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In this lesson, I will show you how I built my list.
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I'll show you my list in building strategy that I've been developing for years and that has been working
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wonders for me also how to choose the keywords, what types of keywords, where to put them, etc..
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And we'll also look at list in build an example.
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So here is my strategy for building my listing in terms of the brand.
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I use secondary, short and long tail keywords in the brand name, as well as high traffic keywords
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such as funny gifts, apparel or clothing, etc..
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In the title I use, it designs, quotes or the focus keyword, which is the most important keyword
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in this case.
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Don't stop retrieve it.
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I also use the newest golden retriever and the target audience, for example, men, women, boys,
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girls, golden retriever, that golden retriever, golden retriever, lovers, etc..
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And then I add a few related keywords to it, for example, funny gifs, etc..
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You can also add holidays or events if it's targeted towards those like Easter, Cinco de Mayo, etc..
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In terms of keywords, I use the most important keywords like short tail and long tail keywords in the
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title with the super important ones in the beginning.
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Always use your keywords according to the importance.
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No need to use comma, hyphen or dot in the title as they don't count and don't use the product names
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such as t shirt because Amazon appends it automatically.
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You may want to use T as a variation if the only product you're uploading into is Teisha.
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In order to avoid creating confusion for Amazon customers and potentially getting in trouble with Amazon
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for incorrect product descriptions.
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Don't use the word TI in the title if you're uploading to other products in addition to the t shirt,
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because all products share the same metadata and it wouldn't make good sense to have the keyword T on
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a phone case title.
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For instance, in the bullies, I think about who the product for, what are their interests, how would
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it benefit them, where will they wear it.
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Celebrations, the holidays when they might, where I tell a short story why they need to get it and
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how it will benefit them.
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I show them the value they will get by getting the design and make sure I create an emotional connection
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through storytelling.
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In terms of keyword selection here, we want to put other, less important keywords from longtail short
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tailed, primary, secondary related and high traffic keywords.
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We can also use other popular keywords in the same niche, such as life is golden in a sentence that
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fits well in our bullets to give our design the best chance of being found.
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If customers take that particular quote in the description, the description box is optional for merch
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by Amazon.
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It's not a ranking factor for Amazon, but it's very important for Google CEO.
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Bear that in mind.
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This is because Google crawls Amazon pages for metadata and uses a description to rank products on Google.
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So if your description has relevant keywords for Google, then your design will actually start ranking
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on Google pages and people can find it when they perform a Google search.
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You can copy and paste your bullets as in in the description and make sure you include some keywords
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from Google Keywords.
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Plana, just like I showed you or suggest this is to help you rank high on Google search pages.
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Also add a call to action like add to cart by purchase, get this today, etc. and invite them to click
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on your brand name to see alternative designs, styles, colors and the same design on other products.
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This should help with multiple purchase orders and ultimately a higher average order value.
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This is if you want to get more sales out of one person, which is exactly what you want to do, right?
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So what is my keyword collection process?
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So I open a text, edit or notepad and start typing all the different types of keywords that I find
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from all the sources that I use.
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I think of potential related and general high traffic keywords that a customer might type to find their
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products.
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I narrowed down my keyword choice by profitability and search volume.
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I validate the keywords.
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How do I validate them?
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I put them on Amazon search and see what sort of results I get.
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If I get good BSR from there, that means the keywords are pretty good.
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So my keywords have to have low competition and high demand, which is pretty rare unless it's a brand
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new niche or brand new trend.
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And this might be possible, but generally it's pretty rare.
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I go for high competition and high demand keywords because generally speaking, when a keyword is profitable,
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it will have high competition by default.
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How do I know a keyword is profitable?
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Like I said, I put it on a search and if it brings back results that generally have a lobbyist in the
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first page, less than four hundred K, then it's something that I can work with.
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So how do I structure my keywords?
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Well, I don't repeat keywords because Amazon shows you a listing when a customer types the keywords
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string, as long as the keywords in that string of keywords are present in either your brand title or
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Bullis, your ranking search results may vary depending on how close the match is and how strongly your
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listing ranks for these keywords, which also depends on how many sales were generated from these keywords
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and how strong your list in sales history is from these keywords, etc..
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However, there's a trick I use to make sure that my listing is optimized to the max.
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I repeat my focus keyword in this case, Dunstable driven in my brand title and Bullis and this is the
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only exception.
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Only repeat your focus keywords that you want to run for maybe is the design quote or whatever is in
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the title and bullets and the description if you want.
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I have found that with this method I rank listings higher compared to other methods and this is without
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taking into consideration sales history and stuff like that.
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This is bear in mind, it's a brand new listing.
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It's never sold with this method.
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It ranks higher than other methods.
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I use different types of keywords and formulate sentences that make sense, and that speaks to humans,
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which also entice customers to buy.
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So I make sure I include storytelling and call to action in my listing.
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So we've just looked at my listing building strategy.
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Now, let's look at this example.
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As I mentioned to you before, I open a text editor or notepad document and I select my keywords from
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different sources and I categorize them based on their different types, like Shortell keywords, longtail
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keywords, primary secondary related keywords, general keywords, etc. All these keywords that you
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can see here, I've extracted them from the different sources that I showed you in the previous video,
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and then I use them to formulate my list in using the strategy that I've just shown you.
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So for the brand name, for any golden retriever, don't stop retrieving gifts.
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It's really packed with keywords.
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And I used mainly the main keywords.
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Personally, I would advise against building a brand on Amazon.
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So don't even think about using one brand name for all of your designs.
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People are going to steal all your designs because you're going to make it so easy for them that way.
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But instead I'd advise you to use the main keywords in a niche in your brand and maybe add gifts in
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the end, or store apparel or clothing or whatever.
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In the title I put down Stop Retrieving, which is the name of my niche and the quote in my design golden
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retriever, which is the niche dog, obviously the main niche 70s, another keyword that I want to target
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and retro and vintage.
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As you can see, a combination of different types of keywords ranging from the most important keywords
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in the beginning to some other related keywords.
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And in bullet number one, are you a golden retriever, dog, breed lover or owner?
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Are you looking for Father's Day, Mother's Day or Christmas gifts for dog, for the dog, dad or dog
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mom?
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I've managed to squeeze in so many keywords right here at this.
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Don't stop retrieving sunset.
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Teach your puppy accessories or training kit purchased today, as you can see, are Putih in the main
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bullet points.
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This way we don't create confusion because we don't want to put it in the title.
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But I think in the bullet points it's fine because we want to use it as another high traffic keyword
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bullet to feel proud when taking your dog for grooming regular walks or during casual coffee with friends.
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This sixties design will inspire some people to consider the golden retriever adoption or rescue.
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Grab it for your boys or girls if you have kids and make their day.
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As you can see, the listing is full of keywords.
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Some of them are long tail, some of them are primary, some of them are secondary.
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Some of them are short tail keywords.
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And you know what?
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If a customer types a long tail, keywords string that you may not have, but it contains all of these
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keywords that you have.
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Amazon will still show your listing.
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It's just the way it works.
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But what we have not done here is keyword stuffing.
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We've made sure that all of the keywords that we put, we put them in sentences that are legible, that
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you can read not like keyword, comma, keyword, comma.
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We don't want to do that.
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Granted, this is not perfect, but to me it's more than average for me.
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To be honest with you, the main thing is not how amazing it reads.
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No, it's the balance between how many keywords that list contains verses.
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Does it actually make sense when I read it?
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So if the balance is good, then it's all fine.
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And for me, in my opinion, I've got a good balance here.
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The other thing you don't want to do, you don't want to create an amazing listing that reads really,
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really well, but it barely has two or three keywords.
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It's just not efficient that way.
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So in the description I put bullet points one and two together.
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This way, hopefully we can rank on Google because they're packed with keywords.
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And I have some good course action here.
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I would love for you to check out our wide selection of the Golden Retriever designs, products and
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colors by clicking on our brand name.
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This way we can get multiple orders and ultimately increase our average order value.
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So I've tried to include as many keywords as possible in this listing for a better chance of ranking.
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But Grandma isn't going to be amazing when you try to put as many keywords as I did.
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It's true.
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At least it sounds better than average listing.
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From my humble experience, it doesn't feel like keyword stuffing, which is good because all of the
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key words that I've used are relevant.
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Don't do keyword stuffing where you just put a bunch of keywords relevant or irrelevant just to run.
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You most likely will not rank because the algorithm will have a hard time trying to understand who you're
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trying to target.
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And you may get in trouble with Amazon for keyword stuffing, which is against their policy.
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I haven't managed to use all the keywords that I had in the list, but it was physically impossible
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since we were limited by the character limiting the police.
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But this is more than enough to generate some traffic.
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So with that said, I'm going to copy what I wrote and put it right here.
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First brand and then the title and then bullet one and then bullet two.
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And then my description in terms of other markets, guys, I suggest you translate your lesson to the
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local markets language.
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And this is exactly what Amazon tells us.
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It says Localized translations for each marketplace are the most successful and the best machine translator
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that I found that works really well with high accuracy.
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Then Google Translate is Dipple.
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You simply copy the text that you want to translate and put it in deeper and it will generate it in
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German or whichever language you choose and do the same process for all the languages.
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Just make sure that if your quote is in English or you want to focus on a particular keyword in English,
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make sure you include it in your listing in English, even if it's in one of the overseas marketplaces.
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