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This is the product research section and it is the absolutely most important part that will make or
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break any business that's selling on Amazon.
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If you do this incorrectly you could do basically everything else right and it might still not work
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but if you do this properly you find a good product and a good market opportunity.
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You can do everything else kind of wrong and still have success.
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So there's certain ways that we're able to know if a product is a good opportunity and that's what this
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section is about.
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And it all comes down to data and intuition.
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It's an art and a science.
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So we're gonna tell you about the model right now.
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Okay.
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So this is the model of doing product research or the methodology.
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So you're gonna gather as many ideas as you possibly can and then what you're going to do is you use
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some framework to eliminate it so maybe that wasn't good.
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All right.
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And then you're going to analyze it again and then you think about it again and eliminate and eventually
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you'll get to a point where hey you know I can't.
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No matter what I can't throw this out.
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This this is a really good idea and this all of my all the data all my intuition it tells me that this
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is a good opportunity to go after.
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And then that's how you choose to go forward.
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So that's what we're gonna be doing here.
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But what we're going to focus on next is going to be well how do you gather ideas.
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Well the easiest ways to look at your daily life literally every product that you touch or see or that
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you've experienced in the past maybe you've had a bad experience.
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Just think about that like could I come how somehow make it better.
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Could I make this brush better or you know what.
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How much are these brushes even selling for on Amazon.
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So literally every time that you have an experience in life or touch something think about could I sell
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this on Amazon.
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And that's the best way to go.
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And then eventually you might run out of ideas and there's tools that we can use to help give us ideas
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instead of you know hoping that they come out of the ether for us.
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Now I got to tell you guys what to look for in a product so that you can start to expand and realize
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how much opportunity there is out there.
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