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In this video, I would like to talk with you about a tool called helium 10 with helium 10.
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You can analyze different kinds of markets.
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These are now markets like the Italian market, the Spanish market, the German market and a lot more.
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Now, why should you use helium 10 over, for instance, publisher rocket?
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Well, both are great, but I think personally for the UK and the US market, I prefer publisher rocket.
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But of course, if you want to analyze other markets, helium 10, it's probably better.
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Again, think about the things that we already talked about in the last video and these things where
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that sometimes or actually in most cases, I should say, it is better to just start with the U.S. market,
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to publish your book there, and then afterwards to publish, let's say, your book on other markets,
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and to not do too much research there, because it might be a waste of time.
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Now, a lot of people might actually be offered to have a different opinion on that.
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And I certainly, you know, can understand that.
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But when you really want to focus on quantity, it is almost impossible to do research on, let's say,
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10 markets if you publish on 10 markets in 10 different languages.
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And it will be a waste of time, because in that time, you could have produce you could have published
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a lot more books, which will then make you a lot more money.
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And also and this is, I think, even more important, you can do research and you can figure out whether
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a niche might be profitable or not.
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But it is not necessarily guessing, but it doesn't give you such a high amount or high, let's say,
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certainty that with, let's say, 50 percent, you could say this niche is going to make me some money
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or this NAIT niche is not going to make money.
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In a lot of cases.
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You will see that some books where perhaps the niche was not that attractive, but you still publish
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a book that that niche make you a lot of money and other niches where perhaps you were very certain
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that it will make you a lot of money that didn't really make you any money.
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So these are the two things that I want you to keep in mind.
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You can, of course, do research, but in a lot of cases, that research will not necessarily turn
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out to be or will turn into so many great results, as you might think in the beginning.
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So what exactly do we have to do?
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Well, of course we can research keywords in different kinds of markets.
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So, for instance, Amazon, Dossie, Amazon dot dot com, dot Amex, or for instance, Amazon Dot,
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these IETF, RCO, UK, India, also Netherlands and also Australia.
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Now, in my case, I'm going to click right here on Mechanist for keyword research.
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And now what it can do is I can type in a term now in my case, what I'm going to do is I'm going to
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analyze, let's say, the German market.
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So I'm going to click right here on Amazon dot deee.
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And I'm going to type in a term which is just basically the the term for notebook in German, which
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is noted.
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So I'm going to type that in here noticeboard, which means notebook, and I'm going to click right
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here on get keywords.
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As soon as I've done that, it will take a few seconds.
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And afterwards then it will show me all of these different kinds of keywords and different kinds of
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scores.
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There's, for instance, the IQ score and the search volume and a lot more.
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So this might actually take some time until this is finished.
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But then later on, we can see all of these different kinds of keywords right here, and we can decide
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which keywords we want to use in order to publish our first book.
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So what exactly can we see right here?
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Well, first of all, we can see the term up here and then we can see the search volume there.
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Currently, 73000, 810 people searching for this term on Amazon.
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The CPR is 126.
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And over here to the right, we get the so-called Megalith IQ score.
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If the magnet IQ score is very, very high, that in a lot of cases is a very good sign.
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And the magnet IQ score of one thousand eight hundred forty five is pretty good.
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Then we have the distribution there in that niche altogether, ten thousand eight hundred fifty nine
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total keywords.
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There are five hundred ninety five organic keywords, and there is basically four thousand seven hundred
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forty two Amazon recommendations.
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And these are, as it seems, the top products.
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As of right now, then over here, we got these so-called word frequency.
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What exactly is that?
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Well, these are all terms that a lot of people use in those books.
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So, for instance, these are the ones BLANKO, Lynnette and so on.
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Basically, these are the words that people use in the titles, used in the descriptions and so on.
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Now, when I scroll down here, I can actually see all of these terms over here to the left.
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And then there is this magnet IQ score.
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If the Megahed IQ score is high, that's a pretty good sign.
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For instance, this one right here has a very high IQ score.
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Then we have the search volume over here to the right.
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So how many people are actually searching for this term then the search volume trend, which is basically
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in this case, negative.
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So the people on Amazon are not necessarily looking that much anymore for those books.
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So the trend is going down in other cases, actually, like this one right here.
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The trend is going up.
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And when we actually scroll down, we can see a lot more instances where the trend is going down or
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where the trend is going up.
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And this can actually be something that we can use.
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If, for instance, we hop on a trend and the trend continues and our books sell more and sell well
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over time, then of course we can make more money in the long run.
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So over here, we also have these so-called competing products, which are just basically all the products
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in that niche.
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And then we got the CPR right here and the match type right here.
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And then, of course, we also got sponsored ASINs right here.
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And it says no agents detected, detected running sponsored ads recently.
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And in search results associated with this keyword phrase.
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So when we actually go into any of these niches, what I find interesting about this right here is that
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a lot of people actually run ads when it comes to light, let's say like low and no content books because
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they want to rank well.
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They want to have a lot of reviews on that book, and they want to make sure that they're, of course,
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above the competition.
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But what we can do is we can actually look for niches where there's not too many people actually running
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ads.
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Why is that important or why should we look for that?
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Well, we should look for that because we want to basically find a niche where we can make money without
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having to run ads or where at least we don't necessarily have to compete with so many people running
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ads.
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Now, of course, when I look at these things, you might always say, well, they're 600 for people
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right here running ads or 199 or 245 or.
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But that doesn't really basically say too much about this niche.
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What we should rather do is we should compare these two things.
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We should create a ratio between these two so competing products and sponsored ASINs.
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If, for instance, we have lots and lots of products like this one, 3000 plus, then 407 might not
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be that much.
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But when we scroll down and we can see, let's say, a niche like that, will we have more than 2000
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products, but there even more people running ads like 604.
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That is, of course, a lot of people.
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But then there are also other niches where there are lots and lots of products, like 100000 products.
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But there are only 149 people who are running ads, which is a very low amount.
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So what should you look for it?
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Well, of course, you should look for a niche where they're not necessarily hundreds of thousands of
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products, but rather just thousands of products and at least, let's say like or at Macs, let's say
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around 100 people that say running ads are running ads.
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So, for instance, when I scroll down, I might actually find one of these niches.
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There are some niches where there are a couple of hundred books, but there are only 82 people running
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ads.
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And what you need to figure out is, are there any niches where perhaps there are thousands of competitors,
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but there are only very few people running ads.
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So these are the things that you can actually figure out with this.
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And if you want to know more about that specific niche, about that specific book, you can just click
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on that right here and you can see the niche on Amazon.
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So just click on it and then it will redirect you directly to Amazon and then you can learn more about
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it.
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Then over here, we got the so-called tidal density and it says right here, number of page one products
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with the search keywords in the title.
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This is already an information that we also had in the publisher Rocketfuel, because we could basically
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look at the I think they call it kw t or something like that.
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What we learned, how many of these products do actually have that exact keyword in basically the title.
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And if, for instance, that exact title is not exact keyword, it's not in the title, then you want
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to perhaps do that because you will be found found more easily through exactly that keyword in the title.
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So that's another information that I think could be quite important to you.
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Now, of course, there are a couple of, let's say, tools that we can use right here.
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We can, for instance, use that magnet IQ score to find the lowest magnet IQ, the highest IQ score,
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or, for instance, just IQ scores above a certain threshold.
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So, for instance, above, let's say, like a thousand or above 2000 even or something like that,
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then we can look at the search volume, like how many people are actually looking for this kind of book.
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Then the word count, how many, let's say words are in those books, then competing products like what
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are the what is the amount of competing products?
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So, for instance, like less than, let's say, 200 or something like that and then title density.
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So how many, let's say titles do already have that keyword in there?
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And then, of course, we get these so-called Mitsch type and we can use these options right here.
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So, for instance, like organic or Amazon recommended, which just simply niches where there is a book
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where Amazon actually recommends you to buy that.
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And then, of course, we also got the option smart comp. which is an option that is just relevant to
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helium 10.
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All right.
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There not here for this video.
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Thank you for watching.
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And I hope we can see each other in the next one.
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