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These are the user uploaded subtitles that are being translated: 1 00:00:00,180 --> 00:00:04,500 In this video, I would like to talk with you about a tool called helium 10 with helium 10. 2 00:00:04,680 --> 00:00:07,360 You can analyze different kinds of markets. 3 00:00:07,380 --> 00:00:13,290 These are now markets like the Italian market, the Spanish market, the German market and a lot more. 4 00:00:13,620 --> 00:00:17,490 Now, why should you use helium 10 over, for instance, publisher rocket? 5 00:00:17,520 --> 00:00:23,270 Well, both are great, but I think personally for the UK and the US market, I prefer publisher rocket. 6 00:00:23,280 --> 00:00:26,980 But of course, if you want to analyze other markets, helium 10, it's probably better. 7 00:00:27,000 --> 00:00:32,010 Again, think about the things that we already talked about in the last video and these things where 8 00:00:32,010 --> 00:00:38,250 that sometimes or actually in most cases, I should say, it is better to just start with the U.S. market, 9 00:00:38,250 --> 00:00:42,870 to publish your book there, and then afterwards to publish, let's say, your book on other markets, 10 00:00:42,870 --> 00:00:46,490 and to not do too much research there, because it might be a waste of time. 11 00:00:46,500 --> 00:00:49,890 Now, a lot of people might actually be offered to have a different opinion on that. 12 00:00:49,890 --> 00:00:52,190 And I certainly, you know, can understand that. 13 00:00:52,200 --> 00:00:58,380 But when you really want to focus on quantity, it is almost impossible to do research on, let's say, 14 00:00:58,410 --> 00:01:02,040 10 markets if you publish on 10 markets in 10 different languages. 15 00:01:02,220 --> 00:01:06,360 And it will be a waste of time, because in that time, you could have produce you could have published 16 00:01:06,360 --> 00:01:08,870 a lot more books, which will then make you a lot more money. 17 00:01:08,880 --> 00:01:14,400 And also and this is, I think, even more important, you can do research and you can figure out whether 18 00:01:14,400 --> 00:01:15,870 a niche might be profitable or not. 19 00:01:15,870 --> 00:01:21,870 But it is not necessarily guessing, but it doesn't give you such a high amount or high, let's say, 20 00:01:21,870 --> 00:01:26,910 certainty that with, let's say, 50 percent, you could say this niche is going to make me some money 21 00:01:26,910 --> 00:01:28,980 or this NAIT niche is not going to make money. 22 00:01:29,220 --> 00:01:30,240 In a lot of cases. 23 00:01:30,240 --> 00:01:35,610 You will see that some books where perhaps the niche was not that attractive, but you still publish 24 00:01:35,610 --> 00:01:41,820 a book that that niche make you a lot of money and other niches where perhaps you were very certain 25 00:01:41,820 --> 00:01:44,850 that it will make you a lot of money that didn't really make you any money. 26 00:01:45,450 --> 00:01:48,450 So these are the two things that I want you to keep in mind. 27 00:01:48,660 --> 00:01:55,860 You can, of course, do research, but in a lot of cases, that research will not necessarily turn 28 00:01:55,860 --> 00:02:01,560 out to be or will turn into so many great results, as you might think in the beginning. 29 00:02:01,920 --> 00:02:03,330 So what exactly do we have to do? 30 00:02:03,360 --> 00:02:06,600 Well, of course we can research keywords in different kinds of markets. 31 00:02:06,600 --> 00:02:12,650 So, for instance, Amazon, Dossie, Amazon dot dot com, dot Amex, or for instance, Amazon Dot, 32 00:02:12,660 --> 00:02:19,290 these IETF, RCO, UK, India, also Netherlands and also Australia. 33 00:02:19,530 --> 00:02:23,730 Now, in my case, I'm going to click right here on Mechanist for keyword research. 34 00:02:23,970 --> 00:02:28,980 And now what it can do is I can type in a term now in my case, what I'm going to do is I'm going to 35 00:02:28,980 --> 00:02:30,870 analyze, let's say, the German market. 36 00:02:30,870 --> 00:02:34,320 So I'm going to click right here on Amazon dot deee. 37 00:02:34,320 --> 00:02:39,840 And I'm going to type in a term which is just basically the the term for notebook in German, which 38 00:02:39,840 --> 00:02:40,650 is noted. 39 00:02:40,980 --> 00:02:45,600 So I'm going to type that in here noticeboard, which means notebook, and I'm going to click right 40 00:02:45,600 --> 00:02:47,430 here on get keywords. 41 00:02:47,430 --> 00:02:50,640 As soon as I've done that, it will take a few seconds. 42 00:02:50,640 --> 00:02:55,410 And afterwards then it will show me all of these different kinds of keywords and different kinds of 43 00:02:55,410 --> 00:02:55,920 scores. 44 00:02:55,940 --> 00:03:00,030 There's, for instance, the IQ score and the search volume and a lot more. 45 00:03:00,240 --> 00:03:03,630 So this might actually take some time until this is finished. 46 00:03:03,810 --> 00:03:08,730 But then later on, we can see all of these different kinds of keywords right here, and we can decide 47 00:03:08,730 --> 00:03:13,080 which keywords we want to use in order to publish our first book. 48 00:03:13,410 --> 00:03:15,180 So what exactly can we see right here? 49 00:03:15,210 --> 00:03:20,000 Well, first of all, we can see the term up here and then we can see the search volume there. 50 00:03:20,010 --> 00:03:25,260 Currently, 73000, 810 people searching for this term on Amazon. 51 00:03:25,530 --> 00:03:28,110 The CPR is 126. 52 00:03:28,320 --> 00:03:31,450 And over here to the right, we get the so-called Megalith IQ score. 53 00:03:31,470 --> 00:03:36,600 If the magnet IQ score is very, very high, that in a lot of cases is a very good sign. 54 00:03:36,780 --> 00:03:41,670 And the magnet IQ score of one thousand eight hundred forty five is pretty good. 55 00:03:41,910 --> 00:03:48,030 Then we have the distribution there in that niche altogether, ten thousand eight hundred fifty nine 56 00:03:48,030 --> 00:03:48,810 total keywords. 57 00:03:48,810 --> 00:03:54,000 There are five hundred ninety five organic keywords, and there is basically four thousand seven hundred 58 00:03:54,000 --> 00:03:56,220 forty two Amazon recommendations. 59 00:03:56,220 --> 00:03:58,780 And these are, as it seems, the top products. 60 00:03:58,800 --> 00:04:04,000 As of right now, then over here, we got these so-called word frequency. 61 00:04:04,020 --> 00:04:04,860 What exactly is that? 62 00:04:04,890 --> 00:04:08,910 Well, these are all terms that a lot of people use in those books. 63 00:04:09,180 --> 00:04:12,450 So, for instance, these are the ones BLANKO, Lynnette and so on. 64 00:04:12,450 --> 00:04:17,610 Basically, these are the words that people use in the titles, used in the descriptions and so on. 65 00:04:17,850 --> 00:04:22,200 Now, when I scroll down here, I can actually see all of these terms over here to the left. 66 00:04:22,410 --> 00:04:24,180 And then there is this magnet IQ score. 67 00:04:24,190 --> 00:04:26,730 If the Megahed IQ score is high, that's a pretty good sign. 68 00:04:26,940 --> 00:04:30,570 For instance, this one right here has a very high IQ score. 69 00:04:30,810 --> 00:04:33,300 Then we have the search volume over here to the right. 70 00:04:33,300 --> 00:04:38,730 So how many people are actually searching for this term then the search volume trend, which is basically 71 00:04:38,730 --> 00:04:39,790 in this case, negative. 72 00:04:39,810 --> 00:04:44,810 So the people on Amazon are not necessarily looking that much anymore for those books. 73 00:04:44,820 --> 00:04:48,840 So the trend is going down in other cases, actually, like this one right here. 74 00:04:49,020 --> 00:04:50,190 The trend is going up. 75 00:04:50,190 --> 00:04:55,800 And when we actually scroll down, we can see a lot more instances where the trend is going down or 76 00:04:55,800 --> 00:04:57,180 where the trend is going up. 77 00:04:57,180 --> 00:04:59,610 And this can actually be something that we can use. 78 00:05:00,040 --> 00:05:06,670 If, for instance, we hop on a trend and the trend continues and our books sell more and sell well 79 00:05:06,670 --> 00:05:09,850 over time, then of course we can make more money in the long run. 80 00:05:10,120 --> 00:05:14,650 So over here, we also have these so-called competing products, which are just basically all the products 81 00:05:14,860 --> 00:05:15,640 in that niche. 82 00:05:15,640 --> 00:05:19,480 And then we got the CPR right here and the match type right here. 83 00:05:19,660 --> 00:05:22,150 And then, of course, we also got sponsored ASINs right here. 84 00:05:22,150 --> 00:05:26,860 And it says no agents detected, detected running sponsored ads recently. 85 00:05:27,790 --> 00:05:31,480 And in search results associated with this keyword phrase. 86 00:05:31,750 --> 00:05:37,180 So when we actually go into any of these niches, what I find interesting about this right here is that 87 00:05:37,180 --> 00:05:42,670 a lot of people actually run ads when it comes to light, let's say like low and no content books because 88 00:05:42,670 --> 00:05:43,990 they want to rank well. 89 00:05:43,990 --> 00:05:48,160 They want to have a lot of reviews on that book, and they want to make sure that they're, of course, 90 00:05:48,160 --> 00:05:49,240 above the competition. 91 00:05:49,600 --> 00:05:55,090 But what we can do is we can actually look for niches where there's not too many people actually running 92 00:05:55,090 --> 00:05:55,450 ads. 93 00:05:55,510 --> 00:05:57,850 Why is that important or why should we look for that? 94 00:05:58,090 --> 00:06:03,400 Well, we should look for that because we want to basically find a niche where we can make money without 95 00:06:03,400 --> 00:06:08,950 having to run ads or where at least we don't necessarily have to compete with so many people running 96 00:06:08,950 --> 00:06:09,280 ads. 97 00:06:09,490 --> 00:06:13,570 Now, of course, when I look at these things, you might always say, well, they're 600 for people 98 00:06:13,570 --> 00:06:17,410 right here running ads or 199 or 245 or. 99 00:06:18,040 --> 00:06:21,490 But that doesn't really basically say too much about this niche. 100 00:06:21,700 --> 00:06:25,000 What we should rather do is we should compare these two things. 101 00:06:25,000 --> 00:06:29,830 We should create a ratio between these two so competing products and sponsored ASINs. 102 00:06:29,860 --> 00:06:35,470 If, for instance, we have lots and lots of products like this one, 3000 plus, then 407 might not 103 00:06:35,470 --> 00:06:36,130 be that much. 104 00:06:36,130 --> 00:06:41,440 But when we scroll down and we can see, let's say, a niche like that, will we have more than 2000 105 00:06:41,440 --> 00:06:44,950 products, but there even more people running ads like 604. 106 00:06:45,100 --> 00:06:47,740 That is, of course, a lot of people. 107 00:06:47,950 --> 00:06:53,200 But then there are also other niches where there are lots and lots of products, like 100000 products. 108 00:06:53,380 --> 00:06:58,930 But there are only 149 people who are running ads, which is a very low amount. 109 00:06:59,200 --> 00:07:00,370 So what should you look for it? 110 00:07:00,400 --> 00:07:04,870 Well, of course, you should look for a niche where they're not necessarily hundreds of thousands of 111 00:07:04,870 --> 00:07:11,470 products, but rather just thousands of products and at least, let's say like or at Macs, let's say 112 00:07:11,950 --> 00:07:14,880 around 100 people that say running ads are running ads. 113 00:07:14,890 --> 00:07:18,490 So, for instance, when I scroll down, I might actually find one of these niches. 114 00:07:19,180 --> 00:07:24,160 There are some niches where there are a couple of hundred books, but there are only 82 people running 115 00:07:24,160 --> 00:07:24,420 ads. 116 00:07:24,430 --> 00:07:29,110 And what you need to figure out is, are there any niches where perhaps there are thousands of competitors, 117 00:07:29,290 --> 00:07:32,740 but there are only very few people running ads. 118 00:07:33,010 --> 00:07:35,410 So these are the things that you can actually figure out with this. 119 00:07:35,410 --> 00:07:40,900 And if you want to know more about that specific niche, about that specific book, you can just click 120 00:07:40,900 --> 00:07:43,680 on that right here and you can see the niche on Amazon. 121 00:07:43,690 --> 00:07:49,060 So just click on it and then it will redirect you directly to Amazon and then you can learn more about 122 00:07:49,060 --> 00:07:49,210 it. 123 00:07:49,450 --> 00:07:54,790 Then over here, we got the so-called tidal density and it says right here, number of page one products 124 00:07:54,790 --> 00:07:56,990 with the search keywords in the title. 125 00:07:57,010 --> 00:08:02,320 This is already an information that we also had in the publisher Rocketfuel, because we could basically 126 00:08:02,320 --> 00:08:06,760 look at the I think they call it kw t or something like that. 127 00:08:07,210 --> 00:08:14,020 What we learned, how many of these products do actually have that exact keyword in basically the title. 128 00:08:14,200 --> 00:08:18,970 And if, for instance, that exact title is not exact keyword, it's not in the title, then you want 129 00:08:18,970 --> 00:08:25,000 to perhaps do that because you will be found found more easily through exactly that keyword in the title. 130 00:08:25,030 --> 00:08:28,750 So that's another information that I think could be quite important to you. 131 00:08:28,990 --> 00:08:32,800 Now, of course, there are a couple of, let's say, tools that we can use right here. 132 00:08:32,950 --> 00:08:38,740 We can, for instance, use that magnet IQ score to find the lowest magnet IQ, the highest IQ score, 133 00:08:38,740 --> 00:08:41,920 or, for instance, just IQ scores above a certain threshold. 134 00:08:41,930 --> 00:08:46,840 So, for instance, above, let's say, like a thousand or above 2000 even or something like that, 135 00:08:47,080 --> 00:08:51,280 then we can look at the search volume, like how many people are actually looking for this kind of book. 136 00:08:51,430 --> 00:08:57,940 Then the word count, how many, let's say words are in those books, then competing products like what 137 00:08:57,940 --> 00:08:59,830 are the what is the amount of competing products? 138 00:09:00,100 --> 00:09:04,870 So, for instance, like less than, let's say, 200 or something like that and then title density. 139 00:09:05,410 --> 00:09:09,430 So how many, let's say titles do already have that keyword in there? 140 00:09:09,610 --> 00:09:13,500 And then, of course, we get these so-called Mitsch type and we can use these options right here. 141 00:09:13,510 --> 00:09:18,100 So, for instance, like organic or Amazon recommended, which just simply niches where there is a book 142 00:09:18,100 --> 00:09:21,070 where Amazon actually recommends you to buy that. 143 00:09:21,310 --> 00:09:25,420 And then, of course, we also got the option smart comp. which is an option that is just relevant to 144 00:09:25,420 --> 00:09:26,260 helium 10. 145 00:09:26,650 --> 00:09:26,990 All right. 146 00:09:26,990 --> 00:09:28,490 There not here for this video. 147 00:09:28,510 --> 00:09:29,290 Thank you for watching. 148 00:09:29,290 --> 00:09:31,300 And I hope we can see each other in the next one. 15443

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