All language subtitles for 4. Building Your Product Listing - Keyword Optimisation and Google SEO

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These are the user uploaded subtitles that are being translated: 1 00:00:02,290 --> 00:00:05,010 In this lesson, I will show you how I built my list. 2 00:00:05,200 --> 00:00:09,580 I'll show you my list in building strategy that I've been developing for years and that has been working 3 00:00:09,580 --> 00:00:14,370 wonders for me also how to choose the keywords, what types of keywords, where to put them, etc.. 4 00:00:14,380 --> 00:00:16,700 And we'll also look at list in build an example. 5 00:00:16,730 --> 00:00:20,110 So here is my strategy for building my listing in terms of the brand. 6 00:00:20,110 --> 00:00:25,240 I use secondary, short and long tail keywords in the brand name, as well as high traffic keywords 7 00:00:25,240 --> 00:00:28,300 such as funny gifts, apparel or clothing, etc.. 8 00:00:28,300 --> 00:00:33,840 In the title I use, it designs, quotes or the focus keyword, which is the most important keyword 9 00:00:33,850 --> 00:00:34,500 in this case. 10 00:00:34,510 --> 00:00:35,470 Don't stop retrieve it. 11 00:00:35,500 --> 00:00:40,660 I also use the newest golden retriever and the target audience, for example, men, women, boys, 12 00:00:40,660 --> 00:00:45,190 girls, golden retriever, that golden retriever, golden retriever, lovers, etc.. 13 00:00:45,190 --> 00:00:49,570 And then I add a few related keywords to it, for example, funny gifs, etc.. 14 00:00:49,570 --> 00:00:55,390 You can also add holidays or events if it's targeted towards those like Easter, Cinco de Mayo, etc.. 15 00:00:55,390 --> 00:01:00,400 In terms of keywords, I use the most important keywords like short tail and long tail keywords in the 16 00:01:00,400 --> 00:01:03,360 title with the super important ones in the beginning. 17 00:01:03,370 --> 00:01:05,860 Always use your keywords according to the importance. 18 00:01:05,890 --> 00:01:11,590 No need to use comma, hyphen or dot in the title as they don't count and don't use the product names 19 00:01:11,590 --> 00:01:14,440 such as t shirt because Amazon appends it automatically. 20 00:01:14,470 --> 00:01:19,630 You may want to use T as a variation if the only product you're uploading into is Teisha. 21 00:01:19,630 --> 00:01:25,510 In order to avoid creating confusion for Amazon customers and potentially getting in trouble with Amazon 22 00:01:25,510 --> 00:01:27,340 for incorrect product descriptions. 23 00:01:27,340 --> 00:01:32,260 Don't use the word TI in the title if you're uploading to other products in addition to the t shirt, 24 00:01:32,260 --> 00:01:36,940 because all products share the same metadata and it wouldn't make good sense to have the keyword T on 25 00:01:36,940 --> 00:01:37,870 a phone case title. 26 00:01:37,870 --> 00:01:42,790 For instance, in the bullies, I think about who the product for, what are their interests, how would 27 00:01:42,790 --> 00:01:44,620 it benefit them, where will they wear it. 28 00:01:44,650 --> 00:01:49,810 Celebrations, the holidays when they might, where I tell a short story why they need to get it and 29 00:01:49,810 --> 00:01:51,100 how it will benefit them. 30 00:01:51,100 --> 00:01:56,410 I show them the value they will get by getting the design and make sure I create an emotional connection 31 00:01:56,410 --> 00:01:57,340 through storytelling. 32 00:01:57,340 --> 00:02:02,530 In terms of keyword selection here, we want to put other, less important keywords from longtail short 33 00:02:02,530 --> 00:02:05,650 tailed, primary, secondary related and high traffic keywords. 34 00:02:05,680 --> 00:02:10,810 We can also use other popular keywords in the same niche, such as life is golden in a sentence that 35 00:02:10,810 --> 00:02:14,530 fits well in our bullets to give our design the best chance of being found. 36 00:02:14,530 --> 00:02:19,600 If customers take that particular quote in the description, the description box is optional for merch 37 00:02:19,600 --> 00:02:20,260 by Amazon. 38 00:02:20,290 --> 00:02:24,610 It's not a ranking factor for Amazon, but it's very important for Google CEO. 39 00:02:24,610 --> 00:02:25,450 Bear that in mind. 40 00:02:25,480 --> 00:02:31,330 This is because Google crawls Amazon pages for metadata and uses a description to rank products on Google. 41 00:02:31,330 --> 00:02:36,040 So if your description has relevant keywords for Google, then your design will actually start ranking 42 00:02:36,040 --> 00:02:39,760 on Google pages and people can find it when they perform a Google search. 43 00:02:39,760 --> 00:02:44,590 You can copy and paste your bullets as in in the description and make sure you include some keywords 44 00:02:44,590 --> 00:02:45,460 from Google Keywords. 45 00:02:45,460 --> 00:02:50,470 Plana, just like I showed you or suggest this is to help you rank high on Google search pages. 46 00:02:50,500 --> 00:02:57,130 Also add a call to action like add to cart by purchase, get this today, etc. and invite them to click 47 00:02:57,130 --> 00:03:02,470 on your brand name to see alternative designs, styles, colors and the same design on other products. 48 00:03:02,500 --> 00:03:07,810 This should help with multiple purchase orders and ultimately a higher average order value. 49 00:03:07,870 --> 00:03:11,920 This is if you want to get more sales out of one person, which is exactly what you want to do, right? 50 00:03:11,920 --> 00:03:14,050 So what is my keyword collection process? 51 00:03:14,050 --> 00:03:19,240 So I open a text, edit or notepad and start typing all the different types of keywords that I find 52 00:03:19,240 --> 00:03:20,950 from all the sources that I use. 53 00:03:20,950 --> 00:03:25,840 I think of potential related and general high traffic keywords that a customer might type to find their 54 00:03:25,840 --> 00:03:26,380 products. 55 00:03:26,380 --> 00:03:29,980 I narrowed down my keyword choice by profitability and search volume. 56 00:03:30,010 --> 00:03:31,450 I validate the keywords. 57 00:03:31,450 --> 00:03:32,770 How do I validate them? 58 00:03:32,770 --> 00:03:35,740 I put them on Amazon search and see what sort of results I get. 59 00:03:35,740 --> 00:03:38,710 If I get good BSR from there, that means the keywords are pretty good. 60 00:03:38,710 --> 00:03:43,690 So my keywords have to have low competition and high demand, which is pretty rare unless it's a brand 61 00:03:43,690 --> 00:03:45,130 new niche or brand new trend. 62 00:03:45,130 --> 00:03:47,620 And this might be possible, but generally it's pretty rare. 63 00:03:47,620 --> 00:03:53,320 I go for high competition and high demand keywords because generally speaking, when a keyword is profitable, 64 00:03:53,320 --> 00:03:55,510 it will have high competition by default. 65 00:03:55,540 --> 00:03:57,730 How do I know a keyword is profitable? 66 00:03:57,730 --> 00:04:02,500 Like I said, I put it on a search and if it brings back results that generally have a lobbyist in the 67 00:04:02,500 --> 00:04:05,680 first page, less than four hundred K, then it's something that I can work with. 68 00:04:05,680 --> 00:04:07,360 So how do I structure my keywords? 69 00:04:07,360 --> 00:04:11,930 Well, I don't repeat keywords because Amazon shows you a listing when a customer types the keywords 70 00:04:11,930 --> 00:04:17,440 string, as long as the keywords in that string of keywords are present in either your brand title or 71 00:04:17,440 --> 00:04:22,960 Bullis, your ranking search results may vary depending on how close the match is and how strongly your 72 00:04:22,960 --> 00:04:28,570 listing ranks for these keywords, which also depends on how many sales were generated from these keywords 73 00:04:28,570 --> 00:04:32,380 and how strong your list in sales history is from these keywords, etc.. 74 00:04:32,380 --> 00:04:37,530 However, there's a trick I use to make sure that my listing is optimized to the max. 75 00:04:37,540 --> 00:04:43,510 I repeat my focus keyword in this case, Dunstable driven in my brand title and Bullis and this is the 76 00:04:43,510 --> 00:04:44,350 only exception. 77 00:04:44,360 --> 00:04:50,050 Only repeat your focus keywords that you want to run for maybe is the design quote or whatever is in 78 00:04:50,050 --> 00:04:53,470 the title and bullets and the description if you want. 79 00:04:53,470 --> 00:04:58,630 I have found that with this method I rank listings higher compared to other methods and this is without 80 00:04:58,630 --> 00:05:01,600 taking into consideration sales history and stuff like that. 81 00:05:01,640 --> 00:05:03,750 This is bear in mind, it's a brand new listing. 82 00:05:03,770 --> 00:05:05,480 It's never sold with this method. 83 00:05:05,510 --> 00:05:07,150 It ranks higher than other methods. 84 00:05:07,160 --> 00:05:12,380 I use different types of keywords and formulate sentences that make sense, and that speaks to humans, 85 00:05:12,380 --> 00:05:14,390 which also entice customers to buy. 86 00:05:14,420 --> 00:05:17,770 So I make sure I include storytelling and call to action in my listing. 87 00:05:17,870 --> 00:05:20,330 So we've just looked at my listing building strategy. 88 00:05:20,360 --> 00:05:21,740 Now, let's look at this example. 89 00:05:21,750 --> 00:05:27,170 As I mentioned to you before, I open a text editor or notepad document and I select my keywords from 90 00:05:27,170 --> 00:05:31,970 different sources and I categorize them based on their different types, like Shortell keywords, longtail 91 00:05:31,970 --> 00:05:36,950 keywords, primary secondary related keywords, general keywords, etc. All these keywords that you 92 00:05:36,950 --> 00:05:41,330 can see here, I've extracted them from the different sources that I showed you in the previous video, 93 00:05:41,340 --> 00:05:45,410 and then I use them to formulate my list in using the strategy that I've just shown you. 94 00:05:45,440 --> 00:05:49,340 So for the brand name, for any golden retriever, don't stop retrieving gifts. 95 00:05:49,340 --> 00:05:51,170 It's really packed with keywords. 96 00:05:51,170 --> 00:05:53,200 And I used mainly the main keywords. 97 00:05:53,210 --> 00:05:56,390 Personally, I would advise against building a brand on Amazon. 98 00:05:56,390 --> 00:05:59,610 So don't even think about using one brand name for all of your designs. 99 00:05:59,630 --> 00:06:03,190 People are going to steal all your designs because you're going to make it so easy for them that way. 100 00:06:03,200 --> 00:06:08,450 But instead I'd advise you to use the main keywords in a niche in your brand and maybe add gifts in 101 00:06:08,450 --> 00:06:11,540 the end, or store apparel or clothing or whatever. 102 00:06:11,540 --> 00:06:16,910 In the title I put down Stop Retrieving, which is the name of my niche and the quote in my design golden 103 00:06:16,910 --> 00:06:22,970 retriever, which is the niche dog, obviously the main niche 70s, another keyword that I want to target 104 00:06:22,970 --> 00:06:24,380 and retro and vintage. 105 00:06:24,500 --> 00:06:29,570 As you can see, a combination of different types of keywords ranging from the most important keywords 106 00:06:29,570 --> 00:06:32,090 in the beginning to some other related keywords. 107 00:06:32,090 --> 00:06:36,340 And in bullet number one, are you a golden retriever, dog, breed lover or owner? 108 00:06:36,370 --> 00:06:41,110 Are you looking for Father's Day, Mother's Day or Christmas gifts for dog, for the dog, dad or dog 109 00:06:41,170 --> 00:06:41,470 mom? 110 00:06:41,480 --> 00:06:44,570 I've managed to squeeze in so many keywords right here at this. 111 00:06:44,570 --> 00:06:45,980 Don't stop retrieving sunset. 112 00:06:46,010 --> 00:06:51,140 Teach your puppy accessories or training kit purchased today, as you can see, are Putih in the main 113 00:06:51,140 --> 00:06:51,980 bullet points. 114 00:06:51,980 --> 00:06:55,550 This way we don't create confusion because we don't want to put it in the title. 115 00:06:55,550 --> 00:06:59,720 But I think in the bullet points it's fine because we want to use it as another high traffic keyword 116 00:06:59,750 --> 00:07:05,330 bullet to feel proud when taking your dog for grooming regular walks or during casual coffee with friends. 117 00:07:05,360 --> 00:07:10,250 This sixties design will inspire some people to consider the golden retriever adoption or rescue. 118 00:07:10,340 --> 00:07:13,520 Grab it for your boys or girls if you have kids and make their day. 119 00:07:13,520 --> 00:07:16,640 As you can see, the listing is full of keywords. 120 00:07:16,640 --> 00:07:20,300 Some of them are long tail, some of them are primary, some of them are secondary. 121 00:07:20,300 --> 00:07:21,950 Some of them are short tail keywords. 122 00:07:21,950 --> 00:07:22,700 And you know what? 123 00:07:22,700 --> 00:07:27,890 If a customer types a long tail, keywords string that you may not have, but it contains all of these 124 00:07:27,890 --> 00:07:28,970 keywords that you have. 125 00:07:28,970 --> 00:07:30,830 Amazon will still show your listing. 126 00:07:30,890 --> 00:07:32,030 It's just the way it works. 127 00:07:32,030 --> 00:07:34,640 But what we have not done here is keyword stuffing. 128 00:07:34,640 --> 00:07:39,410 We've made sure that all of the keywords that we put, we put them in sentences that are legible, that 129 00:07:39,410 --> 00:07:42,140 you can read not like keyword, comma, keyword, comma. 130 00:07:42,140 --> 00:07:43,010 We don't want to do that. 131 00:07:43,040 --> 00:07:47,690 Granted, this is not perfect, but to me it's more than average for me. 132 00:07:47,690 --> 00:07:50,900 To be honest with you, the main thing is not how amazing it reads. 133 00:07:50,900 --> 00:07:55,520 No, it's the balance between how many keywords that list contains verses. 134 00:07:55,520 --> 00:07:57,410 Does it actually make sense when I read it? 135 00:07:57,410 --> 00:07:59,360 So if the balance is good, then it's all fine. 136 00:07:59,360 --> 00:08:01,880 And for me, in my opinion, I've got a good balance here. 137 00:08:01,910 --> 00:08:05,930 The other thing you don't want to do, you don't want to create an amazing listing that reads really, 138 00:08:05,930 --> 00:08:08,300 really well, but it barely has two or three keywords. 139 00:08:08,330 --> 00:08:09,680 It's just not efficient that way. 140 00:08:09,710 --> 00:08:12,860 So in the description I put bullet points one and two together. 141 00:08:12,890 --> 00:08:16,160 This way, hopefully we can rank on Google because they're packed with keywords. 142 00:08:16,160 --> 00:08:17,900 And I have some good course action here. 143 00:08:17,900 --> 00:08:22,580 I would love for you to check out our wide selection of the Golden Retriever designs, products and 144 00:08:22,580 --> 00:08:24,410 colors by clicking on our brand name. 145 00:08:24,440 --> 00:08:28,730 This way we can get multiple orders and ultimately increase our average order value. 146 00:08:28,730 --> 00:08:33,470 So I've tried to include as many keywords as possible in this listing for a better chance of ranking. 147 00:08:33,470 --> 00:08:37,730 But Grandma isn't going to be amazing when you try to put as many keywords as I did. 148 00:08:37,730 --> 00:08:38,180 It's true. 149 00:08:38,180 --> 00:08:40,460 At least it sounds better than average listing. 150 00:08:40,460 --> 00:08:44,930 From my humble experience, it doesn't feel like keyword stuffing, which is good because all of the 151 00:08:44,930 --> 00:08:46,850 key words that I've used are relevant. 152 00:08:46,880 --> 00:08:51,590 Don't do keyword stuffing where you just put a bunch of keywords relevant or irrelevant just to run. 153 00:08:51,620 --> 00:08:56,360 You most likely will not rank because the algorithm will have a hard time trying to understand who you're 154 00:08:56,360 --> 00:08:57,320 trying to target. 155 00:08:57,320 --> 00:09:01,550 And you may get in trouble with Amazon for keyword stuffing, which is against their policy. 156 00:09:01,550 --> 00:09:05,990 I haven't managed to use all the keywords that I had in the list, but it was physically impossible 157 00:09:05,990 --> 00:09:08,600 since we were limited by the character limiting the police. 158 00:09:08,600 --> 00:09:10,940 But this is more than enough to generate some traffic. 159 00:09:10,940 --> 00:09:13,970 So with that said, I'm going to copy what I wrote and put it right here. 160 00:09:13,970 --> 00:09:18,620 First brand and then the title and then bullet one and then bullet two. 161 00:09:18,620 --> 00:09:23,420 And then my description in terms of other markets, guys, I suggest you translate your lesson to the 162 00:09:23,420 --> 00:09:24,650 local markets language. 163 00:09:24,650 --> 00:09:26,660 And this is exactly what Amazon tells us. 164 00:09:26,660 --> 00:09:32,120 It says Localized translations for each marketplace are the most successful and the best machine translator 165 00:09:32,120 --> 00:09:35,000 that I found that works really well with high accuracy. 166 00:09:35,000 --> 00:09:36,750 Then Google Translate is Dipple. 167 00:09:36,770 --> 00:09:41,510 You simply copy the text that you want to translate and put it in deeper and it will generate it in 168 00:09:41,510 --> 00:09:45,590 German or whichever language you choose and do the same process for all the languages. 169 00:09:45,590 --> 00:09:50,480 Just make sure that if your quote is in English or you want to focus on a particular keyword in English, 170 00:09:50,480 --> 00:09:55,850 make sure you include it in your listing in English, even if it's in one of the overseas marketplaces. 18402

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