Original subtitles

This is the product research section and it is the absolutely most important part that will make or

break any business that's selling on Amazon.

If you do this incorrectly you could do basically everything else right and it might still not work

but if you do this properly you find a good product and a good market opportunity.

You can do everything else kind of wrong and still have success.

So there's certain ways that we're able to know if a product is a good opportunity and that's what this

section is about.

And it all comes down to data and intuition.

It's an art and a science.

So we're gonna tell you about the model right now.

Okay.

So this is the model of doing product research or the methodology.

So you're gonna gather as many ideas as you possibly can and then what you're going to do is you use

some framework to eliminate it so maybe that wasn't good.

All right.

And then you're going to analyze it again and then you think about it again and eliminate and eventually

you'll get to a point where hey you know I can't.

No matter what I can't throw this out.

This this is a really good idea and this all of my all the data all my intuition it tells me that this

is a good opportunity to go after.

And then that's how you choose to go forward.

So that's what we're gonna be doing here.

But what we're going to focus on next is going to be well how do you gather ideas.

Well the easiest ways to look at your daily life literally every product that you touch or see or that

you've experienced in the past maybe you've had a bad experience.

Just think about that like could I come how somehow make it better.

Could I make this brush better or you know what.

How much are these brushes even selling for on Amazon.

So literally every time that you have an experience in life or touch something think about could I sell

this on Amazon.

And that's the best way to go.

And then eventually you might run out of ideas and there's tools that we can use to help give us ideas

instead of you know hoping that they come out of the ether for us.

Now I got to tell you guys what to look for in a product so that you can start to expand and realize

how much opportunity there is out there.