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[Music]
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like a legend Michael Jackson screams
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into record stores with a brand new
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album and a whole new controversy
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[Music]
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hi everyone it's shaping up as the
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musical event of the year Michael
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Jackson's new double album his story
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went on sale at midnight and fans
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coast-to-coast turned out to snap up the
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first copies the Jackson publicity
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machine is going full-bore to make sure
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that this CD puts the King of Pop back
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on the throne Ron tank has the story on
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his story book 1 lookouts Mike's
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comeback it's almost midnight and music
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fans wait to be among the first to buy
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Michael Jackson's new album everybody
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hears the Michael Jackson phantom II he
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draws the biggest crowds in the world
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from young to old and that's what
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everybody's here for we were here when
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dangerous came out we were here when dad
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came out so whether you pronounce it
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history or his story
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this collection of 15 previous hits and
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15 new songs is among the most hyped
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most anticipated albums in memory it's
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also already among the most
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controversial it was incredulous that
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Michael Jackson would select words like
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that Rabbi Marvin higher was referring
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to the song they don't care about us
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that includes these lyrics reacting to
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criticism Jackson sent the rabbi a
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letter of apology and said albums not
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yet shipped would include a disclaimer
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that the singer had not meant to offend
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anyone
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[Music]
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the album's first music video scream is
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also controversial or its use of obscene
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words and Janet Jackson sexually
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suggestive choreography Jackson himself
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is no stranger to controversial
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gyrations but for years they were
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overshadowed by his phenomenal record
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sales 1982's Thriller is still the
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best-selling album of all time 46
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million copies sold but Jackson was
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beginning to change his appearance and
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it was getting as much attention as his
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songs then in August of 1993 allegations
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surfaced that the singer had sexually
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molested a 13 year old boy these
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statements about me are totally false no
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charges were ever filed and the matter
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was settled out of court but not before
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Jackson had cancelled his world tour and
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entered a rehab program because of an
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addiction to painkillers corporate
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sponsor Pepsi quietly ended its
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multimillion-dollar endorsement contract
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and Jackson seemed to go into seclusion
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with his marriage to Lisa Marie Presley
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Jackson moved back into the public eye
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but will his new album move him back to
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the top of the charts as far as
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marketing is concerned it would be
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difficult to think of anything that that
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has not been thought of with this
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campaign they've really pulled out all
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the stops in London a giant statue of
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Jackson was towed down the Thames to
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publicize the upcoming album while in
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Los Angeles a similar three-story 3d
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icon was being constructed based on old
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and new photos of Jackson we're doing
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the 91 version Michael and Janet Jackson
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the single scream debuted at number 5 on
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the charts while a movie trailer
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publicizing the album portrayed Jackson
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as bigger than life some audiences booed
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or laughed
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while work on the statue continued
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buyers for record stores were invited to
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a giant party listen to some of the new
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songs and compare notes on marketing
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them the first day that the record will
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be out the stores are gonna play it back
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to back we're doing a huge midnight sale
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forever you're having the whole store on
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sale for two hours while the display
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makes history the question remains
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whether history the album will do the
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same Sony Music says it will be
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disappointed if the album doesn't sell
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twenty million copies if it does Michael
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Jackson the king of sales will remain
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the King of Pop Ron tank CNN Los Angeles
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Los Angeles
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