All language subtitles for 4. Building Your Product Listing - Keyword Optimisation and Google SEO

In this lesson, I will show you how I built my list.

I'll show you my list in building strategy that I've been developing for years and that has been working

wonders for me also how to choose the keywords, what types of keywords, where to put them, etc..

And we'll also look at list in build an example.

So here is my strategy for building my listing in terms of the brand.

I use secondary, short and long tail keywords in the brand name, as well as high traffic keywords

such as funny gifts, apparel or clothing, etc..

In the title I use, it designs, quotes or the focus keyword, which is the most important keyword

in this case.

Don't stop retrieve it.

I also use the newest golden retriever and the target audience, for example, men, women, boys,

girls, golden retriever, that golden retriever, golden retriever, lovers, etc..

And then I add a few related keywords to it, for example, funny gifs, etc..

You can also add holidays or events if it's targeted towards those like Easter, Cinco de Mayo, etc..

In terms of keywords, I use the most important keywords like short tail and long tail keywords in the

title with the super important ones in the beginning.

Always use your keywords according to the importance.

No need to use comma, hyphen or dot in the title as they don't count and don't use the product names

such as t shirt because Amazon appends it automatically.

You may want to use T as a variation if the only product you're uploading into is Teisha.

In order to avoid creating confusion for Amazon customers and potentially getting in trouble with Amazon

for incorrect product descriptions.

Don't use the word TI in the title if you're uploading to other products in addition to the t shirt,

because all products share the same metadata and it wouldn't make good sense to have the keyword T on

a phone case title.

For instance, in the bullies, I think about who the product for, what are their interests, how would

it benefit them, where will they wear it.

Celebrations, the holidays when they might, where I tell a short story why they need to get it and

how it will benefit them.

I show them the value they will get by getting the design and make sure I create an emotional connection

through storytelling.

In terms of keyword selection here, we want to put other, less important keywords from longtail short

tailed, primary, secondary related and high traffic keywords.

We can also use other popular keywords in the same niche, such as life is golden in a sentence that

fits well in our bullets to give our design the best chance of being found.

If customers take that particular quote in the description, the description box is optional for merch

by Amazon.

It's not a ranking factor for Amazon, but it's very important for Google CEO.

Bear that in mind.

This is because Google crawls Amazon pages for metadata and uses a description to rank products on Google.

So if your description has relevant keywords for Google, then your design will actually start ranking

on Google pages and people can find it when they perform a Google search.

You can copy and paste your bullets as in in the description and make sure you include some keywords

from Google Keywords.

Plana, just like I showed you or suggest this is to help you rank high on Google search pages.

Also add a call to action like add to cart by purchase, get this today, etc. and invite them to click

on your brand name to see alternative designs, styles, colors and the same design on other products.

This should help with multiple purchase orders and ultimately a higher average order value.

This is if you want to get more sales out of one person, which is exactly what you want to do, right?

So what is my keyword collection process?

So I open a text, edit or notepad and start typing all the different types of keywords that I find

from all the sources that I use.

I think of potential related and general high traffic keywords that a customer might type to find their

products.

I narrowed down my keyword choice by profitability and search volume.

I validate the keywords.

How do I validate them?

I put them on Amazon search and see what sort of results I get.

If I get good BSR from there, that means the keywords are pretty good.

So my keywords have to have low competition and high demand, which is pretty rare unless it's a brand

new niche or brand new trend.

And this might be possible, but generally it's pretty rare.

I go for high competition and high demand keywords because generally speaking, when a keyword is profitable,

it will have high competition by default.

How do I know a keyword is profitable?

Like I said, I put it on a search and if it brings back results that generally have a lobbyist in the

first page, less than four hundred K, then it's something that I can work with.

So how do I structure my keywords?

Well, I don't repeat keywords because Amazon shows you a listing when a customer types the keywords

string, as long as the keywords in that string of keywords are present in either your brand title or

Bullis, your ranking search results may vary depending on how close the match is and how strongly your

listing ranks for these keywords, which also depends on how many sales were generated from these keywords

and how strong your list in sales history is from these keywords, etc..

However, there's a trick I use to make sure that my listing is optimized to the max.

I repeat my focus keyword in this case, Dunstable driven in my brand title and Bullis and this is the

only exception.

Only repeat your focus keywords that you want to run for maybe is the design quote or whatever is in

the title and bullets and the description if you want.

I have found that with this method I rank listings higher compared to other methods and this is without

taking into consideration sales history and stuff like that.

This is bear in mind, it's a brand new listing.

It's never sold with this method.

It ranks higher than other methods.

I use different types of keywords and formulate sentences that make sense, and that speaks to humans,

which also entice customers to buy.

So I make sure I include storytelling and call to action in my listing.

So we've just looked at my listing building strategy.

Now, let's look at this example.

As I mentioned to you before, I open a text editor or notepad document and I select my keywords from

different sources and I categorize them based on their different types, like Shortell keywords, longtail

keywords, primary secondary related keywords, general keywords, etc. All these keywords that you

can see here, I've extracted them from the different sources that I showed you in the previous video,

and then I use them to formulate my list in using the strategy that I've just shown you.

So for the brand name, for any golden retriever, don't stop retrieving gifts.

It's really packed with keywords.

And I used mainly the main keywords.

Personally, I would advise against building a brand on Amazon.

So don't even think about using one brand name for all of your designs.

People are going to steal all your designs because you're going to make it so easy for them that way.

But instead I'd advise you to use the main keywords in a niche in your brand and maybe add gifts in

the end, or store apparel or clothing or whatever.

In the title I put down Stop Retrieving, which is the name of my niche and the quote in my design golden

retriever, which is the niche dog, obviously the main niche 70s, another keyword that I want to target

and retro and vintage.

As you can see, a combination of different types of keywords ranging from the most important keywords

in the beginning to some other related keywords.

And in bullet number one, are you a golden retriever, dog, breed lover or owner?

Are you looking for Father's Day, Mother's Day or Christmas gifts for dog, for the dog, dad or dog

mom?

I've managed to squeeze in so many keywords right here at this.

Don't stop retrieving sunset.

Teach your puppy accessories or training kit purchased today, as you can see, are Putih in the main

bullet points.

This way we don't create confusion because we don't want to put it in the title.

But I think in the bullet points it's fine because we want to use it as another high traffic keyword

bullet to feel proud when taking your dog for grooming regular walks or during casual coffee with friends.

This sixties design will inspire some people to consider the golden retriever adoption or rescue.

Grab it for your boys or girls if you have kids and make their day.

As you can see, the listing is full of keywords.

Some of them are long tail, some of them are primary, some of them are secondary.

Some of them are short tail keywords.

And you know what?

If a customer types a long tail, keywords string that you may not have, but it contains all of these

keywords that you have.

Amazon will still show your listing.

It's just the way it works.

But what we have not done here is keyword stuffing.

We've made sure that all of the keywords that we put, we put them in sentences that are legible, that

you can read not like keyword, comma, keyword, comma.

We don't want to do that.

Granted, this is not perfect, but to me it's more than average for me.

To be honest with you, the main thing is not how amazing it reads.

No, it's the balance between how many keywords that list contains verses.

Does it actually make sense when I read it?

So if the balance is good, then it's all fine.

And for me, in my opinion, I've got a good balance here.

The other thing you don't want to do, you don't want to create an amazing listing that reads really,

really well, but it barely has two or three keywords.

It's just not efficient that way.

So in the description I put bullet points one and two together.

This way, hopefully we can rank on Google because they're packed with keywords.

And I have some good course action here.

I would love for you to check out our wide selection of the Golden Retriever designs, products and

colors by clicking on our brand name.

This way we can get multiple orders and ultimately increase our average order value.

So I've tried to include as many keywords as possible in this listing for a better chance of ranking.

But Grandma isn't going to be amazing when you try to put as many keywords as I did.

It's true.

At least it sounds better than average listing.

From my humble experience, it doesn't feel like keyword stuffing, which is good because all of the

key words that I've used are relevant.

Don't do keyword stuffing where you just put a bunch of keywords relevant or irrelevant just to run.

You most likely will not rank because the algorithm will have a hard time trying to understand who you're

trying to target.

And you may get in trouble with Amazon for keyword stuffing, which is against their policy.

I haven't managed to use all the keywords that I had in the list, but it was physically impossible

since we were limited by the character limiting the police.

But this is more than enough to generate some traffic.

So with that said, I'm going to copy what I wrote and put it right here.

First brand and then the title and then bullet one and then bullet two.

And then my description in terms of other markets, guys, I suggest you translate your lesson to the

local markets language.

And this is exactly what Amazon tells us.

It says Localized translations for each marketplace are the most successful and the best machine translator

that I found that works really well with high accuracy.

Then Google Translate is Dipple.

You simply copy the text that you want to translate and put it in deeper and it will generate it in

German or whichever language you choose and do the same process for all the languages.

Just make sure that if your quote is in English or you want to focus on a particular keyword in English,

make sure you include it in your listing in English, even if it's in one of the overseas marketplaces.