All language subtitles for 8. Using Helium10 for US market analysis-en_US

In this video, I would like to talk with you one more time about helium 10, helium 10 allows you not

just, of course, to analyze the German market, but other markets as well.

For instance, when you click up here on this field, you can then choose the Amazon, the dot com market.

Now, in my case, I'm going to do exactly that.

I'm going to click right here and afterwards, then I'm going to search for another term and I'm going

to go for a very broad term, which is just simply notebook's I'm going to click right here on Notebook.

And by the way, I can also add more note and keywords to this, if I want to say, for instance, notebook.

And I can add one more, let's say like notebooks for school and so on and so on.

In my case, I'm just going to add one keyword, which is notebook, and then I'm going to click right

here on Get Keywords.

As soon as I've done that again, it will take a couple of seconds.

We're now analyzing the dot com market.

And you can see this right here is the search volume, so five hundred fifty three thousand nine hundred

and ninety eight.

That's a lot.

And the IQ score is very high.

So fifty five thousand four hundred then total keywords, eighteen thousand four hundred fifteen.

Smart, complete.

Seven thousand five hundred organic keywords.

Seven thousand three hundred thirty two.

And Amazon recommended four thousand three hundred thirty five.

And then, of course, to the right, we get the top products and the words that a lot of people choose.

Now, in the last video, I think there was perhaps a bit confusing that most of you perhaps didn't

understand the words that were chosen, basically.

And these are now the words that a lot of people use in their titles, in their descriptions and so

on.

Now, these are also keywords that we can use for our titles and our descriptions.

When I scroll down here, I can actually see all of these different kinds of keywords.

So I can choose some of these keywords and use them for my book cover, for the title, for the descriptions

and so on.

Now, should you choose like these ones right here where there's basically only one book that used exactly

that one?

No, I wouldn't go with that.

I would go with terms that have at least like five to ten.

So five to 10 times.

What's that basically term used in that niche?

And I would even go with a bit higher, let's say, like, I don't know, 2050 or something like that.

I wouldn't really go with anything like below like five or that I would rather go with like 50 or 100

or something like that.

But it should be at least like five to 10.

And we can actually see that there sometimes, let's say, niches right here where people use a certain

term a lot.

And the problem with notebook or the terminal, because, of course, that also a lot of people assume

that this is, let's see, a physical product in this case an actual laptop.

So we have some terms which perhaps don't really fit, like laptop or issus or notebooks, azara and

so on.

But then there are other terms which are clearly for the book niche.

So like this one spiral, for instance, or when I scroll down journal or paper or perhaps something

like that, we go lether might actually be something that people look for because they want like a leather

coating around their book.

Then when I scroll down, the basically the measurement can be very important.

So like certain inches, let's say, how long the book is and how wide the book is, then the composition

like composition notebooks over instance, when I scroll down even further, hardcover or large or like

all of these different kinds of terms can be used for the books that we published.

The next thing that you always want to do is you want again, go right here to the left.

Look at these different kinds of terms.

Then look for the Megalith IQ score to make.

An IQ score should be high, at least like 2000 or something like that.

Then the search volume should also be at least, let's say, like two to 5000 per month and then the

search volume trend.

I don't think that this is so important, at least like when it comes to like notebooks or something

like that.

There might be certain times of the year where a lot of people actually purchase these books.

Like, for instance, when school starts, a lot of people will purchase notebooks on Amazon.

But let's say in winter or for instance, let's say an early spring or something like that, where people

go to school, there's no, let's say, holiday or anything like that coming up pretty soon.

Then these are times where people don't really purchase a lot.

And then you will see the search volume trend dropping.

So they're not a lot of people searching for that.

Buying these kinds of products.

And then you might say, well, this is my niche, that I should go in because the search volume trend

is dropping.

I don't think that makes sense because the trend is going to come back.

There are seasonal products, and especially notebooks in general are pretty seasonal products.

Of course, when it comes to other products, let's say, like diet journals or when it comes to, let's

say, some kind of practice writing books or something like that, there will not be such a strong trend.

Of course, there are always people like, let's say, after them after New Year's Eve that want to,

for instance, lose weight or become fitter or something like that.

And they're going to buy, let's say, a diet journal.

But that's pretty much if the rest of the year, there's probably not going to be any kind of trend.

And during the rest of the year, the, let's say, sales are going to be quite consistent.

So every single month, you're probably going to make pretty much the same amount of money.

So when you look at search volume trends, always think whether you're currently perhaps after or just

before some kind of seasonal event where people purchase these.

More often, if you are, than take that into consideration, if you're not, you probably want to think

about why the trend is going down so much.

Is that perhaps something that people are really not interested in anymore is something that is like

out of date.

It's perhaps not relevant even anymore and won't become relevant anymore?

Or is perhaps the theme, the topic of the book perhaps the wrong one?

Let's say, for instance, and this is like a little bit of a weird example, but when, for instance,

that time was where people purchase these fidget spinners, I knew that back then because I was already

in the niche of no content, that there were lots of people that simply just put in design of a fidget

spinner on their notebook or on there like some kind of journals or something like that.

And of course, when people didn't want to buy those anymore, no one was looking for them.

And there were lots of people.

And you can still find these books in books today because almost no one took them offline.

There are lots and lots of books, like tens of thousands of books with fidget spinners on them that

are not selling anymore.

So these are things that were relevant at some point in time.

But afterwards, they're not relevant anymore.

And you want to figure out whether what you're currently producing, like the book that you're on,

that you're publishing, whether this is some kind of, let's say, very momentary short term interest

or whether this is something that will also be relevant to you and your audience in the long term.

And then, of course, when it comes like sponsored ASINs or competing products, pretty much everything

from the German market applies here as well.

And when it also comes to like CPR or when it comes to the title density, it's the same as in the German

market.

All right.

There was a note here for this video.

Thank you for watching.

And I hope we can see each other in the next one.