All language subtitles for 12 - Configuración de campanas en Facebook e Instagram.eng

Campaign settings on
Facebook and Instagram

In this lesson we will see
how to configure your campaigns

within Facebook and
Instagram in detail.

I show you how.

In order to create a catalog
campaign again we will use this button,

which is the access to
all Facebook Ads options,

which is the access to all the
functions of the Business Manager.

We will go to the Ads Manager.

Here we will give the Create button

and we have
different types of campaign.

In our case we will use
Sales from the catalog,

since we will take advantage of the
full potential of the feed we upload,

and we click Continue.

Here we are going to name our
campaign and I am going to call it DPA.

DPA stands for Dynamic Product Ads.

This campaign is super interesting
because we will be showing the ads

to the people who
have visited our website

or have even left the
products in our cart.

In this way, we will convince
them to show our product again.

so they remember that they
left something in the cart

or who visited certain products

and that they can continue to
buy them, that they are in stock

and that we are the
e-commerce in which they have to buy.

In this case we are not a
category of special announcements,

which are usually policy topics
etc, therefore we do not select it.

As you can see, here we have
selected our product catalog.

We don't want to do any A / B testing

and we want budget optimization

at the ad set level.

We give Next and unlike in Google,

the majority settings
are at the ad group level,

no campaign.

Nothing happens with this.

We are going to DPA and we
are going to put "bicycles",

because we are going to show the
set that we have created of bicycles.

Here, comment:
"Select a set of products."

This is when I told you that
we could create it with this +,

but I prefer to have it already
done and here I just go to Bicycles

and all the sets that we
created previously appear to me.

Well, I'm going to
select the one for Bicycles.

Here he will surely
ask you to add the Pixel.

Select the Pixel that
you already have created

and we move on.

Here you can select
Daily budget or Total budget.

I, as normally I do not
put an end or start date,

I simply put daily
budget and spend until I want

and when I no longer want to, then
I paused the campaign and that's it.

I will put in this
case, for now 10 euros.

I'm not going to schedule
anything, not even the completion.

And this is where we use audiences.

How is a DPA campaign,

I'll select this one here,
which I find super interesting.

You have added to the
cart, but have not purchased.

This one is also quite interesting
because it will have a larger audience.

Are those people who
have seen the article

or added to the cart, one of
the two, but have not purchased.

It is very important to
select what you have not bought,

because if they have bought it it is
absurd to show them the same bike again,

especially since the bicycles
are not going to buy them again.

Maybe some other items
yes, but bicycles surely not.

As you can see here, we will
have an estimated daily result.

This is very short.

Therefore, we would have to
select a slightly larger audience.

60 days.

The range is still too short
because there may not be too many people

who have added to the
cart or viewed the item.

In this case, what you
can do is increase the days

until the scope is interesting.

I also find it interesting to show you

that you don't always
have to show your items

to people who have visited you.

For this you can select this option

where can you find potential clients

even if they haven't
interacted with your company yet.

As you can see here, you can
now create custom audiences,

look for some that already exist

because you have created
them before in other campaigns

or select here.

For example, if you selected
the men's clothing catalog set,

well here I could simply put for men

and those who are
interested in bicycles.

Here I can be as accurate as I can.

In fact, you see that I
can select electric bikes,

or just the pictures ...

And if I have a grouping
of bike parts or components,

I could use this or wheels, etcetera.

However, I'm interested in bicycles.

So I select this, and I
already have a different audience.

Here is to reach even more people.

And as you can see, the scope
already changes, it is much greater

and therefore this ad
can reach more people.

If you have a lot of
traffic in your e-commerce,

DPA campaigns will work very well
because you will have a very high reach.

However, if you don't
have too much traffic yet,

the most important thing is that
you first bring traffic to your website

and let them know about your e-commerce
and your online store, that they like it,

and then you can do a DPA campaign

because you can already impact
people who have been on your website.

Just so that you keep it in mind,

if you put this option
here, which is not DPA ...

I usually call it DBA

And it's what it's
usually called in marketing.

The next section is
this one about Locations.

As you can see, it says
"recommended" here, but I don't recommend it.

I prefer to give Manual Locations
and I select where I want to appear.

I usually remove Audience Network

because I don't know
where the ads appear

and I prefer to be in
control of where they are showing up

because I want to
know where they appear.

I also don't like to
advertise on Messenger

because they are too intrusive,

but on Facebook and Instagram, yes.

However, later, within
Facebook and Instagram,

I am selecting what interests me.

This is the selection of news.

It is the main menu when you
enter Instagram and Facebook.

Here, for example, in
Marketplace I don't feel like showing up,

because the Marketplace are

those products that
are second-hand, etc.,

it's kind of like Wallapop, so
I'm going to remove it from here.

I also do not want to
appear in the video section

because they are usually people
who are not interested in buying.

You are simply wanting to watch videos.

The right column, yes
I am going to leave it,

because as it is remarketing,
it is a remarketing campaign,

They may be interested
even if the ad appears smaller

than in the main menu
of Facebook and Instagram.

And the Explore
section of Instagram too.

I also want to appear in the
Stories, both on Instagram and Facebook.

In-stream would also be video,
so I don't want to appear either.

And in the articles either.

Search yes I'm going to leave.

As you can see, it is very important

be able to select which
platforms you want to appear on

and not put it everywhere, as
Facebook was recommending us.

This section of Optimization and
delivery I will not touch either,

in the cost control part,

because I don't want to
restrict the algorithm first,

because it is a new campaign.

Then, if I see that
the costs skyrocket a lot,

yes I can put a control on it here.

For example, I don't want to
spend more than X for each conversion.

So, I put it here.

But at first I don't usually put it.

Typically, if the campaign
performance goes better or worse,

what I do is modify the
audience, not put a cost control on it.

But it could be done.

Here I can also modify if I want
clicks on the link or impressions.

Normally we will try to get
the more clicks, the better

in order to have the
more sales, the better.

We give Next

and here they are not all the
products, but they are bicycles.

Here I am going to
select the Instagram account,

that I have added it
within the Business Manager.

I want to appear dynamically,

because when using the catalog
we show the format dynamically.

This will actually show those products

that the person has
visited within my website.

It is not the same to see an ad

of an article that may
interest you more or less

than one that you have visited
before and that surely interests you.

The catalog is the
one we have selected,

the set is the one we have selected.

Perfect.

The content of the first cover

it can be a dynamic video or an image.

If I want I can select it.

In this case, it is good for me
to have a bicycle first appear,

but if I wanted this first letter

was it a certain way, it could do it.

Here, in the main text that
will appear above the image,

I'm going to add this text.

You can also use emojis
to attract more attention,

but I don't like to overuse them.

Maybe one or two yes.

Product name appears here

and we can see it
here, below the image.

If we want to add the
price, we just have to hit the +,

and I add the price.

It would be better to
add the current price

because if we have a
discount price, it can go out.

If you do not get the main
price, even if the product is on sale.

So if we give the current price,

if it is not on sale, the
normal price will come out,

and if it is on sale,
the price will be on sale.

The URL of the site,

the visible link, in case we
want it to appear in some pretty way.

For example, we can invent "bicycles",

although our URL is
not really like that.

I really want the url to be bikes

because my ad set is already bicycles.

As you can see, my
bikes URL is .html, etc.,

but here the visible link
really is the pretty link

and I can choose it.

The call to action can
be all of these options.

They cannot be changed,

Facebook gives them to
us, they cannot be edited.

Shopping is going well for me.

And we directly publish.

A very important
advice that I can give you

is that you can see here, in Expand,

how your ads appear
depending on where you are.

On mobile or computer news,

You can see an example
of how this ad would look.

And if for example, you
have the images cropped

because you haven't done the
configuration part or something like that,

Well, you can see it
before publishing the ads.

On the other hand, you
can see more variations

and here you will
see all the locations.

For example, here you will
see the results of Facebook

and here on Instagram and
how the Stories would be.

On the other hand, if you want
to see it directly on Facebook,

you can select this drop-down here:

Selection of computer news on Facebook.

I usually see it on the computer

because if it doesn't send you a code to
your mobile and it's a bit more of a mess.

This would be my Facebook page.

If I "scroll" down, I
can see how it would look.

Check out what cool ad you've created.

Now that we create the
campaigns, in the next lesson we will see

performance metrics within Google Ads.