All language subtitles for 17. Launching Your Product Successfully on Amazon

All right so now it's time for the most exciting part where you launch your product and you get to see

all the hard work that you've done payoff.

So this is really essential to do right.

But it's a lot easier if you've done everything else right in the past and it's recoverable.

But if everything else isn't done then obviously it's back to square root one and hopefully you didn't

buy a product without doing everything else right.

Like we talked about.

So basically that we're going to go over the process of the launch of what it entails and how one is

done successfully.

And obviously in the intermediate course we go over more details as well.

So the goal of a launch is simply this.

OK we want to rank.

OK so we have that first 14 to 30 day grace period where Amazon is giving this a shot because it always

accounts for new products coming onto the platform to see are there better options that are you know

newer that are going to make our customers happy and that we want to get the data to see which of those

words that we're going to make people happy on because we're obviously not going to be the best choice

for every word.

But people have ideas in their heads that put them into words and then they look them up.

So we're going to buy ads to rank on those words and see which of those we sell well on or not Amazon

doesn't give us the data on how we perform on each words and the less you run ads.

So that's why we run ads.

And by doing this you're going to be shown at the top because Amazon's not just put every new product

that comes onto the field at the top.

You have to pay for those spots.

But if you perform well in the beginning now they're going to rank you a lot faster than if you don't

do well.

So here is the process of launching we're going to set the price.

And the easy way to set your prices.

I would like to go the highest.

OK because we've done our work we're differentiated we're the only right choice for this person.

So we obviously want to be a premium product by also having that higher price.

People are going to perceive us as having a higher value too.

And we have more money to spend on ads a higher r y higher just everything's just a lot easier when

we price our product higher then we have a fully optimized listing.

So you don't want to be running ads or launching your product because you only get 14 to 30 days where

you get that nice little grace period.

So you want to have the best listening possible and a good price.

And that's the way that we do it.

All right then what we do is we run PPC and get as many reviews as we can and then we are off to the

races.

All right.

So just want to show you guys how that works because it's all based on having the best product running

ads in Amazon ads are a lot easier than Facebook or any other social media marketing ad.

So we're going to show you kind of how ads on Amazon work now.

So basically when we take a look at search results for noise cancelling bluetooth headphones right here

there's different colors.

And I'll just show you the guide quick.

So there's two types of ads.

There's PPC which is sponsored products.

You might also hear it called which is pay per click.

We're only going to pay Amazon if we actually get a click.

Not if it's just shown.

So that's the way that it's going to work.

And they only show us if we perform well.

So you don't have to worry about overspending too much.

But they're obviously stuff to put time and effort into it.

Then there's these MSA ads but that's you need to have a brand and a trademark to get those.

So you guys will learn later how to get a trademark faster so you can get those.

Those are nice but they're not required you can still get going very easily with just these PPC ads

and there's automatic and manual ones.

And then there's Amazon love.

And this is what we are going forward this the whole goal of the entire launch process and whole all

of selling on Amazon and you guys will see why now when we look at all of these so here's the search

results.

OK.

So this at the very top is the HMS but you need to have a trademark.

So we can't get that starting now but that's OK.

Those are profitable ads but there's still a lot of ways to do it otherwise.

So right here.

So the very top results right here the blue and the green are going to be the automatic campaigns and

the manual campaigns from sponsored products with PPC.

So we can choose all the words that we want and run right on those and that we're going to be able to

show up right on page one in front of the organic results right there.

But hey wouldn't it be nice if we were just showing right at the top of the page we did enough to pay

and we've got all these free impressions and people buying.

That's the overall goal of running this.

But Amazon's not going to show you up here.

This is proven products and this is paid products.

OK.

So we could pay at the top and then we start to perform well and then Amazon sees that we're proving

to be good for that word.

Then Amazon starts to show us for free.

Give us all these free impressions free sales.

And this is the key behind making money on Amazon because now your product shows up there.

You've done all the work up front and now you just keep it in stock and make sure that you're staying

at the top here.

And then we are ranking and selling and everything is boy no.

Then when you go to an actual product page you also can get some results there too because somebody

is already looked up for the word noise cancelling bluetooth headphones.

They got to this one but now there's also frequently bought together.

So as we go over time and we're bought with other products Amazon is going to give us more love right

there and then we can with automatic campaigns start to show our product right on other products right

there in the light blue so we're able to show right on our competitors by using automatic campaigns

and the nice thing is with automatic campaigns you don't have to choose where you go.

OK.

They just start showing you automatically for you.

You only have enough to think you just say how much you're willing to pay per click and then you can

over time optimize it and you start showing right away.

And the Amazon platform right here.

Customers who bought this also bought this.

So if we start to get sales in a market then we start to show here too.

So now we're getting even more free real estate from Amazon and then now comparing with similar items.

So right now it looks like either Sony there's you know there's a Sony right there there's a Cohen or

whatnot.

So we get even more love if we have a similar product as something else.

And then people buy ours instead.

So there's even more that we can show again right down here because Amazon wants to show more ads and

make more money.

So we have many opportunities to show even on our competitors products.

And then down here says customers also shop for who people who also search for this ultimately bought

this you know and then now best sellers based on a car.

So like just look at all of the love that Amazon gives.

What right here.

OK so if you look at it the most real estate is actually the love from Amazon and that's all free.

But that's only gotten by proving yourself over time.

So the overall goal is to not make money in the first 14 to 30 days.

It's to get that Amazon love and start ranking and selling and proving Amazon hey we're a good product

and customers like it.

And then everything else just starts to happen magically over time when you've got a good product and

you're selling on words.

So that's essentially what the strategy is.

So I mean right away like let's say let's say I need to go and get 50 sales on a word and I have to

run ads.

OK well maybe I'm not even going to make money on those or I even lose some money.

Some people might be like I don't want to do that but I will because I know that over time or something

you know I'm going to get 2000 free sales where I never have to pay for the ads.

OK.

So that's the key.

So if you're able to as we've talked about with Amazon you know someone types in a word.

Which one are they going to show what sells the best through that word.

So by running ads we can start to sell just as well if not better than the other people.

And our goal is finding those words showing Amazon that we work and we we should rank for those.

Then they start to give us the free love and then now this is where the money as it all comes from Amazon

just promoting your listening for you because it makes the customers the happiest.

So you don't make money in the first 14 to 30 days but you just get there see get that love forever.

Just quickly some terminology here so there's automatic campaigns for the PPC and then there's the manual

so with the automatic a show on words so you know we had typed in noise cancelling bluetooth headphones

here and then if you just had an automatic campaign all you do is you put in your item and how much

you're willing to pay.

And it starts to show you four words and we could just automatically show up for this or we can show

up for a lot of other words to we don't even have to do the thinking.

Now this you know a might start to show you for irrelevant things but Amazon is a very smart search

engine and they'll start to show you for all sorts of great words.

Now let's say you want to just show on certain words or the automatic campaign didn't show you on words

that you wanted to.

Then you could use the manual campaign.

But the other benefit of automatic for we get to that is it shows you on the products to is the only

time that you can actually show on the other products and it picks the products for you.

You don't even have to pick them if you actually wanted to pick the actual products that you show on.

You have to use the HMS down there but you'll get to that later but you're still able to rank very well

without having that basically with automatic campaigns that does it for you it picks the words it picks

the products and you're just good to go.

And then you also have a manual campaign where you pick the words and there's two types.

There's broad phrase and exact so you might know the exact word that you want.

Let's say that it was let's say you wanted to rank for epic headphones you would only rank for epic

headphones for this.

So if someone typed in really epic headphones you would not rank for this but with phrase it would.

So basically you have your word here with phrase and then anything before and anything after.

So there would be epic headphones and this could be like a really or really I don't know why why somebody

would really type in really at the beginning or the end but you'd be surprised at what people type in

on Amazon see up phrase and then Brad would be you know if you typed in epic headphones so if you put

an epic headphones for broad now it just starts to use its A.I. and say well what are things like epic

headphones.

This could be you know stuff like cool headphones and all sorts of other stuff.

So basically they be looking at people who have typed in that word.

What are similar products that.

So what are the products that show up for epic headphones.

And then you know what are the similar products to that what shows up on that page was similar to that.

And it's ours to do all that stuff for you.

And what's nice about all of this we get all this data on all these words.

We find out new words that we haven't found.

And then we have our curse words and then it tells us how did we do on each word.

So just some last final terminology.

So basically the way that these ads work is you get some data back once you've run the ads you're going

to get impressions you'll get click through rate which is C TR you'll get your conversion which is how

many people bought and based on how many went there and then you get their CPC which is your cost per

click.

So maybe you get 1000 impressions.

OK.

And you have a click through rate of 2 percent.

So this means that it showed it to 1000 people and of the 1000 people that saw your ad 2 percent went

to it.

So that would be 20.

So 20 people went to it and your conversion rate maybe is 20 percent because Amazon conversion rate

is much higher.

So if 20 percent then that means for bought it and our far cost per click was a dollar fifty let's say

our Click was a dollar fifty then this means that we had twenty clicks right there and then a dollar

fifty.

So we paid thirty dollars for four sales.

You know that's just kind of in general basically just a quick overview of the higher the click through

rate.

That means people were interested in your product and if it has a high conversion rate that means that

they liked it.

So that's the way that we're going to figure out which words that work for our products.

And then the cost per click is obviously just kind of you do the math and see if it's profitable or

not.

But in the beginning we're not focused on the profit.

We're just focused on ranking.

So maybe we'll lose money on a word.

But if it has a high click through rate and a high conversion rate that means people like our product

there and we just need to keep paying the rank there.

Now we teach you how exactly many sales you need to get to rank on a word in the intermediate course

but that's the overall thing.

We're just looking for those words where people are happy with our product.

We've got to do what it takes to get it ranking there.

So we get all the Amazon love.

So that's basically the whole launching process.

And then there's one more thing which of course is getting reviews.

Reviews are important but they're not actually important in the ranking process of Amazon.

They're only important in making customers buy and click.

OK.

So when you have good reviews you're going to include increase your click through rate which is going

to make your ads and everything a lot better.

And your ranking.

So that means more people will click on it.

So of that their star rating and there's the number of reviews.

OK.

So these all help to increase your conversion and your click through.

So basically you have a zero to five rating and zero to an infinite amount of reviews of thousands.

OK.

So basically the whole goal is to get to about twenty one reviews or more so because after that it really

dips off.

How many extra sales you're going to get because the number of reviews you have or what is actually

the most important from 21 reviews and beyond is the star rating.

Yeah.

So after twenty one reviews I mean these are general estimates and some studies that I've read and personal

experience but the star rating really becomes the most because I know myself personally and a lot of

other people I'd rather buy a product with 30 reviews that it's at four point eight stars versus one

that has 10000 and a three point two star because hey you know this one doesn't have it as many reviews

but the people are more happy and it's a high quality product.

This one you could tell.

OK.

A lot of people buy it but it's probably economic buy and you know it's like it's not that great but

it gets the job done.

So as we're playing for solving unsolved needs and having high quality product we can compete perfectly

fine here by having a high price premium product with that star rating.

So that's the overall process of review.

So how do we actually go about getting those in the beginning.

Well we're gonna go to friends and family Facebook groups real and actual customers in the target market.

Now you have to be careful here.

You can have friends and family.

And so Amazon technically doesn't let you get reviews from friends and family.

But how do you define friends and family.

We go over this in the intermediate course.

So essentially like you're somebody you met in college you kind of friends like Are they friends or

whatnot.

It's very debatable.

But basically you're not wanting to get reviews from anybody that lives with you or you hang out with

regularity.

But you know you've got to be able to sell and go and get reviews from somewhere so we go about that

more in depth later the other way that we really do this is we go out to our target audience you know

maybe they're hanging out digitally in Facebook groups or you know other places like maybe in person

go and find those customers and we're going to give them a discount or something or you know sell you

do whatever we can to get the sale and get a review because by finding out and doing it kind of unsaleable

at first and making a connection and really finding the true fans of our product that's how we're going

to get those first reviews.

So one note on the Facebook groups you don't go into these Amazon review groups where you're just giving

away product and paying them and then essentially they're leaving fake reviews.

That's against the rules we don't do that.

Okay.

What we do is we go to actual groups where the real people are OK.

We make and we actually engage in the group be a part of our target audience and then get real people

and give them an offer.

That's a very big difference then actually going ahead and just finding these paid for reviews.

That's against the rules and you don't want to break the rules.

We're doing everything in building a long term business here.

We're not doing hacks like other people try to do because when you do shortcuts you might not pay for

it immediately but you do eventually pay for it.

So we actually go and find real customers then the rest of the reviews over time coming through your

emails sequence so you're able to send an email sequence with Amazon and we show you how to do that

in the intermediate course.

Basically having a good product good product inserts having a good email follow up sequence and just

good listing good message good product offering you're going to get reviews over time and then all of

it's just going to work.

So if you put in the time you've got a good product that meets consumer needs you.

You've done it all well you've got the highest quality product.

You go make it the best listening that you possibly can.

You go and you launch it you show Amazon hey we're good product.

Customers are happy.

You start getting a lot of sales through words that convert well then you start to get shown.

You get Amazon love and then your product is up and launched and that's pretty much the whole process.

All right.

So this has been an overview of the entire process of Amazon FBA.

And like I said I think it's the best opportunity.

2019 2020 and beyond because it's a mega shift in how all of commerce is transacted.

It's the future of the world.

So basically this has been a simplification of the process.

I want to just tell you guys before you go ahead and actually source a product make sure to go to the

Intermediate section because there's a lot of things that we've left out here you know kind of the more

technicals are not as sexy more A B C stuff like that that's required to do.

But you know it was not the conceptual framework.

This has been the overview of the opportunity and everything involved in the process he could see if

this is the opportunity for you or not.

So the number one important thing about this is finding a way to differentiate and solving unsolved

needs and ideally something that we are going to enjoy and like doing because this is going to require

a lot of time and hard work and you want to be working towards something your ideal life whatever it

is something that you actually want to do.

Like wake up every day and enjoy what you're doing comparatively to and not enjoying it.

So Amazon I think is the best opportunity to build wealth and freedom.

Yeah but it requires the hard work and putting in time and not giving up.

But all great things in life do so.

Amazon's a great opportunity but maybe it's not for you or maybe you don't have the resources yet.

So I just want to quickly say one thing it's going to take about two thousand dollars to do this properly.

You could do it for less depending on your product opportunity and it might require more.

It all depends on the market.

And you'll learn more about that in the intermediate course.

So but I've done so many different types of businesses over the years.

I mean I don't know.

Over 10 businesses now in my life.

So I know all sorts of different ways to make money and I've done a bunch of them.

So if you need to learn how to get that first two thousand dollars or whatnot to get started or just

in general different ways to make money we're providing a video on all the different ways that I know

that you like immediately go up and start making money right now.

You can take the information that you learn in this and the intermediate course and Sako going doing

contracting work and actually putting the skills and stuff you learned right in here and working on

amazon and get paid to learn Amazon or you could go make money all sorts of other different ways and

you'll learn about that in the next video.

So go check that out if you need to make money to get this started.

If you have it to get started go to the intermediate course.

So I just want to let you guys know that I only started with one hundred dollars completely real It

didn't take any money from anyone I started with my credit cards and a lot of hard work and hustle and

built my way all the way up to millions and just three years right after the day that I graduated college

and I never gave up and I put in a crazy amount of hard work and always kept expanding and looking at

different opportunities and never going too far beyond my comfort zone or skills but always expanding

a little bit and always being open to new opportunities that come my way and this is the best opportunity

that I had found.

But I did fail my first seven products so you know just saying I went through all those lessons and

had to learn exactly what you know getting that right fit.

But I always found a bunch of ways to make money so you guys can learn the ways that I've made money

in the past and then this one which is obviously the most lucrative one.

So this is not an instant thing that's going to immediately make you a lot of money.

Hard work takes a lot of time to get going but it pays off and it's an exponential growth curve.

So if you're able to get through these hard times right here you know when it seems like nothing's working

and the growth isn't that great you'll be able to get the long term success.

So this is my exact girls chart over time in my profits and my sales and it's you know it didn't seem

like much is going on the first three years and whatnot but you know it just really takes off to an

exponential growth as you gain skills you find better opportunities and everything over time.

You know here I wasn't finding the best opportunities.

And you know it doesn't seem like there was much growth but it was growing and I was able to live be

free and actually you know find better and better opportunities.

And I slowly found better opportunities ways to be more free ways to get it.

So that I enjoyed my business even more and more and more and then it just really took off over time

as I got my skills higher my capital higher and I was able to find the best opportunities so you got

to go out there and have some motivation though.

So I suggest maybe go look at the product research section.

Go get some tools and actually go out there and take action and find some opportunities that are going

to excite you and motivate you to keep moving forward you know finding little successes and things that

are going to get you motivated to going are gonna be the best way.

I didn't know what I was going to do I had 100 bucks graduated college and just took action and slowly

kept finding ways you know to make money and you know really build out my business and gain my freedom.

And then over time it just grows exponentially and then you know looking back at it it's pretty crazy.

But success isn't instant but you got to get started and get through the beginning part to really see

the results at the end so when looking at that growth curve it looks like it took a long time to get

success.

But I could have done that a lot faster had I known what I was doing I was doing retail arbitrage and

wholesaling and making my own bundles and some other types of Amazon what you got so hear about in how

to make money video but I didn't know exactly how private label worked.

And then I failed all those first products and if I would have known and would've been able to take

this course and know what I know now I would have avoided all of those failures in the beginning because

but I didn't have anybody guiding or teaching me along the way.

I literally had just read the Amazon manuals and those aren't the most informative.

It was just testing and trying stuff myself.

And so there's some things that make a lot of success easier on Amazon and some things that really hinder

it.

And so those are all explained in throughout the intermediate course.

So I think you guys can get a lot faster success than I had in a shorter period of time.

Now you are not going to guarantee that Gates that exponential success like I had because it does it

is a pretty extreme circumstance.

So regardless if you're going to go on the intermediate course or you're deciding this is not the opportunity

for you I do suggest you guys go follow me on social media because life is about a lot more than just

making money is what I've found is you know when I made all this money I enjoyed the process of the

whole solar eclipse and I made more money faster than I ever could have imagined but I learned that

I was happier throughout the process.

But then it was like kind of empty like I had no purpose or anything that I was working on after I had

it.

So I got all the money and then had nothing to do and that's when it was like kind of a life you know

a midlife crisis a very early midlife crisis and that's what I found when I start working on things

that I'm passionate about and excited and growing and building something that that's when it gets a

lot better.

So it's about what you do on a day to day basis and the purpose is way more important than the money.

Originally the money can bring you some freedom and allow you to choose and design your life the way

that you want.

But now it's your choice to decide what you want to do with your life and what you're going to pursue.

So go follow me on social media where I'm going to be talking much much more about higher concepts of

philosophy business technology and you know kind of just figuring out what is the optimal life what

is the best path to discovering the purpose of our life and happiness.

Because I personally believe that purpose of life is you know to figure out what the purpose of our

life is we kind of create an design our life it's all gonna be different for each one of us so if you

guys want to go follow the journey of happiness and purpose and business and just all the good fun stuff

about what technology and where life is going in the future follow the social media Instagram official

Brock Johnson the youtube links down there and I hope that you guys enjoy this and onto the intermediate

course if you're doing it if you need to learn how to make some money go watch that other video and

if not I'll see you on my social media.

So thank you guys for taking the course and I'll go pet now Packer or something.

You won't get it.