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Growing the virus is a terrible situation but it also provides a lot of opportunity to make money over
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rock and I don't want to promote ripping people off by selling facemasks for fifty dollars apiece online.
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I think entrepreneurs in this situation have the ability to help to provide the right products that
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people need and want in this situation.
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And yes to charge a fair premium but to not rip people off and too much exploit the situation.
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So being fair and being humane goes a long way and I'm sure in the long run this would pay off way more
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for you than ripping people off over the face masks in general in this video.
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I'm not going to focus on the stock market but only anything related to Amazon and also more so focus
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on existing businesses and we have a separate video and the beginner section that gives some advice
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on what you could do if you don't have a business yet.
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So for those of you that already have a business you're pretty much stuck with the product you have
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at this point and unless you want to start sourcing the new product and maybe adding to your brand or
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maybe you sell general products anyway then there are still opportunities for you to utilize the situation.
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Recently we have seen that since so much stuff is on a stock.
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People stopped buying other stuff and repurposing it to use in this scenario.
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So for example people started buying swimming goggles to protect their eyes from the virus.
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So as a seller of swimming goggles knowing that people are already doing this you could give more people
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the idea that this is a potential solution.
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So take this into account in your advertising and maybe people didn't get the idea yet that your product
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would be useful in this scenario.
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So rethink the purpose of your product.
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For example if you're selling spray bottles for the garden maybe they'll spray bottles could be used
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to disinfect areas in the home.
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You should also consider who you're selling to.
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Let's stick with the example of the spray bottle for the garden.
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Maybe you've been selling to people that do work in the garden but you could also consider large companies
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are now cleaning the offices and they need to cover large surfaces and those people need tons of supplies.
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So it would be an option for you to not only sell to your original customer but shift your customer
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to businesses that now needs spray bottles.
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So just trying to think outside the box and adapt to the situation.
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Of course this is not possible with every single product out there but I'm sure you can come up with
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creative ways why people would need your product in this specific situation and also consider the self
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isolation.
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If you're selling games right now it's a great time to sell because potentially people are about to
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be quarantined for a while and what are they gonna do if they are at home all day.
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But people might not be thinking about this yet so you need to open their eyes and help them prepare.
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And I strongly urge you to do this in a positive manner and to not use fear to get people to buy your
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product.
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However certain products we can repurpose and the demand is just naturally going to fall in a time of
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crisis.
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For example luxury products have a high likelihood of falling demand.
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If that is the case for you go and check out the other video where we tell you about how to prepare
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your business for time where you might not be making as many sales or why even your business might be
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fully closed.
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And if you think the demand for your product is going down and you have a lot of employees that are
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sitting idle maybe consider sourcing some other products coming up with some other idea and maybe helping
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people in some way go through this crisis.
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