaining followers and start gaining their trust, you can start pinning your products here 60 00:03:19,240 --> 00:03:19,570 and there. 61 00:03:19,570 --> 00:03:22,490 Now your products will start appearing in your followers feed. 62 00:03:22,510 --> 00:03:26,290 And if they're like a particular product, they can check it out and hopefully purchase it. 63 00:03:26,290 --> 00:03:27,190 They can even rippin. 64 00:03:27,190 --> 00:03:31,670 It's one of their boards which will drive more traffic to your board and help you gain more followers. 65 00:03:31,720 --> 00:03:36,360 One of the best strategies for growing your following on Pinterest is join in group boards. 66 00:03:36,400 --> 00:03:39,670 This is a pretty advanced method that not many people know about. 67 00:03:39,670 --> 00:03:44,190 With this strategy, you can post to boards that multiple people can post to in your niche. 68 00:03:44,230 --> 00:03:49,330 Some of the popular boards are absolutely huge and if you manage to get a pin up one of them, your 69 00:03:49,330 --> 00:03:53,980 products will have the chance to be seen by a lot of eyeballs who may purchase your product, not to 70 00:03:53,980 --> 00:03:55,150 mention new followers. 71 00:03:55,150 --> 00:03:56,780 And repaints of your original point. 72 00:03:56,800 --> 00:04:00,280 The main thing to focus on is building your account to gain followers. 73 00:04:00,310 --> 00:04:04,410 This will help you massively in terms of being accepted to this popular group. 74 00:04:04,810 --> 00:04:06,310 As your account starts growing. 75 00:04:06,310 --> 00:04:10,890 Some people who are on group boards will actually start contacting you to post in their group boards. 76 00:04:10,990 --> 00:04:15,970 If you get contacted, check if the board you've been invited to is in your niche and if they have a 77 00:04:15,970 --> 00:04:17,460 good following and go from there. 78 00:04:17,470 --> 00:04:22,370 A more proactive method is you go ahead and contact the person who runs the group that you're interested 79 00:04:22,370 --> 00:04:23,750 then and request an invite. 80 00:04:23,800 --> 00:04:28,330 This is where you need to have a good following yourself, otherwise you're likely to be ignored. 81 00:04:28,330 --> 00:04:31,620 So I'd suggest you build your account up before you go down this route. 82 00:04:31,630 --> 00:04:36,130 There are different effective strategies that you can follow, including Pinterest, advertising and 83 00:04:36,130 --> 00:04:36,610 so on. 84 00:04:36,610 --> 00:04:40,750 But since this is beyond the scope of this course, what I've shown you is good enough as a starting 85 00:04:40,750 --> 00:04:40,990 point. 86 00:04:40,990 --> 00:04:42,310 So make sure you implement it. 8966

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