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These are the user uploaded subtitles that are being translated: 1 1 00:00:00,300 --> 00:00:02,039 Keywords is one of the most important 2 2 00:00:02,040 --> 00:00:03,749 processes that I used 3 3 00:00:03,750 --> 00:00:05,339 to find good ideas 4 4 00:00:05,340 --> 00:00:06,899 and the whole point of 5 5 00:00:06,900 --> 00:00:08,459 doing this is to find 6 6 00:00:08,460 --> 00:00:09,959 what are the images in people's 7 7 00:00:09,960 --> 00:00:11,660 heads and essentially their needs. 8 8 00:00:11,850 --> 00:00:13,770 And we're gonna try to solve 9 9 00:00:13,810 --> 00:00:14,999 where nobody else has. 10 10 00:00:15,000 --> 00:00:16,970 So I'm just gonna quickly explain 11 11 00:00:17,010 --> 00:00:19,070 how the process kind of works on Amazon 12 12 00:00:19,170 --> 00:00:20,780 people identify 13 13 00:00:20,970 --> 00:00:22,589 a problem or a need say 14 14 00:00:22,590 --> 00:00:23,810 they're going to an event 15 15 00:00:24,060 --> 00:00:25,559 and then they see 16 16 00:00:25,560 --> 00:00:26,939 the salt solution for that. 17 17 00:00:26,940 --> 00:00:28,499 I need a purse 18 18 00:00:28,500 --> 00:00:29,340 for that event. 19 19 00:00:29,480 --> 00:00:30,030 OK. 20 20 00:00:30,180 --> 00:00:31,949 And then they translate that 21 21 00:00:31,950 --> 00:00:32,900 into a word. 22 22 00:00:33,150 --> 00:00:34,679 So OK something's 23 23 00:00:34,680 --> 00:00:36,710 coming up idea in head 24 24 00:00:37,010 --> 00:00:38,549 move how do you describe that 25 25 00:00:38,550 --> 00:00:39,710 put it into words 26 26 00:00:39,870 --> 00:00:41,030 and then now 27 27 00:00:41,550 --> 00:00:42,659 they see 28 28 00:00:42,660 --> 00:00:43,739 and that's the keyword. 29 29 00:00:43,740 --> 00:00:44,690 Obviously the word 30 30 00:00:44,850 --> 00:00:46,160 and now they see that. 31 31 00:00:46,260 --> 00:00:47,960 And then what is the process. 32 32 00:00:48,210 --> 00:00:49,739 Does this match that 33 33 00:00:49,740 --> 00:00:51,239 image is what they 34 34 00:00:51,240 --> 00:00:52,829 do with everyone in 35 35 00:00:52,830 --> 00:00:54,659 whatever one matches 36 36 00:00:54,660 --> 00:00:56,090 that image in their head. 37 37 00:00:56,730 --> 00:00:58,319 Huzzah is what 38 38 00:00:58,320 --> 00:00:59,179 they click and choose 39 39 00:00:59,180 --> 00:00:59,840 and buy. 40 40 00:01:00,480 --> 00:01:01,529 So this is 41 41 00:01:01,530 --> 00:01:03,839 with one individual 42 42 00:01:03,840 --> 00:01:05,060 image in their head. 43 43 00:01:05,370 --> 00:01:05,930 OK. 44 44 00:01:06,060 --> 00:01:07,829 And sometimes none 45 45 00:01:07,830 --> 00:01:09,290 of them match that image. 46 46 00:01:09,390 --> 00:01:11,009 So then they have to use the problem 47 47 00:01:11,010 --> 00:01:12,860 of what's the closest. 48 48 00:01:13,280 --> 00:01:13,750 OK. 49 49 00:01:14,430 --> 00:01:16,049 That's essentially how the process 50 50 00:01:16,050 --> 00:01:17,969 works. We describe the process 51 51 00:01:17,970 --> 00:01:19,619 for one individual 52 52 00:01:19,620 --> 00:01:20,450 looking it up 53 53 00:01:20,580 --> 00:01:22,199 but now every individual 54 54 00:01:22,200 --> 00:01:23,210 looks it up differently. 55 55 00:01:23,250 --> 00:01:25,079 So here's my attempt at describing 56 56 00:01:25,080 --> 00:01:25,730 a purse. 57 57 00:01:25,950 --> 00:01:27,059 And this is the important thing. 58 58 00:01:27,060 --> 00:01:28,490 If I was buying a purse for somebody 59 59 00:01:28,650 --> 00:01:30,269 like you if you're a lady you probably 60 60 00:01:30,270 --> 00:01:31,550 like not what do you like. 61 61 00:01:31,730 --> 00:01:33,650 Like he I would not look up these words 62 62 00:01:33,660 --> 00:01:34,649 but a man by in person 63 63 00:01:34,650 --> 00:01:36,329 or lady looks up something quite different 64 64 00:01:36,330 --> 00:01:37,370 because I've no idea. 65 65 00:01:37,470 --> 00:01:39,050 OK so here's the point. 66 66 00:01:39,120 --> 00:01:40,889 In a market there is a lots 67 67 00:01:40,890 --> 00:01:42,599 of keywords so it 68 68 00:01:42,600 --> 00:01:44,339 goes way wider than this. 69 69 00:01:44,340 --> 00:01:46,289 Okay so that's an important concept 70 70 00:01:46,290 --> 00:01:47,939 is the number 71 71 00:01:47,940 --> 00:01:48,980 of keywords. 72 72 00:01:49,140 --> 00:01:49,790 All right. 73 73 00:01:50,100 --> 00:01:51,689 And the also important is 74 74 00:01:51,690 --> 00:01:53,279 the number of images because we 75 75 00:01:53,280 --> 00:01:54,839 had that one image for the lady 76 76 00:01:54,840 --> 00:01:55,460 earlier 77 77 00:01:55,620 --> 00:01:57,419 but now 78 78 00:01:57,420 --> 00:01:59,240 there's lots of images 79 79 00:01:59,370 --> 00:02:01,460 and there's lots of words. 80 80 00:02:01,830 --> 00:02:03,410 All right. So in a market 81 81 00:02:03,420 --> 00:02:04,919 there is a lot of keywords which you've 82 82 00:02:04,920 --> 00:02:06,080 already identified. 83 83 00:02:06,250 --> 00:02:07,739 OK. And then there's a different 84 84 00:02:07,740 --> 00:02:09,239 depth on each one of 85 85 00:02:09,240 --> 00:02:09,680 them. 86 86 00:02:10,020 --> 00:02:11,609 All right. So how many people are 87 87 00:02:11,610 --> 00:02:12,530 looking that up. 88 88 00:02:12,630 --> 00:02:14,519 And then there's a lot of images 89 89 00:02:14,520 --> 00:02:16,310 of what they want in their head. 90 90 00:02:16,320 --> 00:02:17,759 So essentially what I'm doing 91 91 00:02:17,760 --> 00:02:19,439 with keywords is I'm looking 92 92 00:02:19,440 --> 00:02:21,029 where are there a lot of people. 93 93 00:02:21,030 --> 00:02:22,490 Because there needs to be volume 94 94 00:02:22,560 --> 00:02:23,900 and people looking stuff up. 95 95 00:02:23,970 --> 00:02:26,390 But where is there a mismatch 96 96 00:02:26,400 --> 00:02:28,520 in the products on the page 97 97 00:02:28,890 --> 00:02:30,560 and the image in their head. 98 98 00:02:30,600 --> 00:02:32,390 So we want to find somewhere 99 99 00:02:32,550 --> 00:02:34,199 where essentially the products 100 100 00:02:34,200 --> 00:02:36,020 on that page for that keyword 101 101 00:02:36,100 --> 00:02:36,800 search engine. 102 102 00:02:36,820 --> 00:02:38,309 Here's a lot of volume for 103 103 00:02:38,310 --> 00:02:39,380 keyword. OK. 104 104 00:02:39,540 --> 00:02:41,840 And then if we look at the products 105 105 00:02:43,670 --> 00:02:46,039 where do 106 106 00:02:46,040 --> 00:02:47,539 those products like not 107 107 00:02:47,540 --> 00:02:49,390 match the image in somebodies head. 108 108 00:02:49,780 --> 00:02:51,289 All right so way 109 109 00:02:51,290 --> 00:02:52,939 the way we're going to this 110 110 00:02:52,940 --> 00:02:53,800 kind of complex 111 111 00:02:53,840 --> 00:02:55,849 but but stay 112 112 00:02:55,850 --> 00:02:57,739 with me through it OK. Because 113 113 00:02:57,740 --> 00:02:59,429 this is what everybody else does is what they do is 114 114 00:02:59,430 --> 00:03:00,249 they look at the volume 115 115 00:03:00,250 --> 00:03:02,689 and they say well 116 116 00:03:02,690 --> 00:03:02,940 what are people buying. 117 117 00:03:04,060 --> 00:03:05,590 That's what I should do. What can I copy. 118 118 00:03:05,610 --> 00:03:06,280 OK. 119 119 00:03:06,570 --> 00:03:08,099 Instead what I do 120 120 00:03:08,100 --> 00:03:09,380 and we'll show you an example 121 121 00:03:09,381 --> 00:03:10,750 with the eclipse as I say 122 122 00:03:10,940 --> 00:03:12,589 what are 123 123 00:03:12,590 --> 00:03:14,309 people looking up what 124 124 00:03:14,310 --> 00:03:15,910 are they buying. 125 125 00:03:15,990 --> 00:03:18,810 And then where 126 126 00:03:18,920 --> 00:03:20,840 is the mismatch. Where's 127 127 00:03:21,150 --> 00:03:22,210 the one that doesn't even exist yet 128 128 00:03:22,650 --> 00:03:23,560 but people want it. 129 129 00:03:23,990 --> 00:03:25,049 That's where I like to go. 130 130 00:03:25,050 --> 00:03:27,169 So each 131 131 00:03:27,170 --> 00:03:29,239 market so my some markets might 132 132 00:03:29,240 --> 00:03:30,659 have lots of ideas. 133 133 00:03:30,660 --> 00:03:32,899 OK you know those are 134 134 00:03:32,900 --> 00:03:34,939 kind of all translated into different words by different 135 135 00:03:34,940 --> 00:03:35,190 people. 136 136 00:03:36,370 --> 00:03:38,059 That's one option or there 137 137 00:03:38,060 --> 00:03:39,739 could just be maybe 138 138 00:03:39,740 --> 00:03:42,739 a couple of ideas and one of them doesn't 139 139 00:03:42,740 --> 00:03:42,990 exist at all. 140 140 00:03:43,750 --> 00:03:45,769 So this was the eclipse glasses everybody 141 141 00:03:45,770 --> 00:03:47,689 thought hey we should just make eclipse glasses 142 142 00:03:47,690 --> 00:03:49,150 and somebody was making all 143 143 00:03:49,190 --> 00:03:49,990 these different ones 144 144 00:03:50,040 --> 00:03:52,009 but I essentially started 145 145 00:03:52,010 --> 00:03:54,259 to think of like well where all 146 146 00:03:54,260 --> 00:03:56,539 the different ideas and and then all the 147 147 00:03:56,540 --> 00:03:58,549 sudden I realized wait somebody 148 148 00:03:58,550 --> 00:03:59,339 like OK. 149 149 00:03:59,340 --> 00:04:00,829 I 150 150 00:04:00,830 --> 00:04:02,389 looked at the products and 151 151 00:04:02,390 --> 00:04:04,699 I read the reviews and I saw through 152 152 00:04:04,700 --> 00:04:06,709 that that people wanted a 153 153 00:04:06,710 --> 00:04:08,329 viewer that wouldn't let in light 154 154 00:04:08,330 --> 00:04:10,309 through their eyes. So that's how I found what 155 155 00:04:10,310 --> 00:04:12,490 people wanted. But you 156 156 00:04:12,740 --> 00:04:13,300 can also look at the search terms. OK. 157 157 00:04:14,600 --> 00:04:15,700 So what is the whole process here. 158 158 00:04:17,160 --> 00:04:18,369 We don't know what these ideas are. 159 159 00:04:19,570 --> 00:04:21,349 That's the problem in this is what 160 160 00:04:21,350 --> 00:04:23,149 I'm always looking at. The only thing I look 161 161 00:04:23,150 --> 00:04:24,769 for is images in 162 162 00:04:24,770 --> 00:04:26,389 their head because that's what they're 163 163 00:04:26,390 --> 00:04:27,339 looking for. And 164 164 00:04:27,340 --> 00:04:29,839 but you can't see those you have to 165 165 00:04:29,840 --> 00:04:31,729 kind of create that yourself whereas 166 166 00:04:31,730 --> 00:04:33,259 most people just look at what 167 167 00:04:33,260 --> 00:04:34,789 is selling and what are 168 168 00:04:34,790 --> 00:04:35,459 people looking up 169 169 00:04:35,460 --> 00:04:36,199 and let me copy 170 170 00:04:36,200 --> 00:04:36,949 and build that none 171 171 00:04:36,950 --> 00:04:38,210 and not how I do it 172 172 00:04:38,211 --> 00:04:39,859 or how 173 173 00:04:39,860 --> 00:04:41,209 I think people should do it because this is the real way 174 174 00:04:41,210 --> 00:04:42,009 to provide value to people. 175 175 00:04:42,010 --> 00:04:43,819 You try to say where are people 176 176 00:04:43,820 --> 00:04:44,649 looking for 177 177 00:04:44,650 --> 00:04:46,389 and what do they not have. 178 178 00:04:46,390 --> 00:04:47,950 What it what is not there. 179 179 00:04:48,290 --> 00:04:50,439 So on each word essentially 180 180 00:04:50,440 --> 00:04:52,279 what we're 181 181 00:04:52,280 --> 00:04:54,139 able to do with keywords is we 182 182 00:04:54,140 --> 00:04:55,409 look where people looking 183 183 00:04:55,410 --> 00:04:57,460 and then we look at the options. 184 184 00:04:57,520 --> 00:05:00,109 So then we say do these 185 185 00:05:00,110 --> 00:05:02,359 options look like those 186 186 00:05:02,360 --> 00:05:03,460 images. OK 187 187 00:05:05,080 --> 00:05:06,120 yes or no. 188 188 00:05:06,160 --> 00:05:08,310 And if they're all the same. 189 189 00:05:08,350 --> 00:05:09,660 Like in pet gloves 190 190 00:05:09,790 --> 00:05:11,829 and there's only a couple ideas 191 191 00:05:11,830 --> 00:05:13,440 and images in people's heads. 192 192 00:05:13,600 --> 00:05:15,060 Well it's gonna be harder 193 193 00:05:15,100 --> 00:05:16,929 to compete here because they just 194 194 00:05:16,930 --> 00:05:18,459 imagine myself getting that fur 195 195 00:05:18,460 --> 00:05:19,329 off the animal. 196 196 00:05:19,330 --> 00:05:19,950 All right. 197 197 00:05:19,990 --> 00:05:21,060 And that's about it. 198 198 00:05:22,270 --> 00:05:23,850 But with the eclipse 199 199 00:05:24,190 --> 00:05:25,959 there was this big one 200 200 00:05:25,960 --> 00:05:27,510 where they imagined just 201 201 00:05:27,580 --> 00:05:28,659 being able to look at the sun 202 202 00:05:28,660 --> 00:05:29,940 and not have to worry about it. 203 203 00:05:30,130 --> 00:05:32,520 So I was able to look at the options 204 204 00:05:32,980 --> 00:05:34,250 and the keywords 205 205 00:05:34,690 --> 00:05:36,339 and I was able to identify that people 206 206 00:05:36,340 --> 00:05:37,770 wanted a safe one 207 207 00:05:37,840 --> 00:05:38,919 that blocked out all the light. 208 208 00:05:38,920 --> 00:05:40,530 I mean it's pretty obvious 209 209 00:05:40,570 --> 00:05:42,330 but there wasn't an option for that. 210 210 00:05:42,550 --> 00:05:44,190 So I did that 211 211 00:05:44,200 --> 00:05:45,879 and that's how I was able to make products 212 212 00:05:45,880 --> 00:05:46,830 that added value. 213 213 00:05:46,960 --> 00:05:48,549 And then I was able to also 214 214 00:05:48,550 --> 00:05:50,109 look at who the customer 215 215 00:05:50,110 --> 00:05:50,550 is. 216 216 00:05:50,830 --> 00:05:52,479 So by looking at all 217 217 00:05:52,480 --> 00:05:53,610 these words 218 218 00:05:54,590 --> 00:05:55,180 OK. 219 219 00:05:55,850 --> 00:05:56,620 These 220 220 00:05:56,660 --> 00:05:58,710 and the reviews for the products 221 221 00:05:59,600 --> 00:06:01,660 you're able to paint a picture 222 222 00:06:01,940 --> 00:06:03,320 of what these images are. 223 223 00:06:04,090 --> 00:06:05,589 And what we do is 224 224 00:06:05,590 --> 00:06:07,209 we essentially try to get all 225 225 00:06:07,210 --> 00:06:08,850 these ideas of the cause. 226 226 00:06:09,610 --> 00:06:10,959 So stick to what these ideas 227 227 00:06:10,960 --> 00:06:11,679 and images are. 228 228 00:06:11,680 --> 00:06:13,080 These are the consumer needs 229 229 00:06:13,270 --> 00:06:15,570 so we're able to look at keywords. 230 230 00:06:15,940 --> 00:06:17,619 Paint a picture of what the needs are 231 231 00:06:17,620 --> 00:06:18,690 in people's heads 232 232 00:06:18,850 --> 00:06:20,880 and then also look at the reviews. 233 233 00:06:21,070 --> 00:06:22,620 And then we have all of these 234 234 00:06:22,900 --> 00:06:24,270 and then we try to say 235 235 00:06:24,400 --> 00:06:25,920 OK well now 236 236 00:06:26,080 --> 00:06:27,579 do the products 237 237 00:06:27,580 --> 00:06:29,469 on the market fulfill 238 238 00:06:29,470 --> 00:06:30,570 those images. 239 239 00:06:30,700 --> 00:06:32,640 And that's essentially the process 240 240 00:06:32,800 --> 00:06:34,389 of keywords at 241 241 00:06:34,390 --> 00:06:35,970 a very theoretical level. 242 242 00:06:36,250 --> 00:06:38,349 Now we could show maybe a more practical 243 243 00:06:38,350 --> 00:06:40,110 example so we can put it all together. 244 244 00:06:40,720 --> 00:06:42,459 Now we're going to simplify 245 245 00:06:42,460 --> 00:06:43,860 and show an example. 246 246 00:06:43,900 --> 00:06:45,879 So essentially summarizing 247 247 00:06:45,880 --> 00:06:47,760 everything up keywords 248 248 00:06:48,400 --> 00:06:49,950 are at a fundamental level 249 249 00:06:50,050 --> 00:06:51,150 they're kind of a clue 250 250 00:06:51,370 --> 00:06:52,110 or a hint. 251 251 00:06:52,440 --> 00:06:53,910 OK. There's a lot of them 252 252 00:06:54,010 --> 00:06:55,710 but when we look at all of these 253 253 00:06:55,990 --> 00:06:57,540 what we can start to do 254 254 00:06:57,910 --> 00:07:00,240 is we can start to draw the images 255 255 00:07:00,340 --> 00:07:01,839 and see what actually people 256 256 00:07:01,840 --> 00:07:03,870 want or imagine in their head. 257 257 00:07:04,030 --> 00:07:05,769 All right. That is the whole key 258 258 00:07:05,770 --> 00:07:07,050 behind keywords. 259 259 00:07:07,120 --> 00:07:07,640 OK. 260 260 00:07:07,930 --> 00:07:09,750 And then what our main goal 261 261 00:07:09,760 --> 00:07:11,439 is to now figure out 262 262 00:07:11,440 --> 00:07:13,269 all of these images originally 263 263 00:07:13,270 --> 00:07:14,779 maybe you think it was just here 264 264 00:07:14,780 --> 00:07:15,340 OK 265 265 00:07:15,550 --> 00:07:17,139 but by looking at all 266 266 00:07:17,140 --> 00:07:18,159 of these keywords 267 267 00:07:18,160 --> 00:07:19,779 and hints over time you might 268 268 00:07:19,780 --> 00:07:21,579 find that there's more ideas. 269 269 00:07:21,580 --> 00:07:22,170 OK. 270 270 00:07:22,960 --> 00:07:24,879 All right. So if we just look 271 271 00:07:24,880 --> 00:07:26,499 at the sold products 272 272 00:07:26,500 --> 00:07:27,120 here 273 273 00:07:27,370 --> 00:07:29,019 and like well here's the keyword 274 274 00:07:29,020 --> 00:07:30,669 and here's what people are buying so they must 275 275 00:07:30,670 --> 00:07:32,280 want that you know. 276 276 00:07:32,410 --> 00:07:33,840 But no well 277 277 00:07:33,910 --> 00:07:34,599 you got to go 278 278 00:07:34,600 --> 00:07:35,679 and look at all of this 279 279 00:07:35,680 --> 00:07:37,080 and we find wait 280 280 00:07:37,240 --> 00:07:38,850 they actually want something 281 281 00:07:39,380 --> 00:07:41,019 up here that doesn't exist 282 282 00:07:41,020 --> 00:07:41,730 at all. 283 283 00:07:41,800 --> 00:07:42,639 And that's what I did 284 284 00:07:42,640 --> 00:07:43,539 with the eclipse. 285 285 00:07:43,540 --> 00:07:44,040 OK. 286 286 00:07:44,260 --> 00:07:45,789 So originally it 287 287 00:07:45,790 --> 00:07:47,289 looked kind of like the pet 288 288 00:07:47,290 --> 00:07:48,240 glove market. 289 289 00:07:48,340 --> 00:07:49,839 There was just a couple of 290 290 00:07:49,840 --> 00:07:50,700 options 291 291 00:07:50,740 --> 00:07:52,329 and there were all of these paper glasses. 292 292 00:07:52,330 --> 00:07:52,689 OK. 293 293 00:07:52,690 --> 00:07:54,390 Paper glasses paper glasses 294 294 00:07:54,490 --> 00:07:56,190 and everybody was looking up like 295 295 00:07:56,980 --> 00:07:58,560 solar eclipse glasses 296 296 00:08:06,540 --> 00:08:06,779 all right. 297 297 00:08:06,780 --> 00:08:08,309 So pretty much everybody was looking up 298 298 00:08:08,310 --> 00:08:09,980 solar eclipse glasses. 299 299 00:08:10,080 --> 00:08:11,579 But when I looked at 300 300 00:08:11,580 --> 00:08:13,760 kind of the wider keywords 301 301 00:08:14,130 --> 00:08:15,650 I was able to find out that 302 302 00:08:15,660 --> 00:08:17,249 people. There was some people looking 303 303 00:08:17,250 --> 00:08:18,990 out for kids OK. 304 304 00:08:19,170 --> 00:08:20,850 And there were some people looking up. 305 305 00:08:21,050 --> 00:08:23,060 So there's some people looking up for kids. 306 306 00:08:23,160 --> 00:08:24,809 There are some people looking up like NASA 307 307 00:08:24,810 --> 00:08:25,940 certified 308 308 00:08:29,080 --> 00:08:30,960 there was ones looking up safe 309 309 00:08:31,000 --> 00:08:31,719 and all this stuff. 310 310 00:08:31,720 --> 00:08:33,279 So essentially I was able to get my 311 311 00:08:33,280 --> 00:08:34,839 hint. Well obviously I want 312 312 00:08:34,840 --> 00:08:36,840 to get NASA certified safe ones 313 313 00:08:36,970 --> 00:08:38,060 and kids. 314 314 00:08:38,140 --> 00:08:39,819 OK well there's people buying for kids 315 315 00:08:39,820 --> 00:08:41,520 but everybody who's looking up 316 316 00:08:41,559 --> 00:08:43,409 solar eclipse glasses for kids 317 317 00:08:43,570 --> 00:08:45,300 they aren't actually 318 318 00:08:45,640 --> 00:08:47,199 typing that in a lot of them who are 319 319 00:08:47,200 --> 00:08:48,630 thinking of buying them for their kids. 320 320 00:08:48,640 --> 00:08:50,790 They're just hooking up solar eclipse glasses 321 321 00:08:50,830 --> 00:08:52,329 and then they're seeing which ones 322 322 00:08:52,330 --> 00:08:53,280 match for the kids. 323 323 00:08:53,320 --> 00:08:55,140 So by looking at the long tail 324 324 00:08:56,050 --> 00:08:57,759 looking at some of the less searched 325 325 00:08:57,760 --> 00:08:59,319 ones we're able to better 326 326 00:08:59,320 --> 00:09:00,469 draw that picture. 327 327 00:09:00,470 --> 00:09:00,980 OK. 328 328 00:09:01,420 --> 00:09:03,030 And if you think about it kind of 329 329 00:09:03,340 --> 00:09:05,169 at a very more fundamental level 330 330 00:09:05,170 --> 00:09:06,879 of course if everybody's 331 331 00:09:06,880 --> 00:09:08,439 viewing this site there's gonna 332 332 00:09:08,440 --> 00:09:09,390 be a lot of kids 333 333 00:09:09,430 --> 00:09:11,460 but maybe not everybody is looking for kids 334 334 00:09:11,580 --> 00:09:13,239 because everybody's just trying to do their best 335 335 00:09:13,240 --> 00:09:14,769 to imagine like putting 336 336 00:09:14,770 --> 00:09:16,449 the ideas in a head into 337 337 00:09:16,450 --> 00:09:17,109 words 338 338 00:09:17,110 --> 00:09:18,609 and then you know this stuff 339 339 00:09:18,610 --> 00:09:19,740 shows up. So 340 340 00:09:20,350 --> 00:09:21,999 I started to look at 341 341 00:09:22,000 --> 00:09:23,460 all of the keywords 342 342 00:09:23,740 --> 00:09:25,320 all of the options 343 343 00:09:25,690 --> 00:09:27,189 and then you know kind 344 344 00:09:27,190 --> 00:09:28,779 of looking then at the 345 345 00:09:28,780 --> 00:09:29,670 options. 346 346 00:09:29,710 --> 00:09:31,269 All right. So here then I 347 347 00:09:31,270 --> 00:09:32,610 look at the reviews 348 348 00:09:35,020 --> 00:09:36,789 OK so I look at the reviews 349 349 00:09:36,790 --> 00:09:38,520 and I start to see what people say. 350 350 00:09:38,860 --> 00:09:40,560 And people started to complain 351 351 00:09:41,640 --> 00:09:43,470 Oh complaints are great. 352 352 00:09:44,810 --> 00:09:46,369 Complaints are great because they tell you 353 353 00:09:46,370 --> 00:09:48,040 what people actually want. 354 354 00:09:48,290 --> 00:09:49,909 All right. And then people were saying that 355 355 00:09:49,910 --> 00:09:51,409 light was coming in 356 356 00:09:51,410 --> 00:09:52,150 the middle. 357 357 00:09:52,220 --> 00:09:53,539 And like that 358 358 00:09:53,540 --> 00:09:55,240 and they were worried about their kids 359 359 00:09:55,250 --> 00:09:56,290 taking off 360 360 00:09:56,750 --> 00:09:57,610 the glasses. 361 361 00:09:57,830 --> 00:09:59,950 So I see stuff 362 362 00:10:00,020 --> 00:10:01,519 about people 363 363 00:10:01,520 --> 00:10:02,530 looking out for kids. 364 364 00:10:02,780 --> 00:10:04,030 I see people complaining 365 365 00:10:04,310 --> 00:10:06,229 about them being cheap paper plastic 366 366 00:10:06,230 --> 00:10:07,810 or cheap paper glasses. 367 367 00:10:07,970 --> 00:10:09,469 And I also see people 368 368 00:10:09,470 --> 00:10:11,170 worried about their kids taking it off. 369 369 00:10:11,450 --> 00:10:13,159 And so this gives 370 370 00:10:13,160 --> 00:10:14,839 me a hint to make 371 371 00:10:14,840 --> 00:10:15,799 some goggles 372 372 00:10:15,800 --> 00:10:17,539 or to do something else. 373 373 00:10:17,540 --> 00:10:18,040 OK. 374 374 00:10:18,590 --> 00:10:20,149 And that obviously people want NASA 375 375 00:10:20,150 --> 00:10:21,829 certified like it's a very scary thing you're looking 376 376 00:10:21,830 --> 00:10:23,419 at the sun you one nice safe 377 377 00:10:23,420 --> 00:10:24,100 glasses. 378 378 00:10:24,290 --> 00:10:25,849 So I was able to really paint a picture of 379 379 00:10:25,850 --> 00:10:27,439 this but then I saw people 380 380 00:10:27,440 --> 00:10:29,050 also in the reviews saying 381 381 00:10:29,120 --> 00:10:30,490 I bought this for a party. 382 382 00:10:31,250 --> 00:10:32,809 I also saw some white governments 383 383 00:10:32,810 --> 00:10:33,580 buying it 384 384 00:10:33,620 --> 00:10:35,239 and making things so I started to paint 385 385 00:10:35,240 --> 00:10:35,950 a picture. 386 386 00:10:36,020 --> 00:10:38,200 So I look at kind of like Who are the customers. 387 387 00:10:38,420 --> 00:10:40,249 And then you need to look at their needs. 388 388 00:10:40,250 --> 00:10:42,139 OK. So essentially the needs 389 389 00:10:42,140 --> 00:10:43,909 of this by looking at reviews 390 390 00:10:43,910 --> 00:10:44,659 and keywords 391 391 00:10:44,660 --> 00:10:46,369 and stuff obviously they want 392 392 00:10:46,370 --> 00:10:47,200 safe. 393 393 00:10:47,330 --> 00:10:49,340 They want money for kids blah blah blah. 394 394 00:10:49,520 --> 00:10:51,109 And then I was able to say I kind of see 395 395 00:10:51,110 --> 00:10:52,720 that. But I looked at the customers 396 396 00:10:52,790 --> 00:10:54,880 and I saw there was governments. 397 397 00:10:54,950 --> 00:10:56,410 There's individuals 398 398 00:10:57,770 --> 00:10:59,230 there's individuals 399 399 00:10:59,300 --> 00:11:00,790 and there's also 400 400 00:11:01,190 --> 00:11:02,779 there's also families. 401 401 00:11:02,780 --> 00:11:04,690 There was also guess what I saw. 402 402 00:11:04,700 --> 00:11:06,709 Photographers in those comments. 403 403 00:11:06,710 --> 00:11:08,239 I saw scientists I 404 404 00:11:08,240 --> 00:11:09,109 saw grandparents. 405 405 00:11:09,110 --> 00:11:10,159 I saw everybody. 406 406 00:11:10,160 --> 00:11:11,899 OK so I just started to build 407 407 00:11:11,900 --> 00:11:13,459 up like who are all of 408 408 00:11:13,460 --> 00:11:14,149 these markets 409 409 00:11:14,150 --> 00:11:15,460 and what are their needs. 410 410 00:11:15,590 --> 00:11:17,269 OK. And then by looking 411 411 00:11:17,270 --> 00:11:18,940 at all of this together 412 412 00:11:19,100 --> 00:11:20,629 then you can now start to 413 413 00:11:20,630 --> 00:11:22,420 paint an image like 414 414 00:11:22,610 --> 00:11:24,259 in your head or you start painting 415 415 00:11:24,260 --> 00:11:25,759 images in your heads of 416 416 00:11:25,760 --> 00:11:27,319 what all of their images 417 417 00:11:27,320 --> 00:11:28,220 are. OK. 418 418 00:11:28,400 --> 00:11:29,839 I start to take all of this 419 419 00:11:29,840 --> 00:11:31,420 and now I start to see 420 420 00:11:31,550 --> 00:11:33,039 what are all these images up here. 421 421 00:11:33,040 --> 00:11:33,520 OK. 422 422 00:11:33,950 --> 00:11:35,449 And then I compare it to what 423 423 00:11:35,450 --> 00:11:37,330 is there right now. 424 424 00:11:37,460 --> 00:11:38,659 And I was getting kind of messy here 425 425 00:11:38,660 --> 00:11:40,219 but essentially now I had 426 426 00:11:40,220 --> 00:11:42,199 these are my thoughts 427 427 00:11:42,200 --> 00:11:43,459 of what the images are. 428 428 00:11:43,460 --> 00:11:44,449 Could it be a better picture. 429 429 00:11:44,450 --> 00:11:45,949 Yeah but let me put it 430 430 00:11:45,950 --> 00:11:47,000 together for you guys okay. 431 431 00:11:47,210 --> 00:11:48,580 Essentially I painted 432 432 00:11:48,800 --> 00:11:50,209 pictures of what I like. 433 433 00:11:50,210 --> 00:11:51,139 I looked at the reviews. 434 434 00:11:51,140 --> 00:11:52,849 I looked at the keywords which all gave me hints 435 435 00:11:52,850 --> 00:11:54,499 to make ideas of my head 436 436 00:11:54,500 --> 00:11:55,819 and like see what wasn't there. 437 437 00:11:55,820 --> 00:11:56,320 OK. 438 438 00:11:56,540 --> 00:11:57,979 And it turns out that guess what. 439 439 00:11:57,980 --> 00:11:59,629 There were lots of things that weren't 440 440 00:11:59,630 --> 00:12:00,309 actually there. 441 441 00:12:00,310 --> 00:12:01,360 Nobody was serving. 442 442 00:12:01,400 --> 00:12:02,239 And I made those 443 443 00:12:02,240 --> 00:12:02,989 and served them. 444 444 00:12:02,990 --> 00:12:03,590 OK. 445 445 00:12:03,950 --> 00:12:05,449 If you would I just looked at what 446 446 00:12:05,450 --> 00:12:07,360 sold. You wouldn't have done this. 447 447 00:12:07,520 --> 00:12:09,019 All right. So what I essentially 448 448 00:12:09,020 --> 00:12:10,390 identified was Wait 449 449 00:12:10,520 --> 00:12:11,530 there's groups 450 450 00:12:12,760 --> 00:12:14,700 there's big groups so they want. 451 451 00:12:15,850 --> 00:12:17,559 They want a bulk quantity so 452 452 00:12:17,560 --> 00:12:18,750 we sell like 50 453 453 00:12:18,850 --> 00:12:20,430 or 100. OK great. 454 454 00:12:20,440 --> 00:12:22,420 Nobody else was doing that did that. 455 455 00:12:22,450 --> 00:12:24,450 Oh great. You got now give them price. 456 456 00:12:24,490 --> 00:12:25,539 And what were their needs. 457 457 00:12:25,540 --> 00:12:27,080 They just needed safe ones 458 458 00:12:27,250 --> 00:12:28,749 and they needed ones that were 459 459 00:12:28,750 --> 00:12:30,249 economical. Because you're buying for a lot 460 460 00:12:30,250 --> 00:12:31,869 of people. So we made 461 461 00:12:31,870 --> 00:12:32,940 that and kind of 462 462 00:12:33,370 --> 00:12:34,560 catered it to that. 463 463 00:12:34,660 --> 00:12:36,090 Now what about 464 464 00:12:37,150 --> 00:12:38,070 what else was there. 465 465 00:12:38,200 --> 00:12:39,789 There was there was 466 466 00:12:39,790 --> 00:12:41,880 females and people who were buying for kids. 467 467 00:12:41,950 --> 00:12:43,739 None of them were really designed for kids. 468 468 00:12:43,740 --> 00:12:44,220 OK. 469 469 00:12:44,560 --> 00:12:46,169 So that 470 470 00:12:46,170 --> 00:12:46,880 was the. 471 471 00:12:47,030 --> 00:12:48,860 There was also the family market 472 472 00:12:49,320 --> 00:12:50,999 and all the designs kind of sucked. 473 473 00:12:51,000 --> 00:12:52,310 They all have kids 474 474 00:12:52,650 --> 00:12:55,040 and they could either have you know boys 475 475 00:12:55,680 --> 00:12:56,399 or girls 476 476 00:12:56,400 --> 00:12:57,509 or there's grandparents 477 477 00:12:57,510 --> 00:12:58,970 or you know there's all sorts of people. 478 478 00:12:59,070 --> 00:13:00,560 So I started to say like 479 479 00:13:00,990 --> 00:13:02,729 well they want safe 480 480 00:13:02,730 --> 00:13:03,410 ones. 481 481 00:13:03,510 --> 00:13:05,129 They want certified ones 482 482 00:13:05,130 --> 00:13:06,300 and they want it. 483 483 00:13:06,390 --> 00:13:07,919 Everybody also was mentioning that it 484 484 00:13:07,920 --> 00:13:10,010 was a once in a lifetime experience. 485 485 00:13:10,170 --> 00:13:11,669 So you probably want 486 486 00:13:11,670 --> 00:13:13,190 some cool ones for kids because 487 487 00:13:13,290 --> 00:13:15,140 if you think about it kids like 488 488 00:13:15,330 --> 00:13:17,039 they like funny looking 489 489 00:13:17,040 --> 00:13:18,670 stuff. I don't know you know 490 490 00:13:18,780 --> 00:13:20,669 but they also want the safe ones. 491 491 00:13:20,670 --> 00:13:22,880 So we made cool looking 492 492 00:13:23,010 --> 00:13:25,010 safe ones of paper 493 493 00:13:25,170 --> 00:13:27,230 and the goggles 494 494 00:13:27,330 --> 00:13:29,090 because people wanted those 495 495 00:13:29,100 --> 00:13:30,779 and people were worried about their kids taking 496 496 00:13:30,780 --> 00:13:32,030 off the paper ones. 497 497 00:13:32,220 --> 00:13:33,749 So because I knew that families 498 498 00:13:33,750 --> 00:13:35,120 were buying for their kids 499 499 00:13:35,220 --> 00:13:36,809 and people wanted safe ones that 500 500 00:13:36,810 --> 00:13:38,060 didn't let stuff in. 501 501 00:13:38,370 --> 00:13:40,109 I was able to in 502 502 00:13:40,110 --> 00:13:41,759 like paint a picture of what people actually 503 503 00:13:41,760 --> 00:13:42,410 wanted. 504 504 00:13:42,630 --> 00:13:44,720 And I was able to sell through a keyword 505 505 00:13:44,820 --> 00:13:46,280 that you might not have. 506 506 00:13:47,380 --> 00:13:49,019 If we go back to here nobody was 507 507 00:13:49,020 --> 00:13:50,690 looking out for Eclipse goggles 508 508 00:13:51,060 --> 00:13:52,619 but I was able to paint a picture of their 509 509 00:13:52,620 --> 00:13:53,270 needs 510 510 00:13:53,370 --> 00:13:54,869 and then make a product that 511 511 00:13:54,870 --> 00:13:55,820 came in here 512 512 00:13:55,890 --> 00:13:57,479 and solved those needs even though they 513 513 00:13:57,480 --> 00:13:58,460 weren't looking for it. 514 514 00:13:58,680 --> 00:14:00,269 That's how I go 515 515 00:14:00,270 --> 00:14:01,799 about. Like if you're going to invent 516 516 00:14:01,800 --> 00:14:02,740 or do something 517 517 00:14:02,880 --> 00:14:04,439 but the same concept applies to 518 518 00:14:04,440 --> 00:14:05,960 everything where you're making 519 519 00:14:06,090 --> 00:14:07,889 and doing unserved customer 520 520 00:14:07,890 --> 00:14:10,250 needs essentially 521 521 00:14:10,560 --> 00:14:12,410 we want to see what the needs are 522 522 00:14:12,570 --> 00:14:13,949 and then how to solve it. 523 523 00:14:13,950 --> 00:14:15,449 I mean it could literally just be a different 524 524 00:14:15,450 --> 00:14:17,480 color could be different feature 525 525 00:14:17,580 --> 00:14:18,800 could be something different. 526 526 00:14:18,930 --> 00:14:20,459 But if we gather all 527 527 00:14:20,460 --> 00:14:22,190 of these keywords 528 528 00:14:22,530 --> 00:14:24,059 and then paint a picture of 529 529 00:14:24,060 --> 00:14:25,589 their needs see what they say 530 530 00:14:25,590 --> 00:14:27,269 in comments then we're able 531 531 00:14:27,270 --> 00:14:29,159 to see where essentially 532 532 00:14:29,160 --> 00:14:30,809 what keywords we could go 533 533 00:14:30,810 --> 00:14:32,399 after and actually like where 534 534 00:14:32,400 --> 00:14:33,740 those mismatches 535 535 00:14:33,990 --> 00:14:34,979 in the market are. 536 536 00:14:34,980 --> 00:14:36,539 I just want to say that this was 537 537 00:14:36,540 --> 00:14:38,150 a tiny bit intuition 538 538 00:14:38,160 --> 00:14:39,649 but his only intuition after I 539 539 00:14:39,650 --> 00:14:41,090 had looked at all the data 540 540 00:14:41,160 --> 00:14:42,950 of what people were looking 541 541 00:14:43,050 --> 00:14:44,549 and what they were saying 542 542 00:14:44,550 --> 00:14:46,199 to now make those images 543 543 00:14:46,200 --> 00:14:46,910 in my head. 544 544 00:14:47,250 --> 00:14:48,929 And so I'll give you guys now more 545 545 00:14:48,930 --> 00:14:50,540 a concrete example. 546 546 00:14:50,760 --> 00:14:52,700 So one option is we can 547 547 00:14:52,710 --> 00:14:54,329 look at a product OK 548 548 00:14:54,330 --> 00:14:55,949 that is selling it's selling 549 549 00:14:55,950 --> 00:14:56,570 a lot 550 550 00:14:56,760 --> 00:14:58,319 and then we can use a reverse 551 551 00:14:58,320 --> 00:14:58,950 lookup 552 552 00:14:59,010 --> 00:15:00,509 and this essentially will tell us 553 553 00:15:00,510 --> 00:15:01,940 all the keywords. 554 554 00:15:02,160 --> 00:15:03,659 You know one two three that 555 555 00:15:03,660 --> 00:15:04,670 it sells for 556 556 00:15:04,770 --> 00:15:06,440 and we can even see 557 557 00:15:06,570 --> 00:15:07,880 where it ranks high. 558 558 00:15:08,010 --> 00:15:09,659 OK. Because if it ranks high 559 559 00:15:09,660 --> 00:15:11,480 for a keyword it sells a lot through that. 560 560 00:15:11,490 --> 00:15:13,610 So if we find one where 561 561 00:15:13,650 --> 00:15:14,840 it ranks high 562 562 00:15:15,180 --> 00:15:17,330 and there is a lot of volume 563 563 00:15:17,760 --> 00:15:19,430 then we see that. 564 564 00:15:19,560 --> 00:15:21,389 And then when we look at all the options 565 565 00:15:21,390 --> 00:15:23,240 here for that keyword. 566 566 00:15:23,640 --> 00:15:25,259 So if we find that there's a 567 567 00:15:25,260 --> 00:15:27,539 mismatch between 568 568 00:15:27,540 --> 00:15:28,640 the keyword 569 569 00:15:30,140 --> 00:15:32,460 and the products on the page 570 570 00:15:34,240 --> 00:15:36,420 and there's a lot of volume 571 571 00:15:36,790 --> 00:15:38,499 then that means that there 572 572 00:15:38,500 --> 00:15:39,660 are probably 573 573 00:15:40,870 --> 00:15:41,850 images 574 574 00:15:43,040 --> 00:15:44,749 in people's heads that don't 575 575 00:15:44,750 --> 00:15:45,550 exist. 576 576 00:15:46,040 --> 00:15:48,010 That's the reverse. 577 577 00:15:48,140 --> 00:15:49,389 Technique that I use. 578 578 00:15:49,390 --> 00:15:49,930 OK. 579 579 00:15:50,030 --> 00:15:51,820 It's a bit complex 580 580 00:15:51,860 --> 00:15:52,930 but it's actually not. 581 581 00:15:53,060 --> 00:15:54,769 You just find something that's selling 582 582 00:15:54,770 --> 00:15:56,419 a lot and ranking high where 583 583 00:15:56,420 --> 00:15:57,850 a lot of people are looking. 584 584 00:15:58,070 --> 00:15:59,629 And then it's 585 585 00:15:59,630 --> 00:16:00,439 like like what. 586 586 00:16:00,440 --> 00:16:01,969 I like these options don't seem 587 587 00:16:01,970 --> 00:16:03,220 very good for that word. 588 588 00:16:04,010 --> 00:16:05,260 And there's like 589 589 00:16:05,570 --> 00:16:06,289 lots of options 590 590 00:16:06,290 --> 00:16:07,060 but not good. 591 591 00:16:07,520 --> 00:16:09,529 Then it's like oh there's lot there's unserved 592 592 00:16:09,530 --> 00:16:10,279 images in there 593 593 00:16:10,280 --> 00:16:11,419 and then you dig deeper. 594 594 00:16:11,420 --> 00:16:12,949 This was just the high level 595 595 00:16:12,950 --> 00:16:14,440 fundamental way 596 596 00:16:14,480 --> 00:16:15,679 of thinking about this. 597 597 00:16:15,680 --> 00:16:17,449 And later in the course we show 598 598 00:16:17,450 --> 00:16:19,009 you guys how you actually go 599 599 00:16:19,010 --> 00:16:21,130 about doing this tactically 600 600 00:16:21,200 --> 00:16:22,270 and visually. 601 601 00:16:22,280 --> 00:16:23,869 And we use helium 10 to use 602 602 00:16:23,870 --> 00:16:25,690 this to do the reverse search 603 603 00:16:25,700 --> 00:16:27,290 and analyze the keywords. 604 604 00:16:27,320 --> 00:16:28,909 But right now just know that 605 605 00:16:28,910 --> 00:16:30,850 overall you want to find 606 606 00:16:30,860 --> 00:16:32,539 where the images in people's 607 607 00:16:32,540 --> 00:16:34,099 heads are not 608 608 00:16:34,100 --> 00:16:35,719 matching what the results 609 609 00:16:35,720 --> 00:16:37,219 are and where there's actually 610 610 00:16:37,220 --> 00:16:38,290 enough people there. 611 611 00:16:38,300 --> 00:16:40,039 So that means there's the other bills 612 612 00:16:40,040 --> 00:16:41,539 to be made and the people are just 613 613 00:16:41,540 --> 00:16:43,099 like and well I guess that one was 614 614 00:16:43,100 --> 00:16:44,410 the best and I need this. 615 615 00:16:44,600 --> 00:16:46,129 And so we want to go where 616 616 00:16:46,130 --> 00:16:47,149 their dollar bills are 617 617 00:16:47,150 --> 00:16:48,769 and they'll be like well that's 618 618 00:16:48,770 --> 00:16:49,840 my guy. So. 619 619 00:16:49,910 --> 00:16:50,470 Or girl 620 620 00:16:50,720 --> 00:16:51,379 or whoever. 621 621 00:16:51,380 --> 00:16:53,119 So next video 622 622 00:16:53,120 --> 00:16:54,800 you guys will see that later tactically. 45399