All language subtitles for 11 - Creación de conjuntos de productos.eng

Create product sets

In this lesson we will
create different groupings

inside the catalog

to be able to segment your
ads to different audiences.

I teach you how to do it.

Exactly the same option that
we have made with Google Ads

in previous lessons
we can do on Facebook.

Here you see, in the menu on the left,

there is a section called Sets.

We click on it and we
can create a new set.

We make filters, for
that we have made categories

and we leave the feed
as complete as possible,

so you don't have
to add items manually.

Here I am also going to
name this grouping as Bicycles.

In this dropdown

we can see different
attributes that exist within the feed.

In this case, I am
going to select Product Type,

the way we've done it at Google.

I want to select the products

whose product type contains bicycles.

If I give it here, it
will add all those articles

which are bicycles, even if they
have a different grouping afterwards.

This is how I will group the
touring bikes, plus the electric ones,

plus the Fixies and all of them.

I keep coming out and adding
the number of products I have.

If you would like to select
another type, for example clothing,

we see that I have eight jerseys.

Well, I will have all the
sizes of all the jerseys.

According to what I have in the
feed. In this case, I wanted a bicycle.

Bike, seven products. Perfect.

Actually, I can create
these groupings from here

or I can create them
when I do the campaigns.

However, I like to create the campaigns

as agile and fast as possible

and don't stop at
creating the catalog pools.

It is better to have
your strategy in mind

and which ads you are
going to show to which people.

In this way, when you
configure the campaign,

you just have to select the set
and not create it from scratch.

So that you understand a little
better, another very interesting strategy

is to show women the
products that are for women.

In my case, if I have
jerseys that are specific for women,

because they have a
specific shape or leggings or pants,

can i select that set

Which I'm going to show to
a female-only audience later.

Womenswear.

Contains clothes
and add another filter,

which would be sex, is, "female".

In this case, in the feed I do
not have any that is "female",

but in case I could do it ...

I am going to select a
man for you to understand.

Same example. Man.

In this way, later I
will create an audience

let it be only for men

who are interested in cycling clothing

and I will be able
to show you these ads.

So I don't have to
show you the whole catalog,

or products that you
may not be interested in.

It is very
interesting that you go thinking,

depending on how your e-commerce
is, what type of categories you have,

if it is decisive that it
is for one sex or another,

or it is one type
of product or another.

For example, I am not
going to sell the same

a bicycle than a bicycle part.

If someone already has a
bike and wants to do a repair,

yes i can make a grouping of bike parts

that someone who
already has a bike needs.

However, if there are people
interested in buying a bike,

I will do a grouping,
as in the example above,

of bicycles.

Now that you know how to group
your catalog, in the next lesson

We will see how to configure your
campaigns on Facebook and Instagram.