All language subtitles for 15 - Campanas para e-commerce Google Shopping y Facebook Ads.eng

Final project

Now we do come to the end
of this Domestika course,

But, before we say goodbye,
let's review everything we have seen.

We first saw the growth of
e-commerce in recent years,

I showed you the
different types of ads that exist

and I explained how to
create a quality data feed.

Then I showed you how to
create a product catalog

and we saw the procedure
to link it with Google Ads

and with the Facebook Business Manager.

Later, we create and
configure the campaigns

on our platforms and we
learned how to group products

to reach our target audience.

Finally, we learned to interpret

the metrics of our campaigns
in Google Ads and Facebook Ads

and I gave you some tools
to optimize your results.

As a final project, you will
create a series of campaigns

in Google Ads and
Facebook Ads, based on strategies

to get the most out of your investment.

Before finishing, I would
like to give you some advice

that can be useful to
develop your project.

The more attributes the feed
has, the higher quality it will be

and the performance of your
campaigns will be much better.

Don't just upload the feed.

Remember to carry out all
the necessary configurations

both in the Merchant Center
and in the Business Manager.

Think carefully about which
audience to show which products,

to be able to make groups

that make sense for
your business model.

The more specific your audience is

you will achieve better
profitability in your campaigns.

Remember to take into
account the size of your audience

so that the frequency is not too high

and hurt your potential customers

with an advertising surcharge.

Now that you know how to run
campaigns on Facebook Ads and Google Ads,

remember that you
can do joint strategies.

Find a way to combine them in
the most efficient way possible.

I remind you to
closely analyze the metrics,

especially when starting a campaign.

That will give you the
opportunity to adjust it.

to better achieve your goals.

So far this Domestika course.

I hope you enjoyed it as much as I did.

I would love to see the
result of your project.

Remember to share it in the Forum.

I will be there to answer your
questions and give you "feedback".

Bye!