All language subtitles for Visual Design Principles- 5 things you should know to create persuasive content

Everybody came on here again

And today I want to talk to you about 5 things

I need to know

Two great standout visual

Before I get into the actual lesson

What I want to show you a little bit more from a

Scientific approach is

The understanding of how the human

Because when you create content

You are basically communicating with you is

And so in order to communicate visually you have to honor

Understand how us

Absorb understand and translate visual information trash

Contacts

So

The way it works is that

Weight doesn't work

We don't process

Right we are not cameras

Your brain versus the camera

The camera has a very wide

Field of

Clear Vision

Brain has a very narrow field

So it's actually only about 2 degrees

For your brain versus

The camera

Quotes about 180

So

Weider on the camera

Your brain is much shorter

And that's where the problems people are

Often creating content that is really for

A camera camera absorb

Cat is information

The grass information

In one piece

Now your aperture on the camera maybe just

So few moments

They might be able

December 2nd or longer but at the end of the day

It is going to get all that information all those pics Elations millions of them in one round

The human brain doesn't work like that alright so how does human work work the way we process

What is the same photo

Is a little bit different

And here's how it works

Rapid eye movement called cicadas

Alright and so the way it works is that your eye

Is very quickly moving

Different places that is looking

And environment and is very quickly

Grabbing little bits and pieces of information

And

So the way that you your blame things that sing as an actual image

But you really just absorbing little pieces of it

Right now you're looking at me

You do realize that you're actually applying the same thing very quickly your eyes when different places probably look at my hair and

And arms and so on and so the same principle goes when you couldn't condemn static or Interactive

So right so you have to actually be able to understand it to apply it

To when you create content for human

Alright

So

In terms of creating content for human consumption there's one more thing that you won't understand

And that is the preattentive attributes that is basically we're so consciously

Your brain is accumulating certain

Amount of information

With respect to the

So here's an example

Here there's a full members of the background

All as a silhouette they're all the same color

And you're trying to understand

What is actually being shown here

However

What's happening is you're trying to your brain is working very hard working

Looking through different areas

They try to understand what is actually saying

Take a look at this one

You got a

Buckskin you got for some reason a polar bear running after but I don't know why

But in the matter of a second

You're able to understand what is

Being presented

So it's extremely important

When you create

To put this crucial tool to use and basically it's contrast

Contrast contrast contrast

Whenever you play Canta

Can you design content

For whatever type of media it is

Make sure that the content that you're putting together

With respect to the background

Imagery in the 4Runner

Texting icon Tucson

Is a certain balance in respect of contrast

So let's take a look at most you're real exercise

In terms of contrast

Right now I'm standing right in front of you on talking and I've got a

Between a white background right behind me

And

In just a matter of moment

I'm going to take away the contrast

And see how it works

I'm going to go into a dark background

And I'm going to stop moving

I'm going to stop talking in just a matter of a second

Mister producer going to turn off the lights

Quiet

Radar

Animal contrast

Beyblade

And what happens now is there is this contest between me

Who's wearing dark

Versus the background Israelite

So you can clearly see me versus the background

You want to apply the same principle to the content of your creator

Let's get real exercise

Back to where the five things I want you to know that breaks down the visual contact

We're going to do a very simple exercise

And so here we have a

Image in the background

Polar bear

Floating water this is about the greenhouse effect is real and the reason I'm saying we have to pack a lot of people still

Don't believe that global warming is real that's a separate argument for the sake of

Make everybody happy the greenhouse effect is real there's some content here

And then there is a contrast very little contrast against the background

Here's that is very hard for your brain to absorb understand this information also doesn't look very pretty

So

The first thing we want to do is to establish your focal point

The important element in this design

That you see here

The title of course is one of the important focal point

So we want to make the title stand out

Therefore

What we do is

Give Samantha sister the title make it larger

Space it out a little bit more and I actually could have left over this tiny little shape

And that makes it pop a little more verses that

Continent Ernie Services logo separation

You want to differentiate LeConte

So what differentiation

What you want to do

Is again we have the title

The size of the font is smaller underneath of it so there's some differentiation

And so in this case

We also want to do is

2

Apply some

Contrast

Home Depot around to the background

Lego saddlebock

And that

Dark box is going to give some contractors to the back

And the text is now White

Over a dark

So what translucent background

Shape

And then there's an image behind it so now you have fairly clear

Text you can easily read and a title

Next thing is

Lights on the real world dogs your best friend

In

Digital War don't you think about it one design World patterns

You could use them for organism against

So in this case

You have a pattern of a series of boxes

The color is very similar and also there's one that's popping out

You can use that as a sticking point

We use a pattern as a way to Ashley relay and organize your information

So in the example going back to what we had

We have the title we have to text it it's kind of Center

In the middle

Everything in the top of the title is left

Left justify

We will do the same thing with the text underneath of it

So will you end up with this left Justified text

Left Justified

Bodytech

Underneath

And so you have a little Mormon organization

The next want to do

It's also

Separate the boxes

So using a pattern of having a

Squares and I'm following that through

2DS

Two boxes underneath

I'm stepping that content from the three

I guess I should say will appointed this

The next thing is

That you want to simplify

To improve the focus

We had a little bit of a text three bullet points there pretty text-heavy

So you want to always try to

Work hard to

Minimizing manikantan you happen to speak visually and reduce the amount of tax

So in this case

What we're going to do is to

Reduce the amount of text in the bullet points and actually use visual

So we have three bullet points

And in this case were talking about

20%

Decline in a CI

And we also have you know 66% of the polar bears are going to unfortunately

Banished by the year 2050

So by using icon the shorn attacks we end up with a

Better representation and simpler way out the content

You do the same thing by applying at again for the patterns

And also by

Using the patterns and actually separate additional boxes of each bullet point gets its own compartment innocent so your icon

Easily

Can navigate through and better ABS or understanding information

The last one at least

How to do with a photo

So it's it's

Pretty important that you want a concert on grabbing HiFi photos these days tons of photos out there you can use

And so in this case if you look at the before

And it's queso bit of color correction it's a little brighter and it

Better quality

The last one at least I'm at 5 is

Creating interactivity

So when interactivity again you can always do this equation something for praying for a magazine and so on

You can only have interactivity in your in your image

Alright so however

In case of web content digital content

You can actually apply interactively animations your design

So in this case will be blonde is

Nobody has done in in you can do this in PowerPoint Hinduism Prezi can do this end of his neon tool allows you to anime

You can take little subtle areas

Lashley apply short animations that we have to be very careful

In the example to show you is kind of Sully don't eat too much tuna pie too much animation because then you actually

Take away from

The focal points in this case we have the

The title and we have the other elements in just a matter of a second coming together

If we have a subtle kind of emphasis and everything

So that's kind of the Five Points I want to tell you about these

Need to know

To create Stana visual content

Put them to work practice them